SPECIFICITY INC Stock Price, News & Analysis

Specificity (OTCID: SPTY) announced it reached positive operating cash flow for November 2025, driven by a surge in new client acquisitions across multiple verticals and increased demand for its precision ad targeting.

The company said this momentum is translating into meaningful revenue expansion, recent onboardings after clients left traditional agencies, and plans to publish new case studies, including one the company says demonstrated a 30x return for a client. Management added it is finalizing modeling to provide full-year guidance for 2026.

Specificity (OTC:SPTY) announced its S-1 Registration Statement was declared effective by the SEC on November 4, 2025, completing the company’s process of regaining full SEC reporting compliance. The filing, initially submitted October 14, 2025, enables the company to access expansion capital and removes its alternative reporting status on OTC Markets.

The company also confirmed its STRATA Agreement with an institutional investor is active to support growth, and management said the arrangement allows controlled timing, amounts and pricing to raise capital with minimal dilution.

Specificity (OTCID:SPTY) signed a Letter of Intent on October 29, 2025 with New Zealand-based Blackpearl Group to build and host a proprietary Private Data Platform that the companies say will form the world’s only fully integrated ad tech stack.

The platform is described as capable of processing over 21 billion verified data signals per day, with claimed full ownership of U.S. and U.K. identity graphs and real-time ingestion, enrichment, and activation across email, SMS and direct channels. Executives say the stack targets an estimated $250 billion annual digital ad fraud problem by identifying and eliminating bot and mechanical traffic.

Specificity (OTCID:SPTY) appointed Rob Gagne as Chief Technology Officer effective October 21, 2025. Gagne brings more than three decades of experience building large-scale data and software systems across finance, enterprise software, and ad tech.

His background includes CTO roles at Nexaweb and Atabok, work with clients such as Mitsubishi UFJ Bank, HSBC and Jefferies, a career start at J.P. Morgan Chase, lecturing at Northeastern University, and founding Fluxweave (Weave.io). Specificity says Gagne will accelerate global expansion, machine-learning ad delivery, and fraud-free ad solutions alongside CEO Robert Fedder and founder Jason Wood.

Specificity (OTC:SPTY) announced the appointment of Robert Fedder as CEO on October 20, 2025, marking a leadership transition while founder Jason Wood remains deeply involved.

Fedder brings 30+ years of global executive experience across Europe, the U.S., Australia and Southeast Asia and has advised major brands and led technology ventures. The company positions its proprietary audience-targeting platform as delivering verified human engagement and lower lead costs versus traditional pay-per-click models, and says the hire aims to accelerate domestic and international expansion, operational scaling, and shareholder value creation.

Specificity (OTCID:SPTY), a digital marketing agency, announced two key developments in its expansion strategy. CEO Jason Wood appeared on The Street Reports Podcast to discuss the company's vision for digital marketing, AI, and Web3, highlighting their proprietary technology that eliminates bot traffic and ensures targeted advertising to real human audiences.

Additionally, the company appointed Eddie Olavarria as Director of Digital Marketing Performance. Olavarria brings over 20 years of expertise in paid media and analytics, with a history of delivering 4x+ ROAS (Return on Ad Spend). This strategic hire aims to accelerate Specificity's global expansion, particularly in Europe, and enhance their performance marketing capabilities.

Specificity (OTCID:SPTY), a digital marketing agency, is preparing to launch its proprietary AI technology stack following a year of strategic transformation. The company successfully navigated the BF Borgers auditing firm scandal, being among the few of 109 affected micro-cap companies to regain fully reporting status.

Under CEO Jason Wood's leadership, Specificity has developed key technological assets including: exclusive organic MAID data for adtech targeting, an in-house AI-powered marketing technology stack for mass automation and campaign optimization, and AI-driven ad spend optimization focused on organic traffic while filtering out bot traffic.

Specificity (OTCID:SPTY) has launched its European expansion ahead of schedule, bringing its proprietary adtech platform to the European market. The company's technology is specifically designed to be GDPR-compliant while delivering precision targeting and human-only traffic verification.

Led by Adrian Walters as Managing Director of Specificity Europe, the expansion has already secured its first clients. The platform offers European businesses an alternative to traditional marketing approaches, focusing on delivering verified human traffic and precise audience targeting without relying on third-party cookies or invasive tracking practices.

The expansion comes as European businesses struggle with marketing effectiveness under GDPR regulations, with Specificity's solution promising reduced cost per acquisition (CPA) and improved ROI for digital marketing campaigns.

Specificity (OTCIQ:SPTY) has successfully regained its status as a current filer with the U.S. Securities and Exchange Commission. The company completed and filed two Annual Report 10-Ks and four Quarterly Report 10-Qs within a four-month period.

CEO Jason Wood highlighted that while hundreds of companies were negatively impacted by BF Borgers, Specificity successfully navigated the situation. The company's business remains healthy, and management can now refocus on growth initiatives and maintaining timely SEC filings.