MULTIVIEW LAUNCHES AUDIENCEVIEW: THE ONLY FIRST-PARTY B2B AUDIENCE DISCOVERY PLATFORM FOR ASSOCIATION MEDIA
Multiview, a B2B digital marketing agency within Stagwell (NASDAQ: STGW), has launched Audienceview, a first-party B2B audience discovery platform. The AI-powered platform provides access to over 16 million B2B professionals across 30 industry segments and 850+ accredited associations.
The self-service platform features AI-driven analysis for audience targeting, open exploration capabilities, and flexible campaign activation. Key benefits include direct access to verified, high-intent audiences and customized solutions through Multiview's client success partners. The platform is immediately available to all Multiview and Stagwell clients.
Multiview, un'agenzia di marketing digitale B2B facente parte di Stagwell (NASDAQ: STGW), ha lanciato Audienceview, una piattaforma di scoperta del pubblico B2B basata su dati di prima parte. La piattaforma alimentata dall'intelligenza artificiale offre accesso a oltre 16 milioni di professionisti B2B in 30 segmenti industriali e oltre 850 associazioni accreditate.
La piattaforma self-service include un'analisi guidata dall'IA per il targeting del pubblico, funzionalità di esplorazione libera e attivazione flessibile delle campagne. I principali vantaggi comprendono l'accesso diretto a pubblici verificati e con alta intenzione d'acquisto, oltre a soluzioni personalizzate fornite dai partner di successo clienti di Multiview. La piattaforma è immediatamente disponibile per tutti i clienti di Multiview e Stagwell.
Multiview, una agencia de marketing digital B2B dentro de Stagwell (NASDAQ: STGW), ha lanzado Audienceview, una plataforma de descubrimiento de audiencias B2B de primera mano. La plataforma impulsada por IA ofrece acceso a más de 16 millones de profesionales B2B en 30 segmentos industriales y más de 850 asociaciones acreditadas.
La plataforma de autoservicio cuenta con análisis impulsados por IA para la segmentación de audiencias, capacidades de exploración abierta y activación flexible de campañas. Los beneficios clave incluyen acceso directo a audiencias verificadas y con alta intención, además de soluciones personalizadas a través de los socios de éxito de clientes de Multiview. La plataforma está disponible de inmediato para todos los clientes de Multiview y Stagwell.
Multiview는 Stagwell (NASDAQ: STGW) 산하의 B2B 디지털 마케팅 에이전시로, Audienceview라는 1차 B2B 오디언스 발견 플랫폼을 출시했습니다. AI 기반의 이 플랫폼은 16백만 명 이상의 B2B 전문가를 30개 산업 분야와 850개 이상의 공인 협회에 걸쳐 제공합니다.
셀프 서비스 플랫폼은 AI 주도 분석을 통한 오디언스 타겟팅, 자유로운 탐색 기능, 유연한 캠페인 실행을 특징으로 합니다. 주요 이점으로는 검증된 고의도 오디언스에 직접 접근할 수 있고, Multiview의 고객 성공 파트너를 통한 맞춤형 솔루션을 제공합니다. 이 플랫폼은 즉시 모든 Multiview 및 Stagwell 고객에게 제공됩니다.
Multiview, une agence de marketing digital B2B au sein de Stagwell (NASDAQ: STGW), a lancé Audienceview, une plateforme de découverte d'audience B2B de première main. Cette plateforme alimentée par l'IA donne accès à plus de 16 millions de professionnels B2B répartis dans 30 segments industriels et plus de 850 associations accréditées.
La plateforme en libre-service propose une analyse pilotée par l'IA pour le ciblage des audiences, des capacités d'exploration ouvertes et une activation flexible des campagnes. Les avantages clés incluent un accès direct à des audiences vérifiées et à forte intention, ainsi que des solutions personnalisées via les partenaires de réussite client de Multiview. La plateforme est immédiatement disponible pour tous les clients de Multiview et Stagwell.
Multiview, eine B2B-Digitalmarketing-Agentur innerhalb von Stagwell (NASDAQ: STGW), hat Audienceview gestartet, eine First-Party-B2B-Zielgruppen-Entdeckungsplattform. Die KI-gestützte Plattform bietet Zugriff auf über 16 Millionen B2B-Fachkräfte in 30 Branchenbereichen und über 850 akkreditierte Verbände.
Die Self-Service-Plattform verfügt über KI-gesteuerte Analysen für die Zielgruppenansprache, offene Erkundungsmöglichkeiten und flexible Kampagnenaktivierung. Zu den Hauptvorteilen zählen der direkte Zugang zu verifizierten, kaufbereiten Zielgruppen sowie maßgeschneiderte Lösungen durch die Kundenbetreuungspartner von Multiview. Die Plattform steht allen Kunden von Multiview und Stagwell sofort zur Verfügung.
- Access to exclusive audience of 16M+ B2B professionals across 850+ associations
- AI-powered platform enables smarter audience targeting and media spend optimization
- Self-service platform allows quick campaign activation and flexibility
- Immediate availability to all Multiview and Stagwell clients
- None.
Insights
Stagwell's Multiview launches B2B audience platform targeting 16M+ professionals through exclusive association partnerships, potentially boosting ad revenue.
Multiview's launch of Audienceview represents a significant strategic move in the B2B marketing landscape. This platform provides exclusive access to 16M+ verified professionals across 850+ accredited associations and 30 industry segments - creating a unique value proposition in the crowded digital advertising space.
The platform's competitive advantage lies in its exclusivity. By partnering with professional associations, Multiview has created walled gardens of high-value B2B audiences that are otherwise difficult to reach efficiently. This first-party data strategy is particularly timely as third-party cookies face deprecation and privacy regulations tighten globally.
What sets Audienceview apart is its AI-powered recommendation engine that analyzes client website data to optimize audience targeting. This suggests potential for improved campaign performance metrics and higher ROI for advertisers compared to broader B2B marketing approaches.
For Stagwell, this platform represents a potential revenue accelerator through two channels: direct B2B advertiser spending and strengthened association partnerships that generate consistent revenue streams. The testimonial from Meeting Professionals International suggests these association relationships provide stable, recurring revenue - a valuable asset in the volatile digital advertising market.
The immediate availability to all Multiview and Stagwell clients indicates the platform is fully operational and revenue-generating potential begins immediately, rather than being a future initiative with delayed financial impact.
AI-powered platform provides exclusive reach to 16M+ B2B professionals across 30 industry segments and 850+ accredited associations
"The cost of overlooking association media is high in today's crowded marketplace," said Andy Keith, CEO of Multiview. "By directly reaching millions of association members, B2B brands stand to gain deeper penetration with hyper-relevant and exclusive professional audiences. Equally, we are proud to support our mission-based association partners and the crucial role they play in the economy."
"Audienceview gives B2B marketers a self-service, autonomous platform with access to verified, high-intent audiences in some of the most important associations and communities in the world. This isn't just a win for Multiview—it's a major leap forward for the entire B2B ecosystem," shared James Townsend, Stagwell EMEA CEO and Global CEO of Stagwell Brand Performance Network.
Audienceview stands out for its results-driven benefits and features:
- Open and flexible. Audienceview is open to explore and gives marketers, sales teams and media buyers the flexibility to build and activate media campaigns in minutes. Multiview's client success partners, who hold deep and longstanding relationships with our association partners, work collaboratively with B2B clients to offer smart, customized solutions.
- Powered by artificial intelligence. Audienceview will analyze data across your website to recommend audience segments. Equipped with awareness of your brand, customers, products and solutions, our AI recommendation engine refines audience targeting and optimizes media spending.
- Convert high-value audiences into in-market customers. Browse an addressable universe of 16M+ B2B professionals across 30 industry segments and 850+ reputable and accredited
U.S. associations.
"Partnering with Multiview has been essential to reach our audiences and support growing brand equity in the healthcare space. They've been a great addition to our omnichannel digital strategy," said Valerie C. Johnson, Senior Marketing Manager, Baby & Child Care, Huggies Healthcare.
"Our longstanding partnership with Multiview has been a game-changer," said Rachel Benedick, Chief Revenue Officer, Meeting Professionals International. "The consistent flow of quality brand advertisers has directly fueled our growth, bolstered our partner network and importantly, has extended our mission to connect the global meeting and event community. The Audienceview platform opens up a fantastic opportunity for MPI to get in front of a much larger audience, and we're really excited about it."
All Multiview and Stagwell clients will have access to Audienceview immediately. To book a free demo and consultation, visit www.multiview.com/audienceview.
About Multiview
Multiview is a leading B2B digital marketing agency that helps associations and businesses reach, engage and grow their most valued relationships. We uniquely combine B2B media expertise with first-party audience data to help clients and partners maximize their brand reach and revenue potential.
We're proud to work with 850+ purpose-driven associations who are committed to creating awareness and advocacy for a better future, including the American Nurses Association, American Academy of Physician Associates and American Pediatric Society. We're equally proud to shape the B2B future with global enterprises, including
Multiview is a Stagwell portfolio company. To stay on top of the latest news and announcements from Multiview, follow us on LinkedIn.
Media Contact
Asha Gopalan Ramirez
VP, Marketing
aramirez@multiview.com
972.402.7011
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SOURCE Stagwell Inc.
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