Sprout Social Named as a Visionary in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

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Sprout Social (NASDAQ: SPT) announced it has been named a Visionary in the inaugural 2026 Gartner Magic Quadrant for Social Media Management and Listening, which evaluated seven vendors. Sprout highlights its AI-powered Social Intelligence platform and proprietary AI agent Trellis, integrating real-time social signals, NewsWhip predictive analytics and a redesigned influencer marketing platform.

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Sprout Social views this recognition as a reflection of its commitment to AI-powered Social Intelligence and its strategy to turn real-time social signals into business decisions, driven by its proprietary AI agent, Trellis

CHICAGO, July 10, 2026 (GLOBE NEWSWIRE) -- Sprout Social (NASDAQ: SPT), the AI-powered Social Intelligence Platform, today announced it has been recognized as a Visionary in the inaugural Gartner^® Magic Quadrant^™ for Social Media Management and Listening. This Magic Quadrant evaluates seven vendors and helps organizations select the right partner to seamlessly connect real-time social intelligence with comprehensive management execution. Sprout Social believes this recognition reflects the strength of its vision and its leadership in shaping the future of the category.

Social media provides some of the earliest signals of where markets, consumers and culture are headed. Sprout Social understands that organizations that can identify and act on those signals are better positioned to anticipate change, strengthen customer relationships and drive business impact. That insight has shaped Sprout’s AI-powered Social Intelligence platform, powered by its proprietary AI agent, Trellis, which helps transform real-time social signals into actionable intelligence.

“We see Gartner’s new Magic Quadrant for this category as a major milestone for social media management and its role in how organizations compete,” said Scott Morris, Chief Marketing Officer, Sprout Social. “We’re thrilled to be recognized as a Visionary, a position we believe reflects our commitment to anticipating market shifts and equipping our customers with the tools they need to build innovative, consumer-first brands that deliver real business results.”

“Our focus is centered on transforming social media from an isolated marketing channel into an enterprise-wide system of intelligence and action,” said Srinivas Somayajula, Chief Product Officer at Sprout Social. “Over the past year, we have delivered on this strategy by expanding our conversational AI agent, Trellis, across the Sprout ecosystem. By combining these real-time capabilities with NewsWhip’s predictive analytics and our fully reimagined influencer marketing platform, we are giving brands the high-velocity solution designed to look around corners and help drive predictable business outcomes.”

To learn more about Sprout Social’s Social Intelligence platform and AI capabilities, visit sproutsocial.com.

Gartner Disclaimer

Source: Gartner, Magic Quadrant for Social Media Management and Listening, Claudia Ratterman, Karen Lee, Tia Zervas, 6 July 2026

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

About Sprout Social

Sprout Social is a leading AI-powered social intelligence platform, built on the belief that All Business is Social^℠. Powered by Trellis, Sprout’s proprietary AI agent, the platform is designed to transform real-time social media signals into actionable insights that drive business forward. Consistently recognized as a top software by G2, Sprout enables brands to deliver smarter, faster business impact through a suite of solutions including comprehensive publishing and engagement, customer care, influencer marketing, advocacy and predictive media intelligence. Sprout’s software operates across all major social networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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Media Contact
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

FAQ

What did Sprout Social (NASDAQ: SPT) announce about the 2026 Gartner Magic Quadrant?

Sprout Social announced it was recognized as a Visionary in the inaugural 2026 Gartner Magic Quadrant for Social Media Management and Listening. According to Sprout Social, this evaluation covered seven vendors and focuses on connecting real-time social intelligence with management execution.

What does being a Visionary in the 2026 Gartner Magic Quadrant mean for Sprout Social (SPT)?

Being named a Visionary means Gartner placed Sprout Social in that quadrant for Social Media Management and Listening. According to Sprout Social, the company believes this reflects the strength of its vision and its leadership in shaping the social intelligence category.

How does Sprout Social use AI and Trellis in its Social Intelligence platform?

Sprout Social uses its proprietary AI agent Trellis to turn real-time social signals into actionable intelligence. According to Sprout Social, Trellis has been expanded across its ecosystem to support conversational AI and inform business decisions from early social media signals.

What additional capabilities complement Sprout Social’s Trellis AI in 2026?

Sprout Social combines Trellis with NewsWhip’s predictive analytics and a fully reimagined influencer marketing platform. According to Sprout Social, this integrated approach is designed to give brands a high-velocity solution to anticipate shifts and help drive more predictable business outcomes.

How does Sprout Social describe its strategy for social media management in 2026?

Sprout Social describes its strategy as transforming social media from an isolated marketing channel into an enterprise-wide system of intelligence and action. According to Sprout Social, its platform helps organizations anticipate change, strengthen customer relationships and drive business impact using real-time social data.

Does Gartner endorse Sprout Social or other vendors in the 2026 Magic Quadrant?

Gartner does not endorse any vendor, product or service in its research publications. According to the Gartner disclaimer cited by Sprout Social, the Magic Quadrant reflects Gartner research opinions and should not be seen as statements of fact or specific recommendations.