Jeep® Brand Returns to 10th Annual Female-powered Rebelle Rally, Sights Set on Defending Bone Stock and Overall Titles
Rhea-AI Summary
Stellantis (NYSE:STLA) announced the return of the Jeep® brand to the 10th Annual Rebelle Rally, the longest competitive off-road rally in the United States. The company will support two teams competing in stock Jeep Gladiator Mojave trucks for the 1,500-mile competition across Nevada and California.
Defending champions Team Strictly Business (#129), consisting of Nena Barlow and Teralin Petereit, will attempt to secure their fourth overall title in five years. Additionally, Team Fun•Duh•Mentals (#101), comprising Lyn Woodward and Renée Vento, will make their debut as a team. Notably, Jeep 4x4 vehicles have dominated the competition, winning seven of nine overall wins and five of eight Bone Stock awards during the rally's history.
Positive
- Jeep's strong track record with 7 out of 9 overall wins in the Rebelle Rally
- High adoption rate with over one-third of competitors using personal Jeep 4x4s
- Demonstration of product durability and capability in extreme conditions
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, STLA gained 1.26%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AUBURN HILLS, Mich., Aug. 28, 2025
- Defending champion team, Strictly Business (#129) of Nena Barlow and Teralin Petereit, returns and sets sights on a fourth overall title in five years
- Team Fun•Duh•Mentals (#101) of Lyn Woodward and Renée Vento team up for their first Rebelle Rally
- Both teams will pilot the industry's only open-air pickup truck, the Jeep® Gladiator
The Rebelle Rally is the longest competitive off-road rally in
"Celebrating 10 years of grit, toughness and tenacity, what an extraordinary milestone for Rebelle Rally founder Emily Miller and her incredible team," said Bob Broderdorf, CEO of the Jeep brand. "The Rebelle Rally is not only the ultimate proving ground for Jeep's legendary durability and capability, but also a powerful showcase of the passionate Jeep 4x4 owners who compete. This competition pushes both the vehicles and their drivers to the limit, embodying the very spirit of the Jeep brand. We're proud to be part of this remarkable journey."
Jeep brand 4x4 vehicles have long been a staple in the Rebelle Rally. Both Jeep brand-supported teams will pilot stock Jeep Gladiator Mojave trucks in this year's competition. Unique in its class, the Jeep Gladiator boasts a combination of strength, speed and versatility that will prove to be beneficial during the strenuous eight-day competition. Jeep 4x4 vehicles have secured seven of nine overall wins and five of eight coveted Bone Stock awards during Rebelle's 10-year span. More than a third of the competitors drive personal Jeep 4x4s.
Jeep Brand Rebelle Rally Teams
The Jeep brand will once again team up with Nena Barlow and Teralin Petereit for the fifth consecutive year. Team Strictly Business (#129) will look to defend their overall and bone stock titles, which they have won three of the last four years. Barlow and Petereit are two of the most accomplished Rebelle Rally veterans, with Petereit making the podium every year she has competed. Barlow and Petereit have both competed eight times in the Rebelle Rally.
The Jeep brand is proud to welcome team Fun•Duh•Mentals (#101) of Lyn Woodward, an accomplished automotive journalist, and Renée Vento, a seasoned real estate professional. While this is the first time competing as a team, this is Woodward's sixth and Vento's seventh Rebelle. Their team will be powered by Pennzoil Ultra Platinum motor oil.
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
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SOURCE Stellantis