SpartanNash Welcomes Jason Ulichnie as Vice President, OwnBrands Marketing

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SpartanNash (Nasdaq: SPTN) has appointed Jason Ulichnie as Vice President of OwnBrands Marketing. In this role, Ulichnie will manage the portfolio strategy and product development for the company's private label brands, including Our Family®, Fresh and Finest™ by Our Family, and Finest Reserve™ by Our Family.

Bringing nearly 20 years of retail and restaurant industry experience, Ulichnie will oversee product innovation, pricing, promotions, forecasting, and sourcing. He previously served as Vice President of Merchandising, Own Brands at Schnuck Markets, and held senior leadership positions at Southeastern Grocers, Walmart, and Brinker International.

Ulichnie will lead portfolio strategy and product development for Our Family^®, Fresh and Finest™ by Our Family and Finest Reserve™ by Our Family

GRAND RAPIDS, Mich., Aug. 11, 2025 /PRNewswire/ -- Food solutions company SpartanNash® (the "Company") (Nasdaq: SPTN) today announced that Jason Ulichnie has been named Vice President, OwnBrands Marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family^®, Fresh and Finest™ by Our Family and Finest Reserve™ by Our Family – for Company-operated stores and wholesale customers.

Bringing nearly 20 years of retail and restaurant industry experience at Schnuck^® Markets, Inc. and Brinker International^®, Ulichnie will also manage product innovation, pricing and promotions, forecasting and sourcing, working cross-functionally to enhance the OwnBrands portfolio and elevate brand presence.  

"As we continue to take our brand-building to the next level, Jason will be an important addition to our Marketing leadership team," said SpartanNash Senior Vice President and Chief Marketing Officer Erin Storm. "His knowledge in leading category transformation to drive profitable growth and culinary innovation will benefit our independent retail customers as well as our Family Fare^®, Martin's Super Markets and D&W^® Fresh Market shoppers."

Ulichnie previously served as Vice President, Merchandising, Own Brands for Schnuck Markets, Inc. a privately held supermarket chain based in St. Louis. He also served in senior leadership roles at Southeastern Grocers ^®, Walmart^® and Brinker International, the casual dining company that owns, operates and franchises Chili's^® Grill & Bar and Maggiano's Little Italy^® restaurants.

Ulichnie earned his bachelor's degree in business administration from the University of North Texas and his MBA from the University of Texas at Dallas.

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About SpartanNash
SpartanNash^® (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. Committed to fostering a People First culture, the SpartanNash family of Associates is 20,000 strong. SpartanNash operates two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and U.S. military commissaries and exchanges. The Company distributes products for every aisle in the grocery store, from fresh produce to household goods to its OwnBrands, which include the Our Family^® portfolio of products. On the retail side, SpartanNash operates nearly 200 brick-and-mortar grocery stores, primarily under the banners of Family Fare^®, Martin's Super Markets and D&W^® Fresh Market, in addition to dozens of pharmacies and fuel centers with convenience stores. Leveraging insights and solutions across its segments, SpartanNash offers a full suite of support services for independent grocers. For more information, visit spartannash.com.

CONTACT:
Adrienne Chance 
SVP and Chief Communications Officer
SpartanNash
press@spartannash.com  

 

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SOURCE SpartanNash

FAQ

Who is the new Vice President of OwnBrands Marketing at SpartanNash (SPTN)?

Jason Ulichnie has been appointed as Vice President of OwnBrands Marketing at SpartanNash, bringing nearly 20 years of retail and restaurant industry experience.

What are Jason Ulichnie's responsibilities at SpartanNash (SPTN)?

Ulichnie will oversee portfolio management, product development, and brand equity of SpartanNash OwnBrands, including product innovation, pricing, promotions, forecasting, and sourcing for company-operated stores and wholesale customers.

What brands will Jason Ulichnie manage at SpartanNash (SPTN)?

He will manage SpartanNash's private label brands including Our Family®, Fresh and Finest™ by Our Family, and Finest Reserve™ by Our Family.

What is Jason Ulichnie's previous work experience before joining SpartanNash (SPTN)?

Ulichnie previously served as Vice President of Merchandising, Own Brands at Schnuck Markets, and held senior leadership roles at Southeastern Grocers, Walmart, and Brinker International.