Specificity Appoints Global Executive Leader Robert Fedder as Chief Executive Officer to Drive Next Phase of Scalable Growth
Specificity (OTC:SPTY) announced the appointment of Robert Fedder as CEO on October 20, 2025, marking a leadership transition while founder Jason Wood remains deeply involved.
Fedder brings 30+ years of global executive experience across Europe, the U.S., Australia and Southeast Asia and has advised major brands and led technology ventures. The company positions its proprietary audience-targeting platform as delivering verified human engagement and lower lead costs versus traditional pay-per-click models, and says the hire aims to accelerate domestic and international expansion, operational scaling, and shareholder value creation.
Specificity (OTC:SPTY) ha annunciato la nomina di Robert Fedder a CEO il 20 ottobre 2025, segnando una transizione di leadership mentre il fondatore Jason Wood resta profondamente coinvolto.
Fedder porta oltre 30 anni di esperienza esecutiva globale in Europa, negli Stati Uniti, in Australia e nel Sud-est asiatico e ha consigliato grandi marchi e guidato imprese tecnologiche. L'azienda presenta la sua piattaforma proprietaria di targeting del pubblico come in grado di offrire coinvolgimento umano verificato e costi di lead inferiori rispetto ai tradizionali modelli pay-per-click, e afferma che la nomina mira ad accelerare l'espansione domestica e internazionale, la scalabilità operativa e la creazione di valore per gli azionisti.
Specificity (OTC:SPTY) anunció el nombramiento de Robert Fedder como CEO el 20 de octubre de 2025, marcando una transición de liderazgo mientras el fundador Jason Wood permanece profundamente involucrado.
Fedder aporta más de 30 años de experiencia ejecutiva global en Europa, Estados Unidos, Australia y el Sudeste Asiático y ha asesorado a grandes marcas y liderado ventures tecnológicos. La empresa posiciona su plataforma propietaria de segmentación de audiencia como capaz de ofrecer participación humana verificada y costos de leads más bajos frente a los modelos tradicionales de pago por clic, y afirma que la contratación busca acelerar la expansión nacional e internacional, la escalabilidad operativa y la creación de valor para los accionistas.
Specificity (OTC:SPTY)는 Robert Fedder를 CEO로 임명했다고 2025년 10월 20일에 발표했고, 창립자 Jason Wood가 여전히 깊이 관여하고 있는 리더십 전환을 의미합니다.
Fedder는 유럽, 미국, 호주 및 동남아시아 전역에서 30년이 넘는 글로벌 경영 경험을 보유하고 있으며 주요 브랜드에 자문했고 기술 벤처를 이끌었습니다. 회사는 자사 플랫폼인 고유의 타깃 오디언스 플랫폼이 검증된 인간 참여를 제공하고 전통적인 클릭당 광고 비용 모델에 비해 리드 비용이 낮다고 제시하며, 이 채용이 국내외 확장, 운영 확장 및 주주 가치 창출을 가속화하는 것을 목표로 한다고 말합니다.
Specificity (OTC:SPTY) a annoncé la nomination de Robert Fedder au poste de PDG le 20 octobre 2025, marquant une transition de leadership alors que le fondateur Jason Wood reste fortement impliqué.
Fedder apporte plus de 30 ans d'expérience exécutive mondiale en Europe, aux États-Unis, en Australie et en Asie du Sud-Est et a conseillé de grandes marques et dirigé des ventures technologiques. L'entreprise positionne sa plateforme propriétaire de ciblage d'audience comme offrant un engagement humain vérifié et des coûts de leads plus bas par rapport aux modèles traditionnels pay-per-click, et affirme que cette nomination vise à accélérer l'expansion nationale et internationale, la montée en puissance opérationnelle et la création de valeur pour les actionnaires.
Specificity (OTC:SPTY) hat die Ernennung von Robert Fedder zum CEO am 20. Oktober 2025 bekannt gegeben und damit einen Führungswechsel eingeleitet, während der Gründer Jason Wood tief involviert bleibt.
Fedder bringt mehr als 30 Jahre globale Führungserfahrung in Europa, den USA, Australien und Südostasien mit und hat großen Marken beraten sowie Technologiev ventures geleitet. Das Unternehmen positioniert seine firmeneigene Plattform zur Zielgruppenausrichtung als Lösung, die verifizierte menschliche Interaktion liefert und geringere Lead-Kosten im Vergleich zu traditionellen Pay-per-Click-Modellen ermöglicht, und sagt, die Einstellung ziele darauf ab, die inländische und internationale Expansion, das operative Wachstum und die Wertschöpfung für die Aktionäre zu beschleunigen.
Specificity (OTC:SPTY) أعلنت عن تعيين روبرت فيدر كـ الرئيس التنفيذي في 20 أكتوبر 2025، وهو ما يمثل انتقالاً قيادياً بينما يبقى المؤسس Jason Wood مشاركاً بعمق.
يأتي فيدر بـأكثر من 30 عامًا من الخبرة التنفيذية العالمية عبر أوروبا وأمريكا وأستراليا وجنوب شرق آسيا وقد قدّم النصح لعلامات تجارية كبرى وقاد مشاريع تقنية. تضع الشركة منصتها المملوكة لاستهداف الجمهور كـ تفاعل بشري موثوق وتكاليف قيادات أقل مقارنةً بنماذج الدفع بالنقرة التقليدية، وتؤكد أن التعيين يهدف إلى تسريع التوسع المحلي والدولي، والتوسع التشغيلي، وخلق قيمة للمساهمين.
Specificity (OTC:SPTY) 宣布任命 Robert Fedder 为 CEO，时间为 2025年10月20日，这标志着在创始人 Jason Wood 仍然深度参与的情况下发生的领导层交接。
Fedder 拥有超过 30 年 的全球高管经验，遍及欧洲、美国、澳大利亚和东南亚，并为大型品牌提供咨询、领导科技风险投资。公司将其专有的受众定向平台定位为提供 经过验证的人工参与，与传统按点击付费模式相比，线索成本更低，并表示此任命旨在加速国内外扩张、运营扩张和股东价值创造。
- CEO appointment of Robert Fedder on October 20, 2025
- Founder Jason Wood to remain deeply involved in strategy
- Fedder brings more than 30 years of global leadership experience
- Company highlights proprietary targeting platform delivering verified human engagement
- Founder Jason Wood is outgoing CEO, creating leadership transition risk
- Press release provides no quantified financial targets or timeline for growth
Founder Jason Wood to remain deeply involved as Specificity strengthens executive leadership and accelerates its market expansion.
TAMPA, FLORIDA / ACCESS Newswire / October 20, 2025 / Specificity (OTCID:SPTY), a leading digital marketing and ad tech company redefining audience targeting through proprietary technology, today announced the appointment of Robert Fedder as Chief Executive Officer.
Fedder brings more than 30 years of global leadership experience across Europe, the U.S., Australia, and Southeast Asia, with a proven record in business transformation, growth acceleration, and operational efficiency. His appointment signals a major step forward in Specificity's strategy to scale its unique technology and increase shareholder value through both domestic and international expansion.
Throughout his career, Fedder has served in senior executive roles with major multinationals including Compaq Computer Ltd, Vodafone, Telefonica O2, KPMG Consulting, and A.T. Kearney. He has also led high-growth technology ventures and performance turnaround initiatives under his firm Nil Plus Ultra, advising global brands like Deutsche Telekom, BMW and Bosch, on innovation, market expansion, and organizational transformation.
"Robert's appointment comes at a pivotal time for Specificity," said Jason Wood, Founder and outgoing CEO. "Our technology has proven its ability to outperform conventional digital advertising models and deliver verified human engagement at scale. Bringing in an executive of Robert's caliber allows us to accelerate that growth, optimize operations, and capture greater market share globally. I remain fully engaged in the company's strategic direction, innovation, and investor relationships - this move strengthens our leadership, it doesn't replace it."
"Specificity has built a foundation that's rare in the ad tech industry - measurable, scalable, and profitable growth potential," said Robert Fedder, CEO of Specificity. "The company's proprietary technology eliminates fraud, improves efficiency, and directly connects advertisers with verified in-market consumers. That's not incremental improvement - that's disruption. My focus is on building on that strength, optimizing scalability, and positioning Specificity as the market leader for sustainable long-term investor returns."
Specificity's proprietary audience-targeting platform delivers verified human engagement and lead generation efficiency at costs significantly lower than traditional pay-per-click models. With an expanding footprint and rising demand for ad tech solutions that combat fraud and wasted spend, Specificity is positioned for substantial revenue growth and operational leverage.
Under Jason Wood's continued leadership and Robert Fedder's executive direction, Specificity is entering a new era of strategic growth - designed to expand market share, enhance shareholder value, and attract investment partners aligned with the company's mission to make digital marketing transparent, accountable, and profitable again.
About Specificity
Specificity (OTCID:SPTY) is a next-generation digital marketing company that leverages proprietary ad tech to eliminate bot traffic, ensure verified human engagement, and deliver real, in-market consumers at a fraction of the cost of conventional PPC advertising. With a technology-first approach and an unwavering commitment to transparency, Specificity empowers advertisers to reach real buyers, achieve measurable ROI, and maximize ad efficiency. To learn more visit: www.specificityinc.com
For investor relations and media inquiries, please contact:
Richard Berry
Chief Operating Officer
rb@specificityinc.com
562.221.8382
SOURCE: Specificity Inc.
View the original press release on ACCESS Newswire
FAQ
Who is the new CEO of Specificity (SPTY) and when was he appointed?
Will founder Jason Wood remain involved with Specificity (SPTY) after October 20, 2025?
What experience does Robert Fedder bring to Specificity (SPTY)?
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Does the announcement include financial guidance or revenue targets for Specificity (SPTY)?
