AT&T Unleashes Turbo Live: The First and Only VIP Connection Specifically for Live Events

Rhea-AI Summary

AT&T (NYSE:T) launches Turbo Live, a VIP connection service for live events that boosts wireless performance for attendees with eligible 5G smartphones, including Verizon and T-Mobile customers. Beginning early February 2026, Turbo Live will be available in 10+ stadiums across the U.S., including Bryant Denny, Mercedes-Benz, United Center, NRG, Sphere, Intuit Dome, Hard Rock, MetLife, Alamodome, Levi's, and Lumen Field, with additional stadiums planned. The service uses a simple digital sign-up and may require an unlocked device and open eSIM slot. AT&T positions Turbo Live to address congested-venue connectivity during peak moments like kickoffs and encores.

Key Figures

Stadium rollout: 10+ stadiums Launch timing: Early February 2026

2 metrics

Stadium rollout 10+ stadiums Turbo Live availability starting early February 2026

Launch timing Early February 2026 Initial Turbo Live deployment at major U.S. venues

Market Reality Check

Price: $23.45 Vol: Volume 51,165,516 vs 20-d...

normal vol

$23.45 Last Close

Volume Volume 51,165,516 vs 20-day average 38,750,337, indicating elevated trading ahead of this announcement. normal

Technical Shares at $23.45, trading 21.28% below 52-week high and below 200-day MA of $26.88, modestly above 52-week low by 6.69%.

Peers on Argus

AT&T fell 0.17% while key peers were mixed: TMUS -0.92%, VZ +0.49%, CMCSA +1.2%,...

AT&T fell 0.17% while key peers were mixed: TMUS -0.92%, VZ +0.49%, CMCSA +1.2%, AMX +1.52%, CHTR -1.23%. With no peers in the momentum scanner and mixed moves, trading appears more company-specific than sector-driven.

Historical Context

5 past events · Latest: Jan 07 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 07	5G auto partnership	Positive	-1.5%	Embedded AT&T 5G in 2026 Mitsubishi Outlander for enhanced in-car services.
Dec 16	VR care initiative	Positive	-1.0%	Support for VR-based Elderverse program in senior and nursing communities.
Dec 15	Dividend declaration	Positive	-1.1%	Quarterly dividends set for common and preferred shares with Feb 2026 payout.
Dec 09	Enterprise protection launch	Positive	-1.3%	Launch of AT&T Business Protect Enterprise device protection for large customers.
Dec 08	Strategy & guidance update	Positive	-1.3%	Reiterated guidance, repurchase plans, and fiber and spectrum acquisition updates.

Pattern Detected

Recent AT&T headlines, including partnerships, strategy updates, and dividends, were generally positive but followed by negative 24h price reactions, suggesting a pattern of weak immediate response to news.

Recent Company History

Over the past months, AT&T issued several strategic and financial updates. On Dec 8, 2025, management reiterated multi‑year guidance and highlighted $4 billion 2025 buybacks and an expected $20 billion repurchase capacity through 2027, plus planned fiber and spectrum acquisitions. Subsequent news covered enterprise device protection expansion, dividend declarations, and a 5G auto partnership with Mitsubishi. Despite constructive headlines, each event saw a negative 24‑hour price reaction, framing today’s product launch within a backdrop of cautious trading.

Market Pulse Summary

This announcement introduces Turbo Live, a VIP connectivity product for live events, initially targe...

Analysis

This announcement introduces Turbo Live, a VIP connectivity product for live events, initially targeting 10+ major U.S. stadiums starting in early February 2026. It extends AT&T’s strategy of leveraging 5G capabilities in specific use cases, complementing recent moves in automotive connectivity and enterprise services. Investors may watch adoption rates at venues, expansion to additional stadiums, and how effectively AT&T differentiates network performance versus competitors at high-traffic events.

Key Terms

5g, esim

2 terms

5g technical

"anyone1 with an eligible 5G smartphone, including Verizon and T-Mobile customers"

5G is the fifth generation of wireless technology that provides faster internet connections, lower latency, and greater capacity than previous networks. It enables quicker downloads, smoother streaming, and more reliable connections for devices. For investors, 5G represents a significant upgrade in technology infrastructure that can drive growth in related industries such as smartphones, smart cities, and the Internet of Things.

esim technical

"May require an unlocked device & open eSIM slot for activation."

An esim is a small, built-in electronic SIM card inside a phone, tablet or connected device that stores mobile network credentials digitally instead of using a removable plastic card. For investors it matters because it changes how carriers sell and manage subscriptions, lowers logistics costs for device makers, enables easier switching between networks or plans (including global roaming), and expands opportunities in Internet-of-Things connectivity and recurring revenue services.

AI-generated analysis. Not financial advice.

DALLAS, Jan. 21, 2026 /PRNewswire/ -- AT&T gives everyone¹, including T-Mobile and Verizon customers, the ability to boost their connection at live events

Key Takeaways:

• Turbo Live is the first and only VIP connection designed to deliver an exceptional wireless experience at live events.
• It will be available to everyone¹, including but not limited to Verizon and T-Mobile customers.
• Starting early February, Turbo Live will be in 10+ stadiums across America, just in time to boost people's connections at the biggest events of 2026.

What it is: Turbo Live is the first and only product specifically designed to improve wireless connection at live events. This VIP connection gives anyone¹ with an eligible 5G smartphone, including Verizon and T-Mobile customers, the ability to boost their connection at live events. With a straightforward digital sign-up, customers will get the remarkable, reliable connection they want, even in crowded venues.

Why it matters: Delayed and unreliable connectivity is one of the biggest customer pain points at live events, especially during peak moments like kickoffs, encores, or game-winning plays. Turbo Live improves this with a special data boost that helps smartphones work better in crowded places. Missing out on live-streaming unforgettable moments, struggling to upload photos and videos to social media, or even dealing with laggy ride-share requests are now a thing of the past.

"2026 is packed with some of the world's biggest live events and we want to make sure that the people attending are able to connect, stream and share these moments with confidence," said Cheryl Choy, SVP product management, AT&T. "The last thing people should have to think about is their connection. Turbo Live was built with that in mind, to deliver an exceptional wireless experience at the venue – regardless of what carrier they have for their everyday service."

Download Turbo Live: Beginning early February, Turbo Live will be available in the following stadiums, with many more to come in 2026:

• Alabama (Bryant Denny Stadium)
• Atlanta (Mercedes-Benz Stadium)
• Chicago (United Center)
• Houston (NRG Stadium)
• Las Vegas (Sphere)
• Los Angeles (Intuit Dome)
• Miami (Hard Rock Stadium)
• New York/New Jersey (MetLife Stadium)
• San Antonio (Alamodome)
• San Francisco Bay Area (Levi's Stadium)
• Seattle (Lumen Field)

Coming soon, we are expanding Turbo Live to stadiums across America, including Dallas (AT&T Stadium), Foxborough (Gillette Stadium), Los Angeles (SoFi Stadium), and many more—so every¹ fan can enjoy the VIP connection.

Sign up now to experience this VIP connection firsthand: https://www.att.com/plans/att-turbo-live/.

¹Req's a 5G-capable smartphone. May require an unlocked device & open eSIM slot for activation.

About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140 plus years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

© 2026 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.

 

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SOURCE AT&T

FAQ

What is AT&T Turbo Live and who can use it (T)?

Turbo Live is a VIP connection to boost wireless performance at live events; anyone with an eligible 5G smartphone, including Verizon and T-Mobile customers, can sign up.

When does Turbo Live launch and where will it be available (T)?

Turbo Live begins in early February 2026 and will be available in 10+ U.S. stadiums initially, with more locations added through 2026.

Which stadiums will have Turbo Live at launch (T)?

Initial stadiums include Bryant Denny, Mercedes-Benz Stadium, United Center, NRG Stadium, Sphere, Intuit Dome, Hard Rock Stadium, MetLife Stadium, Alamodome, Levi's Stadium, and Lumen Field.

What device requirements are needed to use Turbo Live (T)?

A 5G-capable smartphone is required; it may also require an unlocked device and an open eSIM slot for activation.

How do attendees sign up for Turbo Live at events (T)?

Customers sign up via a straightforward digital sign-up process provided by AT&T.

What connectivity problems does Turbo Live aim to solve for event attendees (T)?

Turbo Live targets delayed and unreliable connectivity in crowded venues, improving streaming, uploads, and app responsiveness during peak moments.