"There's Only One": Jeep® Launches Multi-Faceted Marketing Campaign Celebrating Brand's Iconic SUVs

Rhea-AI Summary

Jeep® has launched a new marketing campaign called 'There's Only One', celebrating its iconic SUVs. The multi-faceted campaign includes 30 and 60-second videos across broadcast, social, and digital channels. It highlights Jeep's entire SUV portfolio, including the Wrangler, Grand Cherokee, Wagoneer, Gladiator, and Compass.

The campaign revives the 'There's Only One' tagline from 30 years ago and showcases Jeep's off-road capabilities and cultural significance. It will initially focus on the U.S. market with potential for global expansion. Multicultural versions targeting Black and Hispanic markets are planned for select markets in the coming weeks.

Raj Register, Chief Marketing Officer of North America, Stellantis, emphasized the campaign's aim to showcase Jeep's legacy while steering towards new multi-energy platforms. The campaign was created in partnership with Chicago-based Highdive.

Positive

• Launch of a comprehensive marketing campaign to boost brand visibility and sales
• Campaign showcases entire SUV portfolio, potentially driving interest across multiple product lines
• Revival of successful 'There's Only One' tagline, leveraging brand nostalgia
• Multicultural versions planned, potentially expanding market reach
• Campaign aligns with Jeep's transition to multi-energy platforms, signaling future direction

Negative

• None.

AUBURN HILLS, Mich., Sept. 16, 2024 /PRNewswire/ --

• Campaign is shout-out to all the drivers and riders who see Jeep® as the only way to enjoy open-air adventure and unchecked freedom, leaving any fear of FOMO in the rear-view mirror
• Spot sees return of "There's Only One" tagline, first used 30 years ago
• Thirty-second and sixty-second video versions of "You Already Know" celebrate the brand's iconic off-road chops and its permanent place in pop culture
• Thirty-second "There's Only One" to run across broadcast, social and digital media channels
• Sixty-second version to run on Jeep brand's social and digital channels
• Multicultural versions (Black and Hispanic) of "There's Only One" to run across select markets in upcoming weeks 
• "There's Only One" will first make its mark in the U.S., with opportunity for global extensions fueling the campaign

Jeep® brand today launched its new 360-degree marketing and advertising campaign, "There's Only One," celebrating the brand's iconic SUVs. The months-long, multi-tiered multimedia campaign will run across television, social and digital channels, and high profile out-of-home elements, with thirty- and sixty-second videos, including Black and Hispanic market versions to launch in the coming weeks. "There's Only One" will first make its mark in the U.S., with opportunity for global extensions fueling the campaign.

"As the Jeep brand begins down the new path of its multi-energy platforms, this campaign is meant to command the new road ahead while also paying homage to the brand's 'there's only one' legacy," said Raj Register, Chief Marketing Officer of North America, Stellantis. "Anyone who has ever been behind the wheel or experienced riding in a Jeep vehicle understands the 'no compromises' attitude that steers our iconic off-road brand into one-of-a-kind adventures. Adventures that often turn into life-long memories and an unwavering connection to the brand."

"There's Only One" also captures the pop culture moments, big (dinosaurs!), little (rubber ducks!), legendary icons (Marilyn Monroe) and everything in-between (hello "Jeep Wave"), that have come to define the brand over its 80+ year history, one steeped in its military roots and off-road adventure. The campaign shines its spotlight on the brand's entire SUV portfolio, including the Jeep Wrangler, Jeep Grand Cherokee, Jeep Wagoneer, Jeep Gladiator, and Jeep Compass.

"'There's Only One' you – with your unique personality and spirit – and 'There's Only One' Jeep 4x4 that can personify each of us. Now, on the 30th anniversary of the iconic 1990's brand campaign 'There's Only One',  we're bringing it back bigger and better than ever, to celebrate the originality and freedom of the Jeep brand and all those who make it their own."

The marketing and advertising campaign will run across broadcast and cable, including NFL and college football. Additional cut-down videos focusing on specific Jeep brand nameplates will run across the Jeep brand's social channels. The Jeep brand campaign was created in partnership with Chicago-based Highdive.

For more information on the Jeep brand, go to www.Jeep.com.

Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4. All Jeep brand vehicles in North America will offer an electrified variant by 2025.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is the name of Jeep's new marketing campaign?

Jeep's new marketing campaign is called 'There's Only One'.

Which Jeep models are featured in the 'There's Only One' campaign?

The campaign features Jeep's entire SUV portfolio, including the Wrangler, Grand Cherokee, Wagoneer, Gladiator, and Compass.

When was the 'There's Only One' tagline first used by Jeep?

The 'There's Only One' tagline was first used by Jeep 30 years ago, in the 1990s.

Will Stellantis (STLA) expand the 'There's Only One' campaign globally?

While the campaign will initially focus on the U.S. market, there is an opportunity for global extensions in the future.

What is Jeep's electrification goal for its North American lineup?

Jeep aims to offer an electrified variant for all its vehicles in North America by 2025.