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[10-Q] SPECIFICITY, INC. Quarterly Earnings Report

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
10-Q
Rhea-AI Filing Summary

Specificity, Inc. (SPTY) reported Q3 2025 results. Revenue was $260,050 with a net loss of $68,503, improving from a larger loss a year ago. For the nine months, revenue was $824,400 and net loss was $288,512.

Cash and cash equivalents were $30,467 at September 30, 2025, with a working capital deficit of $1,238,561. Management disclosed that these conditions raise substantial doubt about the company’s ability to continue as a going concern. The balance sheet shows total liabilities of $2,276,528 and a stockholders’ deficit of $(688,248).

Debt pressure is evident: $115,896 of working capital loans and a $218,888 convertible note (SPA1) were in default as of quarter‑end; a new $34,500 convertible note (SPA2) is due June 30, 2026. Convertible notes payable totaled $239,171 at September 30, 2025. The company has a Strata Purchase Agreement permitting purchases of up to $5,000,000 of registered common stock; no proceeds were received during the period. Common shares outstanding were 13,960,053 as of November 13, 2025.

Positive
  • None.
Negative
  • Going concern uncertainty disclosed due to low cash, cumulative losses, and a $1,238,561 working capital deficit.
  • Debt defaults: $115,896 working capital loans and $218,888 convertible note (SPA1) in default at quarter‑end.

Insights

Liquidity remains tight with going concern and debt defaults.

Specificity, Inc. posted nine‑month revenue of $824,400 and a net loss of $288,512. Cash was just $30,467 against a working capital deficit of $1,238,561, indicating limited operating runway without external funding.

Debt pressures are material: working capital loans of $115,896 and a convertible note of $218,888 (SPA1) were in default at quarter‑end. A new $34,500 note (SPA2) matures on June 30, 2026. Total convertible notes payable were $239,171 as of September 30, 2025.

The 24‑month Strata Purchase Agreement permits up to $5,000,000 in stock purchases, but the period showed no proceeds. Actual impact depends on utilization and market trading constraints; the filing notes a 9.99% cap and purchase mechanics that may pace inflows.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended September 30, 2025

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

Commission file number 333-257323

 

SPECIFICITY, INC.
(Exact name of registrant as specified in its charter)
     
Nevada   85-4017786
(State or other jurisdiction of   (I.R.S. Employer
incorporation or organization)   Identification No.)
     
8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL   34202
(Address of principal executive offices)   (Zip Code)
     
(813) 364-4744
(Registrant’s telephone number, including area code)

 

N/A

(Former name, former address, and former fiscal year, if changed since last report)

 

Securities Registered pursuant to Section 12(b) of the Act:

 

Title of each class Trading Symbol Name of each exchange on which registered
Common Stock SPTY OTCID

 

Indicate by check mark whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒    No ☐

 

Indicate by check mark whether the registrant has submitted electronically, if any, every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒    No ☐

 

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act. (Check one):

 

Large accelerated filer  Accelerated filer 
Non-accelerated Filer Smaller reporting company
    Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐    No ☒

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 13,960,053 shares of common stock issued and outstanding as of November 13, 2025.

 

 

 

 

 

 

SPECIFICTY, INC.

TABLE OF CONTENTS

(UNAUDITED)

 

  Page
  PART I - FINANCIAL INFORMATION  
     
Item 1. Financial Statements F-1
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations 1
Item 3. Quantitative and Qualitative Disclosures About Market Risk 4
Item 4. Controls and Procedures 4
     
  PART II - OTHER INFORMATION  
     
Item 1. Legal Proceedings 5
Item 1A. Risk Factors 5
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 5
Item 3. Defaults Upon Senior Securities 5
Item 4. Mine Safety Disclosures 5
Item 5. Other Information 5
Item 6. Exhibits 5
     
Signatures 6

 

 

 

 

SPECIFICTY, INC.

INDEX TO FINANCIAL STATEMENTS

(UNAUDITED)

 

  Pages
   
Balance Sheets as of September 30, 2025 and December 31, 2024 F-2
   
Statements of Operations for the three and nine month periods ended September 30, 2025 and 2024 F-3
   
Statement of Stockholders' Deficit for the three and nine month periods ended September 30, 2025 and 2024 F-4
   
Statement of Cash Flows for the three and nine month periods ended September 30, 2025 and 2024 F-5
   
Notes to the Financial Statements F-6

 

F-1

 

 

SPECIFICITY, INC

BALANCE SHEETS

(EXPRESSED IN U.S. DOLLARS)

 

           
   SEPTEMBER 30,   DECEMBER 31, 
   2025   2024 
   (Unaudited) 
ASSETS          
CURRENT ASSETS          
Cash and cash equivalents  $30,467   $3,413 
Prepaid and other current assets   7,500    3,840 
           
Total current assets   37,967    7,253 
           
NONCURRENT ASSETS          
Property and equipment, net   442    1,047 
Intangibles, net   1,549,871    1,550,996 
           
TOTAL ASSETS  $1,588,280   $1,559,296 
           
LIABILITIES AND STOCKHOLDERS' DEFICIT          
           
CURRENT LIABILITIES          
Working capital funding loans  $253,396   $165,896 
Accounts payable and accrued expenses   203,001    173,941 
Accrued payroll, taxes, benefits and penalties   276,485    233,898 
Accrued interest payable - related party   137,500    100,000 
Convertible note payable, net of discount   239,171    209,671 
Related party advances   166,975    295,669 
           
Total current liabilities   1,276,528    1,179,075 
           
NON-CURRENT LIABILITIES          
Related party notes payable (Pickpocket)   1,000,000    1,000,000 
           
TOTAL LIABILITIES   2,276,528    2,179,075 
           
COMMITMENTS AND CONTINGENCIES (Note 12)          
           
STOCKHOLDERS' DEFICIT          
Preferred stock, Series A, $0.001 par value; 1,000,000 shares   authorized; shares issued and outstanding were 1,000,000,   respectively   1,000    1,000 
Preferred stock, Series B, $0.001 par value; 560,000 shares   authorized; shares issued and outstanding were 560,000,   respectively   450,260    450,260 
Common stock, $0.001 par value; 50,000,000 shares authorized   issued and outstanding were 13,960,053 and   13,539,544, respectively   13,960    13,539 
Stock subscription   -    (32,720)
Additional paid-in capital   7,216,936    7,030,034 
Accumulated deficit   (8,370,404)   (8,081,892)
           
Total stockholders’ deficit   (688,248)   (619,779)
           
TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT  $1,588,280   $1,559,296 

 

See accompanying notes to the financial statements.

 

F-2

 

 

SPECIFICITY, INC

STATEMENT OF OPERATIONS

(EXPRESSED IN U.S. DOLLARS)

 

                     
   THREE MONTHS ENDED   NINE MONTHS ENDED 
   SEPTEMBER 30,   SEPTEMBER 30, 
   2025   2024   2025   2024 
   (Unaudited) 
                 
Revenues, net  $260,050   $213,675   $824,400   $847,226 
Cost of services   148,799    163,300    458,504    406,095 
                     
Gross profit   111,251    50,375    365,896    441,131 
                     
Operating expenses:                    
Sales and marketing   48,436    37,395    131,558    90,538 
Capital raise promotion expense   5,570    4,989    15,366    23,464 
General and administrative expenses   105,598    218,129    449,433    530,992 
Share-based compensation expense   2,636    -    14,322    - 
Depreciation and amortization   514    1,624    1,729    8,366 
                     
Total operating expenses   162,754    262,137    612,408    653,360 
                     
Loss from operations   (51,503)   (211,762)   (246,512)   (212,229)
Other expense:                    
Interest expense   (4,500)   -    (4,500)   (18,910)
Interest expense - related party   (12,500)   (12,500)   (37,500)   (37,500)
Loss on extinguishment of debt   -    -    -    (11,409)
Loss on termination of operating lease   -    -    -    (29,242)
                     
Total other expense   (17,000)   (12,500)   (42,000)   (97,061)
                     
Loss before provision for income taxes   (68,503)   (224,262)   (288,512)   (309,290)
Provision for income taxes   -    -    -      
                     
Net loss  $(68,503)  $(224,262)  $(288,512)  $(309,290)
                     
Basic and diluted loss per share  $(0.01)  $(0.02)  $(0.02)  $(0.03)
                     
Basic and diluted weighted average shares outstanding   13,698,405    11,522,530    13,617,824    11,356,830 

 

See accompanying notes to the financial statements.

 

F-3

 

 

SPECIFICITY, INC

STATEMENT OF STOCKHOLDERS’ DEFICIT

(EXPRESSED IN U.S. DOLLARS)

 

                                                   
                           Additional             
   Preferred Stock, Series A   Preferred Stock, Series B   Common Stock   Paid-In   Subscription   Accumulated     
(Three Months Ended September 30, 2024)  Issued   Amount   Issued   Amount   Issued   Amount   Capital   Receivable   Deficit   Total 
    (Unaudited)
                                         
Balances, June 30, 2024   1,000,000   $1,000    560,000   $450,260    11,389,442   $11,389   $5,211,231   $-   $(7,551,659)  $(1,877,779)
Common stock issued in connection with 506 offering   -    -    -    -    213,335    213    159,785    -    -    159,998 
Common stock issued in exchange for services rendered   -    -    -    -    17,995    18    22,482         -    22,500 
Net loss   -    -    -    -    -    -    -    -    (224,262)   (224,262)
Balances, September 30, 2024   1,000,000   $1,000    560,000   $450,260    11,620,772   $11,620   $5,393,498   $-   $(7,775,921)  $(1,919,543)

 

                           Additional             
   Preferred Stock, Series A   Preferred Stock, Series B   Common Stock   Paid-In   Subscription   Accumulated     
(Nine Months Ended September 30, 2024)  Issued   Amount   Issued   Amount   Issued   Amount   Capital   Receivable   Deficit   Total 
    (Unaudited)
                                         
Balances, December 31, 2023   1,000,000   $1,000    560,000   $450,260    11,216,438   $11,216   $5,116,403   $-   $(7,466,631)  $(1,887,752)
Common stock issued in partial convertible note conversion   -    -    -    -    100,000    100    49,900    -    -    50,000 
Common stock issued in exchange for services rendered   -    -    -    -    90,999    91    67,410         -    67,501 
Common stock issued in connection with 506 offering   -    -    -    -    213,335    213    159,785    -    -    159,998 
Net loss   -    -    -    -    -    -    -    -    (309,290)   (309,290)
Balances, September 30, 2024   1,000,000   $1,000    560,000   $450,260    11,620,772   $11,620   $5,393,498   $-   $(7,775,921)  $(1,919,543)

 

                           Additional             
   Preferred Stock, Series A   Preferred Stock, Series B   Common Stock   Paid-In   Subscription   Accumulated     
(Three Months Ended September 30, 2025)  Issued   Amount   Issued   Amount   Issued   Amount   Capital   Receivable   Deficit   Total 
    (Unaudited)
                                         
Balances, June 30, 2025   1,000,000   $1,000    560,000   $450,260    13,637,870   $13,638   $7,086,622   $-   $(8,301,901)  $(750,381)
Common stock issued in exchange for services rendered   -    -    -    -    164,836    165    47,335    -    -    47,500 
Common stock issued as compensation to employee   -    -    -    -    157,347    157    82,979    -    -    83,136 
Net loss   -    -    -    -    -    -    -    -    (68,503)   (68,503)
Balances, September 30, 2025   1,000,000   $1,000    560,000   $450,260    13,960,053   $13,960   $7,216,936   $-   $(8,370,404)  $(688,248)

 

                           Additional             
   Preferred Stock, Series A   Preferred Stock, Series B   Common Stock   Paid-In   Subscription   Accumulated     
(Nine Months Ended September 30, 2025)  Issued   Amount   Issued   Amount   Issued   Amount   Capital   Receivable   Deficit   Total 
    (Unaudited)
                                         
Balances, December 31, 2024   1,000,000   $1,000    560,000   $450,260    13,539,544   $13,539   $7,030,034   $(32,720)  $(8,081,892)  $(619,779)
Common stock issued in connection with 506 offering   -    -    -    -    -               32,720    -    32,720 
Common stock issued in exchange for services rendered   -    -    -    -    242,162    243    92,257    -    -    92,500 
Common stock issued as compensation to employee   -    -    -    -    178,347    178    94,645    -    -    94,823 
Net loss   -    -    -    -    -    -    -    -    (288,512)   (288,512)
Balances, September 30, 2025   1,000,000   $1,000    560,000   $450,260    13,960,053   $13,960   $7,216,936   $-   $(8,370,404)  $(688,248)

 

See accompanying notes to the financial statements. 

 

F-4

 

 

SPECIFICITY, INC

STATEMENTS OF CASH FLOWS

(EXPRESSED IN U.S. DOLLARS)

 

           
   NINE MONTHS ENDED 
   SEPTEMBER 30, 
   2025   2024 
   (Unaudited) 
CASH FLOWS FROM OPERATING ACTIVITIES:          
Net loss  $(288,512)  $(309,290)
Adjustments to reconcile net income to net cash used in operating activities:          
Depreciation expense   605    3,746 
Amortization of intangibles   1,124    4,620 
Loss on extinguishment of debt   -    11,409 
Loss on termination of operating lease   -    29,242 
Share-based compensation expense   94,823    - 
Changes in operating liabilities:          
Accounts receivable   -    4,000 
Prepaid expenses and other current assets   (3,660)   320 
Accounts payable and accrued expenses   121,561    168,557 
Accrued liabilities   42,587    (54,415)
Accrued interest payable   4,500    6,530 
Deferred revenue   -    (53,000)
Accrued interest payable - related party   37,500    37,500 
Net cash provided by (used in) operating activities   10,528    (150,781)
           
CASH FLOWS FROM FINANCING ACTIVITIES:          
Proceeds from working capital funding loans   -    38,125 
Repayments of working capital funding loans   -    (52,143)
Strata agreement working capital advances   97,500    - 
Proceeds from convertible promissory note issuance   25,000    - 
Advances from related party   95,015    11,669 
Repayments to related party   (233,709)   (18,000)
Proceeds from sale of common stock (private placement)   32,720    160,000 
Net cash provided by financing activities   16,526    139,651 
           
NET CHANGE IN CASH AND CASH EQUIVALENTS   27,054    (11,130)
CASH AND CASH EQUIVALENTS, beginning of period   3,413    49,149 
CASH AND CASH EQUIVALENTS, end of period  $30,467   $38,019 

 

  

NINE MONTHS ENDED

SEPTEMBER 30,
 
   2024   2023 
   (Unaudited) 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:        
Cash paid for:          
Interest  $-   $- 
Income taxes  $-   $- 
           
NON-CASH FINANCING ACTIVITIES:          
Common stock issued in exchange for services rendered  $92,500   $67,499 
Common stock issued in partial convertible note conversion  $-   $50,000 
Common stock issued to employees as compensation  $94,823   $- 

 

See accompanying notes to the financial statements.  

 

F-5

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

NOTE 1 - ORGANIZATION AND DESCRIPTION OF BUSINESS

 

Specificity, Inc. (hereinafter referred to as the “Company”) was incorporated in the State of Nevada on November 25, 2020 (“Inception”). The Company’s principal headquarters is located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202.

 

The Company is a full service digital marketing firm that delivers cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. The Company’s digital marketing solutions focus on Business to Business (“B2B”) and Business to Consumer (“B2C”) consumer markets and give small and medium sized businesses a fair chance to capture online traffic. The Company’s underlying technology solution utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste and produces real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms. The Company also implements intuitive ad sequencing, audience ID technology, Artificial Intelligence (“AI”) integration, saturation modeling, conversion funneling, Customer Relationship Management (“CRM”) integration, traffic resolution, and comprehensive analytics reporting.

 

The Company’s digital marketing capabilities were acquired through organic development in-house and through its efforts as a tech incubator and early adopter of innovative marketing tools. The Company principally generates revenue from its primary digital marketing solution; however, it has three other digital marketing solutions for which development is in varying stages of completion and/or waiting to be deployed to the marketplace. Refer to Note 3 – Revenue from Contracts with Customers for additional discussion about our digital marketing solution offerings.

 

NOTE 2 – GOING CONCERN

 

The Company is a development stage corporation. The Company has performed an annual assessment of its ability to continue as a going concern as required under Financial Accounting Standards Board (“FASB”) Accounting Standards Update (“ASU”) No. 2014-15, Presentation of Financial Statements – Going Concern (“ASU No. 2014-15”) and concluded that the ability of the Company to continue as a going concern is dependent upon the Company’s ability to increase revenues and raise additional funds to implement its full business plan.

 

The Company’s unaudited financial statements have been prepared assuming that it will continue as a going concern, which contemplates continuity of operations and liquidation of liabilities in the normal course of business. As reflected in the financial statements, the Company has $1,588,280 in assets, and an accumulated deficit and working capital deficit of $8,370,404 and $1,238,561, respectively, as of September 30, 2025, and incurred a net loss and cash provided by operations of $288,512 and $10,528, respectively, for the nine month period ended September 30, 2025. These circumstances raise substantial doubt about the Company’s ability to continue as a going concern for a period of 12 months from the date of this report. Although the Company has generated revenue from contracts with customers since its inception, the Company has reported a cumulative net loss due to costs associated with sale growth initiatives and capital raises.

 

In the interim, the Company raised capital through short term bridge loans and also entered into a 24-month Strata Purchase Agreement (“Strata Agreement”) with a private investor who committed to purchase up to $5,000,000 of the Company’s registered common stock (see Note 9 – Strata Purchase Agreement). The Company intends to leverage this Strata Agreement to raise equity necessary to execute its full business plan. As more fully described in Note 13, the Company appointed new executive management to manage sales growth expectations, capital raising and technology innovations planned in 2026.

 

The ability of the Company to continue as a going concern is dependent on its ability to implement the business plan, raise capital, and generate sufficient revenues to generate positive net income and cash flow. There is no guarantee that the Company will ever be able to raise sufficient capital or generate a level of revenue to sustain its operations. The unaudited financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

 

NOTE 3 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation

 

The Company’s unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and pursuant to the rules and regulations of the United States Securities and Exchange Commission (”SEC”). Certain information and disclosures normally included in annual financial statements prepared in accordance with US GAAP have been condensed or omitted pursuant to such rules and regulations. In the opinion of management, all adjustments and disclosures necessary for a fair presentation of these unaudited interim financial statements have been included. Such adjustments consist of normal recurring adjustments. These unaudited interim financial statements should be read in conjunction with the audited financial statements of the Company for the year ended December 31, 2024 as reported on Form 10-K. The results of operations for the three and nine month period ended September 30, 2025 are not indicative of the results that may be expected for the full year.

 

Reportable Operating Segments

 

The Company operates its digital marketing business as a single segment business. The Company considers a combination of factors when evaluating the composition of potential reportable segments, including the results regularly provided to our Chief Executive Officer, who is our chief operating decision maker, economic characteristics of our digital marketing services offered, classes of clients (when applicable), geographic considerations (e.g. United States versus the rest of the world), and regulatory environment considerations (if applicable).

 

F-6

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

Use of Estimates

 

The preparation of financial statements in conformity with U.S. GAAP and pursuant to SEC rules and regulations requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates. The Company’s significant estimates include the valuation of share-based compensation, embedded derivatives within convertible note issuances, and allowance against deferred tax assets.

 

Revenue from Contracts with Customers

 

The Company’s performance obligation, associated with digital marketing solutions generally consist of the promise to deliver digital marketing services. Digital marketing solutions are delivered as a service and as such the performance obligation is complete once marketing tools or solutions are made available to the customer, or as determined by the specific terms of the contract, if applicable. The Company charges its clients a fixed monthly retainer for its services and such retainer is automatically renewed on a monthly basis on the first of the month unless cancelled by the client in accordance with the terms of the service agreement. If any customer pays for digital marketing services in advance, those payments are initially recorded as deferred revenue and then recognized as revenue when digital marketing services are delivered. As of September 30, 2025 and December 31, 2024, the Company had no deferred revenue recorded.

 

The Company’s standard sales terms generally do not generally allow for a right of return due to the nature of digital marketing services. After completion of the Company’s performance obligation, there is an unconditional right to consideration as outlined in the contract. Revenue is recognized when performance obligations under the terms of the contracts with customers are satisfied.

 

The Company offers these three digital marketing solutions for its customers to choose from.

 

1.Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label digital marketing service designed exclusively for advertising agencies to partner their traditional campaigns with digital. This solution allows agencies to expand their service offerings by providing cutting-edge digital marketing solutions under their own brand, without the need for in-house expertise or infrastructure.

 

2.Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing tech stack designed specifically for small and medium-sized businesses (“SMBs”). Unlike enterprise-level marketing platforms that require significant investment and expertise, Put-Thru delivers powerful digital advertising solutions at an affordable price point, helping SMBs compete with larger brands.

 

3.Pickpocket - DIY Digital Marketing Platform for Small Business Owners. Pickpocket is a do-it-yourself digital marketing platform built for small business owners who want to take control of their advertising efforts while cutting out the waste of audiences that don't make sense for their product or service. Designed for businesses with annual revenues between $500,000 and $5 million, Pickpocket leverages behavior-based ID technology to help users build ideal customer profiles and directly target potential buyers through their mobile devices. The main goal of Pickpocket is to directly target your competitors. Although fully developed, Pick Pocket has not yet generated revenue, presenting an opportunity for future monetization strategies, including subscriptions, performance-based pricing, or value-added services.

 

Adhoc marketing services are available on a fee for service basis and include email marketing, automated marketing, content marketing, social media content creation, digital production marketing, branding standards, logo creation, website creature, brochure creation, print marketing, targeted print campaigns, Google and Bind display ads, Google and Bing pay per click campaigns, Google local service ads, Test campaigns, search engine optimization, blog creation, voice marketing, radio commercial creation, influencer marketing collaboration and proximity marketing.

 

Concentration of Credit Risk

 

Cash and cash equivalents are maintained at financial institutions and, at times, balances may exceed federally insured limits of $250,000 per institution that pays Federal Deposit Insurance Corporation insurance premiums. The Company has never experienced any losses related to these balances.

 

Fair Value Measurements

 

The Company follows FASB ASC 820, Fair Value Measurements and Disclosures (“ASC 820”) to measure and disclosure the fair value of its financial instruments. ASC 820 establishes a framework for measuring fair value in U.S. GAAP and expands disclosures about fair value measurements and establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The three levels of fair value hierarchy defined by ASC 820 are described below:

 

Level 1 Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.
   
Level 2 Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.
   
Level 3 Pricing inputs that are generally unobservable inputs and not corroborated by market data.

 

F-7

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable.

 

The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. If the inputs used to measure the financial assets and liabilities fall within more than one level described above, the categorization is based on the lowest level input that is significant to the fair value measurement of the instrument.

 

The carrying amounts reported in the Company’s financial statements for cash, accounts receivable, prepaids and other current assets, accounts payable, etc. approximate their fair value because of the immediate or short-term mature of these financial instruments.

 

Per Share Information

 

Basic net income (loss) per common share is computed by dividing net income (loss) by the weighted average number of shares of common stock outstanding during the year. Diluted net income (loss) per common share is computed by dividing net income (loss) by the weighted average number of shares of common stock outstanding during the period, increased by the potentially dilutive common shares that were outstanding during the period. See Note 11 – Weighted Average Common Shares for additional information.

 

New Accounting Pronouncements

 

The Financial Accounting Standards Board (“FASB”) issues Accounting Standards Updates (“ASU”) to amend the authoritative literature in Accounting Standards Codification (“ASC”). There have been a number of ASUs to date that amend the original text of ASC.

 

In January 2025, ASU 2024-03 requires a public business entity (PBE) to disclose, on an annual and interim basis, disaggregated information about certain income statement line items in a tabular format in the notes to the financial statements. The ASU, which does not change what a PBE presents on the face of its income statement, establishes a new subtopic, ASC 220-40, that sets minimum disaggregated expense disclosure requirements. The ASU also requires separate disclosures of selling expenses and an entity’s definition of those expenses. The guidance is effective for PBEs for fiscal years beginning after 15 December 2026, and interim periods within fiscal years beginning after 15 December 2027. Early adoption is permitted. The Company is evaluating the impact of this new ASU on its financial statements.

 

In September 2025, the FASB issued ASU 2025-06, significantly amending the accounting for internal-use software costs. The new ASU eliminates the concept of project stages and instead requires capitalization of software costs to begin when management has both authorized and committed to funding the project, and it’s probable the project will be completed. Under the new standard, some costs that previously would have qualified for capitalization may instead be expensed. While the new standard isn’t effective until 2027, software development companies should begin evaluating the impact of the standard on their projects now and communicate early with board members and other stakeholders on the expected impact. The Company is planning to incur considerable development costs in the near future to expand its technological capabilities and as such this ASU could have an impact on its financial statements. The Company is evaluating the impact of this new ASU on its financial statements.

 

There were additional ASUs issued for which the Company believes either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company.

 

NOTE 4 – RELATED PARTY TRANSACTIONS 

 

Employment Agreements

 

On January 1, 2021, the Company entered into a 1-year employment agreement (“Agreement”) with Mr. Jason Wood, the Company’s Chief Executive Officer (“CEO”). The Agreement renews automatically on an annual basis. If the CEO is terminated without cause, then the remaining current contract year shall be paid upon termination. The Company currently pays the CEO’s personal living expenses in lieu of a direct salary to preserve cash flow until sufficient cash is available to pay his base annual compensation. During the three month period ended September 30, 2025 and 2024, the Company paid compensation totaling approximately $5,080 and $21,133, respectively. During the nine month period ended September 30, 2025 and 2024, the Company paid compensation totaling approximately $10,155 and $76,147, respectively.

 

Related Party Notes Payable (Pickpocket)

 

On January 13, 2021, the Company entered into a share purchase agreement with the Company’s CEO to acquire an 80% equity interest in Pickpocket Inc. (“Pickpocket”) for a purchase price of $1 million and paid consideration in the form of a promissory note bearing simple interest at a rate of 5% per annum. As of the date of acquisition, Pickpocket did not have any operations or significant assets. Upon acquisition, the Company expensed the purchase price as compensation to the officer. The transaction was accounted for on a carryover basis as the officer was the controlling shareholder in both entities. As of September 30, 2025 and December 31, 2024, the Company has accrued interest of $137,500 and $100,000, respectively, included within accrued interest – related party on the accompanying balance sheets. During the nine month period ended September 30, 2025, there were no changes in terms or conditions under the Picketpocket share purchase agreement. As of September 30, 2025 and December 31, 2024, related party notes payable was $1,000,000, respectively, and reported on the accompanying balance sheets.

 

F-8

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

Executive Officer Advances to the Company (Related Party Advances)

 

The Company’s founder and CEO provided unsecured credit advances to the Company to fund payroll and digital marketing platform operating costs in between financing rounds. These advances do not incur interest and are due on demand. During the nine month period ended September 30, 2025 and 2024, shareholder advances were $95,015 and $11,669, respectively. During the nine month period ended September 30, 2025 and 2024, shareholder advance repayments were $233,709 and $18,000, respectively. As of September 30, 2025 and December 31, 2024, cumulative unpaid credit advances were $166,975 and $295,669, respectively.

 

NOTE 5 – WORKING CAPITAL FUNDING LOANS

 

The Company finances short term working capital requirements in between capital raises by entering into secured borrowing agreements for which future receivables are pledged to repay these short-term obligations. Funding is generally nonrecourse one-time fixed amount financing arrangements and contain a performance and personal guarantee by the CEO and COO. Repayments are made generally on a weekly basis out of available daily deposits until the financing has been repaid in full. Future sales of revenues are not within the scope of ASC 860 (Transfers and Servicing of Financial Assets), as such these arrangements are accounted for under ASC 470 (Debt) as short term working capital funding loans. Accordingly, these working capital funding loans are reported current liabilities on the balance sheets. Upon receipt of financing proceeds the Company recognizes a liability equal to the loan proceeds received and accrued interest payable equal to the spread between total agreed upon repayments and the cash loan proceeds. Working capital funding loans consisted of the following:

 

          
   SEPTEMBER 30,   DECEMBER 31, 
   2025   2024 
   (Unaudited) 
NewCo Capital Group Future Revenue Purchase Agreement dated March 3, 2023 (1)  $40,630   $40,630 
Parkside Funding Group LLC Revenue Purchase Agreement dated August 3, 2023 (2)   49,284    49,284 
Funding Futures Revenue Purchase Agreement dated February 27, 2024 (3)   25,982    25,982 
ClearThink Capital Partners LLC (4)   137,500    50,000 
Total working capital funding loans  $253,396   $165,896 

 

(1) On March 2, 2023, the Company entered into a future revenue purchase agreement and received proceeds of $120,000 (net of underwriting and original fees of $7,200) for which $169,200 will be repaid in 36 weekly installments of $4,700, with a minimum payment of 10% of banking deposits. This working capital loan is secured by substantially all of the Company’s assets and a personal guarantee by the Company’s CEO and COO. The percentage purchased factor representing interest expense under this arrangement was approximately 29.1% (including underwriting fees, origination fees and financing spread). In the event of default, the Company may be required to pay additional fees of 30% of the unpaid balance to cover legal fees required by the third party to pursue collection in the event of default. During the three and nine month period ended September 30, 2025, there were no repayments made in connection with this loan. As of September 30, 2025 this working capital loan was in default.

        

(2) On August 3, 2023, the Company entered into a future revenue purchase agreement and received proceeds of $57,000 (net of $3,000 in underwriting fees) for which $84,000 will be repaid in weekly installments of $3,231 with a minimum payment of 22% of banking deposits. This working capital loan is secured by substantially all of the Company’s assets and a personal guarantee by the Company’s CEO and COO. The percentage purchased factor representing interest expense under this arrangement was approximately 32.1% (including underwriting fees, origination fees and financing spread). In the event of default, the Company may be required to pay a fixed default penalty of $2,500 and additional fees of 33% of the unpaid balance to cover legal fees required to pursue collection in the event of default. During the three and nine month period ended September 30, 2025, there were no repayments made in connection with this loan. As of September 30, 2025 this working capital loan was in default.

       

(3) On March 7, 2024, the Company entered into a future revenue purchase agreement and received proceeds of $18,000 (net of $2,000 in underwriting fees) for which $29,980 will be repaid in daily installments of $428, with a minimum payment of 9% of banking deposits. This working capital loan is secured by substantially all of the Company’s assets and a personal guarantee by the Company’s CEO. The percentage purchased factor representing interest expense under this arrangement was approximately 40.1% (including underwriting fees, origination fees and financing spread). In the event of default, the Company may be required to pay a fixed default penalty of $2,500 or up to 25% of the unpaid balance to cover legal fees required to pursue collection in the event of default. During the three and nine month period ended September 30, 2025, there were no repayments made in connection with this loan. As of September 30, 2025 this working capital loan was in default.

       

(4) On October 3, 2024, as more fully described in Note 9, the Company entered into short term securities lending agreement with ClearThink Capital Partners LLC (“ClearThink”) to borrow up to $150,000 to cover professional service fees associated with the reaudit of the financial statements and costs to maintain reporting compliance. As of September 30, 2025, there was $12,500 remaining to draw down under this portion of the securities lending agreement. During the three and nine month period ended September 30, 2025, there were no repayments made in connection with this loan.

 

F-9

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

NOTE 6 – CONVERTIBLE NOTE AGREEMENTS

 

On April 25, 2023, the Company entered into Securities Purchase Agreement (“SPA1”) with a third party to obtain bridge financing. Pursuant to SPA1 , the Company entered into an unsecured 9-month convertible promissory note with a principal amount of $220,000. The Company paid additional consideration of 50,000 restricted shares of common stock and a detachable warrant to purchase up to 200,000 shares of common stock at an exercise price of $5.00 per warrant. The Company previously recognized at issuance an original issue discount (“OID”) of $82,500, which included $20,000 discount and $62,500 additional OID related to the fair value of restricted stock awarded as an additional inducement to the noteholder. Additionally, the Company recorded total accrued interest of $75,778, which included an additional interest charge of $22,000 at the time of issuance and default penalty interest of $53,778 as a result of not paying in accordance with the terms and conditions of SPA1. As of September 30, 2025, unpaid principal and interest of $218,888 may be converted by the noteholder into shares of the Company’s common stock at a conversion price of $0.50 per share at any time while SPA1 remains outstanding. As of September 30, 2025 SPA1 was in default.

 

On September 29, 2025, the Company entered into Securities Purchase Agreement (“SPA2”) with ClearThink to obtain bridge financing. Pursuant to SPA2, the Company entered into an unsecured 9-month convertible promissory note with a principal amount of $30,000, of which $5,000 is original issue discount and an additional one time interest charge of $4,500 at the time of issuance. SPA2 matures on June 30, 2026, and a lumpsum payment of $34,500 is due and payable. A default penalty equal to 125% of the unpaid balance may be assessed in the event the Company fails to pay the debt upon maturity, secured debt exceeding $500,000 and/or inability for the noteholder to convert the unpaid balance into common stock.

 

Convertible Notes were classified as current and were comprised as follows:

 

          
   SEPTEMBER 30,   DECEMBER 31, 
   2025   2024 
   (Unaudited) 
Convertible Note, dated April 25, 2023, fixed installments of $26,889, matured in June 2024 and currently in default (1)  $133,894   $133,894 
Convertible Note, dated September 29, 2025, lumpsum payment of $30,000, inclusive of $5,000 original issue discount, due and payable on June 30, 2026 (2)   30,000    - 
Total Convertible Notes   163,894    133,894 
Deduct: Unamortized Original Issue Discount (3)   (5,000)   - 
Convertible Note principal balance payable   158,894    165,610 
Add: Convertible Notes interest payable (3)(4)   80,277    75,777 
Total Convertible Notes payable  $239,171   $209,671 
           
Total Convertible Notes payable at maturity  $253,388   $218,888 

 

(1) SPA1 required a fixed monthly repayment of approximately $26,889 starting July 24, 2023, and ending on March 24, 2024. On January 29, 2024, the Company decreased the conversion price from $1.50 to $0.50. The Company and the note holder agreed to decrease the conversion ratio to compensate for the debt default position. The conversion ratio modification did not substantively change the cash flows associated with the original Convertible Note; however, the modification resulted in a substantive change in the conversion feature. There were no other modifications made to the Convertible Note. On February 3, 2024, the note holder converted $50,000 in outstanding principal into 100,000 shares of common stock.

        

(2) SPA2 is payable upon maturity on June 30, 2026. Unpaid principal and interest of $34,500 may be converted by the noteholder into shares of the Company’s common stock at a conversion price of the lesser or $0.20 or a 25% discount to the lowest closing stock price for the preceding five trading day period. As of September 30, 2025, the lowest conversion rate was $0.08 per share.

  

(3) SPA2 assessed an original issue discount of $5,000 and additional 15% interest on the $30,000 face value of SPA2 upon issuance which increased the total amount due from $30,000 to $34,500.

 

(4) SPA1 assessed an additional 10% interest on the face value of SPA1 upon issuance which increased the amount due from $220,000 to $242,000. Pursuant to Section 2(a)(i) of the Convertible Note Agreement, failure to pay the noteholder amounts when due constitutes an event of default and recognition of a penalty equal to 125% of the unpaid principal and interest due to the note holder. As of September 30, 2025 and December 31, 2024, unpaid accrued interest payable included $22,000 of interest since issuance of the Convertible Note and penalty interest of $53,778. The note holder has not made any demand for payment.

 

F-10

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

NOTE 7 – INCOME TAXES

 

The Company’s effective tax rate is 0% for the three and nine month period ended September 30, 2025 and 2024, as the Company did not have any taxable income due to its continued net operating losses. The Company’s deferred tax assets increased primarily due to its net operating losses, for which a full valuation allowance has been applied. There were no significant changes in the types of temporary differences which resulted in deferred taxes. The Company is not currently under examination by any federal, state or local tax authority in connection with their prior tax filings.

 

On July 4, 2025, the One Big Beautiful Bill Act (OBBBA) was enacted into law in the U.S. The OBBBA includes significant provisions, such as the permanent extension of certain provisions that were originally enacted in the 2017 Tax Cuts and Jobs Act and were set to expire on December 31, 2025, modifications to certain international tax provisions and the restoration of tax treatment for certain business provisions, including 100% bonus depreciation for certain qualified property, domestic research and experimental cost expensing, and the business interest expense limitation. The new legislation has multiple effective dates, with certain provisions effective in 2025 and others implemented through 2027. The Company is currently evaluating the impact of these provisions its financial statements, including the effect on its effective tax rate and deferred tax assets in 2025 and future periods.

 

NOTE 8 – CAPITAL STRUCTURE

 

During the three and nine month periods ended September 30, 2025, there were no equity transactions that resulted in a change in control of the Company that would trigger any conversion provision contained within the Company’s Convertible Notes, Series A or B preferred stock agreements. The following is a description of the Company’s equity instruments and changes during the quarter reporting periods:

 

·Series A Preferred Stock

 

The Company is authorized to issue 1 million shares $0.001 par value Series A preferred stock (“Series A”). The holder of Series A preferred stock is entity to 80% of all voting rights available at the time of any vote. In the event of liquidation or dissolution of the Company, the holders of Series A preferred stock are entitled to share ratably in all assets remaining after payment of liabilities and have no liquidation preferences. Holders of Series A preferred stock have a right to convert each share of Series A into five shares of common stock. On December 1, 2020, the Company issued 1 million shares of Series A preferred stock to the CEO of the Company for no consideration. There were no changes in Series A shares during the three and nine month periods ended September 30, 2025 and 2024. As of September 30, 2025 and December 31, 2024, the Company had 1,000,000 shares of Series A Preferred Stock authorized, issued and outstanding.

 

·Series B Preferred Stock

 

The Company was authorized to issue 260,000 shares $0.001 par value Series B preferred stock (“Series B”). In September 2022, the Company increased the Series B preferred stock authorized shares to 560,000. The holder of Series B preferred stock do not have any voting rights. In the event of liquidation or dissolution of the Company, the holders of Series B preferred stock are entitled to share ratably in all assets remaining after payment of liabilities and have no liquidation preferences. Holders of Series B preferred stock have a right to convert each share of Series B on a prorate basis of exactly ten (10) percent of the issued and outstanding common stock of the Company. The ultimate redemption value of Series B Preferred stock is tied to the value of the Company’s common stock.

 

In 2020, the Company issued 260,000 shares of Series B preferred stock for no additional consideration at a fair value of $260. In 2022, the Company issued 300,000 shares of Series B preferred stock as compensation to the Chief Revenue Officer (“CRO”) of the Company. The Company estimated the fair value of Series B at $1.50 per share (average transaction price for common stock sold during the same period), which resulted in a total fair value of $450,000. As of September 30, 2025 and December 31, 2024, the Company’s CRO beneficially held 404,000 Series B shares, 104,000 Series B shares indirectly through his spouse and 52,000 Series B shares through his son. There were no changes in Series B shares during the three and nine month periods ended September 30, 2025 and 2024. As of September 30, 2025 and December 31, 2024, the Company had 560,000 shares of Series B Preferred Stock authorized, issued and outstanding.

 

·Common Stock

 

As of September 30, 2025, the Company had 50 million authorized shares of common stock with a par value of $0.001, of which 13,960,053 were issued and outstanding. Common stockholders are entitled to one vote per share on all matters submitted to a vote of stockholders. As of September 30, 2025 and December 31, 2024, Company insiders held in aggregate 7.3 million shares of common stock, respectively. The Company’s CEO controls approximately 93% of the voting power of the Company’s common stock.

 

NOTE 9 – CAPITAL MARKET RAISE CONSULTING AND FUNDING AGREEMENTS

 

The Company decided to engage a single equity funder to streamline its equity raise requirement. The following summarizes its capital raise consulting and equity funding agreements:

 

Tysadco Partners(“Tysadco”)

 

On September 1, 2022, the Company engaged Tysadco Partners to provide consulting services on a monthly basis. Under the terms of the consulting services agreement with Tysadco, the Company is billed $7,500 for consulting services, consisting of a $2,500 monthly cash retainer and a $5,000 monthly equity retainer payable in common stock. Tysadco has the option to settle all consulting services invoices in the form of common stock. During the three month periods ended September 30, 2025 and 2024, the Company accrued $22,500, respectively. During the three month periods ended September 30, 2025 and 2024, the Company issued 114,836 and 17,995 shares of common stock, respectively, in partial settlement of accrued consulting services. During the nine month period ended September 30, 2025 and 2024, the Company issued 192,162 and 90,999 shares of common stock, respectively, in partial settlement of accrued consulting services. As of September 30, 2025 and December 31, 2024, the Company had accrued consulting services fees totaling approximately $52,500 and $12,500, respectively, which could be converted into shares of common stock upon notification by Tysadco. As of September 30, 2025 and December 31, 2024, Tysadco held 307,551 and 201,693 shares of the Company’s common stock, respectively.

 

F-11

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

ClearThink Capital Partners, LLC (“ClearThink”) Strata Agreement

 

In August 2022, ClearThink commenced its relationship with the Company with a $50,000 common stock private placement. On November 29, 2023, the Company entered into a 24-month Strata Purchase Agreement (“Strata Agreement”) with ClearThink. Under the terms of the Strata Agreement, ClearThink committed to purchase up to $5,000,000 of the Company’s registered common stock with a purchase price equal to 80% of the average of the two lowest daily stock prices during a ten (10) day trading period. The Strata Agreement requires a minimum purchase of $25,000 with a maximum purchase at the lesser or $1,000,000 or 500% of the daily average shares traded for the prior 10-day period. At no time shall the total number of shares purchased under this Strata Agreement exceed 9.99% of the Company’s outstanding common stock. ClearThink made an initial purchase of 400,000 shares of restricted stock in exchange for $100,000. Additionally, the Company issued an additional 200,000 shares of common stock to ClearThink as additional consideration which had a fair value of $50,000. During the three and nine month periods ended September 30, 2025, there were no proceeds received in connection with the Strata Agreement.

 

ClearThink Advance Funding Agreement

 

In October 2024, ClearThink agreed to provide interim working capital funding (“funding advances”) to cover additional compliance costs associated with its requirement to reaudit its 2022 and 2023 annual financial statements and 2024 quarterly interim financial statements due to the permanent censure of its former auditor BF Borgers PC. As of September 30, 2025, and December 31, 2024, the Company had cumulative funding advances of $137,500 and $50,000, respectively. On June 26, 2025, the Company and ClearThink formalized a working capital funding agreement to provide $150,000 in total advances with fixed interest of $50,000 and additional ten (10) percent interest on the total outstanding balance. All amounts shall be due and payable when the Company is fully compliant with public company financial reporting requirements.

 

As of September 30, 2025 and December 31, 2024, ClearThink held 600,000 shares of common stock, respectively.

 

NOTE 10 – SHARE-BASED PAYMENTS AND WARRANTS

 

Share-Based Payments

 

Employees. During the three and nine month periods ended September 30, 2025, the Company issued 10,500 and 31,500 shares of common stock, respectively, to the Company’s COO in connection with his employment agreement.

 

Capital Raise Consultants. During the three and nine month periods ended September 30, 2025, the Company issued 114,836 and 192,162 shares of common stock, respectively, in partial satisfaction of amounts owed to its capital raise consultants. The fair value of unpaid capital raise advisory invoices settled with the issuance of common stock during the nine month periods ended September 30, 2025 and 2024 was $92,500 and $67,501, respectively.

 

Other Consultants. During the three and nine month periods ended September 30, 2025, the Company issued 50,000 shares of common stock, respectively, in partial satisfaction of amounts owed to other consultants. The fair value of unpaid consultant invoices settled with the issuance of common stock during the three and nine month period ended September 30, 2025 was $25,000.

 

Except as described above, the Company did not adopt stock option incentive plan or issue any stock options or other service based awards to any employee, advisor or consultant during the three and nine month periods ended September 30, 2025 or 2024.

 

Warrants to Purchase Common Stock

 

On October 1, 2021, the Company issued 200,000 detachable warrants at an exercise price of $3.00 per warrant in connection with a private equity offering. While the Company contemporaneously issued warrants in connection with this capital raise transaction, these warrants are subject to separate agreements with different terms and conditions that are not closely related. The warrants issued in connection with the sale of common stock may be exercised at the option of the purchaser and may only be settled in shares of common stock upon payment of the exercise price stated in the stock purchase agreement. These freestanding warrants are classified as an equity instrument and have no expiration date. The fair value of detachable warrants on the grant date was $0 using a Black-Scholes option pricing model with a stock price of $0.25, exercise price of $3.00, risk free rate of 4.57%, volatility of 10% to 25% (logarithmic average due to limited exchange pricing data) and a dividend rate of 0% and a warrant term of 10 years (as the Company’s warrants have no expiration date). During the three and nine month periods ended September 30, 2025, there were no exercises of warrants to purchase common stock.

 

On April 25, 2023, the Company issued 200,000 detachable freestanding warrants at an exercise price of $5.00 per warrant, as additional consideration in connection with SPA1 (see Note 6 – Convertible Note Agreements). While the Company contemporaneously issued warrants in connection with SPA1 issuance, these warrants are subject to separate agreements with different terms and conditions that are not closely related. The settlement and/or termination of SPA1 does not cause the warrant agreement to terminate or cause the terms and conditions to change due to changes in SPA1. The warrants issued in connection with the sale of common stock may be exercised at the option of the purchaser and may only be settled in shares of common stock upon payment of the exercise price stated in the stock purchase agreement. These freestanding warrants are classified as an equity instrument and have no expiration date. During the three and nine month periods ended September 30, 2025, there were no exercises of warrants to purchase common stock.

 

F-12

 

 

SPECIFICITY, INC

NOTES TO FINANCIAL STATEMENTS

(EXPRESSED IN U.S. DOLLARS)

(UNAUDITED)

 

During the three and nine month periods ended September 30, 2025 and 2024, there were no issuances, exercises or expired warrants. During the three and nine month periods ended September 30, 2025 and 2024, warrants outstanding and exercisable were both 400,000. During the three and nine month periods ended September 30, 2025 and 2024, the weighted average exercise price was $4.00, respectively.

 

NOTE 11 – WEIGHTED AVERAGE COMMON SHARES

 

The Company reported a net loss during the three and nine month periods ended September 30, 2025 and 2024, as such, the inclusion of potentially dilutive securities in the computation of Diluted EPS would be anti-dilutive. Potentially dilutive securities excluded from the computation of diluted EPS was as follows:

 

          
   THREE AND NINE MONTHS ENDED 
   SEPTEMBER 30, 
   2025   2024 
   (Unaudited) 
         
Convertible Notes (see Note 6)   852,938    437,776 
Series A Preferred (see Note 8)   5,000,000    5,000,000 
Series B preferred stock (see Note 8)   1,363,787    1,162,077 
Detachable common stock warrants (see Note 10)   400,000    400,000 
Total anti-dilutive securities excluded from diluted weighted average common shares   7,616,725    6,999,853 

 

The above potentially diluted securities were excluded from the calculation as the exercise prices were in excess of the fair market value of the Company’s common stock.

 

NOTE 12 – COMMITMENTS AND CONTINGENCIES

 

In the ordinary course of business, it is possible that the Company may be the subject of lawsuits and claims from time to time. The Company’s management, with input from legal counsel, assesses such contingent liabilities, and such assessment inherently involves an exercise in judgment. In assessing loss contingencies related to legal proceedings pending against us or unasserted claims that may result in proceedings, evaluates the perceived merits of any legal proceedings or unasserted claims as well as the perceived merits of the amount of relief sought or expected to be sought therein. If the assessment of a contingency indicates that a probable and material loss has been incurred and the amount of liability can be estimated, then the estimated liability would be accrued in the financial statements. If the assessment indicates a potentially material loss contingency is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material, is disclosed. Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the guarantees would be disclosed. The Company is not currently party to any pending or threatened litigation in connection with its principal business activities.

 

NOTE 13 – SUBSEQUENT EVENTS

 

In accordance with ASC 855-10 the Company has analyzed its operations subsequent to September 30, 2025, to the date these financial statements were issued, and determined that the following subsequent events could have a material impact on the future operation of the Company:

 

·On October 20, 2025, the Company announced the appointment of Robert Fedder as Chief Executive Officer to drive the next phase of growth. Mr. Wood will remain actively involved in shaping the Company’s long term strategic vision and emerging growth capabilities. The Company and Mr. Fedder are negotiating the terms and conditions of his executive employment agreement.

 

·On October 21, 2025, the Company announced the appointment of Rob Gagne as Chief Technology Officer to lead the technology development, deployment and operations as the Company enters the next phase of growth. The Company and Mr. Gagne are negotiating the terms and conditions of his executive employment agreement.

 

There were no other material subsequent events.

 

F-13

 

 

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

Cautionary Note Regarding Forward-Looking Information and Factors That May Affect Future Results

 

This quarterly report on Form 10-Q contains forward-looking statements regarding our business, financial condition, results of operations and prospects. The Securities and Exchange Commission (the “SEC”) encourages companies to disclose forward-looking information so that investors can better understand a company’s future prospects and make informed investment decisions. This quarterly report on Form 10-Q and other written and oral statements that we make from time to time contain such forward-looking statements that set out anticipated results based on management’s plans and assumptions regarding future events or performance. We have tried, wherever possible, to identify such statements by using words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” “will” and similar expressions in connection with any discussion of future operating or financial performance. In particular, these include statements relating to future actions, future performance or results of current and anticipated sales efforts, expenses, the outcome of contingencies, such as legal proceedings, and financial results. Factors that could cause our actual results of operations and financial condition to differ materially are set forth in the “Risk Factors” section of our Form 10-K for the year ended December 31, 2024 filed with and accepted by the SEC on June 23, 2025.

 

As used in this “Management’s Discussion and Analysis of Financial Condition and Results of Operation,” except where the context otherwise requires, the term “we,” “us,” “our,” or “the Company,” refers to the business of Specificity, Inc.

 

We caution that these factors could cause our actual results of operations and financial condition to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

 

The following discussion should be read in conjunction with our unaudited financial statements and the related notes that appear elsewhere in this quarterly report on Form 10-Q.

 

Business Overview

 

At our core we are a full service digital marketing firm that delivers cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. Our digital marketing solutions focus on B2B and B2C consumer markets and give small and medium sized businesses a fair chance to capture online traffic. Our underlying technology solution utilizes BiToS and MAIDs to build audiences, effectively eliminating bot traffic and ad waste and produces real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms. We also implement intuitive ad sequencing, audience ID technology, AI integration, saturation modeling, conversion funneling, CRM integration, traffic resolution, and comprehensive analytics reporting.

 

Our digital marketing capabilities were acquired through organic development in-house and through our efforts as a tech incubator and early adopter of innovative marketing tools. Currently, our operations are focused on 3 service offerings within our single segment business.

 

·Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing tech stack designed specifically for SMBs. Unlike enterprise-level marketing platforms that require significant investment and expertise, Put-Thru delivers powerful digital advertising solutions at an affordable price point, helping SMBs compete with larger brands.

 

·Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label digital marketing service designed exclusively for advertising agencies to partner their traditional campaigns with digital. This solution allows agencies to expand their service offerings by providing cutting-edge digital marketing solutions under their own brand, without the need for in-house expertise or infrastructure.

 

·PickPocket - DIY Digital Marketing Platform for Small Business Owners. Pick Pocket is a DIY digital marketing platform built for small business owners who want to take control of their advertising efforts while cutting out the waste of audiences that don't make sense for their product or service. Designed for businesses with annual revenues between $500,000 and $5 million, Pick Pocket leverages behavior-based ID technology to help users build ideal customer profiles and directly target potential buyers through their mobile devices. The main goal of Pickpocket is to directly target your competitors.

 

We primarily generate revenue through recurring fixed monthly digital services agreements for the vast majority of our clients. We bill for our services at the beginning of each month and our services are completed at the end of the month. We also generate revenue through marketing campaigns for product or service launches and other non-recurring events.

 

1

 

 

Results of Operations – Three Months Ended September 30, 2025, as compared to Three Months Ended September 30, 2024

 

Revenues

 

For the three month period ended September 30, 2025 our revenues increased to $260,050 as compared to $213,675 during the same period last year, primarily due to an additional client. In the ordinary course of our business, large marketing campaigns for specific events or promotions that are nonrecurring in nature could create some variability in our revenues quarter to quarter.

 

Cost of Revenues

 

For the three month period ended September 30, 2025 cost of revenues decreased to $148,799 as compared to $163,300 in the same period last year. The temporary decrease in cost of revenues was due to the benefit of slightly lower cost digital marketing data sources and related platform costs to manage our client base. We implemented a change in our digital marketing data and analytics platform last year which temporarily reduced our current quarter costs.

 

Operating Expenses

 

Operating expenses include sales and marketing, capital raise promotion costs, general and administrative, share-based compensation and depreciation and amortization. The primary drivers of operating expenses are sales and marketing and general and administrative expenses (of which professional fees represent more than 50% of the total costs). For the three month period ended September 30, 2025 operating expenses decreased to $162,754 as compared to $262,137 in the same period last year primarily driven by lower legal, accounting and advisory fees to guide our capital market raise and public company reporting compliance costs. We anticipate higher operating expenses as we continue to rise over time as we support sales growth initiatives and capital market equity raise activity.

 

Other Expenses

 

For the three month period ended September 30, 2025 other expenses increased to $17,000 as compared to $12,500 in the same period last year. The increase primarily relates to convertible note interest incurred at issuance.

 

Provision for Income Taxes

 

For the three month period ended September 30, 2025 there was no provision for income taxes as we had continuing net operating losses. We placed a full valuation allowance on net deferred tax assets.

 

Net Loss

 

For the three month period ended September 30, 2025 our net loss decreased to $68,503 as compared to $224,262 in the same period last year, primarily due to lower cost of revenues and operating expenses as described above.

 

Results of Operations – Nine Months Ended September 30, 2025, as compared to Nine Months Ended September 30, 2024

 

Revenues

 

For the nine month period ended September 30, 2025 our revenues decreased to $824,400 as compared to $847,226 during the same period last year, primarily due to a large financial services clients’ temporary deferral of marketing and advertising spend to allow them time to catch up with lead generation created by our team from prior months services. In the ordinary course of our business, our contractual arrangements allow our clients to occasionally pause their marketing services and spend to allow them to catch up with our lead generation volume. Additionally, large marketing campaigns for specific events or promotions that are nonrecurring in nature could create some variability in our revenues quarter to quarter.

 

Cost of Revenues

 

For the nine month period ended September 30, 2025 cost of revenues increased to $458,504 as compared to $406,095 in the same period last year. The increase in cost of revenues was due to higher quality and higher cost digital marketing data sources and related platform costs to manage our client base.

 

Operating Expenses

 

Operating expenses include sales and marketing, capital raise promotion costs, general and administrative, share-based compensation and depreciation and amortization. The primary drivers of operating expenses are sales and marketing and general and administrative expenses (of which professional fees represent more than 50% of the total costs). For the nine month period ended September 30, 2025 operating expenses decreased to $612,408 as compared to $653,360 in the same period last year primarily due to lower legal, accounting and advisory fees to guide our capital market raise and public company reporting compliance costs. We anticipate higher operating expenses as we continue to rise over time as we support sales growth initiatives and capital market equity raise activity.

 

2

 

 

Other Expenses

 

For the nine month period ended September 30, 2025 other expenses decreased to $42,000 as compared to $97,061 in the same period last year. The prior year included discrete one-time charges for extinguishment of debt and lease termination fees.

 

Provision for Income Taxes

 

For the nine month period ended September 30, 2025 and 2024 there was no provision for income taxes as we had continuing net operating losses. As of September 30, 2025, we placed a full valuation allowance on net deferred tax assets.

 

Net Loss

 

For the nine month period ended September 30, 2025 our net loss decreased to $288,512 as compared to $309,290 in the same period last year, primarily due to lower operating expenses as described above.

 

Liquidity and Capital Resources

 

We may need to raise additional capital to fund our operations and there can be no assurance that additional capital will be available on acceptable terms or at all. In the short term, we must raise additional capital through debt or equity financing to support our business operations and to grow our business. Over the long term, we must successfully execute our growth plans to increase profitable revenue and income streams to generate positive cash flows to sustain adequate liquidity to meet minimum operating requirements.

 

As of September 30, 2025, we have $115,896 in working capital loans and $218,888 convertible note (SPA1) that are in default; and we have a new convertible note (SPA2) totaling $34,500 that will be due and payable in June 2026. Over the next twelve months, we anticipate paying off these debts with proceeds from equity capital raises. Additionally, we anticipate that SPA1 and SPA2 note holders may likely convert unpaid principal and interest into common shares as permitted under these arrangements. The timing of such is outside of our control.

 

Net Working Capital

 

At September 30, 2025, we had a net working capital deficit of approximately $1,238,561 compared to a net working capital deficit of $1,171,822 at December 31, 2024. Our immediate sources of liquidity include cash and cash equivalents and accounts receivable; however, these cashflows from operations at this stage of our development will not sustain our operations. As shown in our audited financial statements, we have, since inception, financed operations and limited capital expenditures through the sale of stock and convertible notes and working capital funded debt. We relied on proceeds from customer payments and financing activities from the sale of common stock to fund our business operations and growth plans.

 

We must successfully execute our business plan to increase profitability in order to achieve positive cash flows to sustain adequate liquidity without requiring additional funds from external sources to meet minimum operating requirements. We anticipate that we will need to raise additional capital to fund our operations and to execute our business plan; and there can be no assurance that additional capital will be available on acceptable terms or at all.

 

Cash Flows from Operating Activities

 

Cash provided by (used in) operating activities provides an indication of our ability to generate sufficient cash flow from our recurring business activities. For the nine month period ended September 30, 2025, net cash provided by operations was $10,528 driven primarily by conversion of outstanding accounts payable due to service provider in exchange for common stock, which preserved our operating cash flow. For the nine month period ended September 30, 2024, net cash used in operations was $150,781 driven primarily by current year operating loss.

 

Cash Flows from Investing Activities

 

For the nine month period ended September 30, 2025 or 2024, there were no inflows or outflows for investing activities.

 

Cash Flows from Financing Activities

 

Cash used in financing activities provides an indication of our debt financing and proceeds from capital raise transactions. For the nine month period ended September 30, 2025, net cash used in financing activities was $16,526, primarily due to repayments of advances from shareholder loans, partially offset by advances expected to be settled under the Strata agreement. For the nine month period ended September 30, 2024, net cash used in financing activities was $139,651 primarily reflects private placement and working capital loan proceeds, partially offset by repayment of working capital funding advances from specialty lenders and shareholder advance repayments.

 

Future Funding

 

Our management does not believe that our current capital resources will be adequate to continue operating our company and maintaining our business strategy for much more than 12 months. At the date hereof, we have minimal cash at hand. We require additional capital to implement our business and fund our operations.

 

Since inception we have funded our operations primarily through debt and equity financing and we expect that we will continue to fund our operations through equity and debt financing, either alone or through strategic alliances. Additional funding may not be available on favorable terms, if at all. We intend to continue to fund our business by way of equity or debt financing until natural revenues can support the Company. If we raise additional capital through the issuance of equity or convertible debt securities, the percentage ownership of our company held by existing shareholders will be reduced and those shareholders may experience significant dilution. In addition, new securities may contain certain rights, preferences or privileges that are senior to those of our common stock. We cannot assure you that we will be able to raise the working capital as needed in the future on terms acceptable to us, if at all.

 

3

 

 

If we are unable to raise capital as needed, we are required to reduce the scope of our business development activities, which could harm our business plans, financial condition, and operating results, or cease our operations entirely, in which case, you will lose all of your investment.

 

Off-Balance Sheet Arrangements  

 

We have no off-balance sheet financing arrangements.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

Not applicable.

 

ITEM 4. CONTROLS AND PROCEDURES

 

Disclosure controls and procedures

 

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our reports, filed under the Securities Exchange Act of 1934, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable and not absolute assurance of achieving the desired control objectives. In reaching a reasonable level of assurance, management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures. In addition, the design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, a control may become inadequate because of changes in conditions or the degree of compliance with policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

 

As required by the SEC Rules 13a-15(b) and 15d-15(b), we carried out an evaluation under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this report. Based on the foregoing, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures were not effective at the reasonable assurance level due to material weaknesses in internal controls over financial reporting. 

 

To address these material weaknesses, management engaged financial consultants, performed additional analyses and other procedures to ensure that the financial statements included herein fairly present, in all material respects, our financial position, results of operations and cash flows for the periods presented.

 

A material weakness is a deficiency, or a combination of deficiencies, within the meaning of Public Company Accounting Oversight Board (“PCAOB”) Audit Standard No. 5, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented or detected on a timely basis. Management has identified the material weaknesses which have caused management to conclude that as of September 30, 2025, our internal controls over financial reporting were not effective as a result of continuing weaknesses principally due to the following:

 

We had not established adequate financial reporting monitoring activities to mitigate the risk of management override, specifically because there are few employees and only one officers with management functions and therefore there is lack of segregation of duties.

 

We had inadequate document retention policies and procedures to ensure that all financial transactions were maintained and easily accessible.

 

We had inadequate policies and procedures related to internal control over financial reporting and as such relied heavily on outside consultants and advisors to assist us in the preparation of the annual and quarterly financial statements and partners with us to ensure compliance with US GAAP and SEC disclosure requirements.

 

We currently do not have board of directors and audit committee oversight. The lack of oversight of by a board of directors could result in failure to ensure robust financial reporting, internal controls and inaccurate disclosures. Additionally, the lack of oversight could result in a conflict of interest, undermine board objectivity, transparency, and compliance.

 

4

 

 

At such time as we raise additional working capital, we plan to add staff, initiate training, add additional subject matter expertise so that we may improve our processes, policies, procedures, and documentation of our internal control processes.

 

Changes in internal control over financial reporting

 

There were no changes in our internal control over financial reporting during the quarter ended September 30, 2025, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

PART II - OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

We know of no material, existing, or pending legal proceedings against our company, nor are we involved as a plaintiff in any material proceeding or pending litigation. There are no proceedings in which any of our directors, officers, or affiliates, or any registered or beneficial shareholder, is an adverse party or has a material interest adverse to our interest.

 

ITEM 1A. RISK FACTORS

 

As a smaller reporting company, we are not required to provide the information required by this item. However, please refer to our 2024 Form 10-K as filed with and accepted by the SEC on June 23, 2025, to see those Risk Factors listed therein.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

Except for initial founders shares all unregistered shares have since been registered pursuant to the Form S-1 registration statement deemed effective on September 16, 2021, and the Form S-1 registration statement deemed effective on June 1, 2022, and the Form S-1 registration statement deemed effective on September 23, 2022.

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

As of September 30, 2025, we have $115,896 in working capital loans and $218,888 convertible note (SPA1) that are in default; and we have a new convertible note (SPA2) totaling $34,500 that will be due and payable in June 2026.

 

ITEM 4. MINE SAFETY DISCLOSURES

 

Not applicable.

 

ITEM 5. OTHER INFORMATION

 

None.

 

ITEM 6. EXHIBITS

 

Exhibit No.   Description of Exhibit
     
31.1*   Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act Of 2002.
     
32.1*   Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act Of 2002.
     
10.1*   Purchase Agreement dated October 3, 2024, by and between Specificity, Inc. and ClearThink Capital Partners, LLC.
     
101.INS*   XBRL INSTANCE DOCUMENT
     
101.SCH*   XBRL TAXONOMY EXTENSION SCHEMA
     
101.CAL*   XBRL TAXONOMY EXTENSION CALCULATION LINKBASE
     
101.DEF*   XBRL TAXONOMY EXTENSION DEFINITION LINKBASE
     
101.LAB*   XBRL TAXONOMY EXTENSION LABEL LINKBASE
     
101.PRE*   XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE

 

* Filed herewith.

 

5

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

  Specificity, Inc.
     
Date: November 13, 2025 By: /s/ Jason Wood
  Name:   Jason Wood
  Title:

Chairman of the Board of Directors, Chief Executive Officer, Chief Financial Officer

(Principal Executive Officer)

(Principal Financial and Accounting Officer)

 

6

 

FAQ

What were Specificity (SPTY) Q3 2025 results?

Q3 2025 revenue was $260,050 with a net loss of $68,503.

How did SPTY perform year-to-date in 2025?

Nine‑month revenue was $824,400 and net loss was $288,512.

What is SPTY’s liquidity position?

Cash was $30,467 at September 30, 2025, with a $1,238,561 working capital deficit and a stockholders’ deficit of $(688,248).

Does SPTY face a going concern risk?

Yes. The company stated conditions that raise substantial doubt about continuing as a going concern.

What debts are in default for SPTY?

As of quarter‑end: $115,896 in working capital loans and a $218,888 convertible note (SPA1) were in default.

What is the status of SPTY’s Strata Purchase Agreement?

It permits purchases of up to $5,000,000 of registered common stock; no proceeds were received during the period.

How many SPTY shares are outstanding?

There were 13,960,053 common shares outstanding as of November 13, 2025.
SPECIFICITY INC

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