Dodge Charger Fragrance: One Spray Will Have Dad Firing on All Cylinders

Rhea-AI Summary

Stellantis (NYSE:STLA), through the Dodge brand, launched Dodge Charger Fragrance, a Father's Day-themed cologne inspired by Dodge performance. The 3.4-oz bottle is priced at $24.95 plus tax and sold on Dodge.com.

The scent features bergamot, mandarin, orange, black pepper, clary sage, jasmine, cedarwood, patchouli and amber, and is marketed alongside the Charger and Durango performance vehicle lineup.

News Market Reaction – STLA

-0.31%

12 alerts

-0.31% News Effect

-2.8% Trough in 5 hr 7 min

-$61M Valuation Impact

$19.57B Market Cap

1.2x Rel. Volume

On the day this news was published, STLA declined 0.31%, reflecting a mild negative market reaction. Argus tracked a trough of -2.8% from its starting point during tracking. Our momentum scanner triggered 12 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $61M from the company's valuation, bringing the market cap to $19.57B at that time.

Data tracked by StockTitan Argus on the day of publication.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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AUBURN HILLS, Mich., June 9, 2026 /PRNewswire/ --

• Step up this Father's Day - upgrade dad's presence with the unmistakable attitude of Dodge
• For the dads who swear gasoline runs through their veins, Dodge Charger Fragrance delivers muscle in a bottle that hits like a full-throttle launch
• Dodge Charger Fragrance is available now at Dodge.com

It's time to make your father start believing in you. Dodge Charger Fragrance is the ultimate Father's Day upgrade, unleashing raw masculinity and a Charger SIXPACK-esque turbocharged boost of refined power. Built on the same DNA as Dodge performance, it's bold, unapologetic and engineered to leave a lasting impression.

For the men who swear gasoline runs through their veins, get muscle in a bottle with a scent that hits like a full-throttle launch.
The Dodge Charger Fragrance scent pyramid fires on all cylinders with the smell of bottled confidence, including top notes of bergamot, mandarin and orange; middle notes of black pepper, clary sage and jasmine; and bottom notes of cedarwood, patchouli and amber.

Give dad unsustainable amounts of confidence in a 3.4-oz bottle of Dodge Charger Fragrance for $24.95 (plus tax).

Order now at Dodge.com.

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the lineup of Dodge, America's performance brand.

The Dodge Charger multi-energy lineup features:

• SIXPACK-powered 420-horsepower Dodge Charger R/T with the most standard horsepower of any muscle car
• 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L twin-turbo SIXPACK high-output (H.O.) engine - the most powerful Hurricane engine in production
• Quickest and most powerful AWD muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations - because with performance comes choice.

The Dodge lineup is also fueled by the most powerful gas SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine. The Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 14 million potential customization combinations. The Dodge Durango R/T 392 delivers the most horsepower per dollar for a gas SUV, and the 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.

Follow Dodge and company news and video on:
Media website: media.stellantisnorthamerica.com
Dodge brand: dodge.com
Direct Connection: DCPerformance.com
Facebook: facebook.com/dodge
Instagram: @dodgeofficial
X: @dodge and @StellantisNA
YouTube: youtube.com/dodge, youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is Dodge Charger Fragrance launched by Stellantis (STLA) for Father’s Day 2026?

Dodge Charger Fragrance is a performance-inspired men’s cologne launched as a Father’s Day gift option. According to Dodge, it delivers a “muscle in a bottle” scent aligned with the Charger brand and targets fans of high-performance vehicles.

How much does Dodge Charger Fragrance cost and where can investors find it?

Dodge Charger Fragrance is priced at $24.95 plus tax and is available on Dodge.com. According to Dodge, the fragrance comes in a 3.4-oz bottle, positioned as an accessible branded accessory linked to its performance lineup.

What are the key scent notes in Dodge Charger Fragrance from Stellantis brand Dodge?

Dodge Charger Fragrance features citrus, spicy and woody notes designed to evoke confidence. According to Dodge, top notes include bergamot, mandarin and orange, with black pepper, clary sage, jasmine, cedarwood, patchouli and amber rounding out the scent profile.

How does Dodge Charger Fragrance connect to the Dodge Charger and Durango performance lineup?

The fragrance is marketed as built on the same DNA as Dodge performance vehicles. According to Dodge, it is promoted alongside Charger SIXPACK models and Durango SRT variants, reinforcing the brand’s performance image through a lifestyle product.

Is Dodge Charger Fragrance a limited-time Father’s Day product or part of Dodge’s broader brand strategy?

Dodge Charger Fragrance is positioned as a Father’s Day upgrade but sold generally through Dodge.com. According to Dodge, it complements a lineup that includes Charger SIXPACK and Durango SRT models, suggesting a broader lifestyle branding approach.