Stagwell Inc. reports developments across a global marketing and advertising network that combines creative services, media, commerce, communications, research, and AI-enabled marketing technology. Company updates commonly cover segment performance in Marketing Services, Digital Transformation, Media & Commerce, Communications, and The Marketing Cloud, along with new business activity, client growth, and investor conference participation.
Recurring news also includes product and platform launches from Stagwell companies such as BERA.ai and The Marketing Cloud, including brand intelligence, agentic AI tools, and marketing workflow automation. Other updates cover public-opinion research from the Harvard CAPS / Harris poll, owned media activity such as ReachTV, leadership appointments, equity inducement awards, and quarterly operating results.
Stagwell (STGW) launched Intreego.ai, a digital platform that turns hospitality menus and tools from static information into AI-powered environments for customer engagement, revenue generation and brand activation.
Built for restaurants, bars and retailers, Intreego enables operators to digitize menus, run targeted promotions, engage guests and access real-time performance insights. The company said the platform can be deployed in minutes, connecting to point-of-sale systems to support personalization, operational efficiency and measurable growth. Stagwell positions its investment in Intreego as part of a broader strategy to back technologies that help organizations unlock growth and create more meaningful customer relationships across the hospitality ecosystem.
Allison Worldwide (STGW) on September 17, 2026 launched Allison Worldwide Health Group, an integrated health communications offering for global health brands.
The new Group is designed to help healthcare clients navigate scientific advances, evolving patient expectations and complex policy and information environments using AI-driven predictive analytics, data-led omnichannel strategies and reputation management. It is led by senior experts across fast-growing segments including breakthrough medicines, chronic disease, rare and specialty conditions, women’s and mental health, consumer wellness and innovative care delivery. The Group supports clients from early clinical data and regulatory milestones through commercialization, M&A, financial communications and ongoing campaigns, and is complemented by Sidekick’s experiential and digital storytelling capabilities.
Stagwell (STGW) agencies Assembly and MONO have launched “Once in a Lunazul,” a New York Fashion Week campaign for Lunazul tequila built around garments made from blue agave leather, in collaboration with fashion label Luar and editorial partner Hypebeast.
Luar debuted a capsule collection of jackets, pants, hats, and bags using agave leather during its Spring/Summer runway show, described as the first use of agave leather on the New York Fashion Week runway. Assembly and MONO created the concept to grow Lunazul’s consumer awareness in a crowded U.S. tequila market, using fibers left over from tequila production to connect Mexican distilling heritage with New York fashion. Hypebeast will amplify the campaign through documentary storytelling, editorial coverage, and social content across its platforms.
Stagwell (STGW) announced that its agency Code and Theory has been named a Fast Company Design Company of the Year and received Fast Company’s 2026 “Enduring Impact” award for companies with 15-plus years of success, marking the agency’s fourth consecutive year of recognition in the Innovation by Design Awards.
Code and Theory highlights a 25‑year track record built on an operating model with roughly 50% creatives and 50% engineers, positioned as a digital transformation engine for clients. Over the past year, its work reportedly helped TIME increase digital revenue by 159% year over year, supported a 40% e‑commerce conversion lift for Stanley Black & Decker, drove a 2,434% year‑over‑year rise in AI‑driven referrals for JBL, and enabled T. Rowe Price to save 100,000 team hours and avoid $15 million in costs. An NFL.com redesign increased NFL+ discovery by 104% year over year and tripled acquisition.
The 2026 awards also recognize work from across the Code and Theory Network: Instrument and ŌURA are honored in UX Design for a reimagined app experience, and Instrument’s Playspace platform is cited in Experimental and Conceptual Design. Code and Theory’s broader Fast Company history includes a 2025 placement on the World’s Most Innovative Companies list and prior Innovation by Design distinctions for NBC’s Big Board, the NFL app and a 2025 Design Company of the Year award. In 2026, Code and Theory is honored alongside Google, Canva, SharkNinja, Design Bridge and Partners, Adobe, L’Oreal and CVS Health.
Stagwell (STGW) appointed Liz Rutgersson as CEO of Assembly, effective September 14, 2026.
Rutgersson will oversee Assembly globally and in North America, reporting to Slavi Samardzija, and is tasked with driving growth, strengthening client partnerships and leading the agency’s next phase. Connie Chan becomes CEO of Assembly APAC while continuing as Chief Growth Officer of Stagwell APAC, effective immediately, jointly steering Assembly’s expansion.
The leadership changes follow Stagwell’s broader APAC push, including a new Singapore headquarters, integration of Assembly and ADK GLOBAL, and recent awards at The Drum Marketing Awards APAC 2026.
Stagwell (STGW) released results from the August Harvard CAPS / Harris Poll of 2,100 registered U.S. voters conducted August 28–30, 2026.
President Donald Trump’s job approval is 44%, up 2 points from July, with highest marks on fighting crime in cities (48%) and immigration (47%), and lowest on handling inflation (37%) and tariffs and trade (38%). Voters’ mood has improved modestly: 37% say the country is on the right track and 48% describe the economy as strong, both up 2 points, while 32% say their personal finances are improving.
In the 2026 midterm Congressional horserace, Democrats lead 51–49 among all voters, but Republicans lead by 2 points among likely voters; 69% intend to vote, yet less than half say their choice is firmly decided. The poll also measures views on party extremism, social media, AI’s economic impact, U.S.–Canada trade tensions, and U.S. policy toward Iran and Israel.
Stagwell (NASDAQ:STGW) announced that The People Platform, part of The Marketing Cloud, has rebranded as Numetrix, effective immediately. The new identity reflects expanded capabilities in consumer behavioral data and location intelligence, aimed at helping organizations better understand audiences, optimize media investments, and support data-backed decisions.
According to Stagwell, Numetrix combines consumer research, advanced geospatial technology, AI, and first- and third-party data to quantify and monetize audiences, measure campaign effectiveness, and evaluate market opportunities for DOOH/OOH media owners, Retail Media Networks, brands, and advertisers. Existing customers will retain current data and support while gaining access to ongoing innovation under the Numetrix brand.
Stagwell (NASDAQ:STGW) announced an expanded, multi-year strategic partnership with Adobe to support Adobe’s enterprise growth by embedding Stagwell’s data intelligence, creative transformation and AI capabilities into Adobe’s go‑to‑market engine. Stagwell will run targeted demand‑generation programs, jointly serve key accounts, and provide strategic counsel and value‑realization services to enterprise customers.
Code and Theory, Stagwell’s digital transformation agency, is central to the partnership and is co‑developing a portfolio of industry-specific solutions with Adobe. Since late 2024, planned solutions have grown from three to seven, including the Creative Intelligence System for financial services and the Content Operating System for sports, both powered by Adobe CX Enterprise, with more launches expected over the next 18 months.
Stagwell (NASDAQ: STGW), through HarrisX and Allison Worldwide, released the first Gen Alpha Household Influence Study and launched the Gen Alpha Household Intelligence Platform, a quarterly brand-tracking system delivered via HarrisX’s AskTheo AI. The study analyzes how Gen Alpha teens and their parents influence brand preferences and purchasing decisions across six segments: teen girls, teen boys, moms, dads, parents overall and teens overall.
According to the companies, 91% of parents say their Gen Alpha teen influences the brands they choose, while 73% of teens say their mom shapes their brand preferences. Amazon ranks as the strongest overall brand among 25 evaluated, followed by Nike, McDonald’s and Walmart. Sephora, e.l.f. Cosmetics, Starbucks and Bath & Body Works stand out with teen girls, while Walmart, Wendy’s, Nike, Adidas and Samsung show distinct strength with parents. The platform scores brands on Brand Presence, Cultural Relevance, Household Momentum and Commercial Strength, with new study waves planned quarterly.
Instrument, a Stagwell (NASDAQ: STGW) company, has appointed Jack De Caluwé as Chief Creative Officer, marking his return after nearly nine years at the agency earlier in his career. He will lead creative across brand, product, digital experiences, campaigns, and emerging technology.
According to Instrument, De Caluwé will work with executive leadership to evolve the company’s creative direction, mentor talent, and deepen executive client relationships. He joins from R/GA and brings global experience leading work for brands such as Nike, Apple, The New York Times, Patagonia, Netflix, Stripe, Dropbox, Uber, Google, Electronic Arts, Notion, and ServiceNow.