SurgePays Unveils ProgramBenefits.com as Next Phase in Data Monetization Strategy

Rhea-AI Summary

SurgePays (NASDAQ: SURG) launched ProgramBenefits.com on November 13, 2025 as the next phase of its data monetization strategy. The platform reengineers SurgePays’ legacy LogicsIQ intake system to convert verified benefit-qualified consumers into recurring revenue through lead monetization and direct wireless subscriber conversions for brands including Torch Wireless and LinkUp Mobile.

The company cites the legacy platform previously generated more than $50 million in revenue in another industry and targets an underserved market it estimates at ~138 million adults (57% of U.S. consumers). The portal aims to lower customer acquisition costs and build a verified data asset for partners and SurgePays’ own brands.

Positive

• Legacy intake platform previously generated $50M+ revenue
• Targets ~138M underserved/subprime U.S. adults (57% of consumers)
• Dual monetization: lead sales plus subscriber conversions
• Platform feeds existing brands Torch Wireless and LinkUp Mobile

Negative

• None.

Insights

Growth strategy & commercialization expert

Launch converts a legacy intake system into a consumer-facing data monetization engine for underserved/subprime segments.

SurgePays repurposed its legacy LogicsIQ platform into ProgramBenefits.com to capture verified benefit‑qualified consumers and monetize them both as marketing qualified leads and as direct wireless subscribers for its brands such as Torch Wireless and LinkUp Mobile.

The business mechanism centers on converting intake and verification into recurring revenue by selling qualified leads to partners and retaining conversions under its own wireless offerings; the company cites a historical intake platform that previously generated more than $50 million, and states the target addressable cohort is roughly 57% of U.S. consumers ("approximately 138 million adults").

Key dependencies and risks include actual partner demand for leads, conversion rates from intake to paying subscribers, and the timing and scale of monetization; the release gives no near‑term revenue or margin metrics tied to ProgramBenefits.com, so current financial impact remains unquantified.

Watch for three measurable updates within a typical execution horizon: published partner contracts or channel commitments, monthly lead volumes and conversion rates into subscribers, and realized revenue or margin figures (reportable in upcoming quarters).

Data governance and regulatory risk expert

The platform aggregates verified benefit‑qualified consumer data at scale, which raises practical monetization opportunities and compliance considerations.

ProgramBenefits.com combines intake, consumer verification, and affiliate/publisher management to create a verified data asset aimed at converting interest into revenue across multiple verticals; the company positions this as the operational core of its Growth Marketing and Data Partnerships Division.

Dependencies and risks hinge on lawful data collection and permissible uses for benefit‑qualified individuals, partner contractual terms, and consumer consent mechanics; the announcement does not disclose consent flows, data retention policies, or partner use limitations, so regulatory and reputational exposure cannot be assessed from the text alone.

Concrete items to monitor over the next several quarters include published privacy and consent statements, any announced partner data‑use agreements, and metrics on lead opt‑ins and churn; those signals will clarify whether the asset scales without material compliance friction.

New platform converts an established lead-generation system into a scalable intake and data monetization engine targeting the underserved and subprime consumer market.

Proven legacy software reengineered from SurgePays’ legacy LogicsIQ system

BARTLETT, Tenn., Nov. 13, 2025 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ: SURG), a wireless and fintech technology company connecting subprime and underserved consumers to essential mobile and financial services, today announced the next phase of its data monetization strategy with the launch of ProgramBenefits.com, a SurgePays platform developed to convert verified benefit-qualified consumers into measurable, recurring revenue opportunities.

Previously, the Company announced the launch of its new Growth Marketing and Data Partnerships Division to transform its expanding consumer data ecosystem into a scalable, high-margin revenue growth engine.

The launch represents the direct execution of SurgePays’ Growth Marketing and Data Partnerships roadmap, led by Vice President James Herber. ProgramBenefits.com serves as the company’s public-facing consumer portal and intake engine, connecting individuals who receive government benefits to a broad range of complementary products and services—from wireless and prepaid debit cards to health programs, open enrollment options, medical equipment, and financial offers.

The platform was built by reengineering SurgePays’ legacy LogicsIQ system into a modernized data intake and qualification engine tailored specifically for the underserved consumer segment. By leveraging its advanced infrastructure of affiliate and publisher management architecture, SurgePays can now generate revenue from both marketing qualified leads to partners and from converting those consumers into wireless subscribers through its own brands, including Torch Wireless and LinkUp Mobile.

“The launch of ProgramBenefits.com is a direct result of the strategy we announced earlier this year,” said Brian Cox, CEO of SurgePays, Inc. “We took an established, multimillion-dollar intake platform that previously generated more than $50 million in revenue for a completely different industry and rebuilt it for our core subprime market, which, according to recent research, now represents nearly 57% of U.S. consumers, or approximately 138 million adults. We believe this will allow us to generate profit from both qualified leads and consumers who ultimately become wireless subscribers while capturing actionable consumer data. In doing so, we’re not only creating new revenue streams and reducing customer acquisition costs, but also building what we believe will become one of the most valuable verified data assets in the underserved economy.”

Mr. Cox continued, “For two decades, we’ve built our business serving the underbanked, credit-challenged, and benefit-qualified consumers. This platform captures that experience in digital form. It’s the foundation for sustainable, high-margin growth as we continue transforming SurgePays from a transactional company into a data-driven ecosystem.”

“The creation and deployment of ProgramBenefits.com is exactly why we established the Growth Marketing and Data Partnerships Division,” said James Herber, Vice President of Growth Marketing and Data Partnerships. “Our focus is on monetizing verified engagement at scale. We’re now running an intake engine that can analyze, segment, and deliver qualified consumers to partners across multiple verticals, while simultaneously feeding our own wireless brands. That’s how you turn data into recurring revenue.”

By integrating proprietary technology, consumer verification, and data analytics, SurgePays is positioned to serve the over 137 million Americans who are classified as underserved or subprime. These households frequently qualify for government assistance programs yet remain largely overlooked by traditional marketers. ProgramBenefits.com creates a direct digital gateway to this demographic, transforming verified consumer interest into measurable, high-value outcomes.

About SurgePays, Inc.
SurgePays, Inc. (NASDAQ: SURG) is a wireless, fintech, and point-of-sale technology company focused on connecting subprime and underserved communities to essential mobile and financial services. The company operates its own wireless brands and proprietary point-of-sale platform, which is deployed nationwide in thousands of retail locations, enabling SIM activations, top-ups, and digital financial transactions. Building on its nationwide wireless and fintech network, SurgePays is expanding into data-driven marketing and digital partnerships designed to convert verified consumer engagement into recurring, high-margin revenue streams. SurgePays is uniquely positioned to grow across both retail and online channels while evolving into a leading digital marketplace platform serving America’s underserved population.

Building on its nationwide wireless and fintech network, SurgePays is expanding into data-driven marketing and digital partnerships designed to convert verified consumer engagement into recurring, high-margin revenue streams. The company is uniquely positioned to grow across both retail and online channels while evolving into a leading data intelligence and digital marketplace platform serving America’s underserved population.

Visit www.SurgePays.com and www.ProgramBenefits.com for more information.

SurgePays Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties and generally relate to future events or our future financial or operating performance. These statements may include projections, guidance, or other estimates regarding revenue, cash flow, business growth, market expansion, or customer acquisition. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “attempting,” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words.

Although we believe the expectations reflected in these forward-looking statements, such as regarding our ability to obtain revenue from the launch of ProgramBenefits.com, these statements relate to future events or our future operational or financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including, without limitation, the assumption that the Company will be able to obtain high-margin recurring revenues, statements about our future financial performance, including our revenue, cash flows, costs of revenue and operating expenses; our anticipated growth; and our predictions about our industry and customer demand. These include, but are not limited to, our ability to scale our prepaid wireless business, transition ACP subscribers to Lifeline, maintain our MVNE partnerships, and achieve financial targets. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission (“SEC”), including in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The forward-looking statements in this press release speak only as of the date on which the statements are made. We undertake no obligation to update, and expressly disclaim the obligation to update, any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.

Investor Contact:
Valter Pinto, Managing Director
KCSA Strategic Communications
PH: 212-896-1254
SurgePays@KCSA.com

FAQ

What is ProgramBenefits.com and why did SurgePays (SURG) launch it on November 13, 2025?

ProgramBenefits.com is a consumer intake portal reengineered from SurgePays’ LogicsIQ to convert verified benefit-qualified consumers into recurring revenue via lead monetization and wireless subscriber conversions.

How much prior revenue does SurgePays cite for the legacy intake platform mentioned in the SURG announcement?

The company says the legacy intake platform previously generated more than $50 million in revenue in a different industry.

What consumer market size does SurgePays (SURG) say ProgramBenefits.com targets?

SurgePays cites an addressable underserved/subprime market of approximately 138 million adults, about 57% of U.S. consumers.

How will ProgramBenefits.com generate revenue for SurgePays (SURG)?

Revenue is expected from selling marketing-qualified leads to partners and from converting verified consumers into wireless subscribers for SurgePays’ own brands.

Which SurgePays brands will be fed by ProgramBenefits.com intake data?

The announcement names Torch Wireless and LinkUp Mobile as brands that can receive converted subscribers from the intake engine.