Dodge Showcases New 2026 Muscle Lineup at Woodward Cruise

Rhea-AI Summary

Dodge (NYSE: STLA) unveiled its 2026 muscle car lineup at the Woodward Cruise, North America's largest one-day automotive event. The showcase features the new SIXPACK-powered Dodge Charger Scat Pack, delivering 550 horsepower and priced under $55,000, alongside the 670-horsepower all-electric Charger Daytona Scat Pack priced under $60,000.

The display includes the Dodge Durango SRT Hellcat Jailbreak with over 6 million customization options and the new HEMI-powered Dodge Durango GT. For 2026, all Durango models will come standard with HEMI V-8 engines. The event takes place on August 16, 2025, at St. George Greek Orthodox Church in Bloomfield Township from 10 a.m. to 6 p.m.

Positive

• New Charger Scat Pack offers industry-leading 550 horsepower under $55,000
• All-electric Charger Daytona delivers 670 horsepower under $60,000
• All 2026 Durango models now come standard with HEMI V-8 engines
• Durango SRT Hellcat Jailbreak offers over 6 million customization combinations

Negative

• None.

Insights

Automotive Industry Analyst

Dodge's 2026 muscle lineup showcases strategic balance of ICE and EV technology with competitive performance-per-dollar positioning.

Dodge's 2026 lineup reveal at Woodward Cruise strategically positions the brand at a pivotal industry inflection point. The 550-horsepower SIXPACK-powered Charger Scat Pack and 670-horsepower all-electric Charger Daytona demonstrate Stellantis' dual-pathway approach to market transition. By marketing vehicles as "most powerful under $55,000" and "most powerful under $60,000" respectively, Dodge maintains its performance-per-dollar value proposition while navigating the EV transition.

The announcement reveals Dodge's calculated product strategy: preserving HEMI V8 engines across the entire Durango lineup while simultaneously advancing electrification through the Charger Daytona. This multi-energy approach differs from competitors rushing to full electrification, potentially creating a strategic advantage with traditional muscle car buyers resistant to change.

Performance metrics (3.9-second 0-60 time for SIXPACK, 3.3-second 0-60 for EV) position both powertrains competitively, with deliberate spacing between ICE and EV performance to justify the price differential. The SIXPACK twin-turbo technology signals significant investment in extending ICE relevance through the decade.

The Durango SRT Hellcat Jailbreak's six million customization options demonstrates Stellantis' ability to generate higher-margin sales through personalization rather than base price increases. This strategy enhances per-vehicle profitability while maintaining market positioning.

The marketing approach connecting to brand heritage (111 years) while simultaneously embracing technology transition could strengthen customer loyalty during a potentially disruptive product transition. Dodge's balance between tradition and innovation appears calibrated to minimize sales volatility during industry transformation.

AUBURN HILLS, Mich., Aug. 14, 2025 /PRNewswire/ --

• Dodge is back on Woodward with the brand's new 2026 muscle lineup at North America's largest one-day automotive event
• 550-horsepower SIXPACK-powered 2026 Dodge Charger Scat Pack, the most powerful vehicle in the industry under $55,000, makes its Cruise debut in the Dodge Woodward Cruise display
• 670-horsepower, all-electric Dodge Charger Daytona Scat Pack, the most powerful vehicle in the industry under $60,000, showcases new multi-energy Charger lineup
• Dodge Durango SRT Hellcat Jailbreak, which unlocks more than six million potential customization combinations, and new 5.7-liter HEMI^®-powered Dodge Durango GT vehicles on display at Woodward callout new all-HEMI, all the time Durango lineup

Dodge is driving into Woodward Cruise weekend on Saturday, August 16, in Metro Detroit with a new lineup of 2026 model-year muscle, including the new SIXPACK-powered Dodge Charger Scat Pack, Dodge Durango SRT Hellcat Jailbreak and 5.7-liter HEMI®-powered Dodge Durango GT.

For the fifth year in a row, Dodge will team up with the Modern Street HEMI Shootout car club for a prime location at North America's largest one-day automotive event, which draws over a million car lovers to the annual cruise.

Dodge provided an early start to the action on Woodward Avenue with the new 2026 Dodge Charger Scat Pack reveal on August 8 and the 10th edition of Roadkill Nights Powered by Dodge on August 9, unleashing street-legal drag racing and new Dodge muscle debuts on Woodward.

On August 16, Dodge will be back on Woodward in full force with its muscle lineup, including:

• Twin-turbocharged SIXPACK-powered 2026 Dodge Charger Scat Pack, the most powerful vehicle in the industry under $55,000, features 550 horsepower, clocks a 3.9-second 0-60 time, runs the quarter-mile in 12.2 seconds with a top speed of 177 mph and features standard all-wheel drive when you need it, rear-wheel drive when you want it
• 670-horsepower, all-electric Dodge Charger Daytona Scat Pack, the most powerful vehicle in the industry under $60,000, reaches 0-60 in a time of 3.3 seconds
• 2026 Dodge Durango SRT Hellcat Jailbreak opens up a can of crazy on the supercharged, 6.2-liter HEMI Hellcat V-8 engine-powered Durango, unlocking more than six million potential customization combinations; pre-production Jailbreak models in the new-for-2026 model-year Green Machine paint color and a custom Stryker Purple paint will be on display
• HEMI-powered, all-wheel-drive 2026 Dodge Durango GT models, starting with orders placed August 13, and every Dodge Durango — from the well-equipped entry GT model to the SRT Hellcat — will, for the first time, come standard with a legendary HEMI V-8 engine

The Dodge Direct Connection display offers cruisers the chance to check out a variety of performance parts and crate motors from the Dodge performance parts brand. Attendees can test their knowledge of Dodge brand and Dodge vehicle trivia for the chance to win Dodge swag, and Dodge product specialists will be on hand to answer questions.

The Dodge display at the annual Woodward Cruise event will be located at St. George Greek Orthodox Church at 43816 Woodward Avenue, just north of East Square Lake Road in Bloomfield Township, and will be open from 10 a.m. to 6 p.m. on Saturday, August 16.

For more information on the Dodge brand, visit Dodge.com and DodgeGarage.com.

Dodge
For 111 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of its segments.

The new, next-generation Dodge Charger muliti-energy lineup is led by the 670-horsepower Dodge Charger Daytona Scat Pack – the world's quickest and most powerful muscle car. For 2026, the all-new 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK H.O. engine, expands the Charger lineup, powered by the most powerful Hurricane engine in production.

Dodge also keeps its foot on the pedal as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/dodge-showcases-new-2026-muscle-lineup-at-woodward-cruise-302530355.html

SOURCE Stellantis

FAQ

What are the key features of the 2026 Dodge Charger Scat Pack (STLA)?

The 2026 Charger Scat Pack features a 550-horsepower SIXPACK engine, 0-60 mph in 3.9 seconds, quarter-mile in 12.2 seconds, top speed of 177 mph, and switchable all-wheel/rear-wheel drive.

How powerful is the 2026 Dodge Charger Daytona Scat Pack?

The all-electric Charger Daytona Scat Pack produces 670 horsepower and can reach 0-60 mph in 3.3 seconds, making it the most powerful vehicle under $60,000.

What changes are coming to the 2026 Dodge Durango lineup?

For 2026, all Dodge Durango models will come standard with HEMI V-8 engines, from the entry-level GT to the SRT Hellcat variant.

What is the Dodge Durango SRT Hellcat Jailbreak?

The Durango SRT Hellcat Jailbreak is a customizable variant powered by a supercharged 6.2-liter HEMI Hellcat V-8 engine, offering over 6 million potential customization combinations.

When and where is the 2026 Dodge lineup being showcased at Woodward Cruise?

The showcase takes place on August 16, 2025, from 10 a.m. to 6 p.m. at St. George Greek Orthodox Church, 43816 Woodward Avenue in Bloomfield Township.