Specificity Delivers Wildly Successful First Month for the 3rd Largest Travel Website in Europe, Generating 38X IRR via Human-Verified, Bot-Free Targeting

Rhea-AI Summary

Specificity (OTCID:SPTY) reported a 28-day campaign with a top-3 European travel website (annual revenue >$75M) that produced strong short-term economics using human-verified, bot-free targeting. Key metrics: Revenue $385,202, Ad spend $10,004, IrROAS 38.5×, Conversions 152, Avg conversion value $2,534. The campaign delivered ~19.3k clicks from 2.48M impressions with $4.03 CPM, $0.52 CPC, and $65.82 CPL. Specificity attributes results to its hybrid ad‑tech and agency model and emphasizes verified human audiences and fraud reduction to improve ROI.

Positive

• 28-day revenue of $385,202
• Ad spend $10,004 with IrROAS 38.5×
• 152 conversions at $2,534 average value
• 19.3k clicks from 2.48M impressions (verified human targeting)

Negative

• Single 28-day case study; broader scalability not demonstrated
• Performance tied to one enterprise travel client (> $75M revenue); generalizability unclear

News Market Reaction

+40.83%

1 alert

+40.83% News Effect

On the day this news was published, SPTY gained 40.83%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Client annual revenue: >$75M Campaign revenue: $385,202 Ad spend: $10,004 +5 more

8 metrics

Client annual revenue >$75M Annual revenue of 3rd largest European travel website

Campaign revenue $385,202 Revenue generated in first 28 days of campaign

Ad spend $10,004 Total advertising spend over 28-day campaign

Conversions 152 Number of conversions in 28 days

Avg conversion value $2,534 Average value per conversion in campaign

IrROAS 38.5× Incremental revenue return on ad spend for case study

CTR 0.78% Click-through rate over 2.48M impressions

Impressions 2.48M Total ad impressions in 28-day campaign

Market Reality Check

Price: $0.0993 Vol: Volume 42,877 is about 2....

high vol

$0.0993 Last Close

Volume Volume 42,877 is about 2.03× the 20-day average 21,072, showing elevated interest ahead of this case-study release. high

Technical Price at $0.2402 is trading below the 200-day MA of $0.69, indicating a longer-term downtrend despite the recent bounce.

Peers on Argus

Peers in Advertising Agencies showed mixed moves, from gains (e.g., VADP up 3.29...

Peers in Advertising Agencies showed mixed moves, from gains (e.g., VADP up 3.29%) to steep declines (e.g., BYOC down 98% and CMGR down 50%). With SPTY up 4.13% and no peers in the momentum scanner, the reaction appears stock-specific rather than sector-driven.

Historical Context

5 past events · Latest: Dec 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 04	Client campaign results	Positive	+40.8%	Disclosed highly profitable 28-day campaign with major European travel website.
Nov 24	Operating cash flow	Positive	+13.6%	Announced positive operating cash flow for November and 2026 guidance plans.
Nov 04	S-1 effectiveness	Positive	+1.6%	SEC declared S-1 effective, restoring full reporting and enabling access to capital.
Oct 29	Strategic LOI	Positive	-8.9%	Signed LOI to build integrated ad tech stack targeting digital ad fraud.
Oct 21	Executive hire	Positive	+52.7%	Named seasoned technologist as CTO to drive expansion and ad-tech innovation.

Pattern Detected

Recent positive operational and strategic updates have often coincided with strong upside reactions, though partnership/LOI headlines have not always been rewarded.

Recent Company History

Over the last few months, Specificity has paired operating milestones with capital-markets cleanup. An effective S-1 and an 8-K confirming effectiveness restored full SEC reporting, while a 10-Q outlined small but growing revenue and going-concern risks. Operationally, the company added an experienced CTO in October 2025, signed an LOI for a large-scale ad-tech stack, reported positive operating cash flow for November 2025, and highlighted high-ROI client campaigns like today’s travel-site case study.

Market Pulse Summary

The stock surged +40.8% in the session following this news. A strong positive reaction aligns with r...

Analysis

The stock surged +40.8% in the session following this news. A strong positive reaction aligns with recent history, where operational wins and capital-markets progress often preceded sharp upside moves. This case study adds evidence that Specificity’s ad-tech approach can generate high-return campaigns, which previously supported gains of up to 52.67% on news. However, investors have also seen selloffs after seemingly positive headlines, so enthusiasm could fade if broader financial constraints or execution risks resurface in focus.

Key Terms

irr, cpc, ctr

3 terms

irr financial

"Generating 38X IRR via Human-Verified, Bot-Free Targeting"

IRR (Internal Rate of Return) is the annualized percentage return an investment is expected to produce based on its projected series of cash outflows and inflows; mathematically, it’s the rate that makes the present value of those cash flows balance to zero. Investors use IRR to compare and rank projects or investments—similar to comparing the interest rates on savings accounts—to judge which offers the best return for the time and risk involved.

cpc financial

"with $4.03 CPM, $0.52 CPC, and $65.82 CPL."

Cost per click (CPC) is the average amount an advertiser pays each time someone clicks on an online ad. Think of it like paying a small fee every time a passerby stops at your store — lower CPC means you can attract visitors more cheaply, while higher CPC raises the cost of getting a potential customer. Investors watch CPC because it directly affects a company’s customer-acquisition cost, marketing efficiency, profit margins, and the scalability of growth driven by digital ads.

ctr financial

"IrROAS: 38.5×CTR: 0.78%"

CTR stands for click‑through rate, the percentage of people who click a specific online link or ad after seeing it. For investors, CTR signals how effectively a company’s digital messages, product pages or marketing turn attention into action—think of it as the share of passersby who walk through a store door after seeing a window display; higher CTRs often mean stronger customer interest and more efficient marketing spend.

AI-generated analysis. Not financial advice.

TAMPA, FL / ACCESS Newswire / December 4, 2025 / Specificity (OTCID:SPTY) The 3rd largest travel website in all of Europe, generating more than $75M annually, partnered with Specificity to leverage the agency's cutting-edge ad tech and hybrid marketing expertise. The result was extraordinary campaign performance in just 28 days.

"Specificity's tech stack is seriously disruptive to the adtech and digital marketing industry," said Jason Wood, Founder of Specificity. "More and more case studies will be coming as we acquire new clients in our journey to scale this company. We're almost hesitant to publish them as they can be perceived as unbelievable. All the more reason enterprise-level brands need to reach out to us immediately. This case study demonstrates the powerful impact that clean, bot-free audience data can have on ROI and supports our belief that the biggest hurdle in this space is fraud delivered via bot traffic and errant data."

Wood continued, "Frankly, the debate is over. Learning to get good at platform algos has a severe limitation, and that limitation is the reliance on platform data. You cannot go along to get along with platforms designed to maximize their revenue first. These algos are not built to drive optimal brand performance. They are built to keep you spending with just enough return to retain you."

The first 28 days delivered

• Conversions: 152

• Average Conversion Value: $2,534

• Revenue: $385,202

• Ad Spend: $10,004

• IrROAS: 38.5×

• CTR: 0.78%

The campaign showcased the power of verified human targeting. It generated approximately 19.3k clicks from 2.48M impressions with $4.03 CPM, $0.52 CPC, and $65.82 CPL. Every dollar was optimized for revenue efficiency using Specificity's disciplined structure: Identify, Refine Data, Reach, Nurture, Convert, Optimize. Analytics informed decisions at each step.

A Marketing Campaign Manager for the travel brand shared their experience:

"Specificity is a great partner for organizations seeking precise, data-driven marketing solutions. Their hybrid model of agency expertise and advanced ad-tech enables them to reach real, intent-driven audiences while eliminating bot traffic to maximize ROI. They are highly responsive and proactive, and their data-led insights consistently elevate campaign creative, messaging, and results that exceeded expectations. I would confidently recommend Specificity to any business looking to build scalable, high-impact campaigns with measurable outcomes."

This case study reinforces Specificity's ability to deliver measurable, scalable results by pairing proprietary ad technology with agency intelligence. Specificity empowers enterprise brands to unlock revenue, efficiency, and verified human reach.

About Specificity

Specificity is a leading digital marketing agency specializing in hybrid ad tech solutions that eliminate bot traffic, reach verified audiences, and maximize ROI. By merging advanced technology with creative strategy and analytics, Specificity empowers brands to achieve predictable, scalable growth.

Media Contact:

Chris Gruening
Vice President, Client Services
chris@specificityinc.com

SOURCE: Specificity, Inc.

View the original press release on ACCESS Newswire

FAQ

What did Specificity (SPTY) achieve in the 28-day campaign announced December 4, 2025?

The campaign generated $385,202 revenue from $10,004 ad spend, delivering an IrROAS of 38.5× with 152 conversions.

How many conversions and what average conversion value did SPTY report for the December 2025 case study?

Specificity reported 152 conversions with an average conversion value of $2,534.

What traffic and cost metrics did Specificity (SPTY) publish from the campaign?

The campaign produced ~2.48M impressions, ~19.3k clicks, $4.03 CPM, $0.52 CPC, and $65.82 CPL.

Which client did Specificity work with in the December 2025 case study and why is that notable?

The partner was described as the 3rd largest travel website in Europe, reporting more than $75M annual revenue, indicating an enterprise‑level test.

Does the December 4, 2025 announcement indicate long-term scalability of SPTY's results?

The announcement presents a single 28-day case study; it does not provide multi-client or long-term scalability data.