Sportradar and Oddin.gg Ink AV Betting Agreement to Elevate and Expand Esports Reach
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The partnership between Sportradar and Oddin.gg represents a strategic move to capitalize on the burgeoning esports market. The integration of Oddin.gg's exclusive esports content with Sportradar's audiovisual streaming services is poised to enhance the product offerings for betting operators. This collaboration taps into a rapidly growing esports betting turnover, which signals a robust demand.
For investors, the potential for increased engagement and revenue streams from live-streamed esports events is significant. The partnership may drive Sportradar's growth and market share in the AV betting sector. Furthermore, the exclusive rights to high-profile competitions like the PGL Copenhagen Major for Counter Strike 2 could position Sportradar as a key player in esports content distribution, potentially impacting its stock valuation positively.
The strategic alliance between Sportradar and Oddin.gg is a reflection of the esports industry's maturity and its appeal to traditional sports data companies. The deal leverages Oddin.gg's expertise in esports odds and analytics, which could provide a competitive edge in the live betting market. The emphasis on ultra-low latency audiovisual outputs and real-time trading solutions could attract operators seeking to minimize lag between live events and betting opportunities, thus enhancing the user experience.
Long-term, this partnership could set industry benchmarks for esports betting experiences. The focus on integrating sophisticated video distribution with betting insights aligns with consumer expectations for immersive and interactive betting environments. It's a forward-thinking approach that could redefine standards for engagement in esports betting platforms.
The financial implications of the Sportradar and Oddin.gg partnership should be assessed in light of the esports market's projected growth. With estimates showing the global gaming livestreaming market expanding to €1.41 billion by 2025, the timing of this strategic partnership is opportune. The synergy created by combining Oddin.gg's analytical insights with Sportradar's distribution network could result in increased market penetration and revenue growth.
Investors should monitor the uptake of the new esports content offerings and the associated revenue metrics post-launch. The deal's success will hinge on its ability to capture a significant share of the esports betting market and to maintain a competitive edge through innovation and content quality. As such, the partnership could potentially be a catalyst for Sportradar's financial performance, with implications for future earnings and stock performance.
PRAGUE, Czech Republic and ST. GALLEN, Switzerland, March 28, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.
The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be
Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.
Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.
A number of prestigious competitions are featured in the partnership, including:
- PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
- Dacha DOTA2 Qualifiers and Main Events;
- Dacha Counter Strike 2 Qualifiers and Main Events;
- Tipsport MCR 2024.
Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”
Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”
The popularity and awareness of esports have grown exponentially with both players and viewers of esports registering huge increases in recent years. The global gaming livestreaming market is expected to grow from
About Oddin.gg
Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing engaging esports betting experience through its end-to-end esports betting ecosystem. Oddin.gg’s clients take advantage of its multi-award winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, live esports data and marketing services. The company maximizes its partners’ profitability by combining automated infrastructure and machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betway, Yolo Group, Stake, OpenBet, Altenar, Betby, and many more sportsbook and platform providers on a global scale. Oddin.gg is licensed in New Jersey, Colorado, Ontario and in the process of acquiring multiple more licenses in the US.
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Oddin.gg Contacts
Pavel Hacker
Pavel.hacker@oddin.gg
Sportradar Contacts
Media
Sandra Lee
press@sportradar.com
Investor Relations
Jim Bombassei
Investor.relations@sportradar.com
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