Stellantis Expands 2026 Drive for Design Contest

Stellantis (NYSE: STLA) expanded its 2026 Drive for Design contest to include a new Drive for Design Junior for U.S. students in kindergarten through ninth grade, alongside the existing grades 10-12 contest.

Rhea-AI Summary

Stellantis (NYSE: STLA) expanded its 2026 Drive for Design contest to include a new Drive for Design Junior for U.S. students in kindergarten through ninth grade, alongside the existing grades 10-12 contest. Theme: "Design the Future of Fast". One grand-prize winner plus two finalists will be chosen from valid entries. Submission deadline: noon EDT, April 23, 2026. For rules, entry guidelines and prizes, visit StellantisDriveForDesign.com. Follow updates on Stellantis North America social channels using #DriveForDesign.

Market Context

This announcement expands Stellantis’ Drive for Design program, adding a Junior competition for U.S....

Analysis

This announcement expands Stellantis’ Drive for Design program, adding a Junior competition for U.S. students from kindergarten through 9th grade and keeping the existing contest for grades 10‑12. It reinforces the company’s performance and SRT design heritage rather than altering near‑term financials. In the context of recent 6‑K and 20‑F filings showing substantial 2025 losses and hybrid bond issuance, investors may watch upcoming strategic updates and hard financial metrics more closely than this type of branding initiative.

Key Figures

Junior grade range 1: Kindergarten-3rd grade Junior grade range 2: 4th-6th grade Junior grade range 3: 7th-9th grade +5 more

Junior grade range 1

Kindergarten-3rd grade

Drive for Design Junior eligibility

Junior grade range 2

4th-6th grade

Drive for Design Junior eligibility

Junior grade range 3

7th-9th grade

Drive for Design Junior eligibility

High school grades

10th-12th grade

Original Drive for Design competition

Grand-prize winners

1

Drive for Design main contest

Additional finalists

2

Drive for Design main contest

Submission deadline time

noon EDT

Entry cutoff for 2026 contests

Submission deadline date

April 23, 2026

Entry cutoff for 2026 contests

Historical Context

5 past events · Latest: Mar 17

5 events

1. Mar 17

   Sports partnership

   24h Move

   +2.1%

   Ram named official truck and auto partner of Thrill Sports properties.

2. Mar 13

   Brand heritage news

   24h Move

   -5.3%

   Alfa Romeo highlights 75 years of AWD performance and 2026 lineup.

3. Mar 12

   Product launch

   24h Move

   -0.4%

   Jeep unveils 2026 Wrangler Rockslide special edition and pricing package.

4. Mar 11

   Marketing series

   24h Move

   -0.1%

   Dodge releases video series showcasing 550‑hp Charger Scat Pack features.

5. Mar 11

   Hybrid bonds offering

   24h Move

   -0.1%

   Stellantis prices multi‑tranche subordinated perpetual hybrid bonds offering.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

street and racing technology (srt)

1 terms

street and racing technology (srt) technical

"students to imagine the next generation of Street and Racing Technology (SRT) vehicles"

A vehicle performance division and product line focused on designing and tuning cars and parts for both everyday roads and competitive racing, producing higher-power engines, suspension, brakes and styling aimed at performance buyers. For investors, it matters because these premium products can raise profit margins, strengthen brand loyalty and attract niche buyers and aftermarket sales, acting like a company’s showcase team that boosts reputation and allows higher pricing.

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AUBURN HILLS, Mich., March 19, 2026 /PRNewswire/ --

• Bigger, bolder and faster design contest challenges students to imagine the next generation of Street and Racing Technology (SRT) vehicles 
• New this year, the 2026 Drive for Design Junior competition is open to U.S. students, with winners chosen from three age ranges: kindergarten-third grade, fourth-sixth grade and seventh-ninth grade 

The Stellantis Drive for Design contest returns bigger than ever, opening its doors to an expanded group of young creators across the U.S. and inviting them to put their imagination in the driver's seat through a newly expanded competition format.

Hosted by the Stellantis North America design team, the competition encourages young, aspiring designers to push boundaries, think boldly and create the next evolution of high-performance mobility. In addition to the original Drive for Design competition for U.S students in grades 10-12, the new Drive for Design Junior is now open for U.S. students from kindergarten to ninth grade.

This year's theme, "Design the Future of Fast," encourages students to design a next-generation SRT vehicle using one of Stellantis' iconic brands, Chrysler, Dodge, Jeep® or Ram, to show what fast, powerful and bold could look like in the future.

Mark Trostle, vice president of Ram Truck, Mopar and SRT exterior design, continues to serve as the driving force behind the Drive for Design contest. Trostle was a winner of an early version of the competition as a high school student and later went on to lead the SRT design team. With the return of the iconic SRT performance division, he is once again leading the design team, bringing his full-circle journey back to the program that helped launch his career. 

"Designing an SRT vehicle means unleashing a fearless mindset and dreaming up performance-driven ideas that look fast even when they're standing still," Trostle said. "We can't wait to see how students of every age push the limits and redefine what fast, powerful and downright awesome can look like for the next generation." 

Drive for Design Junior
New for 2026, Stellantis is expanding opportunities for younger creators with the Drive for Design Junior competition, open to U.S. students in: 

• Kindergarten-3rd grade 
• 4th-6th grade 
• 7th-9th grade 

Students entering Drive for Design Junior will follow the same design brief and submission guidelines as the traditional Drive for Design contest, with one winner selected per age group.

Drive for Design will award one grand-prize winner and two additional finalists from all valid entries. 

For detailed contest rules, information on how to submit sketches, various prize packages and free resources for students of all ages, visit StellantisDriveForDesign.com. 

All student-created entries must be submitted by noon EDT on Thursday, April 23, 2026.

Students, teachers and parents can follow contest updates on Stellantis North America's Facebook and Instagram channels using #DriveForDesign.

Stellantis North America
Stellantis (NYSE: STLA) is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders. Its unique portfolio of iconic and innovative brands includes Chrysler, Dodge, Jeep, Ram, Alfa Romeo, FIAT and Maserati. In 2025, the company celebrated 100 years of influencing culture and contributing to the history of the automotive industry in the U.S. and Canada. For more information, visit www.stellantis.com.

Follow company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
LinkedIn: https://www.linkedin.com/company/Stellantis
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X: @StellantisNA
YouTube: http://youtube.com/StellantisNA 

 

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SOURCE Stellantis

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the submission deadline for the Stellantis Drive for Design contest (STLA) in 2026?

The submission deadline is noon EDT on April 23, 2026. According to the company, all student-created entries must be submitted by that date to be eligible for judging and prizes.

Which student age groups are eligible for the 2026 Drive for Design Junior competition (STLA)?

Drive for Design Junior is open to U.S. students in Kindergarten–3rd, 4th–6th and 7th–9th grades. According to the company, one winner will be selected from each of the three age ranges.

What theme should entries follow for Stellantis' 2026 Drive for Design (STLA)?

The 2026 theme is "Design the Future of Fast", focusing on next-generation SRT vehicles. According to the company, students should use Chrysler, Dodge, Jeep or Ram brands in their designs.

How many winners will Stellantis (STLA) select in the 2026 Drive for Design contest?

Stellantis will award one grand-prize winner and two additional finalists from all valid entries. According to the company, Drive for Design Junior will also yield one winner per age group.

Where can students find rules and submission guidelines for the Stellantis Drive for Design (STLA)?

Visit StellantisDriveForDesign.com for detailed rules, submission instructions and prize information. According to the company, the site hosts free resources and sketch submission guidance for all ages.

How can participants follow updates on Stellantis' 2026 Drive for Design contest (STLA)?

Participants can follow updates on Stellantis North America social channels using #DriveForDesign. According to the company, Facebook and Instagram will post contest news and related content.