SPECIFICITY INC Stock Price, News & Analysis

Specificity (OTCID:SPTY) signed a Letter of Intent on October 29, 2025 with New Zealand-based Blackpearl Group to build and host a proprietary Private Data Platform that the companies say will form the world’s only fully integrated ad tech stack.

The platform is described as capable of processing over 21 billion verified data signals per day, with claimed full ownership of U.S. and U.K. identity graphs and real-time ingestion, enrichment, and activation across email, SMS and direct channels. Executives say the stack targets an estimated $250 billion annual digital ad fraud problem by identifying and eliminating bot and mechanical traffic.

Specificity (OTCID:SPTY) appointed Rob Gagne as Chief Technology Officer effective October 21, 2025. Gagne brings more than three decades of experience building large-scale data and software systems across finance, enterprise software, and ad tech.

His background includes CTO roles at Nexaweb and Atabok, work with clients such as Mitsubishi UFJ Bank, HSBC and Jefferies, a career start at J.P. Morgan Chase, lecturing at Northeastern University, and founding Fluxweave (Weave.io). Specificity says Gagne will accelerate global expansion, machine-learning ad delivery, and fraud-free ad solutions alongside CEO Robert Fedder and founder Jason Wood.

Specificity (OTC:SPTY) announced the appointment of Robert Fedder as CEO on October 20, 2025, marking a leadership transition while founder Jason Wood remains deeply involved.

Fedder brings 30+ years of global executive experience across Europe, the U.S., Australia and Southeast Asia and has advised major brands and led technology ventures. The company positions its proprietary audience-targeting platform as delivering verified human engagement and lower lead costs versus traditional pay-per-click models, and says the hire aims to accelerate domestic and international expansion, operational scaling, and shareholder value creation.

Specificity (OTCID:SPTY), a digital marketing agency, announced two key developments in its expansion strategy. CEO Jason Wood appeared on The Street Reports Podcast to discuss the company's vision for digital marketing, AI, and Web3, highlighting their proprietary technology that eliminates bot traffic and ensures targeted advertising to real human audiences.

Additionally, the company appointed Eddie Olavarria as Director of Digital Marketing Performance. Olavarria brings over 20 years of expertise in paid media and analytics, with a history of delivering 4x+ ROAS (Return on Ad Spend). This strategic hire aims to accelerate Specificity's global expansion, particularly in Europe, and enhance their performance marketing capabilities.

Specificity (OTCID:SPTY), a digital marketing agency, is preparing to launch its proprietary AI technology stack following a year of strategic transformation. The company successfully navigated the BF Borgers auditing firm scandal, being among the few of 109 affected micro-cap companies to regain fully reporting status.

Under CEO Jason Wood's leadership, Specificity has developed key technological assets including: exclusive organic MAID data for adtech targeting, an in-house AI-powered marketing technology stack for mass automation and campaign optimization, and AI-driven ad spend optimization focused on organic traffic while filtering out bot traffic.

Specificity (OTCID:SPTY) has launched its European expansion ahead of schedule, bringing its proprietary adtech platform to the European market. The company's technology is specifically designed to be GDPR-compliant while delivering precision targeting and human-only traffic verification.

Led by Adrian Walters as Managing Director of Specificity Europe, the expansion has already secured its first clients. The platform offers European businesses an alternative to traditional marketing approaches, focusing on delivering verified human traffic and precise audience targeting without relying on third-party cookies or invasive tracking practices.

The expansion comes as European businesses struggle with marketing effectiveness under GDPR regulations, with Specificity's solution promising reduced cost per acquisition (CPA) and improved ROI for digital marketing campaigns.

Specificity (OTCIQ:SPTY) has successfully regained its status as a current filer with the U.S. Securities and Exchange Commission. The company completed and filed two Annual Report 10-Ks and four Quarterly Report 10-Qs within a four-month period.

CEO Jason Wood highlighted that while hundreds of companies were negatively impacted by BF Borgers, Specificity successfully navigated the situation. The company's business remains healthy, and management can now refocus on growth initiatives and maintaining timely SEC filings.

Specificity (SPTY) has expanded its digital marketing capabilities by introducing Connected TV video ad targeting that reaches the same verified, high-intent audiences across display and social media channels. The company's proprietary ad technology identifies real human consumers while filtering out bots and fraudulent traffic, enabling brands to deliver consistent messaging across multiple platforms. CEO Jason Wood emphasizes that their approach differs from traditional omnichannel marketing by focusing on targeting the same verified individuals across platforms rather than simply reusing creative content. The technology leverages AI-driven intent data that updates daily to track buyer behavior, ensuring campaigns reach genuine, high-intent consumers across display, social, and video channels, including Connected TV/OTT platforms.

Specificity Inc (OTC:SPTY) has launched a guaranteed lead generation program for B2B companies, disrupting the traditional digital marketing landscape. The company's new offering leverages proprietary first-party data and AI-powered behavioral targeting to deliver verified, high-quality B2B leads at competitive prices.

The program focuses on identifying actual decision-makers in active buying cycles, eliminating wasteful spending on bots and irrelevant impressions. Key benefits include guaranteed leads, hyper-targeted outreach, faster sales cycles, and transparent reporting with real-time lead delivery. CEO Jason Wood emphasizes this initiative as a direct challenge to conventional lead generation methods, promising better results at lower costs.