Actor Terry Crews Is Face (and Singing Voice!) of College Football Marketing Campaign for Ram
Stellantis (NYSE: STLA) and Ram launched "Epic Launch," a season-long college football marketing campaign starring Terry Crews that includes four national broadcast commercials, social and digital videos, and a Hispanic-market extension.
Key business updates cited: Ram retail sales +26% in Q3 2025, light-duty truck sales +10% YoY in Q3, the return of the 5.7L HEMI V-8 with initial dealer units selling in five days on average, and a new 10-year/100,000-mile limited powertrain warranty for 2026 model-year trucks and vans (U.S., excluding BEVs).
Stellantis (NYSE: STLA) e Ram hanno lanciato "Epic Launch", una campagna di marketing per il football universitario che dura tutta la stagione, con protagonista Terry Crews, che comprende quattro spot nazionali in TV, video social e digitali, e un'estensione per il mercato ispanico.
Aggiornamenti chiave: Ram vendite al dettaglio +26% nel Q3 2025, vendite di pickup leggeri +10% YoY nel terzo trimestre, il ritorno del 5.7L HEMI V-8 con unità iniziali per i concessionari vendute in cinque giorni in media, e una nuova garanzia limitata sul powertrain di 10 anni/100.000 miglia per i camion e i furgoni modello 2026 (USA, esclusi BEV).
Stellantis (NYSE: STLA) y Ram lanzaron "Epic Launch", una campaña de marketing de fútbol americano universitario que dura toda la temporada, con Terry Crews como estrella, que incluye cuatro anuncios televisivos nacionales, videos para redes sociales y digitales, y una extensión para el mercado hispano.
Actualizaciones clave: ventas minoristas de Ram +26% en el tercer trimestre de 2025, ventas de camionetas ligeras +10% interanual en el tercer trimestre, el retorno del V-8 HEMI 5.7L con unidades iniciales para los distribuidores vendidas en cinco días en promedio, y una nueva garantía limitada de tren motriz de 10 años/100,000 millas para camiones y vans modelo 2026 (EE. UU., excluyendo BEV).
Stellantis (NYSE: STLA)와 Ram은 Terry Crews가 주연하는 시즌 전반에 걸친 대학 미식축구 마케팅 캠페인인 "Epic Launch"를 시작했으며, 전국 방송 4편, 소셜 및 디지털 비디오, 히스패닉 시장 확장을 포함합니다.
주요 비즈니스 업데이트: Ram 소매 판매 +26% 2025년 3분기, 경트럭 판매 +10% 전년동기대비 3분기, 5.7L HEMI V-8의 귀환으로 초기 딜러 유닛이 평균 5일 만에 판매, 그리고 2026년 모델 연도 트럭·밴에 대한 10년/100,000마일 한정 파워트레인 보증 신규 도입(미국, BEV 제외).
Stellantis (NYSE: STLA) et Ram ont lancé "Epic Launch", une campagne marketing de football universitaire couvrant toute la saison, avec Terry Crews en vedette, comprenant quatre spots nationaux à la télévision, des vidéos sur les réseaux sociaux et le numérique, et une extension pour le marché hispanique.
Mises à jour commerciales clés: ventes au détail Ram +26% au T3 2025, ventes de camions légers +10% sur un an au T3, le retour du V-8 HEMI 5,7 L avec des unités déployées chez les concessionnaires en cinq jours en moyenne, et une nouvelle garantie limitée sur le groupe motopropulseur de 10 ans/100 000 miles pour les camions et fourgonnettes de l'année-modèle 2026 (États-Unis, BEV exclus).
Stellantis (NYSE: STLA) und Ram haben "Epic Launch" gestartet, eine saisonlange Marketingkampagne im College-Fußball mit Terry Crews in der Hauptrolle, die vier nationale Fernsehwerbespots, soziale und digitale Videos sowie eine Erweiterung für den Hispano-Markt umfasst.
Wichtige Geschäftsnachrichten: Ram-Einzelhandelsverkäufe +26% im Q3 2025, Lieferwagen-Verkäufe +10% YoY im Q3, die Rückkehr des 5,7-Liter-HEMI-V-8 mit initialen Händlern-Einheiten, die in fünf Tagen im Durchschnitt verkauft wurden, und eine neue 10-Jahre/100.000-Meilen begrenzte Antriebsstrang-Garantie für Trucks und Vans des Modelljahres 2026 (USA, BEV ausgeschlossen).
ستلانتيـس (NYSE: STLA) وRam أطلقا حملة "Epic Launch", وهي حملة تسويقية لكرة القدم الجامعية تستمر طوال الموسم وتضم تيري كروز في دور البطولة، وتشتمل على أربعة إعلانات وطنية في البث التلفزيوني، وفيديوهات على وسائل التواصل الاجتماعي والوسائط الرقمية، وتوسيعاً لاستهداف السوق الناطق بالإسبانية.
التحديثات التجارية الرئيسية: مبيعات التجزئة لرام +26% في الربع الثالث 2025، مبيعات الشاحنات الخفيفة +10% على أساس سنوي في الربع الثالث، عودة محرك HEMI V-8 بسعة 5.7 لتر مع وحدات وكيل ابتدائية تباع في خمسة أيام في المتوسط، ووجود ضمان محرك ونُظم دفع محدود لمدة 10 سنوات/100,000 ميل لسنة طراز 2026 للشاحنات والميني-فانات (الولايات المتحدة، باستثناء BEV).
Stellantis (NYSE: STLA) 与 Ram 启动了“Epic Launch”，这是一项整赛季的大学橄榄球市场推广活动，由 Terry Crews 主演，内容包括四则全国性广播广告、社交与数字视频，以及面向西班牙语市场的扩展。
关键业务更新：Ram 零售销售在 2025 年第三季度增长 26%，轻型卡车销售在第三季度同比增长 10%，5.7L HEMI V-8 的回归，初始经销商单位在< b>平均5天内售出，以及面向 2026 年型号的卡车与面包车的新一项< b>10 年/100,000 英里有限动力总成保修（美国，不包括 BEV）。
- Retail sales +26% in Q3 2025
- Light-duty truck sales +10% YoY in Q3 2025
- 10-year/100,000-mile limited powertrain warranty for 2026 model-year U.S. trucks and vans
- Return of 5.7L HEMI V-8; initial units selling in five days on average
- National, season-long marketing campaign starring Terry Crews with multi-channel rollout
- None.
Insights
Ram's Terry Crews campaign amplifies brand visibility during college football season and leverages cultural resonance.
Ram hired Terry Crews to front a multi‑installment college‑football campaign that runs across broadcast and digital channels beginning
The campaign's effectiveness depends on reach, frequency, and creative recall; measured outcomes will hinge on media spend, spot placement, and social amplification. Watch creative performance metrics and short‑term lifts in brand searches, social engagement, and dealership foot traffic over the college football season.
Product news and sales data in the release point to tangible commercial momentum for Ram.
Ram reports retail sales up
Key dependencies include sustained production to meet orders and whether the warranty materially alters purchase decisions; monitor factory output vs. orders, dealer inventory levels, and next quarterly retail sales for confirmation within the next one to two quarters.
- "Epic Launch," Ram's new marketing and advertising campaign starring Terry Crews, kicks off season-long series taking viewers through the college football season
- Ram teaser hinted at Crews' campaign launch last week with "Favorite Song," a nod to the memorable vehicle scene in cult classic film "White Chicks"
- College quarterback Drew Allar (Penn State Nittany Lions) makes a cameo in spot
- HEMI® V-8 makes powerful return to Ram 1500 with orders exceeding production of truck; dealerships reporting initial units selling in five days on average, driven by strong consumer anticipation and demand
- Ram retail sales increased
26% in Q3 2025; light-duty trucks' total sales increased10% year over year in Q3
Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got Talent") to its roster to write its "Epic Launch" anthem for the truck brand, as part of its multi-installment college football marketing campaign.
The new campaign rolls out over the course of the 2025 college football season and will consist of four national broadcast commercials, as well as multiple videos that will run across the Ram brand's social media and digital media channels, all starring Crews. The campaign will also see a multicultural extension for the Hispanic market.
"As a former college football player and current Ram truck super fan, it was awesome for me to support both with an epic fight song," said Crews. "I had a blast bringing this crazy idea to life."
"Given the spirited nature of Ram's long-standing relationship with college football, we wanted to create a Ram anthem to inspire our fans and celebrate their loyalty to the brand," said Olivier Francois, global chief marketing officer, Stellantis. "As viewers will see in our season-long marketing campaign, Terry Crews literally sings the virtues of Ram's unrivaled performance and the many ways the truck brand standouts across its competition."
"Ram is tackling our college football marketing campaign with the same bold creativity, focus and relentless drive that defines our truck lineup," said Tim Kuniskis, Ram CEO. "This approach delivers exactly what our audience and truck customers crave, authenticity and power with an unexpected performance that leaves it all out there in the field. It's yet another example of how Ram continues to do things in a way only Ram can."
Ram teased the launch of its campaign in a television and social media video, "Favorite Song," during the lead-up to the official launch this past weekend. Twenty-one years after Crews gave a preview of his singing voice in his hilarious rendition of Vanessa Carlton's "A Thousand Miles" in the now cult classic film "White Chicks," the performer returned for an encore—this time inside a Ram truck.
The teaser video opens on a Ram 1500 RHO in the middle of a college football stadium, over which Crews proudly announces, "Ram loves college football!" Inside, Crews explains he's written a college fight song for Ram. But when he presses play, the 2001 smash pop-hit plays instead. "What the—? That's not it. I do love this song, though!" exclaims Crews, before he begins singing and head-shaking to the music like he did in the "White Chicks" film.
Following the teaser, the "Epic Launch" campaign officially kicked off during college football this past weekend. The video shows a "Ramified" football stadium, with the field converted to a high-octane playground for Ram trucks, including Ram's monster truck, while fans cheer and pyrotechnics explode around the action, with Crews, outfitted in a red, white and blue suit and as a Ram mascot, planting the Ram flag while leading fans in his rendition of Ram's "Epic Launch" song.
"Epic Launch" lyrics:
"It's time for a Ram fight song!
Tailgates, muscle tanks, Stars and Stripes…
Ram loves college football and mascot fights!
HEMI® engines, Hurricanes, Cummins, too.
Drew Allar, this NIL deal's for you!
The baddest trucks you'll ever see … with thousands of miles of warrantyyyy!"
Ram brand now offers America's best full-size truck limited powertrain warranty, covering 2026 model-year Ram trucks and vans (excluding full battery-electric vehicles) sold in
Ram announced the return of the 5.7-liter HEMI V-8, beginning with the 2026 Ram 1500. The first trucks with the V-8 powertrain began arriving at dealerships this summer, with dealerships reporting initial units selling in five days on average, driven by strong consumer anticipation and demand. Ram retail sales increased
The campaign was created by Doner in partnership with Ram.
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 Chassis Cab and ProMaster vans.
Ram light-duty and heavy-duty pickups offer products in the fastest growing segment within the pickup space—Sport trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.
In the commercial business, Ram offers the Chassis Cab line with features to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.
Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
- America's Best Full-size Truck and Van Powertrain Limited Warranty 10 years/100k miles
- Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
- Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
- Ram 1500 RHO: Best off-road performance per dollar
- Ram ProMaster: The most cargo space available in any traditional full size cargo van
- Ram Power Wagon: Most off-road capable full-size pickup
Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Ram Truck brand: ramtrucks.com
Facebook: facebook.com/RamTrucks
Instagram: @ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: youtube.com/RamTrucks, youtube.com/StellantisNA
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SOURCE Stellantis
FAQ
What is Ram's new 2025 college football campaign and who stars in it (STLA)?
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