Synchrony and Ashley Celebrate Nearly 15 Years of Helping Consumers Furnish Their Homes
Rhea-AI Summary
Synchrony (NYSE: SYF) and Ashley, North America's largest furniture store brand, have renewed their strategic consumer financing partnership that began in 2010. The extension maintains Synchrony as the exclusive financing provider for Ashley's customers through the Ashley Advantage™ Credit Card.
The partnership serves over 750 independent Ashley licensee locations, offering various financing options including deferred interest, equal pay/no interest, and reduced interest plans with terms from 6 to 72 months. Key benefits include advanced data analytics for growth, ongoing technology investments for seamless credit applications, and flexible credit solutions.
The renewal strengthens both companies' commitment to making home furnishing more accessible and affordable while supporting Ashley's network through innovative financing solutions and data-driven marketing initiatives to improve credit approvals and enhance customer loyalty.
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News Market Reaction – SYF
On the day this news was published, SYF gained 1.80%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Synchrony and Ashley Extend Strategic Partnership to Drive Retail Growth and Offer Flexible Financing Options for Consumers
Since launching the partnership in 2010, Synchrony has helped millions of Ashley customers finance their purchases through Synchrony's Ashley Advantage™ Credit Card. Under this renewed agreement, Synchrony remains the exclusive financing provider and will continue to offer a range of promotional terms, including deferred interest, equal pay/no interest and reduced interest plans, as well as fixed monthly payments, with terms ranging from six to 72 months.
"For nearly 15 years, Synchrony and Ashley have worked together to offer seamless financing solutions that provide real value to customers," said Curtis Howse, CEO of Home & Auto at Synchrony. "This renewal strengthens our commitment to supporting Ashley's customers and independent licensees with financing options that make home furnishing purchases more accessible and affordable."
With more than 750 independent Ashley licensee locations participating in the Synchrony program, the renewed partnership benefits both customers and business owners by offering innovative financing solutions and data-driven marketing initiatives. These efforts aim to improve credit approvals and enhance loyalty and sales across Ashley's network.
"Synchrony's relentless commitment to innovation and customer-centric experiences makes them the perfect partner to help our licensees grow their business and keep Ashley number one," said Chad Spencer, CEO of Ashley Global Retail. "We are committed to continuous improvement in the retail finance space, and we know Synchrony is the right partner to accomplish this."
Key Benefits of Synchrony's Extended Partnership with Ashley
- Advanced Data and Analytics to Empower Growth – Ashley's corporate and licensee networks will continue to benefit from Synchrony's powerful insights, enabling strategic decisions around promotion offerings, consumer behaviors and program performance - ultimately driving stronger conversion and customer retention.
- Ongoing Investment in Technology – Synchrony will continue to invest in digital capabilities to ensure a smooth, seamless, and convenient credit application process across Ashley's in-store and digital platforms.
- Flexible Credit Solutions for Today's Customers – With Synchrony's advanced credit decisioning model, risk tools, and wide variety of financing options, Ashley customers will continue to have access to the purchasing power they need to afford the home of their dreams.
Synchrony is more dedicated than ever to helping Ashley stay ahead in a competitive market. This partnership renewal reaffirms both companies' commitment to delivering outstanding customer experiences and continued innovation in the home furnishings industry.
About Ashley
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest furniture store brand in
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to customers in their channel of choice. For more information, visit Synchrony.
Media Contacts:
Lauren Devilbiss
Synchrony
Lauren.Devilbiss@syf.com
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SOURCE Synchrony
FAQ
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