Tantech Holdings Ltd. (TANH) Subsidiary Registers U.S. Trademark

Rhea-AI Summary

Tantech Holdings (NASDAQ: TANH) announced that its subsidiary, Gohomeway Group Inc., has successfully registered the 'GOHOMEWAY' trademark in the United States on January 16, 2025. The trademark registration, under application number 98967272, covers multiple categories including:

• Wood flooring and construction materials (Class 19)
• Furniture, cabinetry, and home storage solutions (Class 20)
• E-commerce, advertising, and business consulting services (Class 35)

The registration provides legal protection for the Gohomeway brand as it expands across the U.S. market. CEO Yan Wangfeng stated that this milestone will enhance their ability to develop the operational network and strengthen their market presence in a competitive industry.

Positive

• Secured legal protection for brand expansion in U.S. market
• Trademark covers multiple revenue-generating categories
• Enhanced ability to develop operational network and chain system

Negative

• Entering highly competitive industry as new participant

Insights

Market Research Analyst

The trademark registration for GOHOMEWAY, while a necessary legal step, represents only a modest strategic move in Tantech's U.S. market expansion efforts. With a relatively small market cap of $1.4 million, this development appears more procedural than transformative. The registration spans important categories including wood flooring, furniture and e-commerce services, but faces significant challenges in a highly saturated U.S. home improvement market dominated by established players like Home Depot and Lowe's.

The company's attempt to position itself in the U.S. construction materials and furniture sectors will require substantial capital investment and marketing efforts to gain meaningful market share. The trademark registration alone, without details about concrete business plans, distribution networks, or financial commitments, suggests this is merely a preliminary step with immediate impact on the company's valuation or market position.

For context, successful penetration of the U.S. home improvement market typically requires investments in the tens of millions for inventory, distribution and brand building - resources that may be challenging for a company of TANH's current size to deploy effectively.

LISHUI, China, Jan. 21, 2025 /PRNewswire/ -- Tantech Holdings Ltd (NASDAQ: TANH) ("Tantech" or the "Company") today announced that on January 16, 2025, its subsidiary, Gohomeway Group Inc., completed the registration of the "GOHOMEWAY" trademark in the United States. The registration, filed under application number 98967272, marks a significant milestone in the company's growth.

The "GOHOMEWAY" trademark spans a wide range of categories, including wood flooring, engineered wood flooring, and other construction materials (Class 19); furniture, cabinetry, and home storage solutions (Class 20); as well as e-commerce, advertising, and business consulting services (Class 35).

The trademark's registration provides legal protection and rights for the Gohomeway brand as Gohomeway expands its operations across the U.S. With the registration in place, Gohomeway is well-positioned to streamline its operational network development and establish a comprehensive and scalable chain system.

Yan Wangfeng, CEO of Tantech stated, "The trademark registration not only strengthens our brand's legal standing but also enhances our ability to develop the Gohomeway operational network and amplify our market presence. With the trademark in place, we are better equipped to drive sustainable growth as a new participant in a competitve industry."

About Tantech Holdings Ltd

TANH is a professional high-tech enterprise focused on the production, research and development, and sales of home furnishing and building materials. With a well-established domestic and international sales and distribution network, the company has been active in the home furnishing and building materials industry since 2002, beginning with the manufacture of bamboo charcoal products for home use. In 2022, TANH further strengthened its presence in the North American market by establishing a wholly-owned subsidiary in the United States to enhance the R&D and sales of home furnishing and building materials.

The Company is fully ISO 90000 and ISO 14000 certified and has received a number of national, provincial and local honors, awards and certifications for its products and scientific research efforts. The Company's subsidiary, First International Commercial Factoring (Shenzhen) Co., LTD, is engaged in commercial factoring for businesses in and related to its supply chain. For more information, please visit: https://tanhtech.com.

Forward-Looking Statements

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning the sales, plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulations, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by this cautionary statement and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

For more information, please contact:

Tantech Holdings Ltd
Investor Relations
Tel: +86 (578) 226-2305
ir@tantech.cn 

View original content:https://www.prnewswire.com/news-releases/tantech-holdings-ltd-tanh-subsidiary-registers-us-trademark-302355921.html

SOURCE Tantech Holdings Ltd.

FAQ

What categories does TANH's new GOHOMEWAY trademark cover?

The GOHOMEWAY trademark covers wood flooring and construction materials (Class 19), furniture and home storage solutions (Class 20), and e-commerce and business consulting services (Class 35).

When did Tantech Holdings (TANH) receive its U.S. trademark registration?

Tantech's subsidiary Gohomeway Group Inc. received the U.S. trademark registration on January 16, 2025.

What is the application number for TANH's GOHOMEWAY trademark?

The GOHOMEWAY trademark was registered under application number 98967272.

How will the trademark registration benefit TANH's U.S. operations?

The trademark registration provides legal protection for the brand, enables operational network development, and supports the establishment of a comprehensive chain system in the U.S. market.