NHRA, Dodge and Mopar Bring National Event Racing Back to Michigan for First Time in 66 Years, Serve as Title and Presenting Sponsors for NHRA Debut at US 131 Motorsports Park
Rhea-AI Summary
Stellantis (NYSE: STLA), through its Dodge and Mopar brands, will title and present the inaugural Dodge NHRA Great Lakes Nationals at U.S. 131 Motorsports Park in Martin, Michigan, on Sept. 18-20, 2026, marking NHRA National event racing’s return to Michigan after 66 years.
The race opens the NHRA Countdown to the Championship, features Tony Stewart Racing drivers Matt Hagan and Leah Pruett, showcases the new SIXPACK-powered Dodge Charger, includes Lucas Oil Series action, and will be broadcast on FS1 during NHRA’s 75th anniversary season.
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News Market Reaction – STLA
In the May 14 session, STLA gained 3.16%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 13 | Dodge drag event | Positive | +2.7% | Dodge and MotorTrend host Roadkill Nights street-legal drag racing event. |
| May 12 | Jeep–Marvel campaign | Positive | -0.8% | Jeep and Marvel launch Jeep Wrangler America250 marketing collaboration. |
| May 12 | Wrangler special edition | Positive | -0.8% | Jeep unveils Wrangler America250 special edition with patriotic styling package. |
| May 11 | Patriotic brand ranking | Positive | -3.6% | Jeep named America’s most patriotic brand for the 25th consecutive year. |
| May 08 | Pacifica A250 launch | Positive | +3.5% | Chrysler launches limited-run 2027 Pacifica America250 special edition minivan. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent product- and brand-focused announcements often see mixed alignment, with several positive marketing releases followed by negative price reactions.
Over recent months, Stellantis news has focused on brand-building and special editions across Dodge, Jeep and Chrysler. Events include performance and drag-racing tie-ins, patriotic Jeep and Pacifica America250 editions, and recurring marketing collaborations. Price reactions have been mixed: some special edition launches produced gains, while other positive branding headlines coincided with declines. Today’s NHRA sponsorship and Dodge Charger exposure continues this marketing-driven narrative, extending Stellantis’ emphasis on performance heritage and U.S. event partnerships during 2026.
Key Terms
funny car technical
all-wheel drive technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Dodge NHRA Great Lakes Nationals presented by Mopar at
Martin, Michigan , represents first full NHRA National event inMichigan in 66 years - Tony Stewart Racing drivers Matt Hagan and Leah Pruett will carry the banner for Dodge and Mopar at the
Michigan event in September - Dodge and Mopar will showcase popular interactive exhibit, new SIXPACK-powered Dodge Charger muscle car and more
NHRA National event racing returns to the great state of
NHRA officials announce that the Dodge and Mopar brands will serve as title and presenting sponsors of the first NHRA Mission Foods Drag Racing Series event at
The inaugural Dodge NHRA Great Lakes Nationals presented by Mopar makes its debut at the standout facility in
"Having Dodge and Mopar step into the role of title and presenting sponsor for our debut event at
"Let the Countdown begin," said Matt McAlear, Dodge CEO. "We are thrilled to partner with Mopar to bring NHRA National event racing back to
The last full NHRA National event in
Dodge and Mopar continue to be heavily involved in the NHRA ranks, serving as partners for the Tony Stewart Racing team's Top Fuel and Funny Car drivers, longtime Dodge and Mopar racers Matt Hagan and Leah Pruett. Racing legend and team owner Tony Stewart also competes in the Top Fuel class with Dodge HEMI® power.
Pruett has impressed upon returning to the Top Fuel ranks in 2026, while Hagan is a four-time world champion who has spent his entire career in a Dodge Funny car and expects to be in the title hunt yet again. Stewart, who won the regular-season championship in 2025, already posted an early-season win this year.
In
With championship dreams in mind, all the stars in Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle are set to debut at
The inaugural Dodge NHRA Great Lakes Nationals presented by Mopar will also feature thrilling competition in the NHRA Lucas Oil Drag Racing Series, which includes some of the sport's top drivers in Top Alcohol Dragster, Top Alcohol Funny Car and Flexjet Factory Stock Showdown.
To purchase tickets to the inaugural Dodge NHRA Great Lakes Nationals presented by Mopar on Sept. 18-20 at
Mission Foods
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world's leading brand for tortillas and wraps. MISSION is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries, MISSION products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit www.missionfoods.com.
NHRA
NHRA is the primary sanctioning body for the sport of drag racing in
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.
The next-gen Dodge Charger multi-energy lineup features:
- the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car
- the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine - the most powerful Hurricane engine in production
- the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations - because with performance comes choice.
The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.
The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge and company news and video on:
Media website: media.stellantisnorthamerica.com
Dodge brand: dodge.com
Direct Connection: DCPerformance.com
DodgeGarage: dodgegarage.com
Facebook: facebook.com/dodge
Instagram: @dodgeofficial
X: @dodge and @StellantisNA
YouTube: youtube.com/dodge, youtube.com/StellantisNA
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SOURCE Stellantis