AT&T Becomes the First and Only Carrier to Launch a Kid's Smartphone - Designed by Kids and Parents

Rhea-AI Summary

AT&T (NYSE:T) launched the amiGO™ Jr. Phone on February 6, 2026, billed as the first carrier-designed smartphone for kids. Built with Samsung, the phone pairs with the free AT&T amiGO app for location sharing, Safe Zones, schedules and parental controls. Both the amiGO Jr. Phone and amiGO Jr. Watch 2 are available via att.com, myAT&T app and AT&T stores for $2.99 per month (36-month installment credits) with activation fees and standard service terms applying.

Positive

• First carrier-designed kid smartphone (first-to-market advantage)
• Low introductory device price of $2.99 per month
• Built in collaboration with Samsung (hardware partner)
• Integrated parental controls: location, Safe Zones, schedules

Negative

• Watch 2 requires a new line and compatible smartphone
• 36-month installment credits stop if service is canceled
• $35 activation fee per line plus taxes and additional fees
• Device balance becomes due if service is terminated early

Key Figures

Parents viewing phones as safety essential: 60% Parents wanting safety smartphone: 70% Customers who are parents: 40% +5 more

8 metrics

Parents viewing phones as safety essential 60% Parents with kids up to age 12

Parents wanting safety smartphone 70% Parents wanting emergency calling and real-time location tracking

Customers who are parents 40% Share of AT&T current customers that are parents

amiGO Jr. Phone price $2.99 per month Monthly installment cost, no trade-in required

amiGO Jr. Watch 2 price $2.99 per month Monthly installment cost, no trade-in required

Installment term 36 months 0% APR installment agreement for devices

APR on installment 0% APR on 36‑month device installment plan

Global notes issuance $6,500,000,000 Unsecured global notes from 424B2 prospectus supplement

Market Reality Check

Price: $27.13 Vol: Volume 43,497,774 is 0.85...

normal vol

$27.13 Last Close

Volume Volume 43,497,774 is 0.85x the 20-day average. normal

Technical Trading above 200-day MA at $27.31 vs $26.77 200-day MA.

Peers on Argus

T gained 0.33% while close peers showed mixed moves (TMUS, VZ, AMX down; CMCSA, ...

T gained 0.33% while close peers showed mixed moves (TMUS, VZ, AMX down; CMCSA, CHTR up). No peers appeared in the momentum scanner or had same-day headlines, pointing to a company-specific move around this kid-focused product launch.

Historical Context

5 past events · Latest: Feb 02 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 02	Senior safety device	Positive	+0.3%	Collaboration to add AT&T connectivity to Tango Belt senior safety wearable.
Jan 28	Earnings and outlook	Positive	+4.7%	Strong 2025 results, broadband growth, and long-term shareholder return plans.
Jan 21	Turbo Live launch	Positive	+0.2%	Launch of VIP connectivity service for attendees at major live event venues.
Jan 07	Auto 5G partnership	Positive	-1.5%	AT&T 5G embedded in 2026 Mitsubishi Outlander for enhanced in-car services.
Dec 16	Elderverse expansion	Positive	-1.0%	AT&T participation in VR Elderverse program rollout across Texas senior communities.

Pattern Detected

Recent AT&T news, especially product and partnership launches, has mostly seen modest positive price alignment, with occasional divergences on connectivity partnerships.

Recent Company History

Over the past months, AT&T has highlighted connectivity-driven initiatives across demographics. On Jan 28, 2026, strong 2025 financial results and a shareholder return plan coincided with a 4.65% gain. Product and partnership news—such as Turbo Live for live events, senior safety wearables, and embedded 5G in Mitsubishi vehicles—generally led to small moves, sometimes diverging from the positive tone. Today’s kid-focused smartphone launch continues the theme of targeted connectivity offerings for specific user groups.

Market Pulse Summary

This announcement extends AT&T’s connectivity strategy into the kids and family segment with the ami...

Analysis

This announcement extends AT&T’s connectivity strategy into the kids and family segment with the amiGO Jr. Phone and second‑generation watch, each priced at $2.99 per month on a 0% APR, 36‑month plan. It leverages collaboration with Samsung and integrates parental controls via the AT&T amiGO app. In context with recent financial strength and various connectivity partnerships, investors may watch for disclosed adoption figures, usage trends among the 40% of customers who are parents, and any related updates in future filings.

Key Terms

apr

1 terms

apr financial

"Req's 0% APR 36-mo. agmt. Well-qualified customers."

Annual Percentage Rate (APR) is the yearly cost of borrowing money expressed as a percentage, combining interest and most fees into a single rate so borrowers can compare loans like comparing price tags. For investors, APR matters because it affects how much companies pay to raise capital, influences consumer demand for credit, and helps compare returns or costs across loans, bonds, and financial products — all of which can change profits and valuations.

AI-generated analysis. Not financial advice.

Introducing the AT&T amiGO™ Jr. Phone, a simple smartphone solution to help keep parents connected and kids protected 

DALLAS, Feb. 6, 2026 /PRNewswire/ --

Key Takeaways: 

• AT&T is the first and only carrier to launch a smartphone made for kids, providing more choice and control for parents as they navigate the complex digital world for their kids.
• For 60% of parents with kids up to the age of 12, a smartphone is considered a safety essential. When the time comes to purchase a child's first smartphone, the majority favor the simplicity of staying with their own wireless provider. We are meeting that customer demand, with the AT&T amiGO™ Jr. Phone.
• 70 % of parents want their kids to have access to a smartphone for safety benefits – including access to calling in an emergency and real time location tracking – the AT&T amiGO™ Jr. Phone meets these needs and more.

What's the news: Today, we launched the AT&T amiGO™ Jr. Phone – a simple and safe smartphone designed to keep parents connected and kids protected. AT&T is the first and only wireless provider to deliver a kid-friendly smartphone to give parents more choice and control when they decide to make the big decision to give their kids a smartphone device. 

Why it matters: AT&T is customer obsessed and with 40% of our current customers as parents, we are focused on providing them with what the need to navigate a complex digital world that starts earlier than ever with their children. While phones are essential for staying connected – most devices were not designed with kids in mind – that is, until the AT&T amiGO™ Jr. Phone. Now, we are giving parents more choices as they consider device options for their kid's first smartphone.

Quotable: "Putting customers at the center of our business means anticipating what comes next – not just responding to what already exists. As smartphones become a daily necessity, parents have made it clear they need better tools to help their children navigate the digital world safely," said Erin Scarborough, SVP, Revenue Management & Commercialization, AT&T. "We listened. We worked with kids and parents to design the AT&T amiGO™ Jr. Phone to give parents peace of mind and kid friendly options for today's digital world."

More details: The amiGO^TM Jr. Phone was built in collaboration with Samsung, leveraging their expertise in hardware and combining our technology with a focus on giving parents safety features they can trust. With the free AT&T amiGO app, parents can easily manage screentime, apps and settings right from their own iOS or Android phone, with features like location sharing, Safe Zones, and Schedules to limit distractions during school hours.  Beginning today, we are also launching the AT&T amiGO® Jr. Watch 2: The 2nd-gen watch is more durable to hold up on adventures, comes with native messaging, games, and rewards!  New and existing customers can purchase the AT&T amiGO™ Jr. Phone and amiGO® Jr. Watch 2 through att.com, myAT&T app and AT&T retail stores – both $2.99 per month with no trade-in required¹.

For more information on AT&T amiGO Jr. products, please visit: https://www.att.com/wireless/amigo-family/

¹When you buy on installment plan with eligible AT&T wireless service plan for each device. Price after credits for 36 mos. Req's 0% APR 36-mo. agmt. Well-qualified customers. Watch 2 requires new line and compatible smartphone with qualifying wireless plan. Credits start within 3 bills. If svc cancelled, device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. $35 Activ. per line, add'l fees, taxes, & restr's apply. Subject to change.

About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140 plus years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

© 2026 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.

View original content to download multimedia:https://www.prnewswire.com/news-releases/att-becomes-the-first-and-only-carrier-to-launch-a-kids-smartphone--designed-by-kids-and-parents-302681239.html

SOURCE AT&T

FAQ

What is the AT&T amiGO Jr. Phone and when did AT&T (T) launch it?

The amiGO Jr. Phone is a kid-focused smartphone launched February 6, 2026. According to AT&T, it pairs with the free amiGO app to provide parental controls, location sharing, Safe Zones and schedules, aiming to offer parents more choice and safety tools for kids' first phones.

How much does the AT&T amiGO Jr. Phone and amiGO Jr. Watch 2 cost for AT&T (T) customers?

Both devices are offered at $2.99 per month through installment credits with qualifying service. According to AT&T, pricing reflects 0% APR 36-month agreements with credits starting within about three bills and usual activation fees and taxes apply.

What parental controls and safety features does AT&T (T) provide with the amiGO Jr. Phone?

The amiGO system offers location sharing, Safe Zones, schedules and app/screentime management via the free amiGO app. According to AT&T, parents can manage settings from their iOS or Android phone to limit distractions and track real-time location for safety.

Where can I buy the AT&T amiGO Jr. Phone and amiGO Jr. Watch 2 from AT&T (T)?

New and existing customers can buy the devices at att.com, the myAT&T app or AT&T retail stores. According to AT&T, purchases require qualifying wireless service plans for installment credits and the Watch 2 requires a new line and compatible smartphone.

What are the key service terms and risks when buying amiGO devices from AT&T (T)?

Installment credits depend on a 36-month agreement and stop if service is canceled early. According to AT&T, credits start within three bills, a $35 activation fee applies per line, and customers must pay remaining device balance if service ends prematurely.