National Research Group, a Stagwell (NASDAQ: STGW) Agency, Introduces Chief Client Strategist Role to Help Brands and Platforms Win in an Evolving Media and Creator Landscape
Rhea-AI Summary
National Research Group (NRG), a Stagwell (NASDAQ: STGW) agency, has appointed Fotoulla Damaskos as their first-ever Chief Client Strategist. This strategic move aims to enhance NRG's position as a leading insights and strategy firm in the entertainment, media, and technology sectors.
Damaskos, who has previously worked with clients like Snapchat, Expedia, and Amazon Prime Video, will focus on converting consumer insights into actionable strategies for brands and platforms. Her recent achievements include contributing to Stagwell's successful bid for Adobe's global creative campaigns and social content leadership.
In this new role, she will be responsible for:
- Accelerating creativity, consultation, and strategic thinking
- Translating thought leadership and proprietary methodologies into actionable strategies
- Helping clients navigate brand challenges and shifting consumer dynamics
- Bridging the gap between data insights and meaningful business actions
Positive
- Strategic expansion of services portfolio strengthening market position
- Recent win of Adobe's global creative account demonstrates business momentum
- Enhanced capability to convert research into revenue-generating strategies
Negative
- None.
News Market Reaction
On the day this news was published, STGW declined 2.58%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
New strategic leadership role will strengthen NRG's position as a go-to partner for brands, platforms, and entertainment companies navigating brand challenges and shifting consumer dynamics
"As the media and advertising landscape grows more fragmented, brands need more than just data—they need a true strategic partner to help them connect with audiences in meaningful ways," said Fotoulla Damaskos, Chief Client Strategist at NRG. "This role is designed to make NRG an even more powerful force for clients, ensuring our insights don't just inform, but actively drive business decisions, shape go-to-market strategies, and unlock new opportunities for growth."
Damaskos' appointment follows a strong track record helping NRG-clients Snapchat, Expedia, Amazon Prime Video, and many others unlock new opportunities through strategic insights. Most recently, she was part of an inter-agency team that helped Stagwell secure the global lead for creative campaigns and social content at Adobe. In this new role, Damaskos will be working across the firm to win and consult on high-value assignments by translating thought leadership, proprietary products, and unique methodologies into actionable strategies.
As Chief Client Strategist, Damaskos will work directly with brands, platforms, and media companies to convert consumer insights into competitive advantage. Whether by shaping brand positioning, mapping the impact of the creator economy to brand growth, or bringing proprietary tools like fan-centric brand measurement and creator insights into the hands of marketers, this role will serve as the bridge that connects data and insights to meaningful action and change.
"At NRG, we don't just tell our clients what's coming next; we help them define it," said Grady Miller, CMO and Head of Trends & Futures at NRG. "This role strengthens our ability to turn insights into action, ensuring clients stay ahead of industry shifts. This appointment marks NRG's evolution as a strategic growth partner—one that doesn't simply measure success but helps create it."
About NRG (National Research Group)
NRG is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world's most innovative brands turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, technology, and culture, NRG ensures our clients create with confidence.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact:
Don Halcombe
+1-312-730-0164
On behalf of NRG
doncommpr@gmail.com
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SOURCE Stagwell Inc.
FAQ
What is the significance of NRG's new Chief Client Strategist role for Stagwell (STGW)?
What major clients has Fotoulla Damaskos worked with at NRG before this appointment?
How will this new role impact NRG's service offerings to clients?
What recent achievement preceded Damaskos's appointment at Stagwell (STGW)?
