GIPHY Extends Multi-Year Integration Partnership with Meta

Shutterstock (NYSE:SSTK) announced that its subsidiary GIPHY has extended a multi-year integration partnership with Meta.

Rhea-AI Summary

Shutterstock (NYSE:SSTK) announced that its subsidiary GIPHY has extended a multi-year integration partnership with Meta. GIPHY's GIF and sticker library will continue powering visual expression across Facebook, Instagram, WhatsApp, and Messenger.

The renewed agreement emphasizes seamless, visual-first communication and keeps GIPHY embedded directly in Meta user experiences.

Argus May 19 session

-7.42% close to close Open Argus

Details

News Market Reaction – SSTK

In the May 19 session, SSTK declined 7.42%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved -7.4% in the session following this news. A negative reaction despite this partnersh...

Analysis

The stock moved -7.4% in the session following this news. A negative reaction despite this partnership news would contrast with the positive 11.31% move seen after GIPHY’s prior TikTok integration. Such a decline could reflect broader concerns around Shutterstock’s recent earnings weakness or merger-related regulatory risks overshadowing incremental partnership wins, rather than the intrinsic value of this specific Meta extension.

Previous Partnership Reports

1 past event · Latest: Oct 29

Same Type 1 event

1. Oct 29

   GIPHY partnership

   24h Move

   +11.3%

   GIPHY-TikTok deal to power AI GIF recommendations in direct messages.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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NEW YORK, May 19, 2026 /PRNewswire/ -- GIPHY, the world's leading platform for visual self-expression, today announced a multi-year extension of its long-standing integration partnership with Meta. Through this agreement, GIPHY's massive library will continue to power GIF and sticker experiences across Meta's entire suite of apps, including Facebook, Instagram, WhatsApp, and Messenger.

GIFs and stickers have become a core part of how people communicate. Across Meta platforms, GIFs and stickers are shared daily, underscoring the role of visual expression in everyday conversations. This partnership reinforces GIPHY's role in enabling dynamic communication at scale across the apps people use every day.

"People don't always want to type how they feel. They want to show it," said Kevin Hein, Chief Growth Officer at GIPHY. "GIPHY makes that possible across Meta's apps every day. This ongoing partnership ensures that experience stays seamless as communication continues to evolve."

GIPHY's library of GIFs, stickers, and short-form content is embedded directly into user experiences, enabling people to express emotion and intent without leaving the apps they're already using. The renewed partnership reflects a shared focus on making digital communication more visual, immediate, and intuitive.

GIPHY recently commissioned a consumer survey by Censuswide that shows users feel more comfortable expressing emotions through visuals than texts. With GIPHY's integration across Meta apps people can take their communication beyond what text and standard emojis can convey. 

GIPHY is a wholly-owned subsidiary of Shutterstock, Inc. (NYSE: SSTK), a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work.

ABOUT GIPHY
Founded in 2013, GIPHY Inc. is the visual communication platform where thousands of creators, media, and brand partners make everyday expression a little more moving. GIPHY empowers you to discover and share the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you. In addition, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. Acquired by Shutterstock in 2023, GIPHY's platform has a daily user reach of 1+ billion to which it serves 10+ billion pieces of short-form content every day. For more information, visit GIPHY.com or follow us on Instagram, Twitter, Facebook, and TikTok @GIPHY.

ABOUT SHUTTERSTOCK, INC.
Shutterstock is in the business of turning ideas into impact. Powered by a global network of millions of creators and our cutting-edge technology, we provide businesses, creatives, and brand leaders with the essential, universal ingredients to make their work more effective. Shutterstock offers access to one of the world's largest and most diverse collections of high-quality licensable assets, specialized training datasets, evaluation tools, and end-to-end strategic partnerships for the full model training lifecycle, as well as advertising and distribution solutions, exclusive editorial content, and full-service studio production—delivering unparalleled resources to fuel great work.

Discover our impact at www.shutterstock.com and connect with us on LinkedIn, Instagram, X, Facebook and YouTube.

View original content to download multimedia:https://www.prnewswire.com/news-releases/giphy-extends-multi-year-integration-partnership-with-meta-302775405.html

SOURCE Shutterstock, Inc.

FAQ

What did Shutterstock (NYSE:SSTK) announce about GIPHY's partnership with Meta on May 19, 2026?

Shutterstock announced that GIPHY has signed a multi-year extension of its integration partnership with Meta. According to the company, GIPHY will keep powering GIF and sticker experiences across Facebook, Instagram, WhatsApp, and Messenger.

Which Meta apps will continue to use GIPHY after the new multi-year deal for SSTK?

Under the extended partnership, GIPHY’s library remains integrated across Facebook, Instagram, WhatsApp, and Messenger. According to Shutterstock, this keeps GIF and sticker sharing embedded directly in everyday user conversations on Meta’s platforms.

How does the extended GIPHY–Meta partnership affect user communication on Meta apps?

The extension keeps GIPHY’s GIFs and stickers built into Meta’s apps, supporting more visual communication. According to GIPHY, users often prefer showing emotions through visuals rather than text, making these tools central to daily conversations.

Why is visual communication important in the GIPHY and Meta integration for SSTK investors?

The partnership centers on visual-first communication, where GIFs and stickers are widely shared on Meta platforms. According to GIPHY, a commissioned Censuswide survey indicates users feel more comfortable expressing emotions through visuals than text.

How is GIPHY positioned within Shutterstock (SSTK) following the renewed Meta partnership?

GIPHY operates as a wholly owned subsidiary within Shutterstock’s family of brands. According to Shutterstock, this group delivers scalable creative and GenAI solutions, with GIPHY focused on visual self-expression integrated into major communication apps.