The Great American Elderverse™ Comes to Texas

Mynd Immersive (NYSE:T) and partners announced a statewide expansion of the Great American Elderverse™ to senior living and skilled nursing communities across Texas on Dec 16, 2025.

Rhea-AI Summary

Mynd Immersive (NYSE:T) and partners announced a statewide expansion of the Great American Elderverse™ to senior living and skilled nursing communities across Texas on Dec 16, 2025. The program delivers clinically informed VR experiences to reduce loneliness, anxiety, stress, and cognitive decline while promoting movement, reminiscence, and caregiver connection.

Key elements include partnerships with CTA Foundation, Lyda Hill Philanthropies, AT&T, and Select Rehabilitation; a new global HQ at 3000 Pegasus Park; and clinical data cited: >80% reported improved mood, >90% reported stronger caregiver relationships, and 91% reported reduced social isolation in a CMS-funded dataset.

Positive

• >80% of users reported improved mood (Stanford study)
• >90% said platform strengthened caregiver relationships
• 91% reduction in social isolation (CMS-funded dataset)
• Expansion from 60 communities in 2024 to statewide Texas program
• Partnerships with AT&T, CTA Foundation, Lyda Hill, Select Rehabilitation
• New global headquarters at 3000 Pegasus Park in Texas

Negative

• None.

Argus Dec 16 session

-0.99% close to close Open Argus

Details

News Market Reaction – T

On Dec 16, the day this news came out, T closed 0.99% below the previous close.

Data tracked by StockTitan Argus for the Dec 16 session.

Market Context

This announcement highlights AT&T’s role in enabling the Great American Elderverse™, bringing cl...

Analysis

This announcement highlights AT&T’s role in enabling the Great American Elderverse™, bringing clinically informed VR experiences to seniors using secure 5G connectivity. Cited data show over 80% of users reporting improved mood and 91% seeing reduced social isolation, underscoring potential therapeutic value. Historically, AT&T’s similar partnership and strategy news had limited price impact, so investors may focus on how such programs scale, their long-term adoption in care settings, and whether they contribute meaningfully to enterprise relationships and network utilization.

Key Figures

Improved mood rate: over 80% Caregiver relationship boost: more than 90% Reduced social isolation: 91% +5 more

Improved mood rate

over 80%

Older adults using Mynd Immersive in Stanford study

Caregiver relationship boost

more than 90%

Users reporting strengthened relationships with caregivers

Reduced social isolation

91%

Seniors across 34 Indiana communities in CMS-funded data set

Initial program reach

60 communities

Low-income senior communities in NY/NJ/CT tri-state area in 2024

Communities in data set

34 communities

Indiana senior communities in CMS-funded analysis

Program launch year

2024

First launch of Great American Elderverse in NY/NJ/CT

Pre-news share price

$24.31

AT&T (T) price before Elderverse Texas expansion news

52-week range

$21.38–$29.79

AT&T 52-week low and high before this announcement

Historical Context

5 past events · Latest: Dec 09

5 events

1. Dec 09

   Enterprise offering

   24h Move

   -1.3%

   Launch of AT&T Business Protect Enterprise device protection with Servify.

2. Dec 08

   Strategy update

   24h Move

   -1.3%

   CEO outlined multi-year growth strategy and share repurchase capacity.

3. Dec 02

   Conference webcast

   24h Move

   -0.8%

   Announcement of UBS conference fireside chat webcast with CEO.

4. Dec 01

   Earnings date set

   24h Move

   -0.9%

   Scheduled Q4 2025 earnings release and conference call date.

5. Nov 26

   Consumer survey

   24h Move

   -0.1%

   Holiday shopping survey highlighting support for small businesses.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

virtual reality (vr), 5g, cms-funded, reminiscence therapy, +4 more

8 terms

virtual reality (vr) technical

"clinically informed, Virtual Reality (VR) experiences to senior living"

Virtual reality (VR) is a technology that creates a simulated environment, allowing users to experience and interact with a three-dimensional world through specialized headsets or devices. For investors, VR represents a rapidly growing industry with potential applications in entertainment, training, and communication, which could influence the development of new markets and business opportunities.

5g technical

"with our secure, reliable 5G, we're helping older adults experience"

5G is the fifth generation of wireless technology that provides faster internet connections, lower latency, and greater capacity than previous networks. It enables quicker downloads, smoother streaming, and more reliable connections for devices. For investors, 5G represents a significant upgrade in technology infrastructure that can drive growth in related industries such as smartphones, smart cities, and the Internet of Things.

cms-funded regulatory

"A separate CMS-funded data set across 34 senior communities"

CMS-funded means a product, service, program, clinical trial or payment is paid for or reimbursed by the U.S. Centers for Medicare & Medicaid Services (CMS), the federal agency that pays for health care for people on Medicare and Medicaid. For investors, CMS funding is like a major retailer agreeing to carry an item: it can provide a large, reliable source of customers and revenue, shape pricing and adoption, and greatly affect a health-care business’s market potential.

reminiscence therapy medical

"live cultural events, reminiscence therapy, cognitive stimulation"

A therapeutic approach that uses guided recall of past memories—through conversation, photos, music or objects—to improve mood, social connection and sometimes thinking skills, commonly used with older adults and people with memory loss; think of it like a structured, therapeutic photo‑album session that helps spark conversation and comfort. Investors care because it influences demand for care services, staffing, digital tools and reimbursement decisions, and can affect costs, outcomes and market adoption in eldercare and behavioral health.

cognitive stimulation medical

"reminiscence therapy, cognitive stimulation, guided mindfulness"

Cognitive stimulation means activities, therapies or products designed to keep the brain active and improve thinking, memory and problem-solving—like a workout plan for the mind. Investors care because evidence of benefit can drive demand for treatments, devices or services, affect clinical trial outcomes and influence regulatory approval and reimbursement; stronger results make related businesses more valuable and reduce commercial risk.

occupational therapy medical

"supporting physical, occupational, and speech therapy in partnership"

Occupational therapy is a healthcare service that helps people recover, adapt, or learn everyday skills needed for work, self-care and daily activities after illness, injury, or developmental challenges. For investors, it signals a market for durable services, training devices, home modifications and long-term care spending — think of it as a practical rehabilitation “coach” that creates steady demand for equipment, clinics and related technology.

speech therapy medical

"physical, occupational, and speech therapy in partnership"

Speech therapy is a process that helps individuals improve their ability to speak clearly and communicate effectively. It often involves guided practice and exercises to overcome speech difficulties or language challenges. For investors, understanding speech therapy highlights how health-related services and innovations can impact companies, markets, and economic growth in the healthcare sector.

ai-assisted care tools technical

"equips senior care communities with lightweight VR headsets, AI-assisted care tools"

AI-assisted care tools are software or devices that use artificial intelligence to help health professionals assess, monitor, or manage patients—for example by flagging risky test results, suggesting treatment options, or personalizing follow-up plans. For investors, they matter because these tools can lower costs, improve outcomes, and speed workflows much like a smart assistant improves productivity, which can change a healthcare provider’s demand for technology and affect regulatory, reimbursement, and revenue prospects.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Mynd Immersive in partnership with the CTA Foundation, AT&T, Lyda Hill Philanthropies, and Select Rehabilitation bring immersive therapeutics to lower income seniors

DALLAS, Dec. 16, 2025 /PRNewswire/ -- In a major collaboration aimed at redefining the future of aging in Texas, Mynd Immersive, Consumer Technology Association (CTA) Foundation, Lyda Hill Philanthropies, AT&T, and Select Rehabilitation announced today a statewide expansion of the Great American Elderverse™. The initiative delivers clinically informed, Virtual Reality (VR) experiences to senior living and skilled nursing communities across Texas, aimed at reducing loneliness, anxiety, stress, and cognitive decline while restoring joy, movement, and connection for aging adults.

"Lyda Hill represents the gold standard in science-driven philanthropy," said Chris Brickler, CEO and co-founder of Mynd Immersive. "We're honored to work alongside her to bring dignity, engagement, and digital care access to our exploding population of aging adults. With our new global HQ at 3000 Pegasus Park, the future of aging is taking shape in Texas — grounded in science, compassion, and access."

The first recipient in Texas is Umphress Terrace in Dallas  

"Our residents are thrilled to travel the world, revisit childhood memories, and improve their mental and physical health — all from the safety of their chair," said Angie McWhirter, Program Director at Umphress Terrace.  "This is more than technology — it's hope, healing, and connection."  

A landmark study by Stanford University found that over 80% of older adults using Mynd Immersive reported improved mood, and more than 90% said the platform strengthened relationships with caregivers. A separate CMS-funded data set across 34 senior communities in Indiana showed that 91% of seniors experienced a reduction in social isolation.

"We believe that connecting changes everything, and by enabling immersive therapeutics with our secure, reliable 5G, we're helping older adults experience and engage with technology in a safe and comforting manner," said Joe Drygas, President of AT&T Healthcare. "This collaboration is about more than just technology. It's about using technology to foster deeper human connections for those who need it most."

The Great American Elderverse™ was first launched to great success in 60 low-income senior communities around NY/NJ/CT tri-state area in 2024. The program equips senior care communities with lightweight VR headsets, AI-assisted care tools, tablets, and a growing library of therapeutic content designed specifically for older adults. Experiences range from immersive travel—like cruising down Route 66—to live cultural events, reminiscence therapy, cognitive stimulation, guided mindfulness, and interactive applications supporting physical, occupational, and speech therapy in partnership with Select Rehabilitation. 

Call to Action

Senior living and skilled nursing communities in Texas and Colorado are now invited to apply for participation in the Elderverse at: www.myndimmersive.com/elderverse

About Mynd Immersive™ 

At the intersection of spatial computing, AI, and connected healthcare, Mynd Immersive is ushering in a new generation of evidence-based therapeutics that positively impact physical, cognitive, emotional, and social well-being. Through strategic partnerships with Select Rehabilitation, AT&T and a growing portfolio of content partners, Mynd is committed to delivering innovative, clinically validated treatments at scale. The company has partnered with Stanford University, the U.S. Department of Veterans Affairs, and the Centers for Medicare & Medicaid Services (CMS) to build one of the largest datasets of clinical efficacy in the world.  

About Umphress Terrace

Umphress Terrace is a nonprofit senior living community in Dallas and part of the CC Young family of communities, providing affordable housing and supportive services for older adults. With deep roots in HUD-supported housing, the community has a long-standing commitment to accessibility, dignity, and whole-person wellness for seniors of diverse economic backgrounds.

About Lyda Hill Philanthropies

The organization encompasses the charitable giving for founder Lyda Hill and includes her foundation and personal philanthropy. Our organization is committed to funding transformational advances in science and nature, empowering nonprofit organizations and improving the Texas and Colorado communities. Because Miss Hill has a fervent belief that "science is the answer" to many of life's most challenging issues, she has chosen to donate the entirety of her estate to philanthropy and scientific research. For more details visit lydahillphilanthropies.org.

About Consumer Technology Association Foundation

Launched in 2012, the CTA Foundation is a public, national foundation dedicated to connecting people with disabilities and older adults to technologies that enhance their lives. To date, it has provided over $7.8 million in support to non-profit organizations across the United States, improving the quality of life for these communities. Learn more at www.CTAFoundation.tech.

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

About Select Rehabilitation

Founded in 1998, Select Rehabilitation is one of the largest nationwide providers of contract therapy services. Select Rehabilitation provides comprehensive rehabilitation in Senior Living Communities, CCRCs, Skilled Nursing Facilities, Home Health, Schools and Outpatient settings. Select is a proud sponsor of the American Health Care Association, LeadingAge, Argentum, The Great American Elderverse™, and many state associations.

CONTACT:
mynd@5wpr.com 

View original content:https://www.prnewswire.com/news-releases/the-great-american-elderverse-comes-to-texas-302643043.html

SOURCE Mynd Immersive

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the Great American Elderverse expansion for AT&T symbol T on Dec 16, 2025?

Mynd Immersive and partners announced a statewide expansion in Texas delivering clinically informed VR therapeutics to senior living and skilled nursing communities.

What clinical results support Mynd Immersive's Elderverse for T shareholders?

Cited results include >80% reporting improved mood, >90% reporting stronger caregiver relationships, and 91% reduction in social isolation.

How can Texas senior living communities apply to join the Elderverse (T)?

Communities can apply at www.myndimmersive.com/elderverse for participation.

Which partners support the Elderverse rollout tied to AT&T (T)?

The expansion is supported by CTA Foundation, Lyda Hill Philanthropies, AT&T, and Select Rehabilitation.

When did the Elderverse first launch and where before Texas expansion?

The program launched in 2024 across 60 low-income senior communities in the NY/NJ/CT tri-state area.