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PRophet, a Stagwell (STGW) Company, Releases AI Agentic Search for InfluencerMarketing.AI, Revolutionizing Influencer and Creator Discovery

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PRophet, a Stagwell (STGW) company, has launched AI Agentic Search for its InfluencerMarketing.AI platform, introducing a conversational search assistant that transforms influencer and creator discovery. The new AI-powered feature enables natural language queries and intelligent filtering, moving beyond traditional keyword searches. Key features include a conversational interface, smart filtering, memory & context awareness, and seamless platform integration. This release follows IMAI's recent enhancement of 12-year brand safety look-back and advanced performance measurement capabilities. The technology leverages proprietary language models and an extensive creator database to deliver personalized recommendations and real-time results. The AI agentic search feature is now available to all InfluencerMarketing.AI users, reinforcing PRophet's position in AI-driven marketing and communications transformation.
PRophet, una società di Stagwell (STGW), ha lanciato AI Agentic Search per la sua piattaforma InfluencerMarketing.AI, introducendo un assistente di ricerca conversazionale che rivoluziona la scoperta di influencer e creator. La nuova funzionalità basata sull'intelligenza artificiale consente interrogazioni in linguaggio naturale e filtri intelligenti, superando le tradizionali ricerche per parole chiave. Le caratteristiche principali includono un interfaccia conversazionale, filtri intelligenti, memoria e consapevolezza del contesto, oltre a un'integrazione fluida con la piattaforma. Questo aggiornamento segue il recente miglioramento di IMAI riguardante la sicurezza del brand con un'analisi retrospettiva di 12 anni e capacità avanzate di misurazione delle performance. La tecnologia utilizza modelli linguistici proprietari e un vasto database di creator per offrire raccomandazioni personalizzate e risultati in tempo reale. La funzione AI agentic search è ora disponibile per tutti gli utenti di InfluencerMarketing.AI, rafforzando la posizione di PRophet nella trasformazione del marketing e della comunicazione guidata dall'IA.
PRophet, una empresa de Stagwell (STGW), ha lanzado AI Agentic Search para su plataforma InfluencerMarketing.AI, introduciendo un asistente de búsqueda conversacional que transforma la búsqueda de influencers y creadores. La nueva función impulsada por IA permite consultas en lenguaje natural y filtrado inteligente, y va más allá de las búsquedas tradicionales por palabras clave. Las características clave incluyen una interfaz conversacional, filtrado inteligente, memoria y conciencia contextual, además de una integración fluida con la plataforma. Este lanzamiento sigue a la reciente mejora de IMAI con un análisis retrospectivo de seguridad de marca de 12 años y capacidades avanzadas de medición de rendimiento. La tecnología utiliza modelos de lenguaje propietarios y una extensa base de datos de creadores para ofrecer recomendaciones personalizadas y resultados en tiempo real. La función de búsqueda AI agentic ya está disponible para todos los usuarios de InfluencerMarketing.AI, consolidando la posición de PRophet en la transformación del marketing y la comunicación impulsada por IA.
Stagwell(STGW) 소속 회사인 PRophet는 InfluencerMarketing.AI 플랫폼을 위해 AI Agentic Search를 출시하여 인플루언서 및 크리에이터 탐색 방식을 혁신하는 대화형 검색 어시스턴트를 선보였습니다. 이 새로운 AI 기반 기능은 자연어 쿼리와 지능형 필터링을 가능하게 하여 기존의 키워드 검색을 넘어섭니다. 주요 기능으로는 대화형 인터페이스, 스마트 필터링, 메모리 및 컨텍스트 인식, 그리고 플랫폼과의 원활한 통합이 포함됩니다. 이번 업데이트는 IMAI가 최근 12년간 브랜드 안전성 검토와 고급 성과 측정 기능을 강화한 데 이은 것입니다. 이 기술은 독자적인 언어 모델과 방대한 크리에이터 데이터베이스를 활용하여 개인 맞춤형 추천과 실시간 결과를 제공합니다. AI agentic search 기능은 현재 모든 InfluencerMarketing.AI 사용자에게 제공되어, AI 기반 마케팅 및 커뮤니케이션 혁신에서 PRophet의 입지를 강화합니다.
PRophet, une société de Stagwell (STGW), a lancé AI Agentic Search pour sa plateforme InfluencerMarketing.AI, introduisant un assistant de recherche conversationnel qui transforme la découverte d'influenceurs et de créateurs. Cette nouvelle fonctionnalité alimentée par l'IA permet des requêtes en langage naturel et un filtrage intelligent, dépassant les recherches traditionnelles par mots-clés. Les principales caractéristiques incluent une interface conversationnelle, un filtrage intelligent, une mémoire et une prise en compte du contexte, ainsi qu'une intégration fluide à la plateforme. Cette sortie fait suite à l'amélioration récente d'IMAI avec une analyse rétrospective de la sécurité de la marque sur 12 ans et des capacités avancées de mesure de performance. La technologie exploite des modèles linguistiques propriétaires et une vaste base de données de créateurs pour offrir des recommandations personnalisées et des résultats en temps réel. La fonction AI agentic search est désormais disponible pour tous les utilisateurs d'InfluencerMarketing.AI, renforçant la position de PRophet dans la transformation du marketing et de la communication pilotée par l'IA.
PRophet, ein Unternehmen von Stagwell (STGW), hat AI Agentic Search für seine Plattform InfluencerMarketing.AI eingeführt und damit einen konversationellen Suchassistenten präsentiert, der die Entdeckung von Influencern und Creatorn revolutioniert. Die neue KI-gestützte Funktion ermöglicht Anfragen in natürlicher Sprache und intelligente Filterung und geht über herkömmliche Stichwortsuchen hinaus. Zu den Hauptmerkmalen zählen eine konversationelle Schnittstelle, intelligente Filter, Gedächtnis- und Kontextbewusstsein sowie nahtlose Plattformintegration. Dieser Release folgt auf die jüngste Verbesserung von IMAI mit einem 12-jährigen Rückblick zur Markensicherheit und erweiterten Leistungsbewertungsmöglichkeiten. Die Technologie nutzt proprietäre Sprachmodelle und eine umfangreiche Creator-Datenbank, um personalisierte Empfehlungen und Echtzeitergebnisse zu liefern. Die AI agentic search-Funktion ist jetzt für alle InfluencerMarketing.AI-Nutzer verfügbar und stärkt PRophets Position in der KI-gesteuerten Transformation von Marketing und Kommunikation.
Positive
  • Launch of innovative AI Agentic Search feature enhancing the company's tech portfolio
  • Integration of advanced AI capabilities showing technological leadership in the marketing space
  • Expansion of service offerings with automated, intelligent creator discovery tools
Negative
  • None.

New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally

NEW YORK, May 22, 2025 /PRNewswire/ -- PRophet's InfluencerMarketing.AI (IMAI) software platform, today announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators.  Embedded inside the InfluencerMarketing.AI platform, the AI agentic search assistant moves beyond keywords and filters to deliver dynamic, human-like conversations that help marketers identify the right creators faster, more intuitively, and with greater accuracy.

This launch follows on the heels of IMAI's enhanced 12-year brand safety look-back and advanced performance measurement capabilities. Those updates marked a bold step in the brand's efforts to address two of the industry's most urgent pain points, and now, with AI agentic search, the platform continues to push the boundaries of what AI can do for marketers looking for precision, speed, and strategic insight in creator discovery.

Key Features of AI Agentic Search:

  • Conversational Search Interface: Users can ask natural-language queries like "Show me fashion influencers in Paris with high engagement on TikTok" and receive real-time, accurate results.
  • Smart Filtering: The AI assistant automatically applies the most relevant filters based on user input, reducing manual work and guesswork.
  • Memory & Context Awareness: Remembers past searches and preferences to deliver increasingly personalized recommendations.
  • Seamless Integration: Embedded natively within the IMAI platform no training or onboarding needed.

"This is not just a search bar – it's an intelligent agent that understands what you're looking for and helps you discover the right creators in seconds," said Eran Nizri, Founder and CEO of IMAI. "AI agentic search natively and naturally integrates human-like interaction throughout the entire influencer discovery process."

Powered by the technology's proprietary language models and industry-leading creator database, AI agentic search offers unmatched usability and performance, setting a new standard for discovery tools in the influencer marketing space.

This innovation underscores PRophet's commitment to leading the AI-driven transformation of marketing and communications.

"With Agentic Search, we're advancing PRophet's mission to empower communicators with smarter, more human-centric AI tools," said Aaron Kwittken, Global CEO and Founder of PRophet. "Influencer marketing is no longer about spreadsheets and guesswork – it's about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real time."

AI agentic search is now available to all InfluencerMarketing.AI users. For more information, visit www.InfluencerMarketing.AI and www.PRProphet.ai.

About InfluencerMarketing.AI

InfluencerMarketing.AI, now part of PRophet, is a leading influencer marketing platform that leverages advanced AI, machine learning, and data-driven insights to help brands drive performance, ensure brand safety, and protect intellectual property. We provide a full suite of tools for brands to scale their influencer campaigns with confidence, aligning their content with the highest standards of integrity and brand safety. With our cutting-edge technology, we continue to set new benchmarks for innovation and trust in the influencer marketing industry. Visit https://influencermarketing.ai/  to learn more.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also encompasses the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media's Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contact: 

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

PRophet new logo

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SOURCE Stagwell Inc.

FAQ

What is the new AI Agentic Search feature released by Stagwell's (STGW) PRophet?

AI Agentic Search is a conversational search assistant that enables natural language queries for influencer discovery, featuring smart filtering, memory awareness, and seamless integration within the InfluencerMarketing.AI platform.

How does PRophet's new AI Agentic Search benefit marketers?

The feature helps marketers identify creators faster and more accurately through natural language queries, automatic filtering, and personalized recommendations based on past searches and preferences.

When will Stagwell's (STGW) new AI Agentic Search be available?

The AI Agentic Search feature is immediately available to all InfluencerMarketing.AI users.

What recent awards has PRophet received?

PRophet has received PRovoke Media's Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist.

Who is the CEO of PRophet?

Aaron Kwittken is the Global CEO and Founder of PRophet.
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