Cold as Ice: Dodge Adds New Sub-Zero Paint to Charger Lineup
Rhea-AI Summary
Dodge (NYSE: STLA) added a new Sub-Zero exterior color to the 2026 Dodge Charger lineup, available to order now at an MSRP of $795. Sub-Zero is a cool-toned blue-gray that reads deep in shade and shows a bright blue hue in direct sunlight.
The color joins other recent personalization options such as Fratzog dual stripes and a Satin Black hood graphic and is offered across the multi-energy Charger range, which includes twin-turbo ICE and all-electric models with standard all-wheel drive.
Positive
- None.
Negative
- None.
News Market Reaction – STLA
On the day this news was published, STLA declined 2.40%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
STLA fell 1.12% while key auto peers like F (+2.09%), HMC (+1.38%), XPEV (+2.96%) and RIVN (+5.00%) traded higher. Momentum scanners flagged RIVN (+8.73%) and NIO (+8.61%) moving up without same-day news, suggesting today’s softness in STLA is stock-specific rather than a sector-wide auto move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 09 | Product feature update | Positive | -1.1% | Intelligent AWD systems added to 2026 Charger and Durango models. |
| Mar 09 | Lineup expansion | Positive | -1.1% | Launch of SIXPACK-powered 420-hp 2026 Charger R/T with AWD. |
| Mar 05 | Brand anniversary editions | Positive | -2.7% | Jeep 85th Anniversary models and ongoing Twelve 4 Twelve drops. |
| Mar 03 | Retail campaign | Positive | -1.8% | “Declaration of Deals” retail offers and America250 limited editions. |
| Mar 02 | AGM announcement | Neutral | -5.7% | Publication of agenda for the <b>April 14, 2026</b> AGM in Amsterdam. |
Recent brand and product announcements for Dodge/Jeep/Ram have often coincided with negative 1-day moves in STLA, indicating a tendency for the stock to trade lower even on generally constructive news.
Over the last several weeks, Stellantis has focused on product, brand and governance updates. Dodge highlighted AWD systems and expanded the SIXPACK-powered 2026 Charger lineup, while Jeep marked its 85th anniversary with special editions. A multi-brand “Declaration of Deals” retail campaign and the publication of the April 14, 2026 AGM agenda rounded out the news flow. Despite these mostly positive brand actions, STLA shares generally declined after each release, framing today’s cosmetic Charger color update within a pattern of weak price responses.
Market Pulse Summary
This announcement adds a Sub-Zero exterior color, priced at $795, to the 2026 Dodge Charger lineup, reinforcing Dodge’s focus on personalization around high-horsepower models such as the 420‑hp Charger R/T and 670‑hp Daytona Scat Pack. Set against recent AWD and lineup expansions, it continues a stream of product news while STLA trades well below its $13.09 52‑week high. Investors may watch how ongoing brand updates intersect with the company’s wider strategic and financial reset.
Key Terms
msrp financial
all-wheel drive technical
twin turbo technical
supercharged technical
AI-generated analysis. Not financial advice.
AUBURN HILLS, Mich., March 10, 2026 /PRNewswire/ --
- New Sub-Zero exterior color now available for 2026 Dodge Charger models
- Sub-Zero color joins recently introduced customization choices, including Fratzog dual stripes and a Satin Black hood graphic
- Sub-Zero adds a new cool-toned shade to the Charger palette, highlighting the muscle car's widebody stance, and is ready for customization
- Entire Dodge Charger multi-energy lineup, including twin-turbo internal combustion engine and all-electric models, are open for orders with standard all-wheel drive
Dodge serves up even more attitude and personalization for the 2026 Dodge Charger with the debut of the new cool-toned Sub-Zero exterior color available for the full Charger lineup.
The new Sub-Zero color continues Dodge's push to expand customization for the reborn Charger lineup. Sub-Zero is a blue-gray solid color with two personalities: deep and subtle in the shade, yet bright with a cool-tone blue in direct sunlight. The new color option joins recently launched Fratzog logo-patterned dual stripes and a Satin Black hood graphic as new ways for owners to design their Charger's curb appeal exactly the way they want it.
"The roll-out of customization options continues to the delight of the brotherhood. An ice-cold paint to go with their ICE-powered all-wheel-drive muscle car," said Matt McAlear, Dodge CEO. "Sub-Zero is the next in line of options available for the entire Charger lineup, from the 420-horsepower SIXPACK-powered Charger R/T and the 550-horsepower SIXPACK-powered Scat Pack to the 670-horsepower Charger Daytona Scat Pack."
The 2026 Dodge Charger model lineup includes 10 exterior color choices, including new Sub-Zero alongside After Dark, Bludicrous, Destroyer Grey, Diamond Black, Green Machine, Peel Out, Redeye, Triple Nickel and White Knuckle.
Sub-Zero is part of a growing list of personalization choices available for the Charger, including:
- Fratzog dual stripes with repeating Fratzog logo pattern and red accent trim
- Satin Black hood graphic (for SIXPACK models)
- Gloss Black painted hood (for Charger Daytona Scat Pack models)
- Mopar accessories, including bodyside graphics and much more
The new Sub-Zero color for Dodge Charger is available for order now at an MSRP of
Charger Lineup on a Hot Streak
The all-new Charger multi-energy lineup is generating buzz and accolades from across the industry, earning a string of prestigious honors, including:
- 2026 North American Car of the Year™ (NACTOY)
- Detroit Free Press Car of the Year
- Detroit News 2025 Vehicle of the Year
- TopGear.com
U.S. Car of the Year
The full Dodge Charger multi-energy lineup is open for orders, available in both internal combustion engine and battery-electric power, two or four doors, with standard all-wheel drive.
For more information on the new Dodge Charger, visit Dodge.com.
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.
The next-gen Dodge Charger multi-energy lineup features:
- the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
- the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car
- the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.
The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.
The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
View original content to download multimedia:https://www.prnewswire.com/news-releases/cold-as-ice-dodge-adds-new-sub-zero-paint-to-charger-lineup-302709563.html
SOURCE Stellantis
FAQ
What did Dodge announce about the Sub-Zero color for the 2026 Charger (STLA)?
Is the Sub-Zero paint available across all 2026 Dodge Charger models (STLA)?
How does Sub-Zero fit with other 2026 Charger customization options (STLA)?
What is the MSRP and ordering status for the 2026 Charger Sub-Zero color (STLA)?
Which Charger powertrains and models are mentioned as compatible with Sub-Zero (STLA)?
