Specificity Prepares to Launch Proprietary AI Tech Stack After Year of Strategic Transformation

Rhea-AI Summary

Specificity (OTCID:SPTY), a digital marketing agency, is preparing to launch its proprietary AI technology stack following a year of strategic transformation. The company successfully navigated the BF Borgers auditing firm scandal, being among the few of 109 affected micro-cap companies to regain fully reporting status.

Under CEO Jason Wood's leadership, Specificity has developed key technological assets including: exclusive organic MAID data for adtech targeting, an in-house AI-powered marketing technology stack for mass automation and campaign optimization, and AI-driven ad spend optimization focused on organic traffic while filtering out bot traffic.

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• None.

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• Operating in competitive digital marketing space with larger established players
• Currently trading on OTCID market, indicating lower tier exchange listing

TAMPA, FL / ACCESS Newswire / August 13, 2025 / Specificity, Inc. (OTCID:SPTY), a leading digital marketing agency blending proprietary ad tech with cutting-edge strategy, is finalizing development of its fully in-house, company-owned AI technology stack - a powerful asset set to redefine how the company scales, drives efficiency, and maintains its edge in the marketplace.

Over the past year, while much of the industry grappled with unprecedented disruption following the BF Borgers auditing firm scandal, Specificity turned a challenge into a growth catalyst. Of the 109 micro-cap companies affected, Specificity was one of, if not the only to regain its fully reporting status - an achievement its advisors call significant in an environment where many peers were forced to delist or dissolve.

With stability secured, CEO Jason Wood led a decisive pivot toward innovation:

• Built its own data asset of exclusively organic MAIDs for adtech targeting

• Began designing, training, and refining a proprietary AI-powered marketing technology stack entirely in-house - now nearing launch. This stack delivers mass automation and powers faster tactical campaign changes leading to better results.

• Began training AI to focus ad spend on organic traffic and parse out bot and mechanical traffic PRE ad spend.

Once live, the platform will allow Specificity to operate leaner, scale faster, and position itself within a technology asset class that commands significantly higher market multiples than traditional digital marketing agencies.

"Our AI stack is more than an upgrade - it's the future of how we'll dominate this space," said Jason Wood, CEO of Specificity. "By owning every aspect of development, we're building a competitive advantage that can't be replicated by plug-and-play solutions. We're not just ready for the next phase of growth - we're building it."

As the company prepares for the formal launch of its proprietary AI platform, Specificity stands ready to lead an evolving digital marketing landscape where precision, performance, and proprietary technology define success.

About Specificity
Specificity is a performance-driven digital marketing agency built on proprietary technology that guarantees campaigns reach human audiences and delivers highly qualified, in-market leads at a fraction of the cost of traditional pay-per-click. Combining advanced data targeting, AI-powered creative optimization, and a no-BS approach, Specificity helps businesses dominate their markets. To learn more visit www.specificityinc.com.

Media Contact:
Chris Gruening
Vice President, Client Services
chris@specificityinc.com

SOURCE: Specificity Inc.

View the original press release on ACCESS Newswire

FAQ

What is Specificity's (SPTY) new AI technology stack and when will it launch?

Specificity's proprietary AI technology stack is an in-house developed platform that enables mass automation, faster tactical campaign changes, and pre-ad spend traffic analysis. The platform is currently in final development stages with launch pending.

How did Specificity (SPTY) handle the BF Borgers auditing scandal?

Specificity was one of the few companies among 109 affected micro-cap firms to successfully regain its fully reporting status, while many others were forced to delist or dissolve.

What are the key features of Specificity's (SPTY) new AI platform?

The platform features exclusive organic MAID data for adtech targeting, mass automation capabilities, rapid tactical campaign optimization, and AI-driven ad spend optimization that filters out bot traffic before spending.

How will the new AI technology affect Specificity's (SPTY) market position?

The technology is expected to enable leaner operations, faster scaling, and position Specificity in a technology asset class that commands higher market multiples compared to traditional digital marketing agencies.

Who is leading Specificity's (SPTY) AI transformation?

CEO Jason Wood is leading the company's strategic transformation and development of the proprietary AI technology stack.