SPECIFICITY INC Stock Price, News & Analysis

Specificity Inc (OTC:SPTY) has launched a guaranteed lead generation program for B2B companies, disrupting the traditional digital marketing landscape. The company's new offering leverages proprietary first-party data and AI-powered behavioral targeting to deliver verified, high-quality B2B leads at competitive prices.

The program focuses on identifying actual decision-makers in active buying cycles, eliminating wasteful spending on bots and irrelevant impressions. Key benefits include guaranteed leads, hyper-targeted outreach, faster sales cycles, and transparent reporting with real-time lead delivery. CEO Jason Wood emphasizes this initiative as a direct challenge to conventional lead generation methods, promising better results at lower costs.

Specificity (OTC:SPTY) has announced a significant expansion of its Connected TV (CTV) advertising capabilities, positioning itself as a leading hybrid marketing agency. The company's proprietary approach focuses on intent-driven targeting and real human impressions, delivering lower CPMs than major social platforms while achieving superior ROI.

Key features of Specificity's CTV strategy include pinpoint audience targeting based on real-time intent, waste-free delivery, efficient execution with lower CPMs, bot-free traffic, and maximized ROI. The company combines proprietary ad tech with full-service agency services, offering a unique hybrid model in the U.S. market.

Additionally, SPTY reported progress toward SEC compliance following the BF Borgers audit firm fraud incident, with necessary steps being taken to complete required filings and restore full standing.

Specificity Inc (SPTY) has announced significant expansions to its in-market marketing strategy, powered by a daily nationwide intent feed system. The company's enhanced digital marketing platform now delivers targeted advertising across social media, display ads, and Connected TV (CTV) platforms, focusing exclusively on high-intent consumers.

The company's proprietary ad tech ensures ads reach only real humans, eliminating bot traffic and reducing fraud. Key developments include:

• Integration of high-intent audience data across social media platforms including Meta and TikTok
• Enhanced Connected TV advertising capabilities
• Launch of a redesigned website
• Implementation of AI-driven text and email marketing automation

CEO Jason Wood emphasized the importance of a hybrid model in modern digital marketing, stating that traditional ad manager tools alone are insufficient for avoiding waste and fraudulent traffic.

Specificity Inc (OTCQB:SPTY), a digital marketing solutions provider, has announced a strategic partnership with Blackpearl Group (BPG) to integrate Pearl Diver's AI-powered intent data solution into its marketing capabilities. This collaboration aims to enhance Specificity's Connected TV (CTV) campaign targeting accuracy nationwide.

The partnership combines Specificity's digital marketing expertise with Pearl Diver's AI-driven intent data to deliver clean audience data free of bot and mechanical traffic. The integration will leverage Pearl Diver's proprietary intent scoring to add additional layers of audience intelligence and refine targeting strategies.

The collaboration focuses on the CTV advertising space, which has emerged as a key digital marketing channel for engaging targeted audiences in a brand-safe environment. Through this partnership, Specificity will utilize Blackpearl's advanced audience data capabilities to enhance CTV campaign precision and optimize ad spend across various industries.

Specificity (OTC PINK:SPTY) has appointed Chris Gruening as its new Vice President of Client Services. With nearly 20 years of experience in client relationship management and strategic marketing, Gruening will support the company's mission to deliver tailored marketing solutions for its brand portfolio, including Specificity, Put-Thru, and Intent Buyers.

CEO Jason Wood emphasized that 2025 marks a turning point for Specificity, highlighting Gruening's expertise in attribution and technology optimization. The appointment aims to enhance the company's focus on revenue and conversion rates rather than traditional metrics like reach and impressions. Gruening's role will be important in maintaining client success and driving strategic initiatives, particularly following the recent launch of IntentBuyers.com and Put-Thru's growth.

Specificity Inc. (OTC Pink: SPTY) has reported significant achievements for December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing clients. The digital marketing firm has experienced a notable increase in Requests for Proposals (RFPs), indicating growing market recognition.

The company is actively working towards regaining SEC compliance in partnership with CM3 Advisory to complete its audit, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to Specificity's core operations. The company expects to achieve SEC compliance by the end of March 2025.

Specificity Inc. (OTC Pink: SPTY) reported significant achievements in December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing customers. The company experienced a notable increase in Requests for Proposals (RFPs) for its digital marketing services.

The company is actively working with CM3 Advisory to complete its audit and regain SEC compliance, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to core business operations. Management expects to achieve SEC compliance by the end of March 2025.

Specificity (OTC Pink: SPTY) has completed the asset purchase of HomeQ, acquiring its advanced technology stack. The transaction, initially planned as an acquisition, was finalized as an asset purchase. The HomeQ tech stack will enhance Specificity's capabilities in providing hyper-precise, real-time data targeting for digital advertising, with a particular focus on the home services sector.

Glenn Anderson, HomeQ's largest investor, has increased his investment position in SPTY following the asset purchase share conversion, expressing confidence in Specificity's vision and leadership. The acquisition aims to strengthen Specificity's position in the adtech industry while expanding its service offerings across multiple verticals.

Specificity (SPTY) has appointed Richard L. Berry, III as its new Chief Operating Officer. Berry brings over 30 years of business experience, notably as former CEO of AquaHydrate Inc., where he achieved $15 million in annual revenue and led a $50 million sale to Yucaipa Companies. As COO, Berry will oversee operational strategies across Specificity's core brands: Specificity, Put-Thru, and Intent Buyers. The appointment aligns with the company's expansion, including the recent launch of IntentBuyers.com and Put-Thru, a marketing solution for SMBs focusing on enterprise-level audience targeting and lead generation services.