Welcome to our dedicated page for SPECIFICITY news (Ticker: SPTY), a resource for investors and traders seeking the latest updates and insights on SPECIFICITY stock.
Specificity Inc. (SPTY) is a digital marketing and ad tech company that focuses on precision audience targeting, verified human engagement, and reducing bot-driven ad fraud. As a Nevada-incorporated firm with principal offices in Florida, it operates as a full-service digital marketing provider for both B2B and B2C clients, combining proprietary technology with agency expertise.
This news page aggregates updates and press releases about Specificity’s operations, technology developments, client wins, and capital markets activity. Recent announcements highlight the company’s work delivering human-verified, bot-free campaigns for enterprise clients, including a reported high-return campaign for a major European travel website, as well as its expansion into European markets through Specificity Europe under GDPR-compliant targeting methods.
Investors and observers can follow news about Specificity’s progress in building and refining its proprietary AI technology stack, its Letter of Intent with Blackpearl Group to create a Private Data Platform, and its efforts to position itself as a performance-driven marketing technology company. Coverage also includes corporate milestones such as regaining fully reporting SEC filer status, the effectiveness of its Form S-1 registration statement, leadership appointments, and developments related to its Strata Purchase Agreement financing structure.
By reviewing the news feed for SPTY, readers can see how Specificity communicates its strategy around fraud reduction, audience intelligence, and hybrid ad-tech and agency services. This page offers a centralized view of company statements on campaign performance, geographic expansion, regulatory status, and technology initiatives that shape its role in the advertising and communication services sector.
Specificity (OTCID: SPTY) announced a strategic expansion into the U.S. home services market, targeting a sector the company says exceeds $600 billion annually. The rollout uses its human-only, intent-driven AdTech+MarTech model to reduce ad fraud and deliver verified homeowner leads.
The company targets mid-market HVAC, plumbing, roofing, electrical, window, siding and restoration providers with cross-channel campaigns, proprietary fraud prevention, first-party intent activation and human verification to drive repeatable proof-of-performance and measurable ROI improvements.
Specificity (OTC:SPTY) Founder and CEO Jason Wood will host a live discussion on Market Wire News's X Spaces on January 28, 2026 at 4:00pm Eastern. The session will cover Specificity's growth, proprietary ad technology innovations, and efforts to reduce wasted ad spend from bots and fraudulent traffic.
The event is open to marketers, business leaders, and industry professionals and can be joined live via the provided X Spaces link.
Specificity (OTCID:SPTY) announced a strategic partnership with A2SPA on January 27, 2026 to add execution-time security for agentic AI in adtech environments. The firms say A2SPA enforces cryptographic authorization so AI-driven workflows execute only within advertiser-defined protocols, protecting identity graphs, intent feeds, and pixel intelligence from actions driven by platform monetization incentives. The partnership targets execution-time control as foundational infrastructure for safe, auditable AI deployment in advertising and marketing operations.
Specificity (OTCID:SPTY) activated its STRATA Agreement to secure short-term capital on January 21, 2026, following effectiveness of its S-1 in late 2025. The company says the funds will be used to scale operations—hiring in marketing, data science, sales, and client services—and to accelerate its proprietary AdTech and AI-driven tech buildout while it prepares a full capital round. Management describes the STRATA financing as a low-dilution bridge that avoids debt and preserves timing and structure control, with proceeds targeted exclusively to growth initiatives supporting rising client demand and its hybrid creative-plus-first-party-data model.
Specificity (OTCID:SPTY) reported achieving positive operating cash flow in November 2025 and added over $400,000 in annual run-rate revenue in December 2025. The company disclosed Q3 2025 revenue of $260,000 (up 21.7% QoQ) and a 37.9% YoY decline in operating expenses to $162,754. Specificity announced a successful inaugural campaign with a major European travel site that delivered a 38X IRR, signed an LOI with Blackpearl Group to build an integrated AdTech stack, and reported an effective S-1 registration to access expansion capital and invest in proprietary targeting and AI analytics.
Specificity (OTCID:SPTY) reported a 28-day campaign with a top-3 European travel website (annual revenue >$75M) that produced strong short-term economics using human-verified, bot-free targeting. Key metrics: Revenue $385,202, Ad spend $10,004, IrROAS 38.5×, Conversions 152, Avg conversion value $2,534. The campaign delivered ~19.3k clicks from 2.48M impressions with $4.03 CPM, $0.52 CPC, and $65.82 CPL. Specificity attributes results to its hybrid ad‑tech and agency model and emphasizes verified human audiences and fraud reduction to improve ROI.
Specificity (OTCID: SPTY) announced it reached positive operating cash flow for November 2025, driven by a surge in new client acquisitions across multiple verticals and increased demand for its precision ad targeting.
The company said this momentum is translating into meaningful revenue expansion, recent onboardings after clients left traditional agencies, and plans to publish new case studies, including one the company says demonstrated a 30x return for a client. Management added it is finalizing modeling to provide full-year guidance for 2026.
Specificity (OTC:SPTY) announced its S-1 Registration Statement was declared effective by the SEC on November 4, 2025, completing the company’s process of regaining full SEC reporting compliance. The filing, initially submitted October 14, 2025, enables the company to access expansion capital and removes its alternative reporting status on OTC Markets.
The company also confirmed its STRATA Agreement with an institutional investor is active to support growth, and management said the arrangement allows controlled timing, amounts and pricing to raise capital with minimal dilution.
Specificity (OTCID:SPTY) signed a Letter of Intent on October 29, 2025 with New Zealand-based Blackpearl Group to build and host a proprietary Private Data Platform that the companies say will form the world’s only fully integrated ad tech stack.
The platform is described as capable of processing over 21 billion verified data signals per day, with claimed full ownership of U.S. and U.K. identity graphs and real-time ingestion, enrichment, and activation across email, SMS and direct channels. Executives say the stack targets an estimated $250 billion annual digital ad fraud problem by identifying and eliminating bot and mechanical traffic.
Specificity (OTCID:SPTY) appointed Rob Gagne as Chief Technology Officer effective October 21, 2025. Gagne brings more than three decades of experience building large-scale data and software systems across finance, enterprise software, and ad tech.
His background includes CTO roles at Nexaweb and Atabok, work with clients such as Mitsubishi UFJ Bank, HSBC and Jefferies, a career start at J.P. Morgan Chase, lecturing at Northeastern University, and founding Fluxweave (Weave.io). Specificity says Gagne will accelerate global expansion, machine-learning ad delivery, and fraud-free ad solutions alongside CEO Robert Fedder and founder Jason Wood.