Simon Premium Outlets® Announces Retail's Biggest Experiential Shopping Event, National Outlet Shopping Day®, at 90 Destinations

Rhea-AI Summary

Simon (NYSE:SPG) will host the fifth annual National Outlet Shopping Day from June 11–14, 2026 across 90 Simon Premium Outlets and The Mills destinations in the U.S.

The event features around 6,000 offers from 500+ brands, double Simon+ points, gifts with purchase, and has seen shopper participation rise over 65% since launch.

Argus Jun 8 session

-1.41% close to close Open Argus

Details

News Market Reaction – SPG

In the Jun 8 session, SPG declined 1.41%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Simon’s focus on experiential retail and traffic generation through Nat...

Analysis

This announcement highlights Simon’s focus on experiential retail and traffic generation through National Outlet Shopping Day, now in its fifth year and expanded to 90 destinations with about 6,000 offers from over 500 brands. It follows a strong Q1 2026 where Real Estate FFO and occupancy improved and guidance was raised. Investors may monitor tenant sales, center traffic, and future earnings commentary to see how effectively such events translate into sustained portfolio NOI and retailer sales growth.

Key Figures

Event locations: 90 destinations Participating brands: over 500 brands Total offers: around 6,000 offers +5 more

Event locations

90 destinations

National Outlet Shopping Day 2026 footprint

Participating brands

over 500 brands

Brands offering deals during event

Total offers

around 6,000 offers

Exclusive offers available during event

Max discount

up to 40% off

Highlighted promotional discount level

Tiered discount

20% off $100 purchases

Event-specific purchase promotion

Shopper participation growth

more than 65% increase

Increase in participation since inaugural year

Woodbury Common stores

250+ stores

Scale of Woodbury Common outlet center

Sawgrass Mills stores

350+ stores

Scale of Sawgrass Mills outlet center

Historical Context

5 past events · Latest: May 28

5 events

1. May 28

   Consumer partnership

   24h Move

   +0.0%

   Soccer-themed adidas fan experiences across select Simon destinations.

2. May 11

   Earnings and dividend

   24h Move

   +2.3%

   Q1 2026 beat with higher FFO, raised guidance and dividend.

3. Apr 14

   Earnings scheduling

   24h Move

   -0.7%

   Announcement of Q1 2026 earnings release and conference call timing.

4. Mar 23

   Leadership change

   24h Move

   -1.6%

   Passing of David Simon and appointment of Eli Simon as CEO and President.

5. Mar 05

   Credit facilities

   24h Move

   -3.1%

   Amended and extended $5.0B and $3.5B revolving credit facilities.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

real estate investment trust

1 terms

real estate investment trust financial

"Simon® a real estate investment trust engaged in the ownership of premier shopping..."

A real estate investment trust (REIT) is a company that owns and manages income-producing properties—like apartment buildings, shopping centers, offices, or warehouses—and is required to pass most of its rental income to shareholders as dividends. Think of it as a shared property owner: instead of buying a whole building, investors buy a slice of a portfolio that pays regular income and can offer exposure to property values and rental markets without direct management. REITs matter to investors for predictable income, diversification, and liquidity compared with owning physical real estate.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The fifth annual signature event, that rivals Black Friday, returns this summer with the best-ever deals and experiences from over 500 participating brands

INDIANAPOLIS, June 8, 2026 /PRNewswire/ -- Simon^® a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, today announced the return of the shopping event of the summer, National Outlet Shopping Day^®, June 11-14, across Premium Outlets^® and The Mills^® locations nationwide.

Simon Premium Outlets and The Mills are America's premier outlet shopping destinations, home to thousands of the world's most sought-after brands and an unparalleled collection of luxury and designer outlet stores.

National Outlet Shopping Day returns to 90 locations nationwide, inviting shoppers to enjoy exceptional savings at destinations that are conveniently located near many of the country's most visited cities and travel hubs. From iconic properties such as Woodbury Common^® one of the nation's top outlet centers located just one hour from New York City with 250+ stores set against the backdrop of the Hudson Valley; Desert Hills^® roughly an hour from Los Angeles and home to 180+ stores in a striking desert landscape; and Sawgrass Mills^®, one of the most impressive value retail shopping destinations in the country with 350+ stores, located in sunny Sunrise, FL. Simon's portfolio spans some of the highest performing and picturesque retail environments in the U.S.

Celebrating its fifth anniversary, this year's National Outlet Shopping Day will feature more exclusive offers than ever before, with around 6,000 offers from over 500 brands*. Shoppers can take advantage of a wide range of promotions, including discounts, deals, and gifts with purchase. Highlights include up to 40% off, 20% off $100 purchases, and buy one, get one offers on select food, services, and merchandise.

Simon+^® members will receive double points on qualifying purchases all weekend and enjoy exclusive gifts and experiences with purchase*, including premium brand giveaways, VIP lounge access, customization stations, and complimentary tote bags while supplies last.

The event has experienced remarkable growth, with a more than 65% increase in shopper participation since its inaugural year, extending the experience to millions more consumers nationwide and underscoring the enduring appeal of Simon Premium Outlets and The Mills.

"National Outlet Shopping Day has become one of the most anticipated shopping events of the year because it's the perfect way to kick off summer," said Lee Sterling, Simon's Chief Marketing Officer. "Shoppers enjoy unreal deals from the world's best brands and score a fashion haul right before the barbeques and beach vacations.  But it's the energy and excitement that truly sets the day apart. It's a celebration of savings, style, and of spending time together."  

More than a savings event, National Outlet Shopping Day is a celebration of the shopping experience. Whether finding the perfect look, getting a second opinion from a friend, grabbing a coffee at one of the new Coach Coffee Shops, or capturing memories along the way, Simon offers an experience that makes every visit memorable.

For more information about National Outlet Shopping Day 2026 and to find participating locations, visit here. To stay on top of all the latest styles, offers and events, follow @theoutlets on Instagram and TikTok.

*Deals, experiences, and giveaways vary by property and Rewards Program Terms apply to participation in and the awarding of points and other benefits of Simon+.

About Simon

Simon^® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.

View original content to download multimedia:https://www.prnewswire.com/news-releases/simon-premium-outlets-announces-retails-biggest-experiential-shopping-event-national-outlet-shopping-day-at-90-destinations-302793369.html

SOURCE Simon

FAQ

What is National Outlet Shopping Day 2026 at Simon Premium Outlets (NYSE:SPG)?

National Outlet Shopping Day 2026 is a four-day outlet shopping event featuring thousands of deals across 90 Simon Premium Outlets and The Mills locations. According to Simon, it includes around 6,000 offers from over 500 brands nationwide.

When will National Outlet Shopping Day 2026 take place at Simon Premium Outlets (SPG)?

National Outlet Shopping Day 2026 runs June 11–14, 2026 at participating Simon Premium Outlets and The Mills centers. According to Simon, shoppers can access special discounts, gifts with purchase, and double points for Simon+ members during the entire weekend.

How many locations and brands are part of National Outlet Shopping Day 2026 for SPG?

National Outlet Shopping Day 2026 spans 90 Simon Premium Outlets and The Mills destinations across the U.S. According to Simon, about 6,000 offers from more than 500 participating brands will be available, covering fashion, food, services, and other categories.

What deals can shoppers expect during National Outlet Shopping Day 2026 at Simon (SPG)?

Shoppers can expect discounts like up to 40% off, 20% off $100 purchases, and buy-one-get-one offers on select items. According to Simon, additional promotions include gifts with purchase and varied experiences depending on the individual property.

What are the Simon+ member benefits during National Outlet Shopping Day 2026?

Simon+ members receive double points on qualifying purchases during National Outlet Shopping Day 2026. According to Simon, members can also access exclusive gifts and experiences, such as premium giveaways, VIP lounge access, customization stations, and complimentary tote bags while supplies last.

How has participation in National Outlet Shopping Day grown for Simon Premium Outlets?

Shopper participation in National Outlet Shopping Day has increased by more than 65% since its first year. According to Simon, the event now reaches millions more consumers nationwide, highlighting strong interest in its outlet shopping destinations and experiential retail offerings.

Which flagship centers host National Outlet Shopping Day 2026 for Simon (SPG)?

Flagship centers include Woodbury Common near New York City, Desert Hills near Los Angeles, and Sawgrass Mills in Sunrise, Florida. According to Simon, these destinations offer hundreds of stores and are among the most visited outlet centers in the country.