Sprout Social Announces Winners of the Inaugural 2026 Social Intelligence Awards

Rhea-AI Summary

Sprout Social (Nasdaq: SPT) announced the winners of its inaugural 2026 Social Intelligence Awards, which recognize organizations using its AI-powered Social Intelligence Platform to turn social data into business outcomes. Five brands were honored across categories tied to Sprout’s capabilities: Best in Social Intelligence, Precision Impact, Social Synergy, Infinite Care and Predictive Edge.

City of Hope earned the flagship Best in Social Intelligence award for its community-driven “City of Hope Line” campaign, which used Social Listening and delivered double-digit growth in engagement, reach and video views. Other winners were Cornerstone Building Brands (Precision Impact) for centralized analytics that drove a 122.4% increase in campaign impressions, Teranet (Social Synergy) for a broker ambassador program that generated over 12,500 impressions, ETS (Infinite Care) for AI-powered sentiment and topic tagging that improved social care metrics, and Atlas Copco Group (Predictive Edge) for building an early-warning system for brand risk using Social Listening.

Market Context

At the platform snapshot, VERB was up 3.72% while no peers appeared in the momentum scanner. The awa...

Analysis

At the platform snapshot, VERB was up 3.72% while no peers appeared in the momentum scanner. The awards highlighted customer outcomes; recent Net Selling remained a separate ownership signal to monitor.

Key Figures

Campaign impressions growth: 122.4% Campaign impressions: more than 3 million Engagement growth: 75.3% +5 more

8 metrics

Campaign impressions growth 122.4% Cornerstone Building Brands campaign year over year

Campaign impressions more than 3 million Cornerstone Building Brands campaign

Engagement growth 75.3% Cornerstone Building Brands campaign year over year

Post link-click growth 42.5% Cornerstone Building Brands campaign year over year

PurView impressions more than 12,500 Teranet tagged posts since program launch

New-audience reach roughly 90% Teranet PurView program reach from non-followers

GRE message-volume growth 64% Year over year during ETS service period

Praxis negative-sentiment decrease 93% ETS brand sentiment improvement

Historical Context

5 past events · Latest: Aug 19 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 19	AI platform launch	Positive	+2.1%	Trellis became generally available across plans and expanded automated social intelligence workflows.
Aug 06	2Q26 earnings report	Positive	+26.3%	Revenue growth, improved profitability, and raised operating-margin expectations supported the earnings release.
Jul 10	Gartner recognition	Positive	-1.2%	Sprout was named a Visionary in Gartner's inaugural social media management and listening evaluation.
Jul 06	Earnings date notice	Neutral	-0.4%	The company scheduled its second-quarter financial results release and investor conference call.
Jun 24	Snapchat integration	Positive	+2.3%	Sprout launched direct Snapchat publishing capabilities within its social intelligence platform.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

SPT aligned with positive operating or product news in three of five recent events but diverged on recognition and scheduling announcements.

Key Terms

social listening, service-level agreement

2 terms

social listening technical

"Their social team used Sprout Social Listening to study what patients"

Social listening is the practice of monitoring public conversations on social media, forums, review sites and other online spaces to track mentions, tone and emerging trends about a company, product or industry. For investors, it acts like eavesdropping at a busy marketplace—revealing early signs of growing demand, customer complaints, reputational shifts or regulatory concerns that can precede official financial reports and help inform buying, selling or risk decisions.

service-level agreement technical

"response times remained within a 3-hour service-level agreement"

A service-level agreement (SLA) is a formal contract that spells out the specific duties, performance standards, response times and remedies a service provider must meet for its customers. For investors, SLAs matter because they shape how reliably a business can deliver products or services, influence recurring revenue, potential penalties, and customer retention—think of an SLA as a performance promise or warranty that helps predict a company’s operational risk and future cash flow.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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City of Hope, Cornerstone Building Brands, Atlas Copco Group, Teranet and ETS honored for turning social data into enterprise-wide strategy, proactive customer care and measurable ROI

CHICAGO, Aug. 31, 2026 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), the AI-powered Social Intelligence Platform, today announced the winners of its inaugural 2026 Social Intelligence Awards, honoring brands and visionaries who have moved beyond basic metrics to uncover deep insights, scale proactive care and drive measurable ROI. The awards recognize five organizations using Sprout Social to turn social data into a tangible business advantage.

Winners were recognized across five categories, each tied to a core area of Sprout's AI-powered Social Intelligence Platform: Full-Funnel Social Optimization, Predictive Media Intelligence, Scalable Social Support, Authentic Brand Amplification, and the flagship award, Best in Social Intelligence, incorporating all categories. Using capabilities like Social Listening, Analytics and Engagement, honorees sharpened their strategies, scaled their customer care and extended their brand's reach.

“This year's winners show us where social is headed,” said Scott Morris, CMO of Sprout Social. “Each of these teams treated social as a front-line source for understanding and connecting with their customers, not in theory, but in daily practice. They used Sprout's platform and social intelligence to change how their entire organization listens, responds and makes decisions. That's the real story here: when you give teams the right tools, social has the potential to become one of the clearest windows a business has into the people it serves.”

Best in Social Intelligence Award – City of Hope

City of Hope, one of the largest and most advanced cancer research and treatment organizations in the country, used social intelligence to build a truly community-driven campaign that resonated deeply with its audience. Their social team used Sprout Social Listening to study what patients, survivors, caregivers and supporters were already saying online. Those findings shaped the City of Hope Line, a campaign that invites the community to record and share their own messages of hope through installations at five physical locations and a phone line. Now in its second year, the campaign has helped City of Hope earn its first-ever social Telly Awards wins and Webby nominations, along with sustained double-digit growth in engagement, reach and video views. That success has carried beyond the social team: departments across philanthropy, thought leadership and internal communications now weave the same social-first insight into their everyday work, making social intelligence a resource the whole organization draws on.

“Social intelligence gave us a deeper understanding of what mattered most to our community and helped us turn those insights into meaningful experiences that invite people to connect and share hope. The result is a more audience-centered approach that strengthens how we engage the patients and families we are privileged to serve.” — Nisha Morris, Senior Vice President, Chief Marketing and Communications Officer at City of Hope

Precision Impact Award – Cornerstone Building Brands

Cornerstone Building Brands runs 35 individual brands, each with its own lean marketing team, and is proving that scale doesn't have to mean slower decisions. Their team centralized reporting across the portfolio using Analytics, Competitor Analysis and Social Listening in Sprout Social, replacing brand-by-brand manual reports with automated, brand-specific insight every team could act on immediately. On Home for Good, Cornerstone's annual affordable-housing campaign with Habitat for Humanity, that insight showed static posts performed best with employee advocates while video and carousel content drove stronger results with external audiences, a finding that reshaped the campaign's content mix. Year over year, campaign impressions grew 122.4% to more than 3 million, engagements rose 75.3% and post link clicks increased 42.5%.

"Rather than asking each business unit to become experts in social intelligence, we centralized the analysis and delivered customized, automated reports tailored to each brand's goals and challenges." — Chelsey Godfrey, Social Media Marketing Specialist, Cornerstone Building Brands

Social Synergy Award – Teranet

Teranet Inc., a property intelligence and land registry company, turned a handful of loyal users into one of its most effective distribution channels, using Sprout Social Listening to find mortgage brokers who already had credibility and reach in their own community. Their team tracked signals like LinkedIn activity, industry award nominations and speaking engagements to identify brokers already talking about PurView, Teranet's B2B property intelligence platform, unprompted, then built a scored ambassador program around them. Across the program's tagged posts since launch, PurView has generated more than 12,500 impressions, with roughly 90% of reach coming from people who had never followed the brand before.

"We realized these weren't just satisfied customers, they were untapped distribution channels with pre-built trust that brand content could never replicate." — Maria Policelli-Sohrabi, Digital and Social Media Marketing Manager, Teranet Inc.

Infinite Care Award – ETS

ETS manages social care across its portfolio of testing brands, including GRE, TOEFL, and Praxis, through a centralized model led by Jessica Dillon, Social Media Community Specialist. Using AI-powered sentiment and topic tagging in Sprout's Smart Inbox, Dillon transformed recurring inquiries into actionable insights, helping teams identify emerging trends and prioritize engagement in real time. In one instance, a test taker's questions regarding a disability accommodation were quickly surfaced and routed to the appropriate team, enabling ETS to provide a timely, informed, and empathetic response. During this period, GRE message volume increased 64% year over year while response times remained within a 3-hour service-level agreement. Corporate response time improved from two hours to one hour and 20 minutes, and negative sentiment associated with the Praxis brand decreased by 93%.

"The questions test takers asked most often helped shape new social community content and FAQ resources, allowing us to provide answers earlier, reduce uncertainty and better support learners when they needed it most." — Jessica Dillon, Social Media Community Specialist, ETS

Predictive Edge Award – Atlas Copco Group

Atlas Copco Group, a global manufacturer of industrial equipment, built an early-warning system for brand risk across dozens of business areas, brands and local markets, using signals hiding in plain sight. The team used Sprout Social Listening to track patterns like repeated questions, off-brand content and inactive local accounts across every market at once, surfacing which accounts needed support long before a minor gap could grow into a larger issue. Rather than turning that visibility into an audit, Atlas built it into a support system, with training, feedback and a clear escalation path for local teams in place of after-the-fact correction.

To learn more about Sprout Social's AI-powered Social Intelligence Platform or to schedule a demo, please visit sproutsocial.com.

About Sprout Social

Sprout Social is a leading AI-powered social intelligence platform, built on the belief that All Business is Social℠. Powered by Trellis, Sprout’s proprietary AI agent, the platform is designed to transform real-time social media signals into actionable insights that drive business forward. Consistently recognized as a top software by G2, Sprout enables brands to deliver smarter, faster business impact through a suite of solutions including comprehensive publishing and engagement, customer care, influencer marketing, advocacy and predictive media intelligence. Sprout’s software operates across all major social networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles
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www.instagram.com/sproutsocial

Media Contact
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Lexi Johnson
Twitter: @SproutSocialIR
Email: investors@sproutsocial.com
Phone: (312) 528-9166

FAQ

What are the 2026 Social Intelligence Awards announced by Sprout Social (NASDAQ: SPT)?

The 2026 Social Intelligence Awards are Sprout Social’s inaugural program honoring brands that use its AI-powered platform to turn social data into business value. According to Sprout Social, the awards span five categories aligned with capabilities like Social Listening, Analytics, engagement and predictive media intelligence.

Which companies won Sprout Social’s 2026 Social Intelligence Awards and in which categories for SPT?

According to Sprout Social, City of Hope, Cornerstone Building Brands, Teranet, ETS and Atlas Copco Group won the 2026 Social Intelligence Awards. They were recognized respectively for Best in Social Intelligence, Precision Impact, Social Synergy, Infinite Care and Predictive Edge, each tied to specific use of Sprout’s platform.

How did City of Hope use Sprout Social’s platform to win Best in Social Intelligence in 2026?

City of Hope used Sprout Social Listening to understand patients, survivors, caregivers and supporters and shape its “City of Hope Line” campaign. According to Sprout Social, the initiative delivered sustained double-digit growth in engagement, reach and video views and informed work across philanthropy, thought leadership and internal communications.

What business results did Cornerstone Building Brands report from Sprout Social in the 2026 awards?

Cornerstone Building Brands centralized reporting for 35 brands using Sprout’s Analytics, Competitor Analysis and Social Listening. According to Sprout Social, its Home for Good campaign impressions grew 122.4% to more than 3 million year over year, while engagements rose 75.3% and post link clicks increased 42.5%.

How did ETS improve social customer care using Sprout Social’s AI features highlighted in the SPT awards?

ETS used AI-powered sentiment and topic tagging in Sprout’s Smart Inbox to surface recurring inquiries and route issues quickly. According to Sprout Social, GRE message volume rose 64% year over year while response times stayed within a three-hour SLA, and negative sentiment for Praxis decreased by 93%.

What social media impact did Teranet’s PurView ambassador program achieve using Sprout Social tools?

Teranet used Sprout Social Listening to identify influential mortgage brokers and build a scored ambassador program around PurView. According to Sprout Social, tagged posts since launch generated more than 12,500 impressions, with about 90% of reach coming from people who had not previously followed the brand.

How is Atlas Copco Group using Sprout Social’s Social Listening for brand risk management in 2026?

Atlas Copco Group used Sprout Social Listening to track patterns like repeated questions, off-brand content and inactive local accounts across markets. According to Sprout Social, this visibility feeds a support-oriented system of training, feedback and escalation to address issues before they become larger brand risks.