PRophet, a Stagwell (STGW) Company, Releases AI Agentic Search for InfluencerMarketing.AI, Revolutionizing Influencer and Creator Discovery

Rhea-AI Summary

PRophet, a Stagwell (STGW) company, has launched AI Agentic Search for its InfluencerMarketing.AI platform, introducing a conversational search assistant that transforms influencer and creator discovery. The new AI-powered feature enables natural language queries and intelligent filtering, moving beyond traditional keyword searches. Key features include a conversational interface, smart filtering, memory & context awareness, and seamless platform integration. This release follows IMAI's recent enhancement of 12-year brand safety look-back and advanced performance measurement capabilities. The technology leverages proprietary language models and an extensive creator database to deliver personalized recommendations and real-time results. The AI agentic search feature is now available to all InfluencerMarketing.AI users, reinforcing PRophet's position in AI-driven marketing and communications transformation.

Positive

• Launch of innovative AI Agentic Search feature enhancing the company's tech portfolio
• Integration of advanced AI capabilities showing technological leadership in the marketing space
• Expansion of service offerings with automated, intelligent creator discovery tools

Negative

• None.

News Market Reaction – STGW

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+0.63% News Effect

On the day this news was published, STGW gained 0.63%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally

NEW YORK, May 22, 2025 /PRNewswire/ -- PRophet's InfluencerMarketing.AI (IMAI) software platform, today announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators.  Embedded inside the InfluencerMarketing.AI platform, the AI agentic search assistant moves beyond keywords and filters to deliver dynamic, human-like conversations that help marketers identify the right creators faster, more intuitively, and with greater accuracy.

This launch follows on the heels of IMAI's enhanced 12-year brand safety look-back and advanced performance measurement capabilities. Those updates marked a bold step in the brand's efforts to address two of the industry's most urgent pain points, and now, with AI agentic search, the platform continues to push the boundaries of what AI can do for marketers looking for precision, speed, and strategic insight in creator discovery.

Key Features of AI Agentic Search:

• Conversational Search Interface: Users can ask natural-language queries like "Show me fashion influencers in Paris with high engagement on TikTok" and receive real-time, accurate results.
• Smart Filtering: The AI assistant automatically applies the most relevant filters based on user input, reducing manual work and guesswork.
• Memory & Context Awareness: Remembers past searches and preferences to deliver increasingly personalized recommendations.
• Seamless Integration: Embedded natively within the IMAI platform no training or onboarding needed.

"This is not just a search bar – it's an intelligent agent that understands what you're looking for and helps you discover the right creators in seconds," said Eran Nizri, Founder and CEO of IMAI. "AI agentic search natively and naturally integrates human-like interaction throughout the entire influencer discovery process."

Powered by the technology's proprietary language models and industry-leading creator database, AI agentic search offers unmatched usability and performance, setting a new standard for discovery tools in the influencer marketing space.

This innovation underscores PRophet's commitment to leading the AI-driven transformation of marketing and communications.

"With Agentic Search, we're advancing PRophet's mission to empower communicators with smarter, more human-centric AI tools," said Aaron Kwittken, Global CEO and Founder of PRophet. "Influencer marketing is no longer about spreadsheets and guesswork – it's about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real time."

AI agentic search is now available to all InfluencerMarketing.AI users. For more information, visit www.InfluencerMarketing.AI and www.PRProphet.ai.

About InfluencerMarketing.AI

InfluencerMarketing.AI, now part of PRophet, is a leading influencer marketing platform that leverages advanced AI, machine learning, and data-driven insights to help brands drive performance, ensure brand safety, and protect intellectual property. We provide a full suite of tools for brands to scale their influencer campaigns with confidence, aligning their content with the highest standards of integrity and brand safety. With our cutting-edge technology, we continue to set new benchmarks for innovation and trust in the influencer marketing industry. Visit https://influencermarketing.ai/  to learn more.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also encompasses the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media's Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contact: 

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

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SOURCE Stagwell Inc.

FAQ

What is the new AI Agentic Search feature released by Stagwell's (STGW) PRophet?

AI Agentic Search is a conversational search assistant that enables natural language queries for influencer discovery, featuring smart filtering, memory awareness, and seamless integration within the InfluencerMarketing.AI platform.

How does PRophet's new AI Agentic Search benefit marketers?

The feature helps marketers identify creators faster and more accurately through natural language queries, automatic filtering, and personalized recommendations based on past searches and preferences.

When will Stagwell's (STGW) new AI Agentic Search be available?

The AI Agentic Search feature is immediately available to all InfluencerMarketing.AI users.

What recent awards has PRophet received?

PRophet has received PRovoke Media's Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist.

Who is the CEO of PRophet?

Aaron Kwittken is the Global CEO and Founder of PRophet.