Jeep® Brand Expands Industry-exclusive Badge of Honor Program With New Trails, Challenges and Features to Elevate Off-roading Experience
Jeep (NYSE:STLA) on Oct 3, 2025 expanded its industry-exclusive Badge of Honor off-road rewards program with six new trail challenges, additional Core Trails in four states, new Digital Trails, an updated interactive trail map and Uconnect 5 Nav "Jeep Adventure Guides" integration.
The rollout adds physical badge-earning Core Trails in OK, ID, NM and SD, multiple digital trail additions across 10+ states, and app enhancements (filters, images, difficulty, distance). Recent Jurassic Park badge drove strong engagement: >10,000 badges claimed in 24 hours, 5,000 new members and ~40,000 Instagram story views.
Jeep (NYSE:STLA) il 3 ottobre 2025 ha ampliato il suo programma esclusivo di premi off-road Badge of Honor con sei nuove sfide lungo i sentieri, ulteriori Core Trails in quattro stati, nuovi Digital Trails, una mappa interattiva aggiornata e l'integrazione Uconnect 5 Nav "Jeep Adventure Guides".
Il rollout aggiunge Core Trails fisici che assegnano badge in OK, ID, NM e SD, numerose aggiunte digitali dei sentieri in oltre 10 stati e migliorie dell'app (filtri, immagini, difficoltà, distanza). Il recente badge di Jurassic Park ha generato un forte coinvolgimento: >10.000 badge riscattati in 24 ore, 5.000 nuovi membri e ~40.000 visualizzazioni delle Instagram story.
Jeep (NYSE:STLA) el 3 de octubre de 2025 amplió su programa exclusivo de recompensas fuera de carretera Badge of Honor con seis nuevos desafíos de senderos, más Core Trails en cuatro estados, nuevos Digital Trails, un mapa interactivo de senderos actualizado y la integración Uconnect 5 Nav "Jeep Adventure Guides".
El despliegue añade Core Trails físicos que otorgan insignias en OK, ID, NM y SD, múltiples adiciones digitales de senderos en más de 10 estados y mejoras de la app (filtros, imágenes, dificultad, distancia). El reciente badge de Jurassic Park ha impulsado un fuerte compromiso: más de 10.000 insignias reclamadas en 24 horas, 5.000 nuevos miembros y unas ~40.000 visualizaciones de historias de Instagram.
지프(주식코드 STLA)는 2025년 10월 3일에 업계 독점인 오프로드 보상 프로그램 Badge of Honor을 확장하여 여섯 개의 새로운 트레일 챌린지, 네 주의 추가 Core Trails, 새로운 Digital Trails, 업데이트된 대화형 트레일 지도 및 Uconnect 5 Nav "Jeep Adventure Guides" 통합을 도입했습니다.
출시로 OK, ID, NM, SD의 물리적 배지 획득 가능한 Core Trails가 추가되고, 10개 이상 주에 걸친 다수의 디지털 트레일 추가 및 앱 개선(필터, 이미지, 난이도, 거리)이 이루어집니다. 최근 Jurassic Park 배지는 강한 참여를 이끌었습니다: 24시간 기준 배지 1만개 이상 수령, 5,000명의 신규 멤버, 인스타그램 스토리 조회수 약 4만 회.
Jeep (NYSE:STLA) le 3 octobre 2025 a étendu son programme récompenser exclusif pour tout-terrain Badge of Honor avec six nouveaux défis sur les sentiers, des Core Trails supplémentaires dans quatre États, de nouveaux Digital Trails, une carte interactive des sentiers mise à jour et l'intégration "Jeep Adventure Guides" de Uconnect 5 Nav.
Le déploiement ajoute des Core Trails physiques qui attribuent des badges dans OK, ID, NM et SD, de nombreuses ajouts numériques de sentiers dans plus de 10 États et des améliorations de l’application (filtres, images, difficulté, distance). Le badge récent Jurassic Park a suscité un fort engagement : plus de 10 000 badges réclamés en 24 heures, 5 000 nouveaux membres et environ 40 000 vues des stories Instagram.
Jeep (NYSE:STLA) am 3. Oktober 2025 hat sein branchenexklusives Badge of Honor Offroad-Belohnungsprogramm mit sechs neuen Trail-Herausforderungen, zusätzlichen Core Trails in vier Staaten, neuen Digital Trails, einer aktualisierten interaktiven Trail-Karte und der Uconnect 5 Nav Integration "Jeep Adventure Guides" erweitert.
Der Rollout fügt physische badge-verdienende Core Trails in OK, ID, NM und SD hinzu, mehrere digitale Trail-Erweiterungen in über 10 Bundesstaaten und App-Verbesserungen (Filter, Bilder, Schwierigkeit, Entfernung). Der kürzlich eingeführte Jurassic Park-Badge hat starkes Engagement verursacht: mehr als 10.000 Badges in 24 Stunden eingelöst, 5.000 neue Mitglieder und ca. 40.000 Instagram-Story-Views.
جيب (بورصة نيويورك: STLA) في 3 أكتوبر 2025 وسّع برنامج مكافآت القيادة خارج الطريق الحصري Badge of Honor ليشمل ست تحديات مسار جديدة، ومسارات أساسية Core Trails إضافية في أربع ولايات، ومسارات رقمية جديدة Digital Trails، وخريطة مسارات تفاعلية محدثة وتكامل "Jeep Adventure Guides" من Uconnect 5 Nav.
الإطلاق يضيف مسارات أساسية فعلية للحصول على شارات في OK و ID و NM و SD، والعديد من الإضافات الرقمية للمسارات في أكثر من 10 ولايات، وتحسينات في التطبيق (مرشحات، صور، صعوبة، مسافة). الشارة الأخيرة من Jurassic Park دفعت تفاعلًا قويًا: أكثر من 10,000 شارة مُطالَبة خلال 24 ساعة، 5,000 عضو جديد وقرابة 40,000 مشاهدة لقصص إنستغرام.
Jeep (NYSE:STLA) 于 2025年10月3日 扩展了其行业独有的越野奖励计划 Badge of Honor，新增六项路况挑战、四个州的 Core Trails、新的 Digital Trails、更新的互动式路线地图，以及 Uconnect 5 Nav 的 “Jeep Adventure Guides” 集成。
此次推出在 OK、ID、NM、SD 增加了可获取徽章的实体 Core Trails，在超过 10 个州有多项数字化路线新增，以及应用程序的改进（筛选、图片、难度、距离）。最近的 Jurassic Park 徽章推动了高参与度：24 小时内领取超过 1 万枚徽章，5,000 名新成员，以及约 4 万次 Instagram 故事观看次数。
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AUBURN HILLS, Mich., Oct. 3, 2025 /PRNewswire/ --
- In celebration of International Off-Road Day, Jeep® Badge of Honor introduces all-new trail challenges to push boundaries and inspire Jeep 4x4 owners to explore farther and earn recognition for their off-road commitment
- New Digital Trails and enhanced app features offer more accessible and diverse off-roading experiences for all skill levels
- Expanded trail map and new Core Trails bring the Badge of Honor program to more states and more Jeep owners across the
U.S. - Jeep Adventure Guides help drivers find and follow Core Trails using Uconnect 5 Nav, making it easier to earn physical badges
- The industry-exclusive off-road rewards program allows Jeep 4x4 to conquer terrain others wouldn't dare to tread
Ready to hit the trails and earn rewards for off-road prowess? Just in time for International Off-Road Day, celebrated annually on the first Saturday in October, the Jeep® brand brings even more exciting updates to its industry-exclusive Badge of Honor Program. The program expands its offerings to include six new trail-based challenges, the introduction of Digital Trails and an enhanced interactive app experience, all designed to bring more opportunities for exploration, recognition and community engagement to Jeep owners nationwide.
"The Jeep Badge of Honor program represents the spirit of adventure and community that defines our brand. Quite simply, no other brand can offer off-roading experiences quite like Jeep can," said Aamir Ahmed, global head of Jeep brand off-road and EVs. "With the expansion of these new features and an enhanced app experience, we're giving Jeep owners even more ways to explore, connect and celebrate their off-road achievements. These advancements reflect our commitment to evolving the Jeep lifestyle and empowering our customers to take their journeys further than ever before."
The Jeep Badge of Honor program allows Jeep owners to earn digital and physical badges by completing designated off-road trails. Participants can download the Jeep Badge of Honor app to discover new trails and connect with a passionate community of fellow off-roaders and Jeep enthusiasts. The recent Jurassic Park-themed badge release is a clear example of how deeply customers connect with the program and how eager they are to compete. In just 24 hours, more than 10,000 badges were claimed, nearly 40,000 Instagram story views were recorded, 5,000 new members joined the Badge of Honor platform and more than 100 community posts were generated in the Jeep Badge of Honor Facebook group. This surge in activity highlights the strong engagement and pride Jeep owners feel in earning and displaying their badges.
Trail Challenges
Six new challenges have been created to inspire deeper exploration. Users will be challenged to complete a specific subset of trails or activities. Each completed challenge earns in-app badges and points, which they have the option to share on social media.
- Month Streaker – Complete at least one trail per month for six consecutive months
- Marathoner – Conquer 26 unique trails
- Trail Titan – Complete every Core Jeep Badge of Honor Trail
- Explorer Extraordinaire – Finish 10 unique trails
- Digital Detour – Complete any three Digital Trails
- Moab Marvel – Complete all Badge of Honor trails in
Moab, Utah
New Core Trails
Four new Core Trails are now available in previously unrepresented states. Completion of these trails earns users a physical badge to proudly display on their Jeep vehicle.
- GOAT Trail, Cross Bar Ranch Off Road Park,
Oklahoma - Lost Trail,
Murphy, Idaho - Amatista Ledges, Doña Ana,
New Mexico - Trail 8049, Black Hills National Forest,
South Dakota - Trail #421, Stony Lonesome OHV Park,
Alabama - The Fallen,
Hurricane, Utah
Digital Trails
The Digital Trails are ideal for both newcomers and seasoned off-roaders looking for new experiences. These trails feature in-app badges and points once completed. Recently added trails include:
- Trail #29, Cabwaylingo State Forest,
West Virginia - Steel Pass, Death Valley National Park,
California - Silver Lake ORV Area,
Mears, Michigan - Humps and Bumps, Walker Valley Forest,
Washington - Little Widowmaker, Hollerwood Offroad Park,
Kentucky - Lower Terminator,
New River, Arizona - Upper Terminator,
New River, Arizona - Quebradas Backcountry Byway, Escondida,
New Mexico - Rimrocker Trail,
Montrose, CO toMoab, Utah - Fruity Pebbles, Black Hills National Forest,
South Dakota - Crazy Woman Canyon Road,
Buffalo, Wyoming
For trail enthusiasts looking to elevate their Badge of Honor experience and earn physical badges, drivers can use Jeep Adventure Guides, a built-in off-road adventure trail guide system. Downloaded directly to the Uconnect 5 Nav system and available for most Core Trails, these guides make it easier to discover and navigate off-road routes in vehicles equipped with Adventure Guide technology.
Updated Interactive Trail Map
The app features a redesigned, user-friendly trail map:
- Trail map now features different colored pinpoints and icons for the different types of trails and activities
- Users can filter the map for trails they have completed
- Users can now view detailed information for each trail, including a trail image, difficulty and user ratings, distance from their current location, and the trail's exact location
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
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Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
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LinkedIn: www.linkedin.com/company/jeep
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SOURCE Stellantis
FAQ
What did Jeep (STLA) announce on Oct 3, 2025 about the Badge of Honor program?
Which new Core Trails will earn physical badges in the Jeep Badge of Honor program?
How many new trail challenges did Jeep add to the Badge of Honor program?
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