Specificity Builds Dominant CTV Campaign Capabilities, Reinforces Position as Industry's Leading Hybrid Marketing Agency
Specificity (OTC:SPTY) has announced a significant expansion of its Connected TV (CTV) advertising capabilities, positioning itself as a leading hybrid marketing agency. The company's proprietary approach focuses on intent-driven targeting and real human impressions, delivering lower CPMs than major social platforms while achieving superior ROI.
Key features of Specificity's CTV strategy include pinpoint audience targeting based on real-time intent, waste-free delivery, efficient execution with lower CPMs, bot-free traffic, and maximized ROI. The company combines proprietary ad tech with full-service agency services, offering a unique hybrid model in the U.S. market.
Additionally, SPTY reported progress toward SEC compliance following the BF Borgers audit firm fraud incident, with necessary steps being taken to complete required filings and restore full standing.
Specificity (OTC:SPTY) ha annunciato un'importante espansione delle sue capacità pubblicitarie per la Connected TV (CTV), posizionandosi come un'agenzia di marketing ibrida leader nel settore. L'approccio proprietario dell'azienda si concentra su un targeting basato sull'intento e su impressioni reali di utenti, offrendo CPM più bassi rispetto alle principali piattaforme social e garantendo un ROI superiore.
Le caratteristiche principali della strategia CTV di Specificity includono un targeting preciso del pubblico basato sull'intento in tempo reale, consegna senza sprechi, esecuzione efficiente con CPM ridotti, traffico privo di bot e massimizzazione del ROI. L'azienda combina la propria tecnologia pubblicitaria con servizi di agenzia a servizio completo, proponendo un modello ibrido unico nel mercato statunitense.
Inoltre, SPTY ha riportato progressi verso la conformità SEC a seguito dell'incidente di frode con la società di revisione BF Borgers, adottando le misure necessarie per completare le dichiarazioni richieste e ristabilire la piena regolarità.
Specificity (OTC:SPTY) ha anunciado una expansión significativa de sus capacidades publicitarias en Connected TV (CTV), posicionándose como una agencia de marketing híbrida líder. El enfoque propio de la compañía se centra en un segmentación basada en la intención y en impresiones humanas reales, ofreciendo CPM más bajos que las principales plataformas sociales y logrando un ROI superior.
Las características clave de la estrategia CTV de Specificity incluyen segmentación precisa de la audiencia basada en la intención en tiempo real, entrega sin desperdicios, ejecución eficiente con CPM bajos, tráfico libre de bots y maximización del ROI. La empresa combina tecnología publicitaria propia con servicios completos de agencia, ofreciendo un modelo híbrido único en el mercado estadounidense.
Además, SPTY informó avances hacia el cumplimiento de la SEC tras el incidente de fraude con la firma auditora BF Borgers, tomando las medidas necesarias para completar las presentaciones requeridas y restaurar su plena conformidad.
Specificity (OTC:SPTY)는 Connected TV(CTV) 광고 역량을 크게 확장하며 하이브리드 마케팅 에이전시로서 선도적인 위치를 확립했습니다. 회사의 독자적인 접근법은 의도 기반 타겟팅과 실제 인간의 노출에 중점을 두어 주요 소셜 플랫폼보다 낮은 CPM을 제공하면서도 더 우수한 ROI를 달성합니다.
Specificity의 CTV 전략 주요 특징은 실시간 의도 기반의 정밀한 타겟팅, 낭비 없는 광고 전달, 낮은 CPM으로 효율적인 실행, 봇 없는 트래픽, 최대화된 ROI를 포함합니다. 회사는 독자적인 광고 기술과 풀서비스 에이전시 서비스를 결합하여 미국 시장에서 독특한 하이브리드 모델을 제공합니다.
또한, SPTY는 BF Borgers 회계법인 사기 사건 이후 SEC 준수를 위한 진전을 보고했으며, 필요한 서류 제출과 완전한 신뢰 회복을 위해 필요한 조치를 취하고 있습니다.
Specificity (OTC:SPTY) a annoncé une expansion significative de ses capacités publicitaires sur Connected TV (CTV), se positionnant comme une agence marketing hybride de premier plan. L'approche propriétaire de l'entreprise se concentre sur le ciblage basé sur l'intention et les impressions humaines réelles, offrant des CPM inférieurs à ceux des grandes plateformes sociales tout en atteignant un ROI supérieur.
Les principales caractéristiques de la stratégie CTV de Specificity incluent un ciblage précis des audiences basé sur l'intention en temps réel, une diffusion sans gaspillage, une exécution efficace avec des CPM plus bas, un trafic sans bots et une maximisation du ROI. L'entreprise combine sa technologie publicitaire propriétaire avec des services d'agence à service complet, offrant un modèle hybride unique sur le marché américain.
De plus, SPTY a rapporté des progrès vers la conformité SEC suite à l'incident de fraude impliquant le cabinet d'audit BF Borgers, en prenant les mesures nécessaires pour finaliser les dépôts requis et rétablir son statut complet.
Specificity (OTC:SPTY) hat eine bedeutende Erweiterung seiner Connected TV (CTV)-Werbefähigkeiten angekündigt und positioniert sich damit als führende hybride Marketingagentur. Der firmeneigene Ansatz konzentriert sich auf intentionsgesteuertes Targeting und echte menschliche Impressionen, liefert niedrigere CPMs als große soziale Plattformen und erzielt gleichzeitig eine überlegene Rendite.
Wesentliche Merkmale der CTV-Strategie von Specificity sind präzises Zielgruppen-Targeting basierend auf Echtzeit-Intent, verschwendungsfreie Auslieferung, effiziente Durchführung mit niedrigeren CPMs, botfreier Traffic und maximierter ROI. Das Unternehmen kombiniert firmeneigene Werbetechnologie mit Full-Service-Agenturleistungen und bietet damit ein einzigartiges hybrides Modell auf dem US-Markt.
Darüber hinaus berichtete SPTY über Fortschritte bei der SEC-Konformität nach dem Betrugsfall mit der Wirtschaftsprüfungsgesellschaft BF Borgers und ergreift die notwendigen Maßnahmen, um die erforderlichen Einreichungen abzuschließen und den vollen Status wiederherzustellen.
- Proprietary CTV advertising technology delivers lower CPMs than major social platforms
- Unique hybrid business model combining ad tech and full-service agency services
- Advanced targeting capabilities potentially leading to superior ROI for clients
- Progress being made toward restoring SEC compliance
- Currently affected by SEC compliance issues due to BF Borgers fraud scandal
- Trading on OTC Pink market rather than major exchange
TAMPA, FLORIDA / ACCESS Newswire / May 14, 2025 / Specificity, Inc. (OTC PINK:SPTY), the marketing industry's only true hybrid model agency, today announced the expansion of its cutting-edge Connected TV (CTV) advertising capabilities, delivering unmatched performance, precision, and value for clients looking to reach real, in-market audiences.
Unlike traditional agencies that rely on broad-based DMA targeting and outdated mass-reach strategies, Specificity has pioneered a proprietary, intent-driven approach to CTV advertising that transforms how brands engage with consumers. The company's ability to isolate active intent signals at the individual level and deliver impressions exclusively to real people-not bots-positions Specificity as a true market disruptor.
"Most agencies still cast wide nets and waste client budgets in the process," said Jason Wood, CEO of Specificity. "We don't. Our campaigns eliminate waste, serve ads to real humans, and leverage targeting that drills down to specific buying behaviors in real time. That's why our CPMs are often lower than those seen on major social platforms-while producing superior ROI for our clients."
Key Differentiators of Specificity's CTV Strategy:
Pinpoint Audience Targeting: Reaching consumers based on active, real-time intent-not just demographics.
Waste-Free Delivery: Ending outdated DMA-style approaches that overspend and underperform.
Unmatched Efficiency: Aggregated strategy execution allows for consistently lower CPMs than most social media platforms while delivering 30 second commercials.
Human-Only Impressions: Bot traffic is actively excluded, ensuring every ad dollar is spent reaching real people.
Maximum ROI: Clients consistently experience greater returns through optimized spend and highly relevant ad delivery.
Specificity's CTV campaigns are the result of the company's proprietary ad tech stack combined with a hands-on, full-service agency model-an approach no other marketing firm in the U.S. offers.
"This is what makes us the only true hybrid agency," added Wood. "We marry cutting-edge technology with full-service strategy and execution. Our clients do not just get great campaigns-they get a relationship, a partner, and results no one else can deliver."
Path to Full SEC Compliance Nearing Completion
Specificity also confirmed that it is nearing full compliance with the Securities and Exchange Commission after being affected by the widespread fraud perpetrated by BF Borgers, its former audit firm. The company has been working diligently with auditors to complete the necessary filings and restore full standing.
"We were one of many companies impacted by the BF Borgers scandal, but we've taken the necessary steps to get back in compliance," said Wood. "We're almost out of the woods and remain fully committed to transparency, compliance, and delivering value to our shareholders."
About Specificity, Inc.
Specificity, Inc. (OTC PINK:SPTY) is a next-generation digital marketing agency redefining precision advertising through proprietary ad tech and advanced audience targeting strategies. With the only true hybrid model in the industry, Specificity blends emerging technology with full-service agency expertise to deliver high-performance campaigns that drive real results. From Connected TV to mobile to hyper-targeted display, Specificity helps brands reach real people-when and where it matters most.
Media Contact:
Chris Gruening
Vice President, Client Services
Specificity, Inc.
chris@specificityinc.com
SOURCE: Specificity Inc.
View the original press release on ACCESS Newswire
FAQ
What are the key features of Specificity's (SPTY) CTV advertising strategy?
How does Specificity (SPTY) differentiate itself from other marketing agencies?
What is the current status of Specificity's (SPTY) SEC compliance?
How does Specificity (SPTY) achieve lower CPMs than social media platforms?
