You're My Boy, Blue! Jeep® Wrangler Rockslide Infuses Bold Color Into Its Trail-ready Performance

Jeep (STLA) debuts the 2026 Wrangler Rockslide, the fifth Twelve 4 Twelve special edition featuring layered blue accents, Anvil body-color roof and grille surround, Jean Blue cloth seats and Indigo Blue interior trim.

Rhea-AI Summary

Jeep (STLA) debuts the 2026 Wrangler Rockslide, the fifth Twelve 4 Twelve special edition featuring layered blue accents, Anvil body-color roof and grille surround, Jean Blue cloth seats and Indigo Blue interior trim. Orders open in April; the package costs $695 over comparably equipped models. Gladiator Rockslide is offered on Rubicon and Mojave, with best-in-class towing and payload figures.

Positive

• Package price of $695 above comparably equipped models
• Gladiator towing capacity of 7,700 lb and payload up to 1,720 lb
• Sahara gains steel rock rails (first time offered since 2017)

Negative

• Additional cost of $695 increases buyer price for Rockslide content
• Trim limitations Rockslide availability limited to Sahara, Rubicon (Wrangler) and Rubicon, Mojave (Gladiator)

Argus Mar 12 session

-0.44% close to close Open Argus

Details

News Market Reaction – STLA

On Mar 12, the day this news came out, STLA closed 0.44% below the previous close.

Data tracked by StockTitan Argus for the Mar 12 session.

Key Figures

Rockslide package price: $695 Gladiator towing capacity: 7,700 lb Gladiator payload: 1,720 lb +2 more

Rockslide package price

$695

Added cost on top of comparably equipped Wrangler/Gladiator models

Gladiator towing capacity

7,700 lb

Unsurpassed towing for Jeep Gladiator Rockslide special edition

Gladiator payload

1,720 lb

Maximum payload for Jeep Gladiator Rockslide special edition

Twelve 4 Twelve drop

5th product

Rockslide is the fifth product drop in the Twelve 4 Twelve series

Jeep brand history

Nearly 85 years

Duration of Jeep’s history as an SUV brand

Historical Context

5 past events · Latest: Mar 11

5 events

1. Mar 11

   Performance marketing content

   24h Move

   -0.1%

   Launch of video series showcasing 550-hp 2026 Dodge Charger Scat Pack.

2. Mar 11

   Hybrid bond financing

   24h Move

   -0.1%

   Pricing of multi-tranche subordinated perpetual hybrid bonds to bolster capital.

3. Mar 10

   New paint option

   24h Move

   -2.4%

   Addition of Sub-Zero exterior color to 2026 Charger lineup.

4. Mar 09

   Minivan refresh

   24h Move

   -2.4%

   Orders opened for refreshed 2027 Pacifica with updated design and tech.

5. Mar 09

   AWD systems update

   24h Move

   -1.1%

   Announcement of 2026 Charger and Durango intelligent AWD and towing specs.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

payload, adaptive cruise control

2 terms

payload technical

"unsurpassed 7,700-lb towing, up to 1,720-lb payload, and best-in-class rear seat"

Payload is the active substance or cargo carried by a delivery system — for example, the drug molecule attached to an antibody, the gene in a viral vector, or instruments aboard a satellite. Investors care because the payload determines the product’s therapeutic effect, safety profile, manufacturing complexity, regulatory hurdles and commercial value; like the contents of a sealed package, the delivery method matters, but the payload is what buyers ultimately want.

adaptive cruise control technical

"Standard advanced safety technologies include:Adaptive cruise controlForward collision warning"

Adaptive cruise control is a driver-assist feature that automatically keeps a vehicle at a set speed while slowing down or speeding up to maintain a safe distance from the vehicle ahead, like a cruise control that senses the car in front and adjusts for traffic. It matters to investors because the feature influences vehicle pricing, safety ratings, customer appeal, ongoing software and services revenue, and exposure to regulation and liability—all factors that can affect sales and profit margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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AUBURN HILLS, Mich., March 12, 2026 /PRNewswire/ -- 

• Rockslide, the fifth product drop in the Twelve 4 Twelve series, builds on Sahara and Rubicon with a distinctive new design direction highlighted by expressive blue accents
• Blue Agave, Jean Blue and Indigo Blue accents add layered depth inside and out, creating a cohesive, tonal design theme
• Anvil body-color roof and matching grille surround create a bold, unified exterior appearance
• Standard steel rock rails, featured on a Wrangler Sahara for the first time since 2017, included as part of the Sahara-only Rockslide content
• Launching alongside Wrangler is the Jeep® Gladiator Rockslide special edition, bringing the same design attitude and capability-focused touches to the industry's only open-air pickup
• Jeep Wrangler and Gladiator Rockslide start at $695 on top of comparably equipped models with a body-color hardtop and body-color fender flares

The Jeep® brand adds a fresh hue to capability with the debut of its fifth Twelve 4 Twelve special edition, the 2026 Wrangler Rockslide, a model designed to showcase the durability and distinct personalities of Sahara and Rubicon while opening new creative territory for Jeep design. By pairing bold blue accents with proven performance characteristics, Rockslide delivers a unique expression of personality that stays true to the Jeep brand's legacy of purpose-built, capability-driven vehicles.

"The Jeep Rockslide amps up what Wrangler and Gladiator owners demand, unstoppable capability, and pairs it with the personal expression they love," said Jeep Brand CEO Bob Broderdorf. "Rooted in the strengths of Sahara and Rubicon, Rockslide takes factory customization even further while staying true to the Jeep brand's core DNA. And blue continues to stand out as a color that reflects our heritage, individuality and the strong emotional connection our community has with their off-road vehicles."

Rockslide Design: Rugged and Refined in Every Shade of Blue
The Rockslide special edition makes its mark with a mountain of blue accents, adding vivid contrast and purposeful style through the vehicle. Exterior elements include an Anvil body-color roof and matching grille surround, Blue Agave side stripes, hood side decals and a classic "4 Wheel Drive" graphic.

Inside, Rockslide introduces the first interior color space expansion of the Twelve 4 Twelve series, featuring an Indigo Blue instrument panel surround, center console and door armrest accents with contrasting silver stitching throughout, original Jean Blue cloth seats and unique Rockslide signature details, including a swing gate plaque.

Customers can also choose any Jeep Wrangler exterior color to pair with the Rockslide package, creating a more personalized and rugged look, complemented by model-specific Sahara and Rubicon content.

Rockslide Content Summary

• Anvil body-color hardtop
• Anvil grille surround
• Blue Agave side stripes, hood decals and a classic '4 Wheel Drive' graphic
• Indigo Blue instrument panel surround, center console and door armrest accents
• Contrasting silver stitching throughout
• Original Jean Blue cloth seats
• Unique Rockslide signature details, including a swing gate plaque
• Steel rock rails (first time offered on Sahara since 2017)

Capability With a Blue Sky Attitude
Rockslide is engineered to highlight the inherent strengths of both Wrangler Sahara and Rubicon, pairing its bold look with authentic Jeep performance.

Additional standard content shared across Sahara and Rubicon:

• Deep tint windows
• Gorilla Glass windshield
• Heated mirrors
• Automatic headlamps
• LED headlamps, LED daytime running lamps and LED fog lamps
• Body color fender flares

Standard advanced safety technologies include:

• Adaptive cruise control
• Forward collision warning
• Advanced braking

Also debuting is the Jeep Gladiator Rockslide special edition, which brings the same blue forward design cues and capability-driven details to the industry's only open-air pickup, complemented by unsurpassed 7,700-lb towing, up to 1,720-lb payload, and best-in-class rear seat legroom and front and rear headroom, giving customers another bold way to personalize their off-road experience. Gladiator Rockslide is available on Rubicon and Mojave models.

Orders for the new 2026 Jeep Wrangler and Jeep Gladiator Rockslide models will open in April. Pricing will be $695 on top of comparably equipped models with a body-color hardtop. On Rubicon and Mojave, Rockslide adds body-color fender flares, and on Sahara, it adds a unique rock rail, also for $695.

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When can customers order the 2026 Jeep Wrangler Rockslide (STLA)?

Orders open in April 2026 for the 2026 Wrangler Rockslide. According to the company, dealers will begin taking orders in April, with Rockslide available as a $695 package over comparably equipped models.

How much does the Jeep Wrangler Rockslide package cost (STLA)?

The Rockslide special edition adds $695 to comparably equipped Wrangler or Gladiator models. According to the company, that price applies where a body-color hardtop is fitted and includes model-specific content.

What trims is Jeep Rockslide available on for Wrangler and Gladiator (STLA)?

Wrangler Rockslide is offered on Sahara and Rubicon; Gladiator Rockslide is available on Rubicon and Mojave. According to the company, the package includes Sahara-only steel rock rails and Rubicon/Mojave body-color fender flares.

What unique interior and exterior design features come with Rockslide (STLA)?

Rockslide adds Blue Agave stripes, Anvil body-color roof and Blue Indigo interior accents with Jean Blue cloth seats. According to the company, the package includes contrasting silver stitching and Rockslide signature details.

Does Gladiator Rockslide change towing or payload specs for buyers (STLA)?

Gladiator Rockslide retains Gladiator capability, including up to 7,700-lb towing and up to 1,720-lb payload. According to the company, Rockslide brings design cues and capability-focused details without altering those published capacity figures.