Specificity Prepares to Launch Proprietary AI Tech Stack After Year of Strategic Transformation
Specificity (OTCID:SPTY), a digital marketing agency, is preparing to launch its proprietary AI technology stack following a year of strategic transformation. The company successfully navigated the BF Borgers auditing firm scandal, being among the few of 109 affected micro-cap companies to regain fully reporting status.
Under CEO Jason Wood's leadership, Specificity has developed key technological assets including: exclusive organic MAID data for adtech targeting, an in-house AI-powered marketing technology stack for mass automation and campaign optimization, and AI-driven ad spend optimization focused on organic traffic while filtering out bot traffic.
Specificity (OTCID:SPTY), un'agenzia di marketing digitale, si prepara a lanciare il proprio stack tecnologico proprietario basato su IA dopo un anno di trasformazione strategica. L'azienda ha superato con successo lo scandalo legato alla società di revisione BF Borgers, risultando una delle poche, tra 109 micro‑cap coinvolte, a riconquistare lo status di reporting completo.
Sotto la guida del CEO Jason Wood, Specificity ha sviluppato asset tecnologici chiave, tra cui: dati MAID organici esclusivi per il targeting adtech, uno stack di marketing interno alimentato da IA per automazione di massa e ottimizzazione delle campagne, e una ottimizzazione della spesa pubblicitaria guidata dall'IA focalizzata sul traffico organico con filtraggio del traffico bot.
Specificity (OTCID:SPTY), una agencia de marketing digital, se prepara para lanzar su propio stack tecnológico de IA tras un año de transformación estratégica. La compañía superó con éxito el escándalo del auditor BF Borgers, siendo una de las pocas, entre 109 microcap afectadas, en recuperar el estado de reporte completo.
Bajo la dirección del CEO Jason Wood, Specificity ha desarrollado activos tecnológicos clave, incluyendo: datos MAID orgánicos exclusivos para el targeting adtech, un stack de marketing interno impulsado por IA para automatización masiva y optimización de campañas, y una optimización del gasto publicitario basada en IA centrada en el tráfico orgánico con filtrado del tráfico bot.
Specificity (OTCID:SPTY)는 디지털 마케팅 에이전시로서 전략적 전환의 해를 거쳐 독자적인 AI 기술 스택 출시를 준비하고 있습니다. 회사는 감사법인 BF Borgers의 스캔들을 성공적으로 극복하여, 영향받은 109개 마이크로캡 중 완전 공시 상태를 되찾은 소수 기업 중 하나입니다.
CEO 제이슨 우드(Jason Wood)의 리더십 아래 Specificity는 핵심 기술 자산을 개발했습니다. 여기에는 광고기술 타깃팅을 위한 독점적 유기적 MAID 데이터, 대량 자동화 및 캠페인 최적화를 위한 사내 AI 기반 마케팅 기술 스택, 그리고 봇 트래픽을 걸러내고 유기적 트래픽에 집중하는 AI 기반 광고비 최적화가 포함됩니다.
Specificity (OTCID:SPTY), une agence de marketing digital, se prépare à lancer sa pile technologique propriétaire basée sur l'IA après une année de transformation stratégique. La société a géré avec succès le scandale impliquant le cabinet d'audit BF Borgers et fait partie des rares parmi les 109 micro‑caps affectées à avoir retrouvé un statut de reporting complet.
Sous la direction du CEO Jason Wood, Specificity a développé des actifs technologiques clés, notamment : des données MAID organiques exclusives pour le ciblage adtech, une stack marketing interne propulsée par l'IA pour l'automatisation de masse et l'optimisation des campagnes, ainsi qu'une optimisation des dépenses publicitaires pilotée par l'IA axée sur le trafic organique tout en filtrant le trafic bot.
Specificity (OTCID:SPTY), eine Digital‑Marketing‑Agentur, bereitet nach einem Jahr strategischer Transformation die Einführung ihres proprietären KI‑Technologie‑Stacks vor. Das Unternehmen hat den Skandal um die Prüfgesellschaft BF Borgers erfolgreich bewältigt und gehört zu den wenigen der 109 betroffenen Micro‑Caps, die ihren vollständigen Reporting‑Status zurückerlangt haben.
Unter der Leitung von CEO Jason Wood hat Specificity wichtige technologische Assets entwickelt, darunter: exklusive organische MAID‑Daten für Adtech‑Targeting, einen internen, KI‑gestützten Marketing‑Technology‑Stack für Massenautomatisierung und Kampagnenoptimierung sowie eine KI‑gesteuerte Optimierung der Werbeausgaben, die sich auf organischen Traffic konzentriert und Bot‑Traffic herausfiltert.
- None.
- Operating in competitive digital marketing space with larger established players
- Currently trading on OTCID market, indicating lower tier exchange listing
TAMPA, FL / ACCESS Newswire / August 13, 2025 / Specificity, Inc. (OTCID:SPTY), a leading digital marketing agency blending proprietary ad tech with cutting-edge strategy, is finalizing development of its fully in-house, company-owned AI technology stack - a powerful asset set to redefine how the company scales, drives efficiency, and maintains its edge in the marketplace.
Over the past year, while much of the industry grappled with unprecedented disruption following the BF Borgers auditing firm scandal, Specificity turned a challenge into a growth catalyst. Of the 109 micro-cap companies affected, Specificity was one of, if not the only to regain its fully reporting status - an achievement its advisors call significant in an environment where many peers were forced to delist or dissolve.
With stability secured, CEO Jason Wood led a decisive pivot toward innovation:
Built its own data asset of exclusively organic MAIDs for adtech targeting
Began designing, training, and refining a proprietary AI-powered marketing technology stack entirely in-house - now nearing launch. This stack delivers mass automation and powers faster tactical campaign changes leading to better results.
Began training AI to focus ad spend on organic traffic and parse out bot and mechanical traffic PRE ad spend.
Once live, the platform will allow Specificity to operate leaner, scale faster, and position itself within a technology asset class that commands significantly higher market multiples than traditional digital marketing agencies.
"Our AI stack is more than an upgrade - it's the future of how we'll dominate this space," said Jason Wood, CEO of Specificity. "By owning every aspect of development, we're building a competitive advantage that can't be replicated by plug-and-play solutions. We're not just ready for the next phase of growth - we're building it."
As the company prepares for the formal launch of its proprietary AI platform, Specificity stands ready to lead an evolving digital marketing landscape where precision, performance, and proprietary technology define success.
About Specificity
Specificity is a performance-driven digital marketing agency built on proprietary technology that guarantees campaigns reach human audiences and delivers highly qualified, in-market leads at a fraction of the cost of traditional pay-per-click. Combining advanced data targeting, AI-powered creative optimization, and a no-BS approach, Specificity helps businesses dominate their markets. To learn more visit www.specificityinc.com.
Media Contact:
Chris Gruening
Vice President, Client Services
chris@specificityinc.com
SOURCE: Specificity Inc.
View the original press release on ACCESS Newswire
FAQ
What is Specificity's (SPTY) new AI technology stack and when will it launch?
How did Specificity (SPTY) handle the BF Borgers auditing scandal?
What are the key features of Specificity's (SPTY) new AI platform?
How will the new AI technology affect Specificity's (SPTY) market position?
Who is leading Specificity's (SPTY) AI transformation?
