S&P Global Mobility: U.S. Auto Sales Motor Along in August
S&P Global (NYSE:SPGI) projects U.S. auto sales to reach 1.43 million units in August 2025, maintaining momentum from July's strong performance. The seasonally adjusted annual rate (SAAR) is expected to be 15.8 million units, slightly down from July's 16.4 million pace.
Battery electric vehicle (BEV) sales are showing significant growth, with market share expected to potentially exceed 10% in August, up from over 9% in July. However, analysts note uncertainty in sustained BEV development, particularly due to the One Big Beautiful Bill Act's auto policy implications and the upcoming expiration of federal EV incentives on September 30th.
The report highlights increased automaker incentives and loosening credit conditions, though these supports may indicate underlying demand weakness.
S&P Global (NYSE:SPGI) prevede che le vendite di auto negli Stati Uniti raggiungeranno 1,43 milioni di unità ad agosto 2025, proseguendo lo slancio registrato a luglio. Il tasso annuo corretto per gli effetti stagionali (SAAR) dovrebbe attestarsi a 15,8 milioni di unità, leggermente inferiore ai 16,4 milioni di luglio.
Le vendite di veicoli elettrici a batteria (BEV) mostrano una forte crescita: la quota di mercato potrebbe superare il 10% ad agosto, rispetto a oltre il 9% di luglio. Tuttavia, gli analisti segnalano incertezze sulla sostenibilità di questo sviluppo, soprattutto per le implicazioni della politica automobilistica del One Big Beautiful Bill Act e per la scadenza degli incentivi federali per i veicoli elettrici il 30 settembre.
Il rapporto evidenzia anche un aumento degli incentivi dei produttori e un allentamento delle condizioni di credito, segnali che potrebbero invece nascondere una debolezza strutturale della domanda.
S&P Global (NYSE:SPGI) pronostica que las ventas de automóviles en EE. UU. alcanzarán 1,43 millones de unidades en agosto de 2025, manteniendo el impulso de julio. La tasa anual ajustada estacionalmente (SAAR) se estima en 15,8 millones de unidades, algo por debajo del ritmo de 16,4 millones de julio.
Las ventas de vehículos eléctricos a batería (BEV) crecen de forma notable: la cuota de mercado podría superar el 10% en agosto, frente a algo más del 9% en julio. No obstante, los analistas advierten incertidumbre sobre la continuidad de este crecimiento, en particular por las repercusiones de la política automotriz del One Big Beautiful Bill Act y por la expiración de los incentivos federales para vehículos eléctricos el 30 de septiembre.
El informe también subraya el aumento de los incentivos de los fabricantes y el relajamiento de las condiciones de crédito, elementos que podrían reflejar una debilidad subyacente de la demanda.
S&P Global (NYSE:SPGI)는 2025년 8월 미국 자동차 판매가 143만 대에 이를 것으로 예측하며, 7월의 강한 흐름이 이어질 것으로 보고 있습니다. 계절조정 연율(SAAR)은 1580만 대 수준으로 예상되며, 7월의 1640만 대보다는 다소 낮습니다.
배터리 전기차(BEV) 판매는 크게 증가하고 있어 8월에는 시장 점유율이 10%를 넘길 가능성이 있으며, 이는 7월의 9%대 초반에서 상승한 수치입니다. 다만 분석가들은 One Big Beautiful Bill Act의 자동차 정책 영향과 연방 전기차 세제 혜택의 9월 30일 만료로 인해 BEV 성장의 지속성에 불확실성이 있다고 지적합니다.
보고서는 완성차 업체의 인센티브 확대와 신용 조건의 완화도 강조하는데, 이는 오히려 수요의 근본적 약세를 시사할 수 있습니다.
S&P Global (NYSE:SPGI) prévoit que les ventes d'automobiles aux États-Unis atteindront 1,43 million d'unités en août 2025, poursuivant l'élan observé en juillet. Le taux annualisé corrigé des variations saisonnières (SAAR) devrait être de 15,8 millions d'unités, légèrement en dessous du rythme de 16,4 millions de juillet.
Les ventes de véhicules électriques à batterie (BEV) connaissent une forte croissance : la part de marché pourrait dépasser les 10% en août, contre un peu plus de 9% en juillet. Toutefois, les analystes soulignent des incertitudes quant à la pérennité de cette progression, notamment en raison des implications de la politique automobile du One Big Beautiful Bill Act et de l'expiration des incitations fédérales pour les véhicules électriques le 30 septembre.
Le rapport met également en avant l'augmentation des incitations constructeurs et l'assouplissement des conditions de crédit, qui peuvent néanmoins traduire une faiblesse structurelle de la demande.
S&P Global (NYSE:SPGI) prognostiziert, dass der US-Automobilabsatz im August 2025 1,43 Millionen Einheiten erreichen wird und damit die Dynamik aus Juli fortsetzt. Die saisonbereinigte Jahresrate (SAAR) wird voraussichtlich bei 15,8 Millionen Einheiten liegen, etwas unter dem Juli-Wert von 16,4 Millionen.
Der Absatz batteriebetriebener Elektrofahrzeuge (BEV) wächst deutlich: Der Marktanteil könnte im August über 10% liegen, nach etwas über 9% im Juli. Analysten weisen jedoch auf Unsicherheiten für eine anhaltende BEV-Entwicklung hin, insbesondere wegen der Auswirkungen der Auto-Politik des One Big Beautiful Bill Act und dem Auslaufen der bundesstaatlichen EV-Anreize am 30. September.
Der Bericht hebt zudem gestiegene Herstelleranreize und gelockerte Kreditbedingungen hervor, die jedoch auf eine zugrundeliegende Schwäche der Nachfrage hindeuten könnten.
- None.
- SAAR declined to 15.8 million units from July's 16.4 million pace
- Increasing incentives and loosening credit conditions suggest weakening underlying demand
- Long-term BEV demand growth faces uncertainty due to new policy implications
- Potential BEV inventory constraints expected for September
Following the solid July result, new light vehicle sales in August are expected to post another month of volume gains
"Auto demand in August is expected to carry some of the current momentum, as electric vehicle sales continue to support monthly volumes in advance of the September 30th expiration of federal EV incentives," said Chris Hopson, Principal Analyst, S&P Global Mobility. "At the same time automakers continue to raise incentive levels and there are signals that credit conditions are loosening. While good for short term boosts, these signs also point to supports enhanced when underlying demand is weakening."
Aug 25 (Est) | July 25 | Aug 24 | ||
Total Light Vehicle | Units, NSA | 1,431,600 | 1,370,061 | 1,412,345 |
In millions, SAAR | 15.8 | 16.4 | 15.1 | |
Light Truck | In millions, SAAR | 13.2 | 13.8 | 12.2 |
Passenger Car | In millions, SAAR | 2.6 | 2.6 | 2.9 |
Source: S&P Global Mobility (Est), | ||||
Battery electric vehicle (BEV) sales
Sustained development of battery-electric vehicle (BEV) sales remains increasingly uncertain. The auto policy implications of the US Administration's recently passed budget bill, the One Big Beautiful Bill Act, could further temper long-term BEV demand growth.
In the immediate term, even more month-to-month BEV sales and market share volatility is anticipated. As expected, BEV share rose to over
To read the full report, visit S&P Global Mobility: www.spglobal.com/automotive-insights/en/blogs/2025/07/us-auto-sales.
About S&P Global Mobility
At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/mobility.
Media Contact:
mobilitycomms@spglobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/sp-global-mobility-us-auto-sales-motor-along-in-august-302538932.html
SOURCE S&P Global Mobility
FAQ
What are S&P Global's projections for US auto sales in August 2025?
How has the Battery Electric Vehicle (BEV) market share changed in 2025?
What factors might affect BEV sales in late 2025?
How do August 2025 auto sales compare to the previous year?
What concerns does S&P Global raise about current auto sales trends?
