Dodge//SRT Expands Dodge Power Dollars, Rewards Enthusiasts Who Crave More Power
Rhea-AI Summary
Dodge//SRT has expanded its popular Dodge Power Dollars national sales promotion, now including Durango SRT 392 and SRT Hellcat models, as well as the 2024 Dodge Hornet for the first time. The program offers customers a $10 per horsepower cash allowance towards the purchase of select 2023 and 2024 Dodge models. This expansion comes as Dodge brand total sales in the U.S. increased 16% from Q1 to Q2 2024.
The promotion applies to 2023 Charger and Challenger models (SXT, GT, R/T), all 2024 Durango trims, and the 2024 Hornet. Cash allowances range from $2,680 for the Hornet GT to $7,100 for the Durango SRT Hellcat. Dodge aims to make performance more attainable and build on its sales momentum with this industry-exclusive program.
Positive
- Dodge brand total sales in the U.S. increased 16% from Q1 to Q2 2024
- Expansion of Dodge Power Dollars program to include more models, potentially boosting sales
- Cash allowances of up to $7,100 on high-performance models like the Durango SRT Hellcat
Negative
- None.
News Market Reaction – STLA
In the trading session that priced this news, STLA declined 1.08%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
AUBURN HILLS, Mich. , Aug. 6, 2024 /PRNewswire/ --
- Industry-exclusive program gives customers
$10 - Dodge Power Dollars available on all 2024 Dodge Durango trims, including SRT 392 and SRT Hellcat models
- For the first time ever, the 2024 Dodge Hornet is eligible for Dodge Power Dollars
- Dodge Power Dollars starts Aug. 6, 2024
- For more information on Dodge brand, visit Dodge.com
Dodge//SRT is making performance even more attainable, expanding its popular Dodge Power Dollars national sales promotion from Charger and Challenger models to now include Durango SRT 392 and Durango SRT Hellcat models and, for the first time ever, the Dodge Hornet.
"Dodge brand total sales in the U.S. increased
Starting today, customers across
Dodge Power Dollars examples include:
Durango | HP | Dollars |
SXT | 293 | |
GT/Citadel V-6 | 295 | |
R/T/Citadel V-8 | 360 | |
SRT 392 | 475 | |
SRT Hellcat | 710 | |
Hornet | HP | Dollars |
GT | 268 | |
R/T | 288 | |
Charger | HP | Dollars |
SXT | 292 | |
GT | 300 | |
R/T | 370 | |
Challenger | HP | Dollars |
SXT/GT | 303 | |
R/T | 375 |
Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.
The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
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SOURCE Stellantis