DonerColle Partners Fuels Creative Ambition With First Chief Creative Officer Appointment
Rhea-AI Summary
DonerColle Partners (NASDAQ: STGW) appointed award-winning creative leader Mariana O'Kelly as its first chief creative officer, effective June 1.
She will oversee creative for Doner and Colle McVoy, guiding work for major national brands including Coca-Cola, Jeep, Hershey, Ram, La-Z-Boy, Perdue, Revlon and The UPS Store.
AI-generated analysis. Not financial advice.
Positive
- First chief creative officer role established to unify creative vision across Doner and Colle McVoy
- Nearly 30 years of global creative leadership experience for major consumer brands
- Past campaigns drove about 30% diaper sales growth and 2,000% YouTube traffic increase
- Extensive awards portfolio including Cannes Lions and more than 75 international honors
- Appointment aligns with continued momentum for DonerColle Partners’ national brand portfolio
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
STGW is up 5.75%, while key peers show mixed, generally smaller gains: IAS +0.78%, ZD +2.08%, CRTO +5.18%, QNST +0.57%, EEX 0%. No momentum scanner peers were flagged, pointing to a stock-specific reaction.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| May 18 | AI award recognition | Positive | +6.1% | Code and Theory named AI Pioneer by The One Show for marketing AI tools. |
| May 14 | Bladder cancer survey | Neutral | -1.1% | Johnson & Johnson survey highlights quality-of-life burden in bladder cancer care. |
| May 13 | Sport Beach lineup | Positive | -1.5% | Sport Beach Cannes 2026 announces athletes and expanded brand and media partners. |
| May 12 | Leadership appointment | Positive | -3.0% | Stagwell Media Platform appoints Dru Sil as Global Product Managing Director. |
| May 12 | AI partnership launch | Positive | -3.0% | The Harris Poll launches AI-Ready Research Packet with NeuIQ for enterprise clients. |
Recent corporate and AI-related announcements have produced mixed reactions, with some positive recognition events aligning with gains but several strategic updates selling off.
Over the last few months, Stagwell (ticker STGW) has issued a series of brand- and capability-building updates. These include AI recognition for Code and Theory on May 18, Sport Beach Cannes 2026 programming on May 13, and leadership and product appointments at Stagwell Media Platform and The Harris Poll in mid-May. Price reactions have varied, with the AI award news coinciding with a +6.12% move while several strategic and partnership announcements saw declines, underscoring inconsistent market responses to operational progress.
Market Pulse Summary
This announcement highlights Stagwell’s focus on strengthening its creative leadership by appointing a first chief creative officer for DonerColle Partners, adding nearly 30 years of award-winning experience and campaigns that drove measurable lifts like a 30% sales increase and 2,000% traffic gain. In the broader context of recent AI initiatives, product leadership changes, and growing revenue, investors may watch how this hire supports client wins, margin performance, and consistency of execution across the portfolio.
AI-generated analysis. Not financial advice.
Award-Winning Creative Leader Mariana O'Kelly to Shape Creative Vision for Doner and Colle McVoy
DETROIT, MI AND MINNEAPOLIS, MN / ACCESS Newswire / May 28, 2026 / DonerColle Partners today announced the appointment of Mariana O'Kelly as its first chief creative officer, reaffirming its commitment to helping brands win between the coasts through creative that drives culture and business. O'Kelly will lead creative direction across Doner and Colle McVoy effective June 1.
O'Kelly brings nearly 30 years of global creative leadership, shaping work for iconic brands like KFC, Philips, Kellogg's and Campbell's, alongside household staples from SC Johnson and Kimberly-Clark, including Huggies and Pledge. Her work has earned top industry recognition and driven lasting business impact.
"Mariana's ability to uncover the emotional and cultural truth within a brand and turn it into creative work that influences behavior is what makes her the kind of leader brands need in their corner to win today," said Jessica Henrichs, CEO, DonerColle Partners. "For nearly three decades on three continents, she's proven that when creative is rooted in lived understanding, the results follow. That's the competitive advantage this partnership was built for."
O'Kelly joins DonerColle Partners from Leo Burnett Chicago, where she served as EVP/executive creative director overseeing the Kellogg's portfolio, including Special K, Frosted Flakes, Froot Loops, Frosted Mini-Wheats, Raisin Bran and Kashi. During her tenure, she unified the work under a single creative vision, modernizing it to better reflect today's culture. This effort elevated the work and earned widespread industry recognition, including a Cannes Lion.
Prior to Leo Burnett, O'Kelly spent nearly a decade at Ogilvy, with leadership roles in both Johannesburg and Chicago. As ECD in Johannesburg, she built the office into one of the most-awarded creative agencies in South Africa and a top 10 creative agency globally within the Ogilvy network. She left as the most decorated female creative in the Johannesburg office to become global executive creative director in Chicago, leading creative for SC Johnson's portfolio of iconic household brands.
"Joining DonerColle Partners is an opportunity to help shape the next chapter of creative for brands that move everyday American life," said O'Kelly. "Doner and Colle McVoy have earned the trust of some of the most recognized brands in their categories through decades of award-winning creative work and measurable business impact. Now it's about building on that foundation and delivering work at a scale that matches the ambition behind this partnership."
As CCO, O'Kelly will oversee creative for DonerColle Partners' portfolio of national brands, including The Coca-Cola Company, DQ, Hershey, Jeep, Ram, La-Z-Boy, Perdue, McCormick & Company, Revlon and The UPS Store.
"Doner has built a legacy of breakthrough creativity through an unrelenting belief that the best work starts with the people it's made for," said David DeMuth, executive chairman, DonerColle Partners. "Mariana brings a rare combination of instinct, craft and a sharp understanding of how modern audiences engage with brands. She's exactly the kind of creative leader this partnership was built for."
O'Kelly's work consistently connects cultural relevance to measurable business outcomes:
For Huggies, she launched the World's First Baby Marathon - a 21 km race between four babies wearing custom distance-tracking wearables, streamed in real time across digital channels. The campaign trended within 10 minutes and drove nearly a
30% increase in diaper sales.
For Frosted Flakes, she brought Tony the Tiger to hip-hop for the first time, developing an original track performed by Grammy-nominated rapper J.I.D. to reach teens, driving a 2,
000% increase in YouTube traffic and a deeper connection with a key target audience.
For Special K, when a Times Square billboard featuring chef Molly Baz - then nine months pregnant - was pulled after two days, O'Kelly seized the opportunity. A week later, Baz became the first pregnant woman to appear on a Special K box, sparking a national conversation and selling out the limited-edition box in under a week.
O'Kelly is a 2025 Adweek Creative 100 honoree and served as Cannes Lions Jury President in 2022. She has won three Cannes Grand Prix and two Creative Effectiveness Grand Prix at The Loeries in addition to more than 75 international awards across Cannes Lions, D&AD, The One Show and The Clios. The Gunn Report ranked her the number-one ECD in South Africa and 12th globally. Her work has been recognized for blending emotional storytelling with culture-first brand behavior.
Outside of work, O'Kelly is an aspiring painter who believes the best creative ideas often come from observing the people around her. She's the mother of twin boys about to graduate high school and the first-and, so far, only-winner to bring her husband and children onto the Cannes stage to collect a Grand Prix, a moment that repeated itself three years later.
Reporting to Henrichs, O'Kelly's appointment comes at a time of continued momentum for DonerColle Partners, which was established earlier this year to serve the brands that move America by winning with the consumers who drive it. Colle McVoy was recently named one of Fast Company's Most Innovative Companies of 2026, while Doner continues to be recognized for its strategic and creative leadership.
About DonerColle Partners
DonerColle Partners is a newly combined Stagwell (STGW) partnership formed between leading Stagwell agencies Doner and Colle McVoy, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement.
Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit donercolle.com and follow us on LinkedIn.
About Doner
You'll find us at the intersection of Modern + Main Street. It's where we help Main Street brands compete in the modern marketplace and Modern brands scale by connecting with everyday people.
As part of DonerColle Partners, we pair the creative firepower and cultural fluency of an independent agency with the expanded strategic, media, and communications capabilities of a broader marketing collective. Our clients include Coca-Cola's fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo), The UPS Store, McDonald's, Poland Spring and more. We're on a simple mission to unite people in an increasingly fragmented world, backed by equal parts magic (world-class strategy, creative and design) and machine (data-driven decisioning, efficient production studios and scale). To learn more about Doner and see some of our work, visit doner.com.
About Colle McVoy
Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications. Recognized as an Adweek Agency of the Year honoree, an Ad Age A-List Standout Agency, and a Fast Company Most Innovative Company, the agency partners with iconic brands including 3M, Dairy Queen, Perdue Farms, McCormick & Company, Revlon, Target, U.S. Bank, and more.
Colle McVoy is part of DonerColle Partners, a strategic alliance built to help brands that move America go further through integrated, AI-enhanced creativity and production. For more information, visit collemcvoy.com. Follow us on LinkedIn and Instagram.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.
CONTACT:
DonerColle Partners
Konnor Schmaltz
konnor.schmaltz@collemcvoy.com
SOURCE: Stagwell
View the original press release on ACCESS Newswire