Forsman & Bodenfors Opens Office in MENA, Another Sign of Stagwell's (STGW) Growth in the Region
Rhea-AI Summary
Forsman & Bodenfors, a global creative agency part of the Stagwell (STGW) network, has officially launched operations in the MENA region. The expansion is led by Adil Khan as CEO of Forsman & Bodenfors Middle East. This development follows Stagwell's recent growth initiatives in the region, including the appointment of Sunil John as Senior Advisor for MENA, the acquisition of Consulum, and Assembly's new offices in Riyadh, Cairo, and Dubai. The creative agency, founded in Sweden in 1986, has worked with major brands like Volvo, H&M, P&G, and Diageo, and joined Stagwell in 2016.
Positive
- Strategic expansion into the growing MENA market
- Addition to existing regional presence through Assembly and Consulum
- Established client portfolio including global brands
Negative
- None.
News Market Reaction – STGW
On the day this news was published, STGW gained 1.28%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Founded in
"As more and more of our clients ask us to expand our unique creative collective into the region, we're excited to formally announce Forsman & Bodenfors MENA, led by Adil Khan. With this expansion we'll bring our unique take on creativity to brands, businesses, and culture across the region," said Global CEO of Forsman & Bodenfors James Denton-Clark.
"Forsman & Bodenfors' integration into MENA complements the strong foundation already established by Assembly and Consulum's presence there," said Stagwell Chairman and CEO Mark Penn. "As MENA's strategic importance to global marketers continues to grow, it became a natural next step to bring Forsman & Bodenfors' world class creativity to our clients in the region."
This news follows milestones for Stagwell's expansion in the region including the recent appointment of Sunil John as Stagwell's Senior Advisor, MENA, Adil Khan's appointment as CEO of Forsman & Bodenfors Middle East, Stagwell's acquisition of government advisory firm Consulum, as well as global media agency Assembly's new offices in
This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will be a featured speaker at the Future Investment Initiative (FII) 8th Edition 2024 Summit in
About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients' businesses with ideas that change things. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Kara Gelber
PR@stagwellglobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/forsman--bodenfors-opens-office-in-mena-another-sign-of-stagwells-stgw-growth-in-the-region-302290684.html
SOURCE Stagwell Inc.
FAQ
When did Forsman & Bodenfors launch its MENA operations under Stagwell (STGW)?
Who is leading Forsman & Bodenfors MENA operations for Stagwell (STGW)?
What recent expansions has Stagwell (STGW) made in the MENA region?
