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SOBRsafe Gaining Momentum in Behavioral Health, Signs Fourth Customer

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SOBR Safe, Inc. (NASDAQ:SOBR) has announced its fourth behavioral health provider, based in Southern California, which is initially installing SOBRcheck™ for point-of-care screening and evaluating SOBRsure™ for continuous monitoring. The company's CEO, Dave Gandini, expressed confidence in the progress within the behavioral health market and believes that these customer commitments could accelerate industry adoption.
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The announcement by SOBR Safe, Inc. of signing a fourth behavioral health provider for its transdermal alcohol detection solutions represents a strategic business development with potential implications for the company's market penetration and revenue growth. The initial installation of SOBRcheck™ in one facility, with prospects for broader implementation, suggests an expanding customer base and an opportunity to validate the technology's efficacy in a real-world setting. The mention of a wearable band, SOBRsure™, for continuous outpatient monitoring indicates innovation and diversification in the company's product offerings.

From a market perspective, the adoption by behavioral health providers can serve as a case study for other potential clients in the healthcare sector, potentially leading to increased trust and credibility for SOBR Safe's technology. This could result in a domino effect, encouraging other institutions to consider the technology. The traction gained in the behavioral health sector, including the exclusive partnership and expansion with Oceanfront Recovery, signifies a growing acceptance of SOBR Safe's solutions, which could translate into increased sales and a stronger competitive position.

Moreover, the approval of SOBRsure by California Courts for alcohol monitoring mandates underscores the legal and societal recognition of the technology's utility. This could not only enhance the company's reputation but also open up new markets within the judicial system, providing a recurring revenue stream through mandated usage. The securing of a rehabilitation customer and industry advocate further demonstrates the company's commitment to building a strong foundation within the behavioral health industry.

SOBR Safe's recent partnership with a Southern California behavioral health provider could have a positive impact on the company's financial health. The installation of SOBRcheck™ at one facility represents an incremental revenue stream and potential expansion across additional facilities could significantly boost the company's top-line growth. The evaluation of SOBRsure™ for outpatient scenarios suggests that SOBR Safe is exploring recurring revenue models, which are highly valued by investors for their predictability and potential to enhance company valuation.

The company's strategy of proving its technology's efficacy to foster expansion within existing accounts is a cost-effective growth tactic that could improve margins by reducing customer acquisition costs over time. As the technology gains traction and industry adoption accelerates, economies of scale may come into play, potentially lowering production costs and improving profitability.

It is important to monitor the company's quarterly financials for increases in sales and to assess the impact of these partnerships on the company's expense structure, including research and development, sales and marketing expenses. Investors should also consider the potential risks associated with the adoption of new technologies in the healthcare sector, such as regulatory hurdles and the pace at which healthcare providers are willing to adopt new solutions.

Transdermal alcohol detection technology like SOBRcheck™ and SOBRsure™ represents a significant advancement in monitoring and managing alcohol consumption in patients undergoing treatment for substance abuse. The adoption of these technologies by a behavioral health provider is a testament to the growing need for innovative solutions in the management of alcohol dependency.

Continuous monitoring technologies like SOBRsure™ could provide healthcare providers with real-time data on patient alcohol levels, which is crucial for effective treatment and relapse prevention. Such advancements could lead to better patient outcomes and reduced healthcare costs associated with alcohol-related incidents. The use of these technologies in outpatient settings is particularly noteworthy, as it represents a shift towards more proactive and preventive care models.

While the efficacy of these technologies in clinical settings requires rigorous validation, initial adoption by healthcare providers is a positive indicator. However, it is essential to consider the potential challenges related to patient compliance, privacy concerns and the integration of this technology within existing healthcare protocols. The approval of SOBRsure™ by California Courts also indicates the potential for these devices to be used in legal contexts, which could have far-reaching implications for monitoring and enforcing alcohol consumption mandates.

DENVER, CO / ACCESSWIRE / January 25, 2024 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), providers of next-generation transdermal alcohol detection solutions, today announced that it has signed its fourth behavioral health provider. Based in Southern California, the customer (name withheld for patient privacy considerations), operates four facilities and an outpatient program. The customer is initially installing SOBRcheck™ in one facility for point-of-care screening, and is evaluating the technology for expansion into its remaining facilities. The customer is also evaluating the wearable band SOBRsure™ for continuous monitoring in an outpatient scenario.

"This customer is consistent with our approach to the behavioral health market - sign providers with multiple uses for our technology, prove its efficacy and expand within the account," stated SOBRsafe Chairman and CEO Dave Gandini. "We are proud of our progress within behavioral health, and we believe that these foundational customer commitments could accelerate industry adoption."

Additional Behavioral Health Traction to Date

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About SOBRsafe™

Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way.

Enter SOBRsafe™. Our advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user's skin - no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration.

The SOBRsafe technology is commercially available for point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure). At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit www.sobrsafe.com.

Contact SOBRsafe:
investor.relations@sobrsafe.com

Safe Harbor Statement

Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov.

SOURCE: SOBR Safe, Inc.



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FAQ

What is the latest announcement from SOBR Safe, Inc. (NASDAQ:SOBR)?

SOBR Safe, Inc. (NASDAQ:SOBR) has announced its fourth behavioral health provider, based in Southern California, which is initially installing SOBRcheck™ for point-of-care screening and evaluating SOBRsure™ for continuous monitoring.

Where is the new customer of SOBR Safe, Inc. (NASDAQ:SOBR) based?

The new customer is based in Southern California.

What products is the new customer evaluating from SOBR Safe, Inc. (NASDAQ:SOBR)?

The customer is evaluating SOBRcheck™ for point-of-care screening and SOBRsure™ for continuous monitoring.

Who is the CEO of SOBR Safe, Inc. (NASDAQ:SOBR)?

The CEO of SOBR Safe, Inc. (NASDAQ:SOBR) is Dave Gandini.

What is the company's approach to the behavioral health market?

The company's approach is to sign providers with multiple uses for their technology, prove its efficacy, and expand within the account.

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About SOBR

sobr safe, inc. engages in developing a touch-based identity verification and alcohol detection system. it develops sobr check, a technology with applications in commercial fleet management, school buses, manufacturing facilities, and warehousing. the company was founded in 2004 and is headquartered in boulder, colorado.