Synchrony and The Toro Company Launch New Credit Card for Financing Lawn Equipment

Rhea-AI Summary

Synchrony (NYSE: SYF) and The Toro Company announced a new co-branded credit card program on Nov. 20, 2025 to finance Toro, Exmark, Spartan and Z Turf Equipment purchases. The program is available now and targets dealer sales growth by offering digital applications, dealer support tools, promotional financing and customized marketing and training.

Key operational detail: Synchrony’s underwriting platform PRISM evaluates more than 9,000 data attributes to inform credit decisions. Dealers can enroll by calling 1-866-209-4457 (option 3) or visiting syfenroll.com with enrollment code ToroCo.

Insights

Commercial Finance Strategist

Synchrony and The Toro Company launched a dealer-focused credit card program to drive sales and repeat purchases.

The partnership creates a co-branded credit product issued by Synchrony for dealers of Toro, Exmark, Spartan and Z Turf equipment announced on November 20, 2025. The program bundles digital applications, 24/7 merchant support, marketing materials and promotional financing to simplify purchases and increase average ticket size.

Key dependencies include dealer adoption, promotional uptake by customers, and underwriting outcomes from Synchrony’s PRISM system that evaluates over 9,000 data attributes. Execution risks center on enrollment rates and whether promotional terms actually shift purchase timing and size.

Watch dealer enrollment metrics, promotional-utilization rates and application-to-approval conversion over the next 6-12 months as leading indicators of commercial traction. This tie-up is a clear distribution and customer-retention play with measurable milestones to track in the near term.

Program Designed to Boost Dealer Sales by Offering Flexible Consumer Financing on Toro, Exmark, Spartan and Z Turf Equipment Products

STAMFORD, Conn., Nov. 20, 2025 /PRNewswire/ -- Synchrony (NYSE: SYF), a leading consumer financing company, and The Toro Company, a leading global provider of solutions for the outdoor environment, today announced the launch of The Toro Company credit card program, issued by Synchrony. The new program provides Toro, Exmark, Spartan and Z Turf Equipment dealers with innovative financial solutions that help strengthen customer relationships, drive sales and grow their business.

"Synchrony's partnership with The Toro Company offers not only flexible financing options but an enhanced customer experience," said Darrell Owens, EVP & CEO, Lifestyle, Synchrony. "With our digital application and dealer support tools, The Toro Company can provide its dealers with new methods to help customers get the products they need, while building loyalty and repeat sales."

Available now, The Toro Company credit card program offers dealers the following advantages:

• Digital Application and Support Tools: Simplifying the credit application process with easy-to-use digital applications and dealer support tools that make managing accounts and approvals seamless and efficient.
• Special Financing Options: Offering customers attractive promotional financing options that meet each shopper's unique needs and encourage larger purchases and more frequent buying.
• Repeat Spending Power: Helping to increase customer loyalty by providing a credit card that encourages repeat purchases across the full range of Toro, Exmark, and Spartan products.
• Advanced Underwriting: Synchrony's industry-leading credit decisioning system, called PRISM, evaluates more than 9,000 data attributes to give a more holistic view of a consumer's credit worthiness.

Synchrony will also provide dealers with digital tools and administrative support that save time and resources. These include simple online application processing, 24/7 merchant support, access to custom point-of-purchase marketing materials and promotional bulletins, and customized training.

Interested dealerships can apply to enroll in The Toro Company credit card program by calling 1-866-209-4457, option 3, or go online to syfenroll.com and enter enrollment code: ToroCo.

About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country's most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country's #2 Best Company to Work For® by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.

Contact:

Lauren Devilbiss
Synchrony
Lauren.Devilbiss@syf.com

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SOURCE Synchrony

FAQ

What did Synchrony and Toro announce on November 20, 2025 about financing for Toro equipment (SYF)?

They launched a co-branded credit card program issued by Synchrony to finance Toro, Exmark, Spartan and Z Turf Equipment purchases, available now.

How does the Toro Company credit card program help dealers and customers (SYF)?

It provides digital applications, dealer support tools, promotional financing options and point-of-purchase marketing to boost sales and repeat purchases.

What underwriting technology does Synchrony use for the Toro credit card (SYF)?

Synchrony uses its PRISM credit decisioning system, which evaluates more than 9,000 data attributes to assess credit worthiness.

How can Toro, Exmark and Spartan dealers enroll in the new credit card program (SYF)?

Dealers can apply by calling 1-866-209-4457 (option 3) or visiting syfenroll.com and entering enrollment code ToroCo.

Will the Toro credit card offer special financing promotions for customers (SYF)?

Yes, the program includes promotional financing options designed to encourage larger purchases and more frequent buying.

Is the Toro Company credit card program already available to dealers (SYF)?

Yes, the program was announced as available immediately on November 20, 2025.