Stagwell's (NASDAQ: STGW) PRophet Expands Global Partnership with Hootsuite to Power the Future of Social and Media Intelligence through AI

Rhea-AI Summary

PRophet, a Stagwell (NASDAQ: STGW) company, announced an expanded global partnership with Hootsuite at the Cannes Lions International Festival of Creativity. The partnership strengthens their existing 10-year relationship, integrating Hootsuite's social listening capabilities into PRophet's MIND media intelligence platform. Through this exclusive agreement, all Stagwell agencies will access Hootsuite's services through PRophet, streamlining procurement and technology standardization. The collaboration creates a comprehensive solution combining social and traditional media intelligence, with both companies becoming preferred partners for each other's solutions. PRophet will enhance journalist and outlet profiles with social data, while Hootsuite will promote PRophet as its preferred earned media solution. The partnership already serves hundreds of clients across various industries.

Positive

• Integration of Hootsuite's advanced social listening capabilities enhances PRophet's MIND platform functionality
• Exclusive agreement streamlines procurement and standardizes technology across Stagwell network
• Partnership already serves hundreds of clients across multiple industries
• Mutual promotion agreement expands market reach for both companies

Negative

• None.

Insights

MarTech Industry Analyst

Stagwell strengthens PRophet-Hootsuite partnership, consolidating social/media intelligence offerings across its network while expanding mutual business opportunities.

This expanded partnership between Stagwell's PRophet and Hootsuite represents a strategic consolidation in the fragmented media intelligence space. The integration connects PRophet's AI-driven media intelligence platform with Hootsuite's social listening capabilities via API, creating a comprehensive solution spanning both earned and social media monitoring.

The deal builds on a decade-long relationship between their predecessor companies (Talkwalker and UNICEPTA) but significantly expands the scope with a formal go-to-market agreement for mutual promotion. This positions both companies to capture larger market share in the competitive media intelligence landscape.

For Stagwell specifically, this partnership introduces operational efficiencies by standardizing technology across its agency network. By making Hootsuite the exclusive social listening provider for all Stagwell agencies through PRophet, the company likely achieves procurement simplification and potential cost savings while creating a more cohesive technology stack.

The cross-selling component is particularly noteworthy - Hootsuite positions PRophet as its preferred earned media solution, while PRophet introduces Hootsuite to clients with social performance needs. This reciprocal arrangement creates new revenue opportunities for both companies by leveraging their respective customer bases.

What's most significant is how this partnership addresses the growing integration needs between social and traditional media intelligence. As communications strategies increasingly blur the lines between earned, owned and social media, this unified approach gives Stagwell a more competitive offering against pure-play point solutions that handle only specific aspects of media monitoring and analysis.

Hootsuite deepens integration with PRophet to centralize social media listening, enrich journalist data, and become a preferred partner of PRophet's media intelligence solutions

CANNES, France, June 17, 2025 /PRNewswire/ -- PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today at the Cannes Lions International Festival of Creativity, an expanded global partnership with Hootsuite, a global leader in social and media listening and analytics. After working with Talkwalker (now owned by Hootsuite) for the last 10 years under the brand UNICEPTA (now owned by PRophet), the two companies are strengthening their partnership with a global go-to-market agreement to jointly promote and deliver each other's solutions and services to current and prospective clients. The collaboration marks a significant milestone for both PRophet and Hootsuite as they join forces to deliver a comprehensive global solution that bridges social and traditional media intelligence.

Through the partnership, PRophet will continue to integrate Hootsuite's advanced social listening capabilities directly into its MIND media intelligence platform via an API. This will create a seamless experience for clients who require end-to-end intelligence across earned and social platforms, while also enhancing journalist and outlet profiles with enriched social data, such as verified handles and audience insights.

"This isn't just a tech integration, it's a strategic move to bolster and co-promote what's arguably already the most comprehensive, AI-driven predictive media intelligence solution on the market," said Aaron Kwittken, Global CEO and Founder of PRophet. "By combining the power of PRophet's AI-driven technology with Hootsuite's unrivaled social listening capabilities, we're unlocking a new era of insight-and-data-driven storytelling for communicators around the world."

As PRophet sits under Stagwell's Marketing Cloud, this exclusive agreement extends to all Stagwell agencies, which will now access Hootsuite's social listening and social performance services solely through PRophet. The collaboration is designed to simplify procurement, standardize technology across the Stagwell network, and eliminate the need for additional external service providers.

"This integration marks a new and meaningful chapter in our partnership," said Irina Novoselsky, CEO of Hootsuite. "This sets the stage for our continued expansion, bringing together PRophet's cutting-edge technology and Hootsuite's global expertise to serve even more brands and agencies globally. Together, we're helping clients unlock deeper insights and move from data to action faster than ever before."

Already, several hundreds of clients across industries from consumer goods to healthcare, financial services, and tech have benefited from the joint offering. The expanded partnership now includes mutual support, with Hootsuite advocating for PRophet as its preferred earned media solution, and PRophet introducing Hootsuite to its growing base of customers with social media performance needs.

For more information, please visit www.prprophet.ai. 

About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed "communications engineers" working in the PR, social and influencer marketing community.

PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide. 

PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment.

PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.

PRophet was awarded PRovoke Media's Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit www.prprophet.ai to learn more.

Media Contacts:

Alyssa Bourne-Peters
PRophet, US
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

 

 

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SOURCE Stagwell Inc.

FAQ

What is the partnership between Stagwell's PRophet (STGW) and Hootsuite?

PRophet and Hootsuite have expanded their global partnership to integrate Hootsuite's social listening capabilities into PRophet's MIND media intelligence platform, creating a comprehensive solution for social and traditional media intelligence.

How will the PRophet-Hootsuite partnership affect Stagwell (STGW) agencies?

All Stagwell agencies will now access Hootsuite's social listening and performance services exclusively through PRophet, simplifying procurement and standardizing technology across the network.

What services will be integrated in the PRophet-Hootsuite partnership?

The partnership integrates Hootsuite's social listening capabilities into PRophet's MIND platform, enhancing journalist profiles with social data and providing end-to-end intelligence across earned and social platforms.

How many clients currently use the PRophet-Hootsuite joint offering?

Several hundreds of clients across various industries including consumer goods, healthcare, financial services, and tech currently benefit from the joint offering.

What is PRophet's role in Stagwell's (STGW) business structure?

PRophet is part of Stagwell's Marketing Cloud (TMC), offering AI-powered SaaS software and services for communications professionals in PR, social and influencer marketing.