Jeep® Brand Celebrates Off-road Enthusiast Community With New 2027 Jeep Wrangler Smoky Mountain Special Edition

Rhea-AI Summary

Jeep (NYSE: STLA) introduced the 2027 Jeep Wrangler Smoky Mountain special edition, the 10th model in its Twelve 4 Twelve Wrangler series, at the Smoky Mountain Invasion event in Pigeon Forge, Tennessee. Built on the four-door Wrangler Willys platform, it combines Trail Rated capability with Smoky Mountain-inspired exterior and interior design.

Key elements include exclusive Smoky Mountain hood decals, body-color hardtop and fender flares, 17-inch smoky black wheels, standard 33-inch and available 35-inch BFGoodrich KO2 All-Terrain tires, steel rock rails and Dana 44 axles. Inside, it features rugged-textured Black Ferndale cloth seats, Terracotta stitching, Blaze Orange accents, special Jeep “drop” graphics and heated comfort features. Orders are open now, with the package priced at $80 above a similarly equipped Wrangler Willys for 2.0L and 3.6L automatic powertrains.

Market Context

The platform record includes news_id 1494711 with a -1.27% 24-hour reaction, adding a negative histo...

Analysis

The platform record includes news_id 1494711 with a -1.27% 24-hour reaction, adding a negative historical comparison to this Jeep launch. Short positioning was low; operating or financial disclosures remain the key watchpoint.

Key Figures

Series installment: 10th installment Event attendance: nearly 50,000 attendees Jeep vehicles: 20,000 Jeep brand vehicles +5 more

8 metrics

Series installment 10th installment Twelve 4 Twelve Wrangler series

Event attendance nearly 50,000 attendees Smoky Mountain Invasion

Jeep vehicles 20,000 Jeep brand vehicles Smoky Mountain Invasion

Event anniversary 14th annual Smoky Mountain Invasion

Standard tire size 33-inch BFGoodrich KO2 All-Terrain tires

Available tire size 35-inch BFGoodrich KO2 All-Terrain tires

Price premium $80 Above a popularly equipped Wrangler Willys

Powertrains 2.0L and 3.6L Four-door Wrangler automatic powertrains

Historical Context

5 past events · Latest: Aug 18 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 18	Jeep rally partnership	Positive	-1.3%	Jeep returned as a Silver Partner for the Rebelle Rally with a sponsored team.
Aug 18	Chrysler campaign launch	Positive	-1.3%	Chrysler launched a digital and social campaign supporting the 2027 Pacifica.
Aug 17	Dodge color launch	Positive	-4.5%	Dodge introduced Red Oxide exterior color across the 2027 Charger lineup.
Aug 14	Dodge event display	Positive	-0.4%	Dodge showcased new Charger and Durango vehicles at the Woodward Dream Cruise.
Aug 12	Jeep model updates	Positive	-1.6%	Jeep announced expanded trims and feature updates for the 2027 Grand Cherokee.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

All five selected prior product, brand, or partnership announcements recorded negative 24-hour reactions.

Key Terms

axle ratio, locking rear differential

2 terms

axle ratio technical

"locking rear differential, 4.10 axle ratio and trailer hitch"

Axle ratio is the gear ratio between a vehicle’s driveshaft and its wheels, showing how many turns of the driveshaft are needed to turn the wheels once. Like using different gears on a bicycle, a lower (numerically higher) axle ratio gives stronger acceleration and towing power but higher engine revs and fuel use at highway speeds, while a higher (numerically lower) ratio favors fuel economy and lower engine RPM; investors watch axle ratios because they affect vehicle performance specs, operating costs, customer preferences, and resale values—factors that can influence a manufacturer’s sales and profitability.

locking rear differential technical

"Dana 44 front and rear axles, locking rear differential"

A locking rear differential is a mechanical device on the back axle of a vehicle that forces both rear wheels to turn at the same speed, even when one wheel has less grip. For investors, it matters because it affects a vehicle’s off-road capability, towing stability and perceived durability—features that can influence consumer demand, product positioning and the value of companies making or selling vehicles and components. Think of it as a clutch that links two wheels so one stuck wheel can’t spin uselessly while the other sits still.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

AUBURN HILLS, Mich., Aug. 20, 2026 /PRNewswire/ --

• Jeep® brand unveils the 10th installment in its Twelve 4 Twelve Wrangler series at Smoky Mountain Invasion, one of the nation's largest Jeep enthusiast gatherings, attracting nearly 50,000 attendees and 20,000 Jeep brand vehicles
• This special edition is built on the Wrangler Willys platform and combines legendary Trail Rated capability with exclusive Smoky Mountain-inspired design
• Exclusive exterior features include Smoky Mountain hood decals, body-color hardtop and fender flares, and unique smoky black wheels
• This Wrangler special edition offers standard 33-inch and available 35-inch BFGoodrich KO2 All-Terrain tires
• Exclusive premium interior features rugged-textured cloth seats with embossed Willys "air drop" image, Terracotta accent stitching and exclusive commemorative details inspired by the Great Smoky Mountains

The Jeep® brand unveils the new 2027 Jeep Wrangler Smoky Mountain special edition during the 14th annual Smoky Mountain Invasion in Pigeon Forge, Tennessee. The 10th installment in the Jeep brand's Twelve 4 Twelve Wrangler series celebrates one of the nation's largest gatherings of Jeep enthusiasts and the passionate community that continues to define the Jeep brand lifestyle.

"Few places capture the spirit of the Jeep brand quite like Smoky Mountain Invasion," said Branden Coté, Jeep brand CEO. "This event brings together thousands of members of the Jeep community who share a passion for adventure, freedom and the outdoors. The Wrangler Smoky Mountain special edition celebrates that connection, honoring the people, the place and the passion that make this gathering so special, while delivering the legendary capability, open-air freedom and personalization that define every Jeep Wrangler."

Held each year in the shadow of the Great Smoky Mountains, Smoky Mountain Invasion draws thousands of Jeep owners for a weekend of scenic drives, custom vehicle builds, aftermarket innovation and community. Built on the Wrangler Willys platform, and available as a four-door model, the Smoky Mountain special edition celebrates that spirit through exclusive design inspired by the rugged beauty of the Great Smoky Mountains.

Built to Rise Above
Built for adventure on and off the trail, the Wrangler Smoky Mountain pairs legendary Trail Rated capability with distinctive details that give this special edition a character all its own.

Exterior highlights include:

• Exclusive Smoky Mountain hood-side decals inspired by the rugged peaks and winding trails of its namesake
• 17-inch smoky black wheels inspired by the mist-covered peaks of the Great Smoky Mountains, complementing Wrangler's legendary off-road capability
• Gloss Black seven-slot grille that reinforces the Wrangler's bold, unmistakable presence
• Body-color hardtop and fender flares for a refined, integrated appearance (Sky One-touch powertop available)
• Standard 33-inch and available 35-inch BFGoodrich KO2 All-Terrain tires
• Standard steel rock rails, Dana 44 front and rear axles, locking rear differential, 4.10 axle ratio and trailer hitch

Adventure Continues Inside
Inside, the Wrangler Smoky Mountain blends durable materials, thoughtful craftsmanship and exclusive commemorative details inspired by the Great Smoky Mountains. An exclusive interior creates an understated, rugged environment, while Terracotta stitching and metallic Blaze Orange accents provide subtle pops of color inspired by the sunrise over the Smoky Mountains.

Interior highlights include:

• Premium Black Ferndale cloth seats with rugged embossed texture and deeper, more aggressive side bolsters in Black Soulmate
• Upper seat bolsters embossed with a 1941 Willys parachute graphic, reinforcing Jeep heritage and the exclusive Jeep "drop" collection
• Wrapped instrument panel with Addax technical-pattern
• Terracotta accent stitching with metallic Blaze Orange accents
• Anodized carbon trim rings with a distinctive smoked-out finish
• Rear swing gate plaque showcasing the exclusive Jeep Wrangler "drop" motif with a 1941 Willys parachute graphic against a star-filled Smoky Mountain night sky
• Gray metallic and satin chrome shifter medallion featuring a mama bear and cub graphic celebrating the region's iconic wildlife
• Standard heated seats, heated steering wheel, automatic dual zone temperature control and universal garage door opener

Orders are open now for the 2027 Jeep Wrangler Smoky Mountain special edition, and the package is available on four-door Wrangler with 2.0L automatic and 3.6L automatic powertrains. The Smoky Mountain edition is offered at just $80 above a popularly equipped Wrangler Willys, delivering an exceptional combination of distinctive design, capability and exclusivity to the Jeep brand community.

Jeep Brand
For 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Media website: media.stellantisnorthamerica.com
Jeep brand: jeep.com
Facebook: facebook.com/jeep 
Instagram: @jeep 
X: @jeep
LinkedIn: linkedin.com/company/jeep
YouTube: youtube.com/thejeepchannel or youtube.com/StellantisNA 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/jeep-brand-celebrates-off-road-enthusiast-community-with-new-2027-jeep-wrangler-smoky-mountain-special-edition-302856640.html

SOURCE Stellantis

FAQ

What is the 2027 Jeep Wrangler Smoky Mountain special edition announced by Stellantis (STLA)?

The 2027 Jeep Wrangler Smoky Mountain is a special-edition Wrangler Willys celebrating the Smoky Mountain Invasion Jeep community event. According to Jeep brand, it blends Trail Rated capability with Smoky Mountain-inspired exterior graphics, unique wheels and a premium interior featuring commemorative heritage and wildlife-themed details.

What are the key exterior features of the 2027 Jeep Wrangler Smoky Mountain edition (STLA)?

The Wrangler Smoky Mountain features Smoky Mountain hood-side decals, 17-inch smoky black wheels and a Gloss Black seven-slot grille. According to Jeep brand, it also offers a body-color hardtop and fender flares, standard 33-inch and available 35-inch BFGoodrich KO2 All-Terrain tires, plus standard steel rock rails and heavy-duty axles.

What interior upgrades does the 2027 Jeep Wrangler Smoky Mountain special edition offer?

The Smoky Mountain edition adds premium Black Ferndale cloth seats with rugged texture and deeper bolsters, plus Terracotta stitching and Blaze Orange accents. According to Jeep brand, it also includes Willys parachute graphics, Smoky Mountain-themed plaques, heated seats, heated steering wheel, dual-zone automatic climate control and a universal garage door opener.

How is the 2027 Jeep Wrangler Smoky Mountain edition priced compared with a Wrangler Willys?

According to Jeep brand, the Smoky Mountain package is priced at just $80 above a popularly equipped Wrangler Willys. This small premium adds exclusive exterior graphics, themed interior details and additional comfort features, aiming to deliver distinctive design and community-focused exclusivity for Wrangler buyers.

When and where was the 2027 Jeep Wrangler Smoky Mountain edition unveiled?

The 2027 Wrangler Smoky Mountain edition debuted at the 14th annual Smoky Mountain Invasion in Pigeon Forge, Tennessee. According to Jeep brand, this event is one of the largest Jeep enthusiast gatherings, drawing thousands of owners, custom builds and aftermarket innovators each year near the Great Smoky Mountains.

Which powertrains are available on the 2027 Jeep Wrangler Smoky Mountain special edition (STLA)?

The Smoky Mountain edition is offered on four-door Wrangler models with 2.0L automatic and 3.6L automatic powertrains. According to Jeep brand, this configuration is built on the Wrangler Willys platform and maintains the model’s core Trail Rated off-road capability while adding the special-edition appearance package.