The Harris Poll Introduces AI-Ready Research Packet in Partnership with NeuIQ, Transforming How Enterprise Clients Access and Activate Research Intelligence
Rhea-AI Summary
The Harris Poll (NASDAQ:STGW) launched its AI-Ready Research Packet in partnership with NeuIQ, converting traditional research files into structured, governed, AI-ready intelligence for enterprise clients' existing AI systems.
The packet supports RAG-optimized research, seamless integration with data lakes and AI agents, and leverages The Harris Poll's 70+ years of methodological rigor.
AI-generated analysis. Not financial advice.
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Key Figures
Market Reality Check
Peers on Argus
Peers show mixed moves: IAS up 0.78%, ZD up 1.24%, while CRTO, QNST, and EEX are down between 1%–3%, pointing to stock-specific rather than sector-driven dynamics.
Previous Partnership,AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jun 17 | AI partnership expansion | Positive | -2.8% | Expanded global AI-driven media and social intelligence partnership with Hootsuite. |
Limited tag-specific history shows one prior AI-focused partnership that was followed by a negative one-day move despite its strategic nature.
Recent news has focused on growth and AI themes. A prior June 17, 2025 AI partnership around PRophet and Hootsuite saw a -2.78% move despite expanding capabilities. More broadly, recent months featured Q1 2026 results with revenue of $704M, new segment-based leadership, and investor conference participation. Today’s Harris Poll–NeuIQ AI-Ready Research Packet launch continues Stagwell’s emphasis on AI-driven insights solutions for enterprise clients.
Historical Comparison
Past AI partnership news (like the PRophet–Hootsuite expansion) saw an average -2.78% move, so AI-focused partnerships have not historically produced strong upside reactions for STGW.
AI-related partnerships have evolved from media and social intelligence (PRophet–Hootsuite) toward broader decision intelligence and AI-ready research delivery via The Harris Poll and NeuIQ.
Market Pulse Summary
This announcement highlights Stagwell’s push to embed AI across its research offerings, using The Harris Poll’s AI-Ready Research Packet with NeuIQ to make outputs RAG-optimized and enterprise-ready. In the past, similar AI partnerships averaged a -2.78% one-day move, suggesting markets had been cautious on AI news. Investors may watch adoption levels, integration into client AI systems, and how AI-related services complement recent Q1 revenue of $704M.
Key Terms
data lakes technical
large language models technical
Retrieval-Augmented Generation (RAG) technical
AI agents technical
Decision Intelligence technical
AI-generated analysis. Not financial advice.
A first-of-its-kind offering that converts traditional research outputs into structured, governed, AI-ready intelligence built for clients' pre-existing, internal AI systems.
NEW YORK CITY, NY / ACCESS Newswire / May 12, 2026 / The Harris Poll, a global public opinion and advisory firm and part of Stagwell (NASDAQ:STGW), today announced the launch of its AI-Ready Research Packet, developed in partnership with NeuIQ, The Harris Poll's AI transformation partner.
The offering converts traditional research deliverables - including PDFs, PowerPoints, Excel/CSV cross-tabs, and other raw data files - into structured, governed, AI-ready intelligence that enterprise clients can immediately ingest into their own AI systems and activate through AI agents with no new system adoption.
The AI-Ready Research Packet marks a significant evolution in how The Harris Poll delivers research to its clients, addressing one of the most pressing challenges facing enterprise organizations today: the growing incompatibility between traditional research outputs and modern AI infrastructure.
Delivering Research Built for the AI Era
As enterprises accelerate investment in data lakes, large language models, and AI-driven decision-making systems, third-party research has increasingly become a bottleneck. Most insights firms continue to deliver findings in outdated formats that require significant manual transformation before they can be used inside AI systems. The Harris Poll's AI-Ready Research Packet eliminates that friction entirely.
Through NeuIQ's existing technology, The Harris Poll now delivers research outputs that are ingestible, traceable, and optimized for Retrieval-Augmented Generation (RAG) - enabling enterprise models to reason, cite, and predict with confidence (read: no hallucination) using The Harris Poll intelligence at their core.
"We're changing how we deliver our research because our clients deserve outputs that blend easily into their existing structures and meet them where they need it most," said John Gerzema, CEO of The Harris Poll.
"The AI-Ready Research Packet delivers the intelligence our clients have always trusted from The Harris Poll in a structured, governed, and ready for whatever they're building format," adds Jenna Lauer, The Harris Poll's CCO. "This is what it looks like when a market research firm leads into the AI era for its clients, rather than catching up to it."
"NeuIQ was built on the belief that data and AI should work together seamlessly and that the insights industry has a critical role to play in driving real Decision Intelligence for enterprises," said Naeem Harnekar, CEO of NeuIQ. "Our partnership with The Harris Poll is exactly the kind of transformation we set out to enable: taking world-class insights and making them decision-grade intelligence that is natively compatible with the AI infrastructure enterprises are building right now. This is a first-mover moment for the industry."
What is Delivered
The Harris Poll's AI-Ready Research Packet is available as part of any client research engagement and provides clients with:
AI-ready intelligence files: structured outputs and governed summary intelligence, optimized for direct ingestion into enterprise AI environments and data lakes.
RAG-optimized research: outputs formatted for Retrieval-Augmented Generation, enabling enterprise AI agents to reason and cite with confidence.
The Harris Poll reliability: over 70 years of methodological rigor, now delivered in a format built for the systems of today and tomorrow.
Seamless integration: research that plugs directly into existing enterprise AI infrastructure with no reformatting required.
The AI-Ready Research Packet is available across The Harris Poll's solutions and services portfolio, delivered in partnership with NeuIQ.
About The Harris Poll
The Harris Poll is one of the longest-running and most respected surveys in American history, tracking public opinion, corporate reputation, and brand health since 1956. As part of Stagwell (NASDAQ:STGW), The Harris Poll delivers research, analytics, and measurement solutions to the world's leading brands. With a global reach of more than ninety countries, The Harris Poll offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release. The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. www.theharrispoll.com
About NeuIQ
NeuIQ is an AI services firm purpose-built to guide enterprises through every stage of their intelligence journey - engineering the data foundations that make them AI-Ready, the workflows that keep them AI-Enabled, and the agentic systems that make them truly AI-Native.
Grounded in the belief that without clean, unified, and trusted data, AI cannot deliver meaningful decisions or competitive advantage, NeuIQ's work spans AI platforms, analytics, agentic AI, and orchestration, all designed to embed decision intelligence directly into how the business runs.
NeuIQ partners with enterprises to move beyond fragmented systems and isolated pilots to AI-native operating models where intelligence is a competitive advantage. www.neuiq.ai
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact:
Quintin Simmons, Media Relations at The Harris Poll
quintin.simmons@harrispoll.com
SOURCE: Stagwell
View the original press release on ACCESS Newswire