It's Almost Game Time; Stagwell (STGW) Gears Up for SPORT BEACH 2025

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Stagwell (NASDAQ: STGW) is returning as the official LIONS Sport Partner for the 2025 Cannes Lions International Festival of Creativity with their SPORT BEACH event. The event has attracted high-profile partners including Olympic medalist Nancy Kerrigan Solomon, actor Ryan Reynolds, tennis champion Sloane Stephens, and NBA Hall of Famer Dwyane Wade. The 2025 program features special events like a Wine & Spirits Festival, an exclusive speakeasy honoring Hall of Famers Carmelo Anthony and Sue Bird, and athletic activities including pickleball and guided runs with Olympic champion Mo Farah. New brand partnerships include major companies like Boardroom, IAS, Life Time, Minute Media, NBA 2K League, Opus Intelligence, PepsiCo, SMAC Entertainment, The Trade Desk, and Visa, joining previously announced partners such as Adobe, Meta, Microsoft, and the NFL.

Special programming to include the second annual Wine & Spirits Festival, an exclusive speakeasy honoring Hall of Fame inductees Carmelo Anthony and Sue Bird, and daily workouts including a pickleball competition, swim club and guided run with Olympic Gold Medalist Sir Mo Farah

NEW YORK, June 3, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to the Cannes Lions International Festival of Creativity as the official LIONS Sport Partner of 2025. New partners including 2X Olympic Medalist and US National Champion in Figure Skating Nancy Kerrigan Solomon, actor and entrepreneur Ryan Reynolds, Grand Slam champion Sloane Stephens, and NBA Champion and Hall of Famer Dwyane Wade recently joined the SPORT BEACH 2025 roster and will participate in programming throughout the week.

To register and view the full programming calendar, visit sportbeach.com.

New 2025 Athlete and Speaker Partners

• Nancy Kerrigan Solomon (Figure Skating) – Nancy Kerrigan has been one of America's most recognizable sports icons for over 25 years as a two-time Olympic medalist and US National Champion in Figure Skating. In addition to her work on the ice, the two time Olympic medalist is an author, has regularly appeared on television and in movies as an actor, has been a sports commentator, was instrumental in the creation of key figure skating shows and has been a motivational speaker and advocate for issues related to infertility. The Nancy Kerrigan Foundation has raised significant funds for the vision impaired in honor of her legally blind mother and she has been recognized for her excellence on and off the ice.
• Ryan Reynolds (Actor and Entrepreneur) – Canadian actor, producer, screenwriter and entrepreneur. Reynolds is the star of the Deadpool franchise which has grossed over 2 billion dollars worldwide. The latest film, Deadpool & Wolverine, is the highest grossing R-rated film in history. He is also the co-creator and star of the Emmy Award-winning docuseries Welcome to Wrexham, which follows the journey of Wrexham AFC. He is a successful entrepreneur and award-winning marketer, creating breakthrough campaigns for multiple brands. He has been recognized as one of the most creative people in business by Fast Company, The Hollywood Reporter, Wall Street Journal and Adweek among others. He is an owner of Aviation Gin, Mint Mobile, Wrexham Football Club, Chief Creative Officer of MNTN, and a co-founder of Maximum Effort, a production company and marketing firm. He also launched The Group Effort Initiative and The Creative Ladder, nonprofits that help make creative careers more accessible to all – especially those from underrepresented communities.
• Sloane Stephens (Tennis) – Sloane Stephens is an American professional tennis player, Grand Slam champion, and Olympian. Off the court, Sloane is the founder of Doc & Glo, a clean body care brand designed for "bodies in motion." She also serves as an active investor and advisor in the consumer, wellness, and tech spaces. Through the Sloane Stephens Foundation, she impacts over 15,000 youth annually through programs in Compton, CA, and South Florida.
• Dwyane Wade (Basketball) – Dwyane Wade is an NBA Champion, Hall of Famer, entrepreneur, and philanthropist. Wade won Olympic gold in 2008 and was named one of the NBA's 75 greatest players. Wade's entrepreneurial investments and business partnerships include The Wy Network (digital content network), Wade Cellars, Proudly Baby Care, TMRW Sports, Utah Jazz, Chicago Sky, and more. Wade executive produced several acclaimed films and documentaries, including Oscar-winning animated short Hair Love, Sports Emmy-winning documentary The Redeem Team, Emmy award-winning documentary short The Dads, and Oscar-nominated short documentary The Barber of Little Rock. Wade also co-founded the Social Change Fund United and Translatable, a platform for LGBTQIA+ youth. Wade recently joined Amazon Prime Video's NBA Coverage team for the upcoming season.

New 2025 Brand and Media Partners

• Boardroom is a media brand co-founded by Kevin Durant and Rich Kleiman that focuses on the intersection of sports, entertainment, and business. Boardroom's media arm produces daily and weekly newsletters along with premium content showcasing how athletes, executives, musicians, and creators are moving the business world forward. Boardroom's network reaches over 52 million unique visitors each month, delivering a powerful blend of premium content and immersive experiences.
• Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
• Life Time (NYSE: LTH) is a modern lifestyle brand that blends wellness, nutrition, and long-term well-being into one holistic offering. With more than 180 Athletic Country Clubs across the U.S. and Canada, a robust digital platform, and nearly 30 premier athletic events, Life Time offers more than gym. It offers a way of life. Designed for members from 90 days to 90-plus years, Life Time's ecosystem supports healthy living, aging, and connection through programs, classes and activities that span performance, recovery, nutrition, and entertainment. Its LTH supplement line reflects a legacy of excellence, rooted in science, delivered through trust. Recently named one of Fast Company's Most Innovative Companies of 2025 and certified as a Great Place to Work, Life Time continues to redefine what wellness looks and feels like through thoughtful design, and meaningful experiences. They are committed to not only help people live long, but to thoroughly enjoy all the days of their lives.
• Minute Media – Minute Media is a global technology and content company specializing in sports and culture. Minute Media's proprietary tech platform enables the creation, distribution and monetization of digital content experiences. They own and operate leading sports content brands, including The Players' Tribune, FanSided, and 90min, and serve as the publisher of Sports Illustrated and Sports Illustrated Swimsuit across digital and print platforms. Minute Media also provides sports highlight rights through their recent technology acquisition of STN Video. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim and Sports Illustrated Kids magazines. Minute Media has offices in New York, London, Tel-Aviv, São Paulo and Asia. For more information, visit www.MinuteMedia.com.
• NBA 2K League is a joint venture between the NBA and Take-Two Interactive. Driven by a bold new vision, the NBA and Take-Two Interactive are reimagining the league into a global digital entertainment business. The future business will level up the NBA and Take-Two Interactive's long standing partnership and seek to engage consumers who live and play where pop culture, gaming and basketball collide. The venture will feature a digital media brand, immersive live events and a revamped 2K league. Through these channels, the new venture will build, engage and activate a broader fan base that is immersed in basketball and culture.
• Øpus Intelligence is the world's first AI-native Tribal Knowledge Marketing platform—an enterprise-grade system built to create blinding speed and efficiency for marketers with automation powered by human expertise that LLM's cannot replicate. Founded by Omar Johnson—former CMO of Beats by Dre and VP of Marketing at Apple—Øpus uniquely blends machine learning with deeply embedded cultural and creative instinct. The platform combines proprietary retrieval architecture with exclusive, expert-sourced knowledge collections across marketing, media, sport, fashion, and entertainment. Øpus is currently powering brand campaigns, athlete partnerships, and audience personas for some of the most influential companies and creators in the world. It is redefining the future of marketing—where deep tribal knowledge, not prompts, fuels automation at scale. For more, visit opusintelligence.com.
• PepsiCo (PEP) products are enjoyed more than one billion times a day in over 200 countries and territories around the world. As one of the world's leading food and beverage companies with iconic brands like Lay's, Gatorade and Pepsi, PepsiCo is deeply committed to the power of sport to unite and inspire. From serving as a premier sponsor of the NBA and NFL, to celebrating a decade-long partnership with UEFA, to fueling the thrill of Formula 1 through a new global alliance, PepsiCo continues to bring fans closer to the moments and athletes they love, on and off the field.
• SMAC Entertainment – Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive, Constance Schwartz-Morini, and Pro Football Hall of Famer and Emmy Award-winning television host, Michael Strahan, to create a major presence in the sports and entertainment arena. In addition to representing globally recognized talent, SMAC produces a diversified slate of film and television content, with projects set up at primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, Audience Network, and Nickelodeon, as well as Prime Video. In addition, SMAC has engineered multiple clothing brands including Collection and MSX by Michael Strahan, two men's clothing and accessory lines available at Men's Warehouse and JCPenny; MSX by Michael Strahan for NFL as well as Erin Andrews' licensed sportswear collection, WEAR by Erin Andrews.
• The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com.
• Visa is a global leader in digital payments, empowering individuals and businesses through secure, convenient, and trusted transactions. Built on the belief that anyone can make it, Visa helps unlock potential and supports the journey toward becoming who you want to be. Learn more at Visa.com.

Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), Adobe, The Athletic, Business Insider, Channel Factory, The Chicago Bulls, Clio Sports, Diageo, Dirt is Good, DoubleVerify, e.l.f. Beauty, Epidemic Sound, Fanatics, La Fete Wine Company, Fortune, InMobi, Jeff Hamilton, LG Ad Solutions, LOVB, Meta, Microsoft Advertising, Movember, NBCUniversal, New York Life Insurance Company, Nexxen, NFL Players Inc., NGLmitú, NHL, NHLPA, Nielsen, Official AI, Overtime, Page Six, PayPal, Peloton, Premion, Qualcomm Technologies Inc., Scripps Sports, Sephora, Snap Inc., STAPLE, Strava, TransUnion, TripleLift, Unrivaled, Vacation Inc., VII(N) The Seventh Estate, Wilson Sporting Goods Co. and Zillow Group Inc.

For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com. For more information on Cannes Lions, including the Awards and the Festival, please visit www.canneslions.com.

Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to sportbeach@stagwellglobal.com to get involved.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact
Kara Gelber
PR@stagwellglobal.com

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SOURCE Stagwell Inc.

FAQ

What notable celebrities and athletes are joining Stagwell's SPORT BEACH 2025 at Cannes Lions?

New partners include Olympic medalist Nancy Kerrigan Solomon, actor Ryan Reynolds, tennis champion Sloane Stephens, and NBA Hall of Famer Dwyane Wade.

What special events are planned for SPORT BEACH 2025 at Cannes Lions?

The event will feature the second annual Wine & Spirits Festival, a speakeasy honoring Hall of Famers Carmelo Anthony and Sue Bird, plus daily workouts including pickleball, swim club, and guided runs with Olympic champion Mo Farah.

Which major brands and companies are partnering with Stagwell (STGW) for SPORT BEACH 2025?

New partners include Boardroom, IAS, Life Time, Minute Media, NBA 2K League, Opus Intelligence, PepsiCo, SMAC Entertainment, The Trade Desk, and Visa, alongside existing partners like Adobe, Meta, Microsoft, and the NFL.

How can interested parties get involved with Stagwell's SPORT BEACH 2025 event?

Interested brands, athletes, sports leagues, media platforms and other parties can contact sportbeach@stagwellglobal.com to get involved, and can register and view the full programming calendar at sportbeach.com.