Sprout Social Launches AI-Powered Solutions and Expanded Reddit Partnership to Help Brands Navigate the Next Era of Discovery

Rhea-AI Summary

Sprout Social (Nasdaq: SPT) announced AI-driven product updates and an expanded Reddit partnership on Feb. 18, 2026 to help brands scale authentic discovery.

Highlights include the Recruit creator-management tool, the Trellis Monitoring Agent in NewsWhip, expanded Reddit engagement from the Smart Inbox, and broader platform moderation and reporting features.

Positive

• Expanded Reddit integration enabling Smart Inbox engagement
• New Recruit tool for scalable creator matching
• Trellis agent adds early, analyst-quality story alerts
• Advanced moderation for TikTok ad campaigns

Negative

• Key Reddit engagement capabilities roll out later this year
• Features increase reliance on third-party platforms for discovery

Key Figures

ArrowMark ownership: 3,714,270 shares (6.98%) Topline ownership: 2,889,410 shares (5.4%) Insider sale size: 40,000 Class A shares +5 more

8 metrics

ArrowMark ownership 3,714,270 shares (6.98%) Schedule 13G/A as of 12/31/2025

Topline ownership 2,889,410 shares (5.4%) Schedule 13G as of 02/13/2026

Insider sale size 40,000 Class A shares Executive Chair sale on 02/11/2026 at $7.367 avg

Planned Rule 144 sale 40,000 Class A shares, $294,689.16 Rule 144 notice around 02/11/2026

CEO share purchase 93,984 shares at $10.668 Rule 10b5-1 plan purchase on 01/09/2026

Director purchase 90,661 shares at $11.14 Open-market buy on 12/17/2025

Current price $6.99 Before AI/Reddit partnership news, 24h change -2.24%

52-week range $6.515–$32.05 Price 7.29% above low, 78.19% below high

Market Reality Check

Price: $7.24 Vol: Volume 1,697,511 is rough...

normal vol

$7.24 Last Close

Volume Volume 1,697,511 is roughly in line with 20-day average 1,759,451 (relative 0.96x). normal

Technical Shares at $6.99 trade below 200-day MA of $14.53 and sit 78.19% below the 52-week high, only 7.29% above the 52-week low.

Peers on Argus

Two peers on the momentum scanner, including SMWB (-23.33%) and RSKD (-2.71%), a...

2 Down

Two peers on the momentum scanner, including SMWB (-23.33%) and RSKD (-2.71%), are moving down, with sector momentum described as broader dynamics (median move -13.0%). This places SPT’s -2.24% move within a generally weak application software tape.

Historical Context

5 past events · Latest: Jan 12 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 12	Earnings call timing	Neutral	-5.3%	Company set Q4 and full-year 2025 results release and webcast schedule.
Dec 22	Industry recognition	Positive	+2.7%	Named Leader in IDC MarketScape for influencer marketing platforms for large enterprises.
Dec 08	Awards and rankings	Positive	-0.5%	Ranked #1 social listening product in G2 2026 Winter Reports with 40 top rankings.
Dec 03	Marketing insights report	Neutral	+1.3%	Released 2025 Social Media Dictionary highlighting viral terms and cultural trends.
Nov 18	AI platform launch	Positive	-1.5%	Launched Sprout AI and Trellis agent to turn social data into enterprise intelligence.

Pattern Detected

Recent product- and recognition-related announcements have produced mixed reactions, with some positive news selling off and others aligning modestly with sentiment.

Recent Company History

This announcement continues Sprout Social’s focus on AI-driven capabilities and social data. In November 2025, the company launched Sprout AI and its Trellis agent (news_id 937767), followed by G2 and TrustRadius recognition on December 8, 2025 (news_id 945163) and an IDC MarketScape leadership mention on December 22, 2025 (news_id 950683). A January 2026 release set the timeline for Q4 results on February 26, 2026 (news_id 956224). Today’s expanded Reddit partnership and AI tools build on that AI and reputation-monitoring narrative.

Market Pulse Summary

This announcement introduces new AI-powered creator management tools, an expanded Reddit partnership...

Analysis

This announcement introduces new AI-powered creator management tools, an expanded Reddit partnership, and the Trellis Monitoring Agent in NewsWhip, all aimed at discovery and reputation management. It extends a series of AI and social-intelligence launches dating back to November 2025. Investors may track adoption of Recruit, depth of engagement in Reddit communities, and how these capabilities support upcoming results on February 26, 2026, alongside any further regulatory or insider activity.

Key Terms

ai-powered, no-code, answer engines

3 terms

ai-powered technical

"Recruit, a new AI-powered tool, enables brands to quickly launch..."

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

no-code technical

"Recruit is an AI-powered, no-code landing page builder that enables brands..."

No-code describes software platforms that let people build apps, automations, or websites using visual tools, drag-and-drop blocks and prebuilt templates instead of writing computer code. For investors, no-code matters because it can speed product launch and cut development costs—like assembling a piece of furniture from a kit instead of crafting it by hand—while also creating considerations around scalability, vendor dependence and long-term maintenance that can affect a company’s growth and margins.

answer engines technical

"These updates empower organizations to create and scale the type of authentic content that consumers and AI answer engines value most."

Answer engines are software systems that search large collections of documents or data and return concise, direct responses instead of long lists of links. Think of them as a librarian who reads every book at once and hands you the exact paragraph you need. For investors, companies that build or use answer engines can change how fast decisions are made, create new revenue streams, and alter competitive advantage and regulatory risk by reshaping how information is accessed and verified.

AI-generated analysis. Not financial advice.

• An expanded Reddit partnership scales brand trust and discovery, enabling teams to authentically engage with Reddit communities directly from the Sprout platform.
• Recruit, a new AI-powered tool, enables brands to quickly launch creator application pages across any channel to capture, vet and match with authentic partners to drive discovery.
• The new Trellis Monitoring Agent in NewsWhip by Sprout Social reimagines reputation management by autonomously surfacing early signals on high-stake content, helping teams act with concise, analyst-quality briefs.
  
  

CHICAGO, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today announced new AI-driven innovations and an expanded partnership to help brands reach people in the Answer Engine era. These updates empower organizations to create and scale the type of authentic content that consumers and AI answer engines value most. This release features an expanded Reddit partnership, a new AI-powered creator management tool called Recruit, and the Trellis Monitoring Agent for NewsWhip.

As social feeds become crowded with AI-generated content, consumers are turning to sources they trust, from community-led forums like Reddit to content from their favorite creators. Answer engines are following suit, increasingly citing and prioritizing real social conversations and insights. As a result, it’s now essential for brands to show up authentically in these spaces to stay visible across the digital landscape. Sprout’s latest innovations enable brands to engage in these high-trust environments, capturing attention from both consumers and the AI engines shaping discovery.

“We are seeing fundamental shifts in how discovery works,” said Scott Morris, Chief Marketing Officer of Sprout Social. “Visibility is no longer driven by keywords or rankings, but by participation in credible conversations that people trust. As answer engines increasingly cite trusted communities and creators, brands cannot afford to be passive observers. These new capabilities help our customers authentically engage in the conversations that matter most to consumers and discovery engines, turning that engagement into a durable competitive advantage.”

The latest innovations featured in the launch include:

• Strategic Reddit Partnership: Sprout Social is expanding its Reddit partnership with new capabilities to help brands authentically engage with Reddit communities. For the first time, brands will be able to engage with brand owned subreddits from the Smart Inbox, publish to brand profiles and relevant subreddits, and filter Listening data for more precise insights. Later this year, teams will be able to engage with public subreddits conversations directly from the Sprout platform.
• AI-powered Creator Management: Recruit is an AI-powered, no-code landing page builder that enables brands to quickly launch customized creator application pages across any channel to capture, vet and match with authentic partners that drive ROI. By leveraging unique qualitative data, brands can easily match with creators who share true brand alignment and move the needle for their business.
• Trellis Monitoring Agent in NewsWhip: Trellis is now available in NewsWhip by Sprout Social as an always-on agent that surfaces emerging stories early with structured, analyst-quality updates that teams can easily act on. It identifies high-stakes developments and filters out the noise, helping teams understand the scale of a story and act faster with messaging that resonates.
• Expanded Platform Capabilities: Other updates across the Sprout platform empower brands to protect their reputation and prove the business impact of social. These include advanced moderation for TikTok ad campaigns, customizable reporting metrics to align social data with business goals, and expanded predictive monitoring for emerging networks like Bluesky.
  
  

These product updates will be featured in today’s Breaking Ground event, Sprout’s quarterly showcase of the company’s latest product updates and cutting-edge industry insights.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of tens of thousands of brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Lexi Johnson
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166

FAQ

What does Sprout Social's expanded Reddit partnership mean for SPT users?

It lets brands engage Reddit communities from Sprout's Smart Inbox and publish to profiles and subreddits. According to the company, this adds direct subreddit publishing, listening filters, and later this year will enable engaging public subreddit conversations from the platform.

How does Recruit by Sprout Social help brands find creators for campaigns (SPT)?

Recruit builds no-code landing pages to capture and match creator applicants at scale. According to the company, it uses qualitative data to vet alignment and help brands match with creators who may drive measurable ROI.

What is the Trellis Monitoring Agent in NewsWhip and how will it help SPT customers?

Trellis is an always-on agent that surfaces emerging, high-stakes stories with structured updates. According to the company, it provides analyst-quality briefs that highlight story scale and help teams act faster with targeted messaging.

Which Sprout platform capabilities were expanded in the Feb. 18, 2026 update for SPT?

Updates include TikTok ad moderation, customizable reporting metrics, and predictive monitoring for networks like Bluesky. According to the company, these features aim to protect reputation and better align social data with business goals.

When will Sprout Social enable direct engagement with public Reddit conversations from the platform (SPT)?

Direct engagement with public subreddit conversations is scheduled for rollout later in 2026. According to the company, initial Reddit capabilities are live now with full public-subreddit engagement coming later this year.