Specificity Delivers Wildly Successful First Month for the 3rd Largest Travel Website in Europe, Generating 38X IRR via Human-Verified, Bot-Free Targeting

Rhea-AI Summary

Specificity (OTCID:SPTY) reported a 28-day campaign with a top-3 European travel website (annual revenue >$75M) that produced strong short-term economics using human-verified, bot-free targeting. Key metrics: Revenue $385,202, Ad spend $10,004, IrROAS 38.5×, Conversions 152, Avg conversion value $2,534. The campaign delivered ~19.3k clicks from 2.48M impressions with $4.03 CPM, $0.52 CPC, and $65.82 CPL. Specificity attributes results to its hybrid ad‑tech and agency model and emphasizes verified human audiences and fraud reduction to improve ROI.

Positive

• 28-day revenue of $385,202
• Ad spend $10,004 with IrROAS 38.5×
• 152 conversions at $2,534 average value
• 19.3k clicks from 2.48M impressions (verified human targeting)

Negative

• Single 28-day case study; broader scalability not demonstrated
• Performance tied to one enterprise travel client (> $75M revenue); generalizability unclear

TAMPA, FL / ACCESS Newswire / December 4, 2025 / Specificity (OTCID:SPTY) The 3rd largest travel website in all of Europe, generating more than $75M annually, partnered with Specificity to leverage the agency's cutting-edge ad tech and hybrid marketing expertise. The result was extraordinary campaign performance in just 28 days.

"Specificity's tech stack is seriously disruptive to the adtech and digital marketing industry," said Jason Wood, Founder of Specificity. "More and more case studies will be coming as we acquire new clients in our journey to scale this company. We're almost hesitant to publish them as they can be perceived as unbelievable. All the more reason enterprise-level brands need to reach out to us immediately. This case study demonstrates the powerful impact that clean, bot-free audience data can have on ROI and supports our belief that the biggest hurdle in this space is fraud delivered via bot traffic and errant data."

Wood continued, "Frankly, the debate is over. Learning to get good at platform algos has a severe limitation, and that limitation is the reliance on platform data. You cannot go along to get along with platforms designed to maximize their revenue first. These algos are not built to drive optimal brand performance. They are built to keep you spending with just enough return to retain you."

The first 28 days delivered

• Conversions: 152

• Average Conversion Value: $2,534

• Revenue: $385,202

• Ad Spend: $10,004

• IrROAS: 38.5×

• CTR: 0.78%

The campaign showcased the power of verified human targeting. It generated approximately 19.3k clicks from 2.48M impressions with $4.03 CPM, $0.52 CPC, and $65.82 CPL. Every dollar was optimized for revenue efficiency using Specificity's disciplined structure: Identify, Refine Data, Reach, Nurture, Convert, Optimize. Analytics informed decisions at each step.

A Marketing Campaign Manager for the travel brand shared their experience:

"Specificity is a great partner for organizations seeking precise, data-driven marketing solutions. Their hybrid model of agency expertise and advanced ad-tech enables them to reach real, intent-driven audiences while eliminating bot traffic to maximize ROI. They are highly responsive and proactive, and their data-led insights consistently elevate campaign creative, messaging, and results that exceeded expectations. I would confidently recommend Specificity to any business looking to build scalable, high-impact campaigns with measurable outcomes."

This case study reinforces Specificity's ability to deliver measurable, scalable results by pairing proprietary ad technology with agency intelligence. Specificity empowers enterprise brands to unlock revenue, efficiency, and verified human reach.

About Specificity

Specificity is a leading digital marketing agency specializing in hybrid ad tech solutions that eliminate bot traffic, reach verified audiences, and maximize ROI. By merging advanced technology with creative strategy and analytics, Specificity empowers brands to achieve predictable, scalable growth.

Media Contact:

Chris Gruening
Vice President, Client Services
chris@specificityinc.com

SOURCE: Specificity, Inc.

View the original press release on ACCESS Newswire

FAQ

What did Specificity (SPTY) achieve in the 28-day campaign announced December 4, 2025?

The campaign generated $385,202 revenue from $10,004 ad spend, delivering an IrROAS of 38.5× with 152 conversions.

How many conversions and what average conversion value did SPTY report for the December 2025 case study?

Specificity reported 152 conversions with an average conversion value of $2,534.

What traffic and cost metrics did Specificity (SPTY) publish from the campaign?

The campaign produced ~2.48M impressions, ~19.3k clicks, $4.03 CPM, $0.52 CPC, and $65.82 CPL.

Which client did Specificity work with in the December 2025 case study and why is that notable?

The partner was described as the 3rd largest travel website in Europe, reporting more than $75M annual revenue, indicating an enterprise‑level test.

Does the December 4, 2025 announcement indicate long-term scalability of SPTY's results?

The announcement presents a single 28-day case study; it does not provide multi-client or long-term scalability data.