Specificity Cracks the Code on Cross-Channel Precision: Video Ads Served to the Same High-Intent, Bot-Free Audiences Engaged on Display and Social

Rhea-AI Summary

Specificity (SPTY) has expanded its digital marketing capabilities by introducing Connected TV video ad targeting that reaches the same verified, high-intent audiences across display and social media channels. The company's proprietary ad technology identifies real human consumers while filtering out bots and fraudulent traffic, enabling brands to deliver consistent messaging across multiple platforms. CEO Jason Wood emphasizes that their approach differs from traditional omnichannel marketing by focusing on targeting the same verified individuals across platforms rather than simply reusing creative content. The technology leverages AI-driven intent data that updates daily to track buyer behavior, ensuring campaigns reach genuine, high-intent consumers across display, social, and video channels, including Connected TV/OTT platforms.

Positive

• Expansion into Connected TV video ad targeting, broadening service offerings
• Proprietary technology that filters out bots and fraudulent traffic
• AI-driven intent data updates daily for real-time tracking
• Cross-platform targeting capability reaching same verified audiences across multiple channels

Negative

• None.

TAMPA, FL / ACCESS Newswire / June 4, 2025 / Specificity (OTC PINK:SPTY) a disruptor in the digital marketing space, has officially closed the loop on precision audience engagement. The company now delivers targeted Connected TV video ads to the exact same verified, high-intent audiences it already reaches across display and social media-creating an unmatched cross-channel strategy that eliminates waste and maximizes ROI.

Specificity's proprietary ad tech identifies real human beings actively in-market for specific products or services-filtering out bots, click farms, and irrelevant impressions. Now, clients can extend their message across display, social, and video-- including Connected TV with laser-sharp consistency, reaching one audience, multiple ways, all verified and intent-rich.

"The industry talks about omnichannel a lot, but what they really mean is reusing creative across platforms," said Jason Wood, CEO of Specificity. "We're talking about targeting the exact same people-actual humans with intent-with display, social, and video. That's real omnichannel precision, and it's a game-changer."

Why it matters:

Most agencies rely on platform-specific targeting. Specificity flips the script by owning the audience, not the platform-then serving that audience wherever they consume content. The result? Fully aligned messaging and exponential impact across multiple digital touchpoints.

Core differentiators:

• Verified Human Targeting - No bots. No fraud. Just real, high-intent consumers.

• Cross-Platform Audience Continuity - Reach the same audience on display, social, and now video (including CTV/OTT).

• Proprietary AI-Driven Intent Data - Updated daily to track and respond to real-time buyer behavior.

From social feed to screen time, Specificity empowers brands to be everywhere their audience is-without guesswork, waste, or inflated CPCs.

About Specificity

Specificity (OTC PINK:SPTY) is a performance-driven digital marketing firm revolutionizing how brands connect with real people. Leveraging advanced ad tech and proprietary data, Specificity enables precision targeting of in-market consumers across display, social, and video-guaranteeing that every campaign reaches the right human, in the right place, at the right time.

For more information, visit www.specificityinc.com.

Media Contact:
Chris Gruening
Vice President, Client Services
Specificity
chris@specificityinc.com
SpecificityInc.com

SOURCE: Specificity Inc.

View the original press release on ACCESS Newswire

FAQ

What new feature has Specificity (SPTY) introduced to its digital marketing platform?

Specificity has introduced Connected TV video ad targeting that reaches the same verified, high-intent audiences across display and social media channels

How does Specificity's (SPTY) cross-channel targeting technology work?

The technology identifies real human consumers, filters out bots and fraudulent traffic, and targets the same verified audiences across display, social, and video platforms

What differentiates Specificity's (SPTY) omnichannel approach from traditional methods?

Instead of just reusing creative content across platforms, Specificity targets the exact same verified individuals across multiple channels, ensuring consistent audience engagement

What are the key features of Specificity's (SPTY) ad targeting technology?

The technology includes verified human targeting, cross-platform audience continuity, and AI-driven intent data that updates daily

How does Specificity (SPTY) ensure ad fraud prevention?

The company's proprietary ad tech identifies and filters out bots, click farms, and irrelevant impressions, ensuring ads reach only real human beings