Jeep® Brand Extends Availability of Tuscadero Exterior Paint for Wrangler into 2022 Model Year in Response to Strong Customer Demand
Rhea-AI Summary
Auburn Hills, Mich., December 9, 2021 /PRNewswire/ -- Jeep announces the extension of the Tuscadero exterior paint availability for the Wrangler into the 2022 model year due to strong customer demand. This vibrant magenta color, launched in August 2021, has garnered nearly 30,000 orders within just three months, making it the most popular special-edition color for Wrangler this year. Available on various Wrangler models at a MSRP of $395, the Tuscadero color reflects Jeep's commitment to customization and customer satisfaction.
Positive
- Tuscadero exterior paint has received nearly 30,000 orders in three months, indicating high consumer demand.
- Production of Tuscadero paint extended into the 2022 model year to meet customer requests.
Negative
- None.
News Market Reaction – STLA
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AUBURN HILLS, Mich., Dec. 9, 2021 /PRNewswire/ --
- Tuscadero exterior paint color now available for ordering through December 2021
- Nearly 30,000 orders for Tuscadero in its first three months of availability
- Tuscadero is available on Wrangler Sport, Sahara, Rubicon, 4xe and 392 models
Since ordering opened in August 2021 for the limited-run Tuscadero exterior paint color for the Jeep® Wrangler, the head-turning hue has racked up nearly 30,000 orders, making it the most popular Wrangler special-edition color this year.
"We expected Tuscadero to be popular and the customer response has been overwhelmingly strong," said Jim Morrison, vice president and head of Jeep brand North America. "It's so popular, we're extending production into 2022 model-year production to meet strong customer demand. Customers can place an order through December of this year."
The audacious Tuscadero, a deep and intense chromatic magenta, joins a lengthy lineup of vivid, special-run colors, including Gecko, Chief and Nacho, all of which add customization and appeal to the Jeep Wrangler with a special color palette straight from the factory.
Available on all Wrangler models, including Sport, Sahara, Rubicon, 4xe and 392, the Tuscadero exterior paint option can be ordered now through December 2021 and is priced at a U.S. manufacturer's suggested retail price (MSRP) of
Jeep Brand
Built on 80 years of legendary heritage, Jeep is the authentic SUV brand with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep 4x4 owners the utmost care and dedicated 24/7 support.
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
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SOURCE Stellantis