Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
Assembly, part of Stagwell (NASDAQ: STGW), has launched Assembly Control, a proprietary brand safety and suitability solution for programmatic advertising. The platform, developed in partnership with a leading ad verification company, will be rolled out globally in July 2025 from hubs in New York, London, Singapore, and Dubai.
The solution aims to enhance advertisers' control over ad placement while improving media performance in programmatic advertising, which accounts for over 90% of US digital display ad spend. Key features include strategic inventory selection, risk reduction, fraud prevention, and tiered controls. Assembly targets 75% client adoption globally by the end of 2025.
Assembly, parte di Stagwell (NASDAQ: STGW), ha lanciato Assembly Control, una soluzione proprietaria per la sicurezza e l'idoneità dei brand nella pubblicità programmatica. La piattaforma, sviluppata in collaborazione con una rinomata azienda di verifica pubblicitaria, sarà distribuita a livello globale a partire da luglio 2025, con hub a New York, Londra, Singapore e Dubai.
La soluzione mira a migliorare il controllo degli inserzionisti sulla collocazione degli annunci, ottimizzando al contempo le performance media nella pubblicità programmatica, che rappresenta oltre il 90% della spesa pubblicitaria digitale display negli Stati Uniti. Tra le caratteristiche principali figurano la selezione strategica dell'inventario, la riduzione dei rischi, la prevenzione delle frodi e controlli a livelli. Assembly punta a un 75% di adozione da parte dei clienti a livello globale entro la fine del 2025.
Assembly, parte de Stagwell (NASDAQ: STGW), ha lanzado Assembly Control, una solución propietaria de seguridad y adecuación de marca para la publicidad programática. La plataforma, desarrollada en colaboración con una empresa líder en verificación publicitaria, se implementará globalmente en julio de 2025 desde centros en Nueva York, Londres, Singapur y Dubái.
La solución busca mejorar el control de los anunciantes sobre la colocación de anuncios, al tiempo que optimiza el rendimiento de los medios en la publicidad programática, que representa más del 90% del gasto en publicidad digital display en EE. UU.. Las características clave incluyen selección estratégica de inventario, reducción de riesgos, prevención de fraudes y controles escalonados. Assembly apunta a una adopción del 75% de clientes a nivel global para finales de 2025.
Assembly는 Stagwell (NASDAQ: STGW)의 일부로, 프로그램매틱 광고를 위한 독자적인 브랜드 안전 및 적합성 솔루션인 Assembly Control을 출시했습니다. 이 플랫폼은 선도적인 광고 검증 회사와 협력하여 개발되었으며, 2025년 7월 뉴욕, 런던, 싱가포르, 두바이에 있는 허브를 통해 전 세계적으로 출시될 예정입니다.
이 솔루션은 광고주가 광고 배치에 대한 통제력을 강화하고, 미국 디지털 디스플레이 광고 지출의 90% 이상을 차지하는 프로그램매틱 광고에서 미디어 성과를 향상시키는 것을 목표로 합니다. 주요 기능으로는 전략적 인벤토리 선택, 위험 감소, 사기 방지 및 단계별 통제가 포함됩니다. Assembly는 2025년 말까지 전 세계 고객의 75% 채택을 목표로 하고 있습니다.
Assembly, faisant partie de Stagwell (NASDAQ: STGW), a lancé Assembly Control, une solution propriétaire de sécurité et d'adéquation des marques pour la publicité programmatique. La plateforme, développée en partenariat avec une entreprise leader dans la vérification publicitaire, sera déployée mondialement à partir de juillet 2025 depuis des hubs situés à New York, Londres, Singapour et Dubaï.
Cette solution vise à renforcer le contrôle des annonceurs sur le placement des annonces tout en améliorant la performance média dans la publicité programmatique, qui représente plus de 90 % des dépenses publicitaires digitales display aux États-Unis. Ses principales fonctionnalités incluent une sélection stratégique des inventaires, la réduction des risques, la prévention de la fraude et des contrôles à plusieurs niveaux. Assembly cible une adoption par 75 % des clients à l’échelle mondiale d’ici fin 2025.
Assembly, Teil von Stagwell (NASDAQ: STGW), hat Assembly Control eingeführt, eine proprietäre Lösung für Markensicherheit und Eignung im programmatischen Advertising. Die Plattform, entwickelt in Zusammenarbeit mit einem führenden Unternehmen für Anzeigenverifikation, wird ab Juli 2025 weltweit von Standorten in New York, London, Singapur und Dubai aus ausgerollt.
Die Lösung zielt darauf ab, die Kontrolle der Werbetreibenden über die Anzeigenplatzierung zu verbessern und gleichzeitig die Medienleistung im programmatischen Advertising zu steigern, das über 90 % der US-amerikanischen digitalen Display-Werbebudgets ausmacht. Zu den Hauptmerkmalen gehören strategische Inventarauswahl, Risikominderung, Betrugsprävention und gestufte Kontrollen. Assembly strebt bis Ende 2025 eine 75 %ige Kundenakzeptanz weltweit an.
- Launch of proprietary brand safety solution addressing critical programmatic advertising challenges
- Global rollout across major markets (New York, London, Singapore, Dubai)
- Targets 75% client adoption by end of 2025
- Addresses growing market need with programmatic accounting for 90% of US digital display ad spend
- None.
First-of-its-kind custom solution prioritizes advertisers' brand safety and campaign performance
Assembly Control was built in partnership with a leading ad verification and measurement platform for digital media and was specifically customized for the agency's needs. The platform incorporates Assembly's proprietary approach to inventory categorization, tailored inclusion lists, and advanced suitability controls and provides advertisers with a safer, more accountable, and higher-performing programmatic investment environment.
"Programmatic advertising remains one of the most effective but complex channels for brands today," said Matt Adams, Global Chief Operations Officer at Assembly. "Assembly Control is more than a risk management tool. It's a strategic lever for media performance, ensuring our clients show up in the right places, with the right partners, while delivering better business outcomes. Supply is the difference in programmatic."
Programmatic advertising continues to be one of the fastest growing and most complex areas of digital media, accounting for over
"Advertisers need their media dollars working harder than ever," said Wayne Blodwell, Global SVP of Programmatic at Assembly. "With Assembly Control, we're not just protecting our clients' brands, we're also actively driving campaign performance through smarter, more responsible programmatic buying."
Key features of Assembly Control include:
- Improved campaign outcomes through more strategic inventory selection
- Reduction of brand safety and suitability risks across publishers, apps, and environments
- Prevention of media investment with fraudulent or non-compliant partners
- Tiered controls based on advertiser's approach to safety and suitability
- Proprietary inclusion list of publishers and sellers
With a target of
ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that combines data, talent, and technology to drive growth for the world's top brands. We connect powerful brand storytelling with a full range of media capabilities to deliver performance and meaningful business results. Powered by STAGE, our proprietary operating system, and a global team of 2,300 experts across 35 offices, we are committed to purposeful, impactful work. As part of Stagwell, the challenger network redefining marketing, Assembly continues to raise the bar for excellence in the industry.
For more information, please contact:
Mariana Delacqua
Mariana.Delacqua@Assemblyglobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/assembly-launches-assembly-control-to-elevate-brand-safety-suitability-and-campaign-performance-in-programmatic-media-302497261.html
SOURCE Assembly
FAQ
What is Assembly Control and when will it launch?
What are the key features of Stagwell's Assembly Control platform?
What is the target adoption rate for Assembly Control?
How does Assembly Control address programmatic advertising challenges?
Where will STGW's Assembly Control be available?
