SRX Global Commits $1.5 Million to Launch Family of AI-Powered ETFs through its EMJX Platform, Partnering with Kupa AI Co-Founder Andy Kim
SRX intends to return its holdings from the ETF launch directly to shareholders through a dividend.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
SRX Global (SRXH) committed $1.5 million to launch a family of actively managed exchange-traded funds through its EMJX platform.
EMJX expects the first ETF, targeting retail and institutional investors, to become available in the first quarter of 2027. It will use a digital asset hedging strategy powered by EMJX’s proprietary AI model, designed to adjust exposure as market conditions change. Eric Jackson will manage the ETF family, while Kupa AI, co-founded by Andy Kim, will oversee launch logistics.
SRX intends to distribute its ETF holdings to shareholders as a dividend. Timing and the record date will be announced later.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate pointETF launch backed by a $1.5 million commitment advances commercialization of the EMJX platform. 5% of market cap
- Moderate point. Forward-looking: it has not happened yet and may not happen.First ETF expected in the first quarter of 2027 for retail and institutional investors.
- Minor point. Forward-looking: it has not happened yet and may not happen.SRX intends to dividend its ETF holdings directly to shareholders.
- Minor pointKupa AI partnership assigns launch logistics to the company co-founded by Andy Kim.
- Minor pointInbound interest in the EMJX model includes ETF sponsors, digital asset treasuries and institutional investors.
Negative
- None.
Key Figures
- Launch commitment
- $1.5 million
- Commitment to launch a family of actively managed ETFs through EMJX
- First ETF availability
- First quarter of 2027
- Expected availability to retail and institutional investors
Historical Context
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Reported hypothetical EMJX drawdown below benchmark comparators, providing prior platform-performance context for ETF strategy.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
exchange traded funds financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
SRX to dividend ETF holdings to shareholders
Initial ETF to feature an actively managed digital asset hedging strategy powered by EMJX’s proprietary AI technology
NORTH PALM BEACH, Fla., Oct. 06, 2026 (GLOBE NEWSWIRE) -- SRX Global Inc. (NYSE American: SRXH) (the “Company” or “SRX”), an AI-enabled platform dedicated to generating long-term shareholder value through investments in high-conviction operating companies and strategic assets, today announced a
The ETF family will be actively managed by Eric Jackson, President, EMJX Platform and Head of Asset Management. Kupa AI, an AI fintech company co-founded by Andy Kim, will oversee the logistics of the launch.
Andy Kim is the Co-Founder of Kupa AI, which develops and operates a global suite of financial products across stocks, bonds, prediction markets, and copy trading under the Unlok brand. Prior to founding Kupa AI, Mr. Kim was Co-Founder, Chief Investment Officer, and Managing Member of Pinz Capital Management, a New York-based hedge fund focused on relative value, event-driven, special situations, and systematic market-neutral strategies across more than 40 countries. Earlier in his career, he was a hedge fund manager at leading global investment firms, including Millennium Management and Paloma Partners. Mr. Kim holds a degree in Economics and Statistics from the University of Chicago and a Master’s degree in Financial Engineering from the University of California, Berkeley.
EMJX expects its first ETF to be available to retail and institutional investors in the first quarter of 2027. The initial fund will execute a specialized hedging strategy for digital assets, powered by EMJX’s proprietary AI-driven regime model, which is designed to identify shifts in market conditions and adjust portfolio exposure across bullish, bearish, and mixed market environments.
The ETF launch represents a significant milestone in the commercialization of the EMJX platform. As previously discussed, the Company has received inbound interest from parties seeking access to the EMJX model, including ETF sponsors, digital asset treasuries, and other institutional investors. Unlike many actively managed strategies that are available only to accredited investors through private vehicles, an exchange-traded structure is expected to make EMJX’s approach accessible to any investor with a brokerage account.
"We are consistently looking for unique, technology-enabled opportunities that drive tangible value for our shareholders," said Kent Cunningham, Chief Executive Officer of SRX Global Inc. "Bringing EMJX to market through an ETF puts our proprietary intelligence in front of a far broader universe of investors, while keeping SRX shareholders directly aligned with its success. Eric leads the investment strategy, and with Andy and the Kupa AI team overseeing launch logistics, we believe we have the right partners in place to execute. By providing the initial capital for this launch, we are backing a differentiated product built on our own technology and creating a direct link between its growth and value for our shareholders.”
In keeping with the Company’s ongoing commitment to returning value to its shareholders, SRX intends to dividend its holdings from this ETF launch directly to SRX shareholders. Additional details, including timing and record date, will be announced at a later date.
Eric Jackson, President, EMJX Platform and Head of Asset Management, added, "We are thrilled to bring this innovative family of ETFs to both retail and institutional investors. Strategies designed to actively manage digital asset volatility have largely been the domain of hedge funds and private vehicles. By leveraging EMJX's proprietary technology, our first offering is designed to provide a disciplined hedging strategy for digital assets, addressing a critical need in today's dynamic market. I look forward to working alongside Andy and the Kupa AI team to bring this strategy to market."
About SRX Global Inc.
SRX Global is an AI-driven platform focused on generating long-term shareholder value through investments in high-conviction operating companies, strategic assets, and technology-enabled opportunities. The Company leverages proprietary technology, data analytics, and disciplined capital allocation to identify and manage investments across multiple sectors.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “believe,” “expect,” “intend,” “aim,” “plan,” “may,” “could,” “target,” and similar expressions are intended to identify forward-looking statements, including statements regarding the Company’s investment strategy, capital allocation and portfolio positioning, the anticipated benefits and timing of the EMJX ETF launches, the receipt of required regulatory approvals, the performance of third parties, including Kupa AI, the form, timing, and tax treatment of any dividend of ETF holdings to shareholders, the ability to make dividend payments to shareholders, and the anticipated performance of the digital asset hedging strategy. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied, including risks described in the Company’s filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to update them, except as required by law.
This press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy shares of any ETF. Any offering of ETF shares will be made only by means of a prospectus filed with the Securities and Exchange Commission.
Company Contact
SRX Global Inc.
Kent Cunningham, Chief Executive Officer
Investor Relations Contact
KCSA Strategic Communications
Valter Pinto, Managing Director
212-896-1254
srx@kcsa.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When does SRX Global expect its first EMJX ETF to launch?
EMJX expects its first ETF to become available in the first quarter of 2027. The fund will target retail and institutional investors with an actively managed digital asset hedging strategy powered by EMJX’s proprietary AI model.