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Sow Good Appoints Candy Industry Veteran Jeff Rubin to Board of Directors

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Sow Good Inc. (Nasdaq: SOWG), a leader in the freeze dried candy and treat industry, has appointed Jeff Rubin to its Board of Directors effective August 1, 2025. Rubin brings 35 years of confectionery industry experience, having founded IT'SUGAR and co-founded Dylan's Candy Bar and FAO Schweetz.

A recognized industry leader, Rubin was inducted into the Candy Hall of Fame in 2018 and received the Professional Candy Buyer of the Year Award in 1996. CEO Claudia Goldfarb expressed confidence that Rubin's extensive background and prior advisory experience with Sow Good will contribute to the company's growth strategy.

Sow Good Inc. (Nasdaq: SOWG), leader nel settore delle caramelle e dolciumi liofilizzati, ha nominato Jeff Rubin nel suo Consiglio di Amministrazione a partire dal 1° agosto 2025. Rubin porta con sé 35 anni di esperienza nell'industria dolciaria, avendo fondato IT'SUGAR e co-fondato Dylan's Candy Bar e FAO Schweetz.

Riconosciuto come un punto di riferimento nel settore, Rubin è stato inserito nella Candy Hall of Fame nel 2018 e ha ricevuto il premio Professional Candy Buyer of the Year nel 1996. La CEO Claudia Goldfarb ha espresso fiducia che il vasto background di Rubin e la sua precedente esperienza di consulenza con Sow Good contribuiranno alla strategia di crescita dell'azienda.

Sow Good Inc. (Nasdaq: SOWG), líder en la industria de caramelos y golosinas liofilizadas, ha nombrado a Jeff Rubin en su Junta Directiva con efecto desde el 1 de agosto de 2025. Rubin aporta 35 años de experiencia en la industria de confitería, habiendo fundado IT'SUGAR y cofundado Dylan's Candy Bar y FAO Schweetz.

Reconocido como un líder en la industria, Rubin fue incluido en el Candy Hall of Fame en 2018 y recibió el premio Professional Candy Buyer of the Year en 1996. La CEO Claudia Goldfarb expresó su confianza en que la amplia experiencia de Rubin y su previa asesoría a Sow Good contribuirán a la estrategia de crecimiento de la compañía.

Sow Good Inc. (나스닥: SOWG)는 냉동 건조 사탕 및 간식 산업의 선두주자로서 2025년 8월 1일부로 Jeff Rubin을 이사회에 임명했습니다. Rubin은 IT'SUGAR를 창립하고 Dylan's Candy Bar 및 FAO Schweetz를 공동 창립하는 등 35년간의 제과 산업 경험을 보유하고 있습니다.

산업 내에서 인정받는 리더인 Rubin은 2018년 캔디 명예의 전당에 헌액되었으며 1996년에는 Professional Candy Buyer of the Year 상을 수상했습니다. CEO Claudia Goldfarb는 Rubin의 풍부한 경력과 이전에 Sow Good에 대한 자문 경험이 회사의 성장 전략에 기여할 것이라고 확신했습니다.

Sow Good Inc. (Nasdaq : SOWG), un leader dans l'industrie des bonbons et friandises lyophilisés, a nommé Jeff Rubin à son conseil d'administration à compter du 1er août 2025. Rubin apporte 35 ans d'expérience dans l'industrie de la confiserie, ayant fondé IT'SUGAR et cofondé Dylan's Candy Bar ainsi que FAO Schweetz.

Reconnu comme un leader du secteur, Rubin a été intronisé au Candy Hall of Fame en 2018 et a reçu le prix Professional Candy Buyer of the Year en 1996. La PDG Claudia Goldfarb a exprimé sa confiance que l'expérience approfondie de Rubin et son précédent rôle consultatif auprès de Sow Good contribueront à la stratégie de croissance de l'entreprise.

Sow Good Inc. (Nasdaq: SOWG), ein führendes Unternehmen in der Branche für gefriergetrocknete Süßigkeiten und Snacks, hat Jeff Rubin mit Wirkung zum 1. August 2025 in seinen Vorstand berufen. Rubin bringt 35 Jahre Erfahrung in der Süßwarenindustrie mit, da er IT'SUGAR gegründet und Dylan's Candy Bar sowie FAO Schweetz mitbegründet hat.

Als anerkannter Branchenführer wurde Rubin 2018 in die Candy Hall of Fame aufgenommen und erhielt 1996 die Auszeichnung Professional Candy Buyer of the Year. CEO Claudia Goldfarb zeigte sich zuversichtlich, dass Rubins umfangreiche Erfahrung und seine frühere beratende Tätigkeit für Sow Good zur Wachstumsstrategie des Unternehmens beitragen werden.

Positive
  • Appointment of highly experienced candy industry veteran with 35 years of expertise
  • New board member has proven entrepreneurial success as founder of IT'SUGAR and co-founder of major candy retail brands
  • Previous advisory relationship with Sow Good suggests smooth transition and immediate value addition
Negative
  • Company indicates need for 'return to growth', suggesting current growth challenges

IRVING, Texas, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Sow Good Inc. (Nasdaq: SOWG) (“Sow Good” or “the Company”), a trailblazer in the freeze dried candy and treat industry, today announced the appointment by its board of directors (the “Board”) of Jeff Rubin as a member of the Board, effective August 1, 2025, filling a Board vacancy.

Mr. Rubin is a leader in the confectionery industry who brings with him 35 years of experience. He founded IT’SUGAR in 2006 and served as its Chief Executive Officer until July 2023. He was also the co-founder of Dylan’s Candy Bar and FAO Schweetz. Mr. Rubin was recognized for his leadership by the Candy Hall of Fame in 2018 and was awarded the Professional Candy Buyer of the Year Award by the Professional Candy Buyer magazine in 1996.

"We are excited to welcome Jeff to the Board," said Claudia Goldfarb, CEO of Sow Good Inc. "His extensive background in the confectionery industry—combined with his prior advisory board work with Sow Good—positions him to immediately play an active role in assisting Sow Good in its return to growth."

About Sow Good Inc.

Sow Good Inc. is a trailblazing U.S.-based freeze dried candy and snack manufacturer dedicated to providing consumers with innovative and explosively flavorful freeze dried treats. Sow Good has harnessed the power of our proprietary freeze-drying technology and product-specialized manufacturing facility to transform traditional candy into a novel and exciting everyday confectionaries subcategory that we call freeze dried candy. Sow Good is dedicated to building a company that creates good experiences for our customers and growth for our investors and employees through our core pillars: (i) innovation; (ii) scalability; (iii) manufacturing excellence; (iv) meaningful employment opportunities; and (v) food quality standards.

Sow Good Investor Inquiries:
Cody Slach
Gateway Group, Inc.
1-949-574-3860
SOWG@gateway-grp.com

Sow Good Media Inquiries:
Sow Good, Inc.
1-214-623-6055
pr@sowginc.com


FAQ

Who is Jeff Rubin, the new board member of Sow Good (SOWG)?

Jeff Rubin is a candy industry veteran with 35 years of experience, founder of IT'SUGAR, and co-founder of Dylan's Candy Bar and FAO Schweetz. He was inducted into the Candy Hall of Fame in 2018.

When did Jeff Rubin join Sow Good's board of directors?

Jeff Rubin joined Sow Good's (SOWG) Board of Directors effective August 1, 2025.

What is Sow Good's (SOWG) business focus?

Sow Good (SOWG) is a trailblazer in the freeze dried candy and treat industry.

What is Jeff Rubin's previous experience in the candy industry?

Jeff Rubin founded IT'SUGAR (serving as CEO until July 2023), co-founded Dylan's Candy Bar and FAO Schweetz, and was inducted into the Candy Hall of Fame in 2018.

How will Jeff Rubin contribute to Sow Good (SOWG)?

Jeff Rubin will leverage his extensive confectionery industry experience and prior advisory work with Sow Good to assist in the company's return to growth strategy.
Sow Good Inc

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Confectioners
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