2026 Jeep® Gladiator Unleashes Shadow Ops Special Edition as the First Mission in 'Convoy' Campaign

Rhea-AI Summary

Jeep (STLA) unveils the 2026 Jeep Gladiator Shadow Ops, a limited-run special edition built on the Gladiator Rubicon platform and launching February 2026. The package is priced at $4,995 MSRP and represents a $2,605 MSRP premium over a comparably equipped Rubicon with body-color Freedom Top and fender flares. Shadow Ops is billed as the first midsize truck with a factory-installed winch and features blackout styling, heavy-duty steel bumpers, Satin Black grille, exclusive decals, body-color three-piece Freedom Top, fender flares and all-weather slush mats.

The model debuts as the opening “mission” in Jeep’s new "Convoy" campaign and will be available at dealerships nationwide beginning February 2026.

Key Figures

Shadow Ops package MSRP $4,995 Jeep Gladiator Shadow Ops package price on Gladiator Rubicon

Price walk over Rubicon $2,605 Incremental MSRP over comparably equipped Rubicon with body-color hardtop and fender flares

Launch timing February 2026 Jeep Gladiator Shadow Ops availability at dealerships

Jeep brand history 85 years Duration Jeep has been a global SUV leader

Pedestrian reach 100,000 pedestrians Estimated foot traffic reached by Alfa Romeo display at Sagamore Hotel

Household reach ~1 billion households TKO properties’ combined reach linked via Ram partnership

Annual live events >500 events Number of live events annually under TKO properties

Annual live attendees >3 million attendees Combined live attendance for TKO properties annually

Market Reality Check

$11.54 Last Close

Volume Volume 7,687,181 is below the 20-day average of 11,984,805 (relative volume 0.64). low

Technical Price at $11.67 sits above the 200-day MA of $10.22, despite recent weakness.

Peers on Argus

Ahead of this Jeep Gladiator Shadow Ops launch, STLA traded down 1.35% while key auto peers like F (-2.35%), RIVN (-2.6%), XPEV (-2.32%) and LI (-1.82%) were also negative, pointing to broader auto weakness rather than a stock-specific move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 12	Jeep special edition	Positive	-0.2%	Launch of Wrangler Whitecap special edition in Twelve 4 Twelve celebration.
Dec 11	Racing product launch	Positive	-2.6%	Direct Connection-licensed Charger Scat Pack Nose certified for ABC racing.
Dec 11	Brand activation event	Positive	-2.6%	Alfa Romeo design-focused activations during Miami Art Week and BitBasel.
Dec 11	Sponsorship agreement	Positive	-2.6%	Ram named official truck partner of WWE, UFC and PBR in multi-year deal.
Dec 10	Award recognition	Positive	+3.8%	SIXPACK-powered Dodge Charger Scat Pack wins TopGear.com U.S. Car of the Year.

Pattern Detected

Recent brand and product marketing news has often been followed by flat to negative price reactions, with one notable positive reaction to an award win.

Recent Company History

Over the past week, Stellantis-related brands announced several marketing and product initiatives. On Dec 10, 2025, Dodge’s SIXPACK-powered Charger Scat Pack winning TopGear.com U.S. Car of the Year saw shares move +3.77%. Other brand campaigns and special editions between Dec 10–12, 2025, including Jeep’s Twelve 4 Twelve Wrangler Whitecap and Alfa Romeo’s Miami Art Week presence, coincided with small to moderate declines. The new Gladiator Shadow Ops announcement continues this pattern of brand-building launches against a mixed price reaction backdrop.

Market Pulse Summary

This announcement highlights Jeep’s strategy of using mission-themed special editions, with the Gladiator Shadow Ops introducing a factory-installed winch and a $4,995 package on the Rubicon platform. It follows other Stellantis brand initiatives, including Dodge’s award-winning SIXPACK Charger and Jeep’s Twelve 4 Twelve Wrangler Whitecap. Investors may watch how such limited-run models affect pricing power, brand engagement and overall mix within Stellantis’ 85-year Jeep franchise.

Key Terms

msrp financial

"package price of only $2,605 MSRP over a comparably equipped model"

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

hybrid technology technical

"vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains"

Hybrid technology combines two or more different technical approaches or systems into a single product or process so each part covers the other's weaknesses—like a car that uses both gasoline and electric power to get better fuel economy and range. For investors, hybrids can signal cost savings, competitive differentiation, lower risk from dependence on one approach, and potential for wider market appeal, but they can also mean higher development complexity and integration risk.

all-electric drivetrains technical

"vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains"

All-electric drivetrains are vehicle propulsion systems that use electric motors and battery packs to move the vehicle, with no internal combustion engine or fuel-burning components. For investors, they matter because they change a vehicle’s cost structure, regulatory exposure, supply chain needs and resale value—similar to swapping a gasoline lawn mower for a battery-powered one, you get lower fuel and maintenance costs but new reliance on batteries and charging infrastructure.

internal combustion engines technical

"vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains"

A machine that converts liquid or gaseous fuel into motion by burning it inside cylinders, where expanding gases push pistons that turn a shaft—think of many small, controlled explosions doing the work of moving a car or powering equipment. Investors care because these engines determine demand for vehicles, fuel, parts and maintenance, influence regulatory and fuel-cost risks, and shape how companies fare as markets shift toward alternatives like electric drivetrains.

AI-generated analysis. Not financial advice.

AUBURN HILLS, Mich., Dec. 18, 2025 /PRNewswire/ -- 

• "Convoy" campaign launches a new era of mission-ready special editions
• Jeep® Gladiator Shadow Ops is first midsize truck with a factory-installed winch — a Jeep brand exclusive
• Engineered on the Gladiator Rubicon platform for uncompromising off-road dominance
• Stealth-inspired blackout design features Satin Black grille and signature decals
• Offers heavy-duty steel bumpers with Trailer Tow Package for ultimate trail versatility
• Body-color Freedom Top and body-color fender flares available
• Limited-run edition hits dealerships February 2026, package price of only $2,605 MSRP over a comparably equipped model with body-color Freedom Top and fender flares

The Jeep® brand is pushing the limits of off-road capability and style with the debut of the Jeep Gladiator Shadow Ops, a striking new edition that makes history as the first midsize truck to offer a factory-installed winch. This limited-run package combines legendary Jeep performance with a bold, stealth-inspired design that demands attention, while serving as the spearhead of the "Convoy" campaign.

This initiative kicks off a new chapter for the brand, introducing mission-ready special editions that embody strength, unity and purpose. Leading the charge is Jeep Gladiator Shadow Ops, arriving not by air, but through a ground-led military convoy, delivering toughness and authenticity in unexpected ways. 

"The Jeep Gladiator has always stood for freedom and capability, Shadow Ops elevates that legacy to a whole new level," said Bob Broderdorf, CEO of the Jeep brand. "This package is built for our most passionate off-road enthusiasts, combining rugged functionality with a bold, covert look. Shadow Ops gives adventurers not just the tools, but the confidence and attitude to dominate any trail." 

Built on the proven capability of the Jeep Gladiator Rubicon platform, Shadow Ops delivers a distinctive blackout aesthetic and premium gear for serious trail conquerors. Key features include: 

• Factory-installed winch for unmatched recovery capability 
• Heavy-duty steel front and rear bumpers for extreme durability 
• Satin Black grille for an aggressive, tactical edge 
• Exclusive Shadow Ops hood and fender decals for a signature look 
• Tailgate decal and theme package for authentic Jeep brand styling 
• Body-color Freedom Top three-piece hardtop for open-air freedom 
• Body-color fender flares 
• All-weather slush mats for practical protection in rugged terrain 

The limited-edition Jeep Gladiator Shadow Ops package is available for $4,995 MSRP on Jeep Gladiator Rubicon, representing a walk of only $2,605 MSRP over a comparably equipped Rubicon with body-color hardtop and body-color fender flares. Jeep Gladiator Shadow Ops will be available at dealerships nationwide beginning February 2026.

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

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SOURCE Stellantis

FAQ

When will the 2026 Jeep Gladiator Shadow Ops (STLA) be available at dealerships?

The Jeep Gladiator Shadow Ops will be available at dealerships nationwide beginning February 2026.

How much does the 2026 Jeep Gladiator Shadow Ops package cost and what is the premium over a Rubicon?

The Shadow Ops package is priced at $4,995 MSRP, a $2,605 MSRP premium over a comparably equipped Gladiator Rubicon with body-color Freedom Top and fender flares.

What makes the 2026 Jeep Gladiator Shadow Ops unique among midsize trucks?

Shadow Ops is promoted as the first midsize truck to offer a factory-installed winch, plus exclusive blackout styling and heavy-duty steel bumpers.

Which Gladiator trim is the Shadow Ops package built on for the 2026 model year?

The Shadow Ops package is engineered on the Jeep Gladiator Rubicon platform.

What exterior features are included with the 2026 Jeep Gladiator Shadow Ops package?

Key exterior features include a Satin Black grille, exclusive hood and fender decals, tailgate decal, body-color three-piece Freedom Top and body-color fender flares.

Is the 2026 Jeep Gladiator Shadow Ops part of a larger marketing initiative from Jeep (STLA)?

Yes, Shadow Ops is the first mission in Jeep’s new "Convoy" campaign showcasing mission-ready special editions.