Sprout Social Named a Leader in Worldwide Influencer Marketing Platforms for Large Enterprises by IDC MarketScape

Rhea-AI Summary

Sprout Social (Nasdaq: SPT) was named a Leader in the 2025-26 IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises (doc #US53601825, November 2025).

The announcement highlights Sprout’s enterprise influencer platform featuring AI-powered creator discovery, brand safety and creator vetting (automated scanning and Brand Fit Scoring), and customizable campaign reporting designed to measure influencer ROI and scale creator strategies for large brands.

Sprout says the platform aims to expand AI capabilities to help brands secure high-value, brand-safe partnerships at scale.

Market Reality Check

$11.36 Last Close

Volume Volume 1,946,233 is 1.73x the 20-day average of 1,127,330, indicating elevated interest before this recognition news. high

Technical Pre-news price $11.36 trades below the 200-day MA at $16.91 and well under the 52-week high of $35.6407, despite this positive enterprise accolade.

Peers on Argus

Peer moves were mixed: SMWB -3.19%, DCBO -0.91%, while VERB +3.72%, PDFS +2.16%, and SEMR +0.08%. With no momentum scanner flags and a modest +1.16% move in SPT, the reaction appears more company-specific than broad sector-driven.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 08	Product recognition	Positive	-0.5%	G2 2026 Winter Reports rank #1 in 40 reports and 177 badges.
Dec 03	Brand marketing report	Neutral	+1.3%	First Social Media Dictionary detailing 2025 viral words and impression metrics.
Nov 18	AI platform launch	Positive	-1.5%	Launch of Sprout AI and Trellis agent for social data intelligence.
Nov 05	Earnings update	Positive	+0.4%	Q3 2025 revenue growth, improving net loss and positive non-GAAP income.
Nov 04	Market trends survey	Positive	-1.7%	Survey highlighting social media’s role in holiday shopping and social commerce.

Pattern Detected

Across recent largely positive brand and product announcements, SPT has more often seen muted or negative next-day moves, suggesting good news has not consistently translated into strong price follow-through.

Recent Company History

Over the past few months, Sprout Social has focused on strengthening its position in social data and enterprise solutions. On Nov 5, Q3 2025 results showed revenue of $115.6M (+13% YoY) and narrowing GAAP losses. Subsequent news highlighted social commerce trends (Nov 4), the launch of its Trellis AI agent (Nov 18), and major recognition in G2’s 2026 Winter Reports with 40 top rankings and 177 leader badges (Dec 8). Today’s IDC MarketScape leadership recognition fits this pattern of external validation for its enterprise and AI-driven capabilities.

Market Pulse Summary

This announcement underscores external validation of Sprout Social’s enterprise-focused influencer marketing platform, combining AI-powered discovery, analytics and brand safety features. Recent history shows a steady stream of product launches, social data insights and third-party accolades, alongside Q3 2025 revenue of $115.6M and narrowing losses. Investors monitoring this story may focus on how recognitions like IDC MarketScape leadership translate into large-enterprise customer growth, deeper adoption of AI capabilities, and progress toward sustained profitability over coming quarters.

Key Terms

brand safety technical

"...platform combines AI-powered intelligence, brand safety capabilities and unified workflows..."

Brand safety is the set of practices and controls companies use to prevent their name, ads or content from appearing alongside harmful, offensive, or misleading material online. Investors care because damage to reputation can reduce sales, ad revenue, partnerships and share value—think of it like keeping a storefront away from trouble to protect customer trust and long-term earnings.

AI-generated analysis. Not financial advice.

Sprout’s comprehensive influencer marketing platform combines AI-powered intelligence, brand safety capabilities and unified workflows to help enterprise organizations scale creator strategies and drive measurable business impact

CHICAGO, Dec. 22, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, has been named as a Leader in the 2025-26 IDC MarketScape on Worldwide Influencer Marketing Platforms for Large Enterprises*.

Sprout Social’s comprehensive influencer marketing solution helps organizations identify the right influencers, build authentic partnerships and maximize the ROI of their campaigns. With powerful AI-driven natural language discovery, data analysis capabilities and centralized campaign management, Sprout helps brands scale their efforts and deliver what influencer marketing is best known for–driving unparalleled awareness and revenue.

“Influencer marketing is now one of the most powerful ways for organizations to reach and convert consumers,” said Ben Newell, Vice President of Product Management at Sprout Social. “People trust people—and that shift is forcing brands to double down on authentic, relationship-driven campaigns. Sprout gives organizations the intelligence and tools to build cohesive, data-backed influencer programs that drive real business impact. We’re honored to be recognized by IDC MarketScape and remain committed to pushing the industry forward.”

Sprout Social's influencer solution is purpose-built for enterprise organizations that demand brand safety, comprehensive analytics and fast, precise creator discovery at scale. The platform enables brands to build trusted creator partnerships and drive measurable business impact through:

• AI-powered, topic-led creator discovery that mirrors native social platform algorithms, allowing brands to identify creators based on content themes and audience interests for more authentic and high-performing partnerships.
• Enterprise-grade brand safety and creator vetting, including automated content scanning, customizable safety parameters and Brand Fit Scoring to ensure creators align with brand values, risk tolerance and messaging standards.
• Customizable research and campaign reporting to create data-backed influencer strategies, extract more campaign insights, and understand campaign ROI all in a way that fits your business.
  

As influencer marketing investment outpaces traditional channels, Sprout Social is evolving its Influencer Marketing platform to meet the needs of the world’s breakthrough brands. Driven by the conviction that strong relationships are the ultimate driver of business outcomes, Sprout is focused on expanding its AI-powered capabilities to further equip brands with the technology needed to secure high-value, brand safe, authentic partnerships at scale.

Learn more about Sprout Social Influencer Marketing here.

*IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment (doc #US53601825, November 2025)

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Lexi Johnson
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166

FAQ

What did Sprout Social (SPT) announce on December 22, 2025 about influencer marketing?

Sprout Social announced it was named a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises.

How does Sprout Social's influencer solution identify creators for enterprise brands (SPT)?

The platform uses AI-powered, topic-led creator discovery that matches creators by content themes and audience interests to find authentic partners.

What brand safety features does Sprout Social (SPT) highlight in its influencer platform?

Sprout highlights enterprise-grade brand safety including automated content scanning, customizable safety parameters, and a Brand Fit Scoring system.

Does Sprout Social (SPT) provide campaign measurement for influencer programs?

Yes; the platform offers customizable research and campaign reporting to extract insights and help measure influencer campaign ROI.

Why is the IDC MarketScape Leader recognition relevant for Sprout Social shareholders (SPT)?

The Leader designation signals third-party recognition of Sprout’s enterprise influencer capabilities and may support market positioning and sales conversations.

Where can investors find the IDC MarketScape assessment that named Sprout Social (SPT) a Leader?

The assessment is cited as IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 (doc #US53601825, November 2025).